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Master Trainer In The Spotlight – Meet Shelby Jones

Master Trainer In The Spotlight – Meet Shelby Jones

Master Trainer In The Spotlight – Meet Shelby Jones

If you would have known me as a little girl, you would never guess in a million years that my career would be in the beauty industry. I was the girl who loved sports – especially gymnastics and competitive tumbling. If you asked me what I wanted to be when I grew up, I would always say a nurse or doctor. As I became older, I realized that was a safe answer.

In 2016 and a few months after getting married, I started at The National Institute of Medical Aesthetics to pursue my Master Esthetics license. While in school, I attended multiple advanced courses such as classic lash extensions, professional makeup artistry, airbrush makeup, brow extensions and volume lashes. I had a huge thirst for knowledge and I wanted to find my true passion.

After graduation, I started working at a lash studio and taking clients. Within that same month, my husband enlisted in the United States Navy and would soon leave for his military training. I decided to devote all my time and energy into work and found a real passion for all things lashes. However, as much as I loved doing lash extensions, I knew there had to be a quicker alternative or something different I could offer my lash clients. I started researching and came across the brand Elleebana.

Within a few weeks, I was enrolled in a course and learned the art of lash lifting. From the moment I worked on my first model, I was in love! I knew that this service was going to take over the lash industry and I slowly switched my entire clientele from lash extensions to lash lifts and tints. I was smitten, not only with the service but the brand and products. I knew at this point in time that I wanted to educate other licensed professionals on this product line and service. After gaining more experience, I reached out and was given the opportunity to become a trainer for Elleebana USA.

I started doing trainings every week in Utah as well as holding courses online. A few months later, the Navy was moving us to Connecticut so my husband could finish his training. While in Connecticut, I traveled all over the United States holding trainings for salons as well as setting record numbers for online student enrollments. I was sleeping, eating and breathing lash lifting and I couldn’t be happier! I then was asked if I would like to become one of the Master Trainers at Elleebana USA. I was extremely honored and humbled that they chose me.

With this new position, I was still training but I was also helping bring on new trainers in the USA and working at building Elleebana here in the states. Fast forward and we are going on year 4 of being an Elleebana Master Trainer and year 5 of being an educator. I have never been happier to be representing Elleebana here in the USA and love what Elleebana has done for me and my business. Along with my work life, the last 4 years have brought us to Washington State and my husband and I also had a beautiful, happy and vibrant son who is now 2 years old.

Over this past year, my new roles for Elleebana are working with Elleebana’s Social Media team and helping run the IG account for @elleebanausa, offering support to my team of amazing and talented trainers in the Western States and I help educate and bring knowledge to licensed professionals all over the world who are wanting to learn more about lash lifting, brow henna and now lash and brow lamination. I also am the owner of Elleebana Beauty and one of the USA distributors for the entire Elleebana product range.

Balancing work and my personal life while being a mom to a busy toddler and a wife to a spouse who is deployed half the year has its fair share of challenges. But as my dad says to me often, “what the mind can conceive it can achieve.” When you want something, you figure out how to make it happen. For me, I love my career and I love being a mom and nothing brings me more joy than knowing and believing that I can have both. Elleebana has changed my life in more ways than one and I will forever be grateful to Otto, Zoe and the entire Elleebana Family for all they have done for me and my business. My only advice to other licensed professionals would be to find your passion and run with it — because no one can do it quite like you!

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Busting lash lift myths – the underwhelming lift

Busting lash lift myths – the underwhelming lift

One of the most common myths that I see all the time in Facebook groups and from speaking to people at events, exhibitions and in training is “The product doesn’t work”.

Technicians experience having a problem and underwhelming results with a lash lift and the first port of call is generally that the product does not work.

The technician will say “I did a lash lift and the results just weren’t there. It must be the batch, because I have not changed anything in the way that I’m applying”.

This topic is something that has always intrigued me, I have been doing research on this phenomenon and collecting screenshots, data and evidence for many years and I literally have hundreds upon hundreds of people saying that the lash lift did not work on their clients which is happening with multiple brands in the industry. I could literally name 10 brands off the top of my head that I see this happening with.

Why would this be the case?

This happens with a lot of various products in the beauty industry, nail industry, hair industry. I have seen people struggling to have consistent results on a variety of their clients with nail products, adhesives, skin care and hair products.

On the flip side, I have evidence of hundreds of people in forums saying that they have never had an issue with the same product that the technician is having an issue with. Could it really be the case that so many brands have inconsistent production in making such a simple formula?

Permanent wave lotions are not a complex formula to produce. In all honesty when you are making a big batch of product the measurements should be exactly the same every time when producing the batch. If the quantities are not the same when putting together the formula it will of course not perform, or emulsify correctly or be stable. These brands invest millions of dollars into their companies and brands, why would they jeopardise their product by not mixing the batch correctly each time? Brands also have to survive and customer satisfaction is always the top priority. When you buy a bottle of coke or lemonade from certain brands they are always the same right? When you buy shampoo from a certain brand it is usually the same correct? Why would permanent wave lotions be any different? Well, the reality is it’s highly unlikely that the formulas will change, but the variable is the individual. The human body changes throughout our life time and often more than you think. Our hair texture can change a few times a year due to lifestyle and hormonal changes and due to our diet and supplementary intake.

It is important to note that many companies have a very strict policy and production process when they are making products. Stability testing also takes place after a batch is produced to ensure that it works. Literally 50 to 100 applications need to be performed on clients with the microbial stability reports required to come back with an all-clear result, before that batch is released for sale to the market. The chances of a bad batch are extremely low.

You also have to look at the brand and the history of the brand, have they been in business for a long time? If so, then obviously their products work right? Otherwise they wouldn’t be able to maintain customers and have repeat business. No brand can survive if they do not have repeat business.

 

If YOUR lift is not working then you need to look at these factors:

 

  1. Has the client’s hair texture changed at all? Have they changed their diet at all? Are they on any particular nutrients or supplements? Are they going through any hormonal changes? Are they using growth serums?

 

These factors can play a huge role in how the texture changes with eyelashes, it can mean the difference between having to leave a lotion on to process for another minute or two or even reducing the lotion time by a minute or two if their hair texture has become thinner.

 

  1. Was the lotion placement consistent enough? Was it placed from the base of the lashes to high enough on the lashes? Was it left on long enough for that hair texture? Was the environment warm or cool?

 

If the lift has been a little underwhelming but there has been some lift, it usually means that they just need to leave the lotion to process for a little longer. Adjust the lotion placement and apply it from the base of the lash to higher up the lash and ensure that the lotion placement is thick and consistent all the way across the lashes. Most brands say it is safe to re-lift the lashes on the same appointment time if required, however you will need to check your brand guidelines if you ever need to make any adjustments for your clients.

Interestingly, COVID has seen an increase in clients using various home-care products and lash growth serums and mascaras. This is something to also consider as it may change the texture of your clients lashes, when they come back to have a treatment they may be more resistant than usual. Resistant lashes are not always thick lashes either, I have worked on plenty of clients over the years that look like they have thin hair texture but the lashes are resistant to permanent wave lotions. It really is a case of readjusting the application and nine times out of ten this is going to resolve the issue.

 

Otto Mitter is a qualified Cosmetic Chemist, Make Up Artist, and multi award winning educator and assessor in the Beauty Industry and multi certified eyelash extensions educator, competition judge, Lash Masters Alumni and Managing Director of Ex-Import Pty Ltd.

 

 

 

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ELLEEBANA’S top 10 Tips for boosting your beauty business using Instagram

ELLEEBANA’S top 10 Tips for boosting your beauty business using Instagram

Are you looking for ways to promote your beauty business through Instagram? Wondering how to get your audience more involved with your content?

Instagram is a really popular social media network that offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness.

Simply throwing out a picture snapped on your smartphone and posting it isn’t always going to get you very far. You need to work to stand out!

This blog post will give you ELLEEBANA’S top 10 tips to promote your salon business and convert your followers into clients and your clients into income.

  1. Be Interactive in your Stories

Instagram Stories can skyrocket your engagement. Though, for that to happen you must observe how different features affect your audience’s engagement.

For example, Instagram Stories allow you to ask questions, host Q&A and even create quizzes. You can use all of them to create authentic content that brings you closer to your followers.

  1. Foster personal connection

Commenting, direct messaging and sharing others’ stories or posts are a great way to foster community, but don’t be afraid to take it another level. Compare your engagement online like building a relationship… if you want a commitment, you must be willing to get personal.

  1. Strive to create quality followers over quantity of followers

The quality of your followers is going to move the needle in your business, not the quantity. You can have a ton of followers but that does not mean that they are necessarily going to convert.

  1. Partner with Influencers 

If you’re just getting started on Instagram, make the most of partnerships and influencer’s marketing to increase your audience. Partnering with influencers can not only help you expand your reach but also your engagement. You don’t need to bring onboard a big celebrity to boost your engagement. Look at your expanded network, find the accounts that have an influence on your followers. Reach micro-influencers who would like to partner with you.

  1. Have a content strategy plan

Many people just get up and “wing” Instagram and yes that can work for some, but if you really want to gain followers and have a strategy, then having a strategy plan can help you align your goals and “content” plan so that it has a journey and objective.

Having a plan on keeping your social media time productive is really important, don’t spend hours scrolling in the feed aimlessly, jump on social media to specifically research, get inspired, but keep productive, time is a precious commodity so try to limit the amount of time you spend “not being productive” on socials and keep being productive, this will only benefit you.

For example, by creating one reels per week, before and after twice a week and educational posts every second day that help educate your clients on all sorts of topics, you already have a week worth of content. With this plan in place, you will ultimately become a source of news and education for your clients and followers. People love to stay “in the know” about things that might interest or benefit them.

Importantly socials should not become a stressful chore, with careful planning and a proactive strategy you can stay focused and not get caught up in the small stuff…

  1. Take amazing photos

To make Instagram work for your business, you’ve simply got to have great photos, but you don’t need to be a professional photographer to take great photos. Your mobile phone is your best friend when it comes to Instagram photography. Here are some tips to get the best photos when using your phone:

Use natural light. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin. The same is true for product shots. Natural light just makes shadows softer, colours richer, and photos nicer to look at.

Avoid harsh light. Late afternoon is an unbeatable time to take photos. Cloudy days are better than sunny ones for mid-day shooting.

Use the rule of thirds. Your phone camera has a grid built in to help you follow this rule. According to Apple, you should always have the focal point within the centre square of the grid.

Try different angles. Crouch down, stand on a chair–do whatever it takes to get the most interesting version of your shot (as long as it’s safe to do so, of course).

  1. Edit your photos like a Pro

No matter how great your photos are, you’ll likely want to edit them before posting to Instagram. Consistent editing is one way to maintain your brand aesthetic and make your images recognizable.

Mobile photo editing apps like Lightroom and VSCOcam, Snapseed provide additional filters or editing options to help you find your unique style. You can import photos that you edit or filter elsewhere into Instagram to post them on your feed.

  1. Take advantage of before and after shots

 Before and after photos of treatments will go a long way in establishing truth and credibility. We share and repost before and after photos daily and that is a hit at @elleebana. Lash artists love being acknowledged for being good at what they do. It’s a win-win situation, we praise beauticians by reposting their work and please our followers by posting what they want to see.

  1. Show behind the scenes

People love seeing behind the scenes of a business!

Show yourself and your team in action, doing treatments and give people a sneak peek inside your work space. This is a great way to build connection, make your content memorable and stand out from the crowd.

10. Aim for content that can be easily saved

Speaking of content, a post that is ‘save-able’ is of high quality and relevance to your followers. There is a strategy behind content that is easily saved.

The content that you create should make the saving effortless. A good tactic is to make your ‘ask’ very clear. If you want your followers to save your post, say it. Many posts are now encouraging their followers to save the content for later. You can even mention it directly as part of your image.

If your post is actually interesting for your followers then they certainly won’t mind the reminder of saving it for later. Quite the opposite!

   Takeaway

By following the tips we’ve mentioned above, you are working towards building a relationship with your followers. Consistency is the key to your success.

Don’t be afraid to try out new ideas. The more creative you are, the easier it becomes to create engaging content. Keep an eye on the latest Instagram trends. Stay ahead of the curve to stand out with your posts. Test and learn. Experimentation will help you find the best strategy for your business.

Remember, the more time you spend on understanding your followers and their interests, the easier it will become to create content that they’ll want to engage with.

Are you ready to improve your beauty business Instagram and reach new heights?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This blog post has been written by Elleebana Marketing Manager, Sol Menezes.

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Healthy Lashes after a Lash Lift – What are Elleebana’s hot tips?

Healthy Lashes after a Lash Lift – What are Elleebana’s hot tips?

The tips we would like to share today may seem obvious to some, though many people still forget to add this into their beauty regimen.

  1. Be gentle with your eyes

An important step to add to your beauty routine and avoid irritation is to wash your hands before touching your face. Clean hands and soft circular movements prevent transferring bacteria to your face and causing eye irritation. Being gentle avoids developing any condition that inhibit the growth of the lashes.

Oil free makeup remover is essential. Ensure your eyes are clean by removing any excess of oil, dirt or traces of old makeup. Elleebana foaming makeup remover can certainly help cleaning your lashes. This makeup remover will ensure all oils, makeup and dirt are removed properly. Be sure to rinse with water after, then pat dry the lashes.

Available in two different sizes, this powerful yet gentle cleanser produces excellent results!

 

 

 

 

 

 

 

 

 

 

  1. Choose the right mascara

With a huge product variety in the beauty industry we acknowledge finding the perfect mascara is hard, especially when questions pop into your mind after having a lash lift. Since the topic discussed today is how to make your lashes look healthy after a lash lift, there are a few things to take into consideration when it comes to choose the products for your daily care and makeup routine.

Elleebana’s Ellevate mascara partners with a lash lift treatment and is gentle enough to be applied immediately after a lash lift in the salon. Elleevate has been designed as an everyday mascara that can be worn on lashes with or without a lash lift.

It is a wonderful mascara that contains Keratin, biotin and arginine to optimise hydration and infuse nutrients to your lashes to keep them healthy and strong.

 

 

 

 

 

 

 

 

 

 

  1. Another step to a perfect look

Your technique to apply the mascara daily is just as important and can improve any mascara formula.

Take the mascara, swirl the wand around the tube to coat all of the bristles. Do not pump the wand into the tube repeatedly.

Starting at the roots, apply the mascara in a wriggling motion. There should be more volume at the roots so that your lashes do not feel weighed down.

Do the same with the lower lashes.

  1. Glam up your Eyes

Apply an eyeshadow of your choice and finish it off by using an eyeliner to line your eyes.

 

 

 

 

 

 

 

 

 

 

  1. Remove your make up before sleeping.

It is imperative to always remove all eye makeup before sleeping. Removing your makeup before bed also ensures that no unnecessary bacteria multiplies in your pores overnight. Our makeup tends to absorb a lot of dust and pollutants throughout the day which can clog the pores leading to larger more visible pores, redness, acne and eczema. These pollutants also affect the complexion of your skin and leaving it on your skin will lead to a dull-looking complexion the next morning. Taking your makeup off ensures the removal of such dusts particles and helps the skin breathe all night.

Removing eye makeup helps your tear ducts stay clear, helps your eyes feel clean and light and stop the growth of bacteria which can cause eye infections and redness. This also helps keep away fine lines around the eye area.

So ladies even if you can barely keep your eyes open, cleanse all that makeup off with Elleebana Make Up Remover.

 

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2021 Beauty Trends

2021 Beauty Trends

After a turbulent year, it’s safe to say that we are all eager to a fresh start. Even our beauty routine was not immune to the effects of 2020 – as salons closed everywhere, we were forced to become our own beautician overnight. But a few DIY sessions later we learned about the power of self care and used it as an excuse to maintain our mental health and help us feel under control.

That is why we are so optimistic for 2021, a year where our beauty regimen and a dedicated time for self-care must be set as a priority.

Let’s play a game and predict a few trends that will emerge this year.

  1. Elevated hygiene

Hand soap and sanitizer might not be the most glamorous of beauty categories but let’s face it – where there is necessity there is luxury. Needless to say, high end brands have been highly investing in them.

Since we have been washing our hands more, look out for natural ingredients that nourish, soothe, and heal your skin, such as almond oil, citric acid, coconut, chamomile, cold pressed olive oil, pomegranate, lavender and essential oils.

Surfactants are used in the soap composition. Without them, soap would not mix well with the water which would make the cleaning process more difficult. However, there is a list of natural surfactants derived from many types of plants to look out for. Common sources are coconut or palm, but they can also be derived from other types of fruits and vegetables.

It is a fact sometimes we don’t have soap or a dependable sink. That’s where hand sanitizers sparkle. So, what kind of hand sanitizer should we use? Doctors recommend an alcohol-based sanitizer with 60% ethyl alcohol or higher is the most efficient to kill germs.

  1. Clean and transparent skincare

Surveys have indicated that skincare brands pushing ingredient transparency are gaining popularity. Consumers want to know what is in their products. As a result, companies must be more sustainable than ever not only in their formulation but also in their packaging.

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. Lipstick is taking a vacay

Research shows women want products that will stay on throughout the day without having to worry about it coming off on their face mask. As a result, a light gloss or stain are in.

  1. Bare skin

No-makeup makeup is back. Combining skincare perhaps a Korean beauty routine and make up is the new glow up.

It’s all about having beautiful skin that looks healthy. Keep your makeup fresh by focusing on clean skin.

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. Plant-based skincare

Plant-based skincare is expected to hit a major surge in 2021. Who would have thought plant-based skincare was considered niche until recently?

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. Eyes are the feature

Coloured eyeshadows brushed up brows to complement the no-makeup makeup look and a thin eyeliner. The best part is that even a beginner can pull it off.

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Check out Otto Mitter talking about how to use Elleeplex Profusion

Check out Otto Mitter talking about how to use Elleeplex Profusion

We all know how important maintaining optimal lash health is for our clients and our new Elleeplex Profusion range delivers this with our innovative system.

Utilising a cysteamine HCL active and containing no thioglycolate allows for gentle and effective lash lift / lamination results which minimises the chance of over processing and keeps lashes healthy and maintains the bond integrity of the lash.

A synergistic system that incorporates the ‘Re-Gen – Next Gen’ system which boosts hydration and strength in the lashes to achieve optimal results and lash health.

Last up to 6 to 8 weeks, with reduced chance of irregular grow out in the lash growth cycle.

Fast treatment and processing time, minimal maintenance, easy to use single use sachets.

Suitable for brow lamination – allows you to straighten brow hairs with confidence for clients that have unruly or downward growing eyebrow hair.

Strengthens, hydrates and protects.

Vegan friendly.

Gives the appearance of longer and fuller eyelashes without the use of extensions.

For more information and to see our FAQ’s go to www.elleebana.com To find your closest distributor go to https://www.elleebana.com/where-to-buy/

 

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Strawberry’s and chocolate, oysters and champagne, lash lifts and a brow wax and tint – these are all perfectly partnered wonders of our world.

Strawberry’s and chocolate, oysters and champagne, lash lifts and a brow wax and tint – these are all perfectly partnered wonders of our world.

So why do we not partner a brow lamination with a brow henna treatment? And because we love science, especially skin and hair science that’s where our answer will take us friends.

Let’s start with brow lamination products – the products are designed to alter the pH of the hair in order to effect the inner structure of the disulphide bonds within the hair. The pH of the product needs to be high enough in alkalising agents to do this and often that is a pH that is no where near the same natural pH of your skin. Normally products that are designed for skin application are similar in pH or pH neutral so that the skin is not effected negatively by the application. As trained professionals the application of brow lamination products need to be applied with care and caution.  Referencing many contraindications and careful assessment of the skin is what makes a therapist or brow stylist a specialist in their field, they will understand the products, their ingredients and how they act as well as what to look for during the service.

This change in pH of the skin from the brow lamination product can leave the skin in an altered state, potentially more susceptible to reaction, sensitivity of drying out, flaking or peeling.

So now let’s think about brow henna. The wonderful and brilliant facets of henna are such that the specialised ingredients formulated within a henna blend will create a skin staining effect (depending on the colour chosen, skin type and condition and blend used).  This happens from the application of the carefully prepared product painted through the brow and allowed to dry onto the skin. The colour will wrap around the brow hair shafts and stain these also.  The keratinocytes resting on the top layers of our epidermis will attract the chemical composition of the henna and the colour will stain.  This reaction is a chemical one between the henna product and the skin.

If the skins pH has been altered from the brow lamination service, this can leave the skin area feeling more sensitive in the brow area on some clients. Applying henna on to skin that is sensitive may see clients have an unfavourable reaction or further sensitivity.

As tinting with traditional brow tinting products is faster and designed to colour hair, it’s chemical reaction happens on the hair more so and therefore makes tinting a better follow up service for colouring of hair after a brow lamination.

To learn more about brow lamination, brow henna, tinting or anything brows and lashes really, Elleebana and Elleeplex are industry leaders with content and training that is miles above the rest. With hands on training and online training coming soon, watch this space!

 

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Walkabout barber and Walkabout beautiful

Walkabout barber and Walkabout beautiful

As we write this post for you to read the “Walkabout barber” and “Walkabout Beautiful” team are offering haircuts, beauty services such as waxing and lash services and something more to Australian communities in a way this industry hasn’t seen before. Places like Mareeba, Mossman, Kuranda and Atherton in Australia’s Far North Queensland this week will see the Walkabout Barber, Walkabout Beautiful bus arrive for haircuts and healing, waxing and wellbeing, tinting and trauma support.

Yes, you read that correctly – a Bus. A fully fitted out beauty and barber bus, ready to offer a way forward for those in need. When Michele Hetherington, Otto and Zoe’s long time friend in the beauty industry called to ask if we would sponsor a bus to help make people beautiful, Otto said a straight up “Yes” and when he listened more his response was “yes, yes, yes”

Michele explained that the initiative came from a young father, Brian Dowd, with a strong cultural tie to our nations people who had himself experienced trauma, lose and some of life’s worst challenges. Brian hit the reset button on his life some time ago and so he manifested the idea of a beauty bus that connected communities, offers assistance to those who like him have or are suffering while they are made to look amazing!

When Otto explained the concept to Zoe she immediately pictured just how much this idea hit home. Lash Stylists, hairdressers and beauty salons the world over are offering unqualified counselling to their clients at every appointment. Those moments, where a kind ear listens to your life’s troubles, you can leave your appointment not only with a lash lift but a weight lifted also. The idea was genius and the word Elleebana is an indigenous word for peace, tranquillity and beauty, knowing our sponsorship towards this initiative might bring Australians some inner peace and tranquillity while making them beautiful sat perfectly with us.

To follow more of what Brian has devoted a large portion of both his time and his heart into – follow him on Facebook and lets help him brighten our nations future and faces. https://www.facebook.com/walkaboutbarber

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Master Course Collective

Master Course Collective

2020 has been a year of exceptional challenges, but has also been a year of amazing opportunities.  Education is the key to lifting your business to new heights and is always at the forefront of Elleebana’s ethos and culture.
We are delighted to announce that our Managing Director and multi award winning educator – Otto Mitter is collaborating in a new project that is a first for the lash industry.

The Master Course Collective.

What is the Master Course Collective?

It is a collaboration of the industry’s finest and most sought after educators and business minds coming together to give you a curriculum that delivers secrets to their business success that they have NEVER shared before to their networks. This is exclusive course content and you now have the opportunity to be the first to access this game changing training program.

The Master Course Collective line up comprises of industry thought leaders:

  • Jill Heijligers – Peloquin  – Owner of Lash FX and multi award winning educator and industry mentor
  • Martino Kallos –  Award winning educator and CEO and founder of Kallos Academy
  • Michelle Nguyen  – Director of Paris Lash Academy and entrepreneur
  • Claire Hooper –  Industry leader, business coach and entrepreneur
  • Hilaree Brand  – Award winning educator, Industry mentor and trend setter

Last but not least! Our Otto Mitter, Multi award winning educator, cosmetic chemist, entrepreneur and Managing Director of Elleebana

This collaboration is something that doesn’t happen every day in our industry, the course content that is being put together is designed for the up coming entrepreneur who is dedicated in building their brand and company to achieve global level success.

This online curriculum is available worldwide and if you a ready to take your career and business to the next level then – SIGN UP NOW!

Early action takers will get access on World Lash Day 23rd October, receive BONUS course content and extended viewing until February 28th, 2021! The Master Course Collective goes live October 31st, 2020.

This is your chance to level up and lift your career to new heights! Sign up up now. Check out Otto’s invitation video below:

TO FIND OUT MORE INFORMATION DOWNLOAD OUR PROMOTIONAL CATALOGUE
FOR AUSTRALIAN RESIDENTS TO ENROL PLEASE CLICK HERE
TO VIEW OTTO’S VIDEO CLICK BELOW

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How your leadership style can grow your business

How your leadership style can grow your business

If running a business isn’t hard enough, managing and leading a team is another challenge all small beauty and business operators face.

There are many underlying levels of motivation and levels of achievement team members are seeking in their careers, how to bring out their best capabilities is what leadership is all about. So, what defines a leader you ask?

Well leaders can be classed into one of the 6 following styles, and it is common to have more than one style and for your leadership style to change over time. You also will approach one leadership style for one team member, and another style for another – depending on their level of skill, maturity and position within the business.

Democratic Style – is one of the most effective leadership styles because it allows team members to be involved in decisions and have some autonomy in their roles to exercise their own authority which helps them grow into future roles.

Autocratic Style – is essentially where the leader makes decisions without taking input from anyone in the team. This can hinder team performance by not involving others ideas and knowledge.

Authoritative Style – hasn’t been popular since the 80’s and isn’t a leadership style any employee is seeking in a future employer. Only useful in small doses.

Transformational Style – most leader in this category are always “transforming” and improving the business and pushing team members out of their comfort zone to aid growth and development.

Coaching Style – just like in sport, coaching individual employees’ strengths and working through their weakness to enable the team to perform better.

Laissez-Faire Style – the French term literally translates to “let them do,” and leaders who embrace this style give nearly all authority to their employees. This can be limiting if team members do not hold themselves responsible or accountable for their workload.

Being able to identify your leadership style can be tricky so you can seek out tests that will highlight your styles, but it is also an idea to ask the team in an open setting for a 360-degree feedback session.

With that feedback in mind and remember not all the feedback you receive you will like to hear – especially if you perceive yourself differently from how your team members are characterising you. There is also the opportunity to make changes and focus on a leadership style that you think can support your business and the current team in place.

Being able to motivate the team starts with leading the team effectively, successful leadership can only achieve goals and empower the team to do the best work for your business and clients.

There are many of us in the industry boasting their own successful unique leadership style –including Otto and Zoe Mitter, who work together tirelessly and complement each other completely.

Embrace your leadership style, seek out your own personal development and what will work best for you and your team, and ultimately your business. #leadership

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Taking Education to New Heights in the Connecticut Beauty World

Taking Education to New Heights in the Connecticut Beauty World

The Nutmeg state is moving ahead with the times and Connecticut is fast becoming the epicentre of the beauty world as regulations for esthetician licences were just passed. Merissa Waston is leading the way with training by fulfilling the epicentre with her advanced Education Centre.

Whether you’re seeking education on waxing, makeup, spray tans, lash extensions and lash lifts – Merissa has all your training needs covered. As a highly specialised esthetician and trainer on all skin treatments, hair removal and the like Merissa launched her own Training Academy and Beauty School.

Merissa is the proud owner of Face & Body institute of New England and by the sounds of it, was her ultimate calling after progressing herself through various courses herself and working for well-known global brands and popular day spas.

As a hands-on training professional, Merissa is passionate about advancing education for all practising beauty therapists – no matter what their craft or speciality. Born and raised in Connecticut, she is humbled by how the beauty industry has transformed in her hometown and impressed with the skilled talent to date.

Many who have worked and trained with Merissa comment and highlight what a trailblazer she is in the industry. Pioneering beauty professional careers is the heart of what she does, and she is a big advocate of students continuing their knowledge and staying up to date with the latest innovation and education.

Regularly educating herself so she can share with her students is what sets her apart from the rest and often it results in booked out classes and long wait lists just to get in. Merissa keeps up with the demand by offering more classes and workshops and yet still has time to dedicate to students a one-on-one learning environment – in a group setting.

2020 has been a challenging year for some, but Merissa takes that all in her stride and didn’t let anything stop her for opening up for own training institute and flourishing with countless enrolments and raving reviews to date. Creating an ultimate learning environment, she is not just focused on training students, but supporting them afterwards as they leap into the beauty world.

Merissa is inspired by other beauty entrepreneurs in the industry and has become a creator of her own unique business model. Without her desire to be a best in class trainer, her success story would not be what it is today. She lives by her own inspirational quote ‘always believe in yourself, you are capable of more than you can imagine’ and attributes her journey to success through this belief.

If you are in the area, and looking to up-skill, retrain or start your beauty journey – checkout Merissa course details on Facebook https://www.facebook.com/Face-Body-Institute-of-New-England-100664211565109

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HP Setting Lotion

HP Setting Lotion

We have made some exciting improvements with our Elleebana Lash Lift system to stay up to date with innovation and world-wide compliance in cosmetics.

Over the last 12 months, we have been testing and updating the formula of our setting lotion (step 2) in the Elleebana lash lift system. We have replaced an ingredient – ‘sodium bromate’ with ‘hydrogen peroxide’ as it is classed as a safer alternative and also provides more benefits to the lashes and the treatment process.

Learn more about these changes and download the following FACT SHEET

 

 

 

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The ultimate convenience… fast beauty treatments with effective results

The ultimate convenience… fast beauty treatments with effective results

Choosing a lash lift, lash extensions or even just investing in a good mascara are things all our clients consider. What really makes them choose a lash lift? Well ultimately consumer behaviour and research play a pivot role in how humans make their purchasing and selection decisions, but it is increasingly evident that clients prefer convenience over anything when it comes to deciding on beauty treatments.

With that in mind, the convenience aspect needs to be the USP (unique selling proposition) with all your marketing offers. If a client is opting for a lash lift, it is because it is quick, easy, convenient and affordable. These women value their time, and thus are seeking a low maintenance yet realistic and effective result with their lashes.

Using this to your advantage by understanding your clients’ needs in detail can only help your solution offering. Giving the client what they want is what will set your business apart from the others and build that customer loyalty. We are in the industry of providing not just beauty services, but beauty solutions – and that’s why they love us.

Everyone wants that natural yet glamourous look with their lashes, and for those who have never tried it and eventually realise how convenient it is, will soon be hooked on a lash lift. As beauty professionals in the industry, we really should be promoting and celebrating the benefits of the famous Elleebana lash lift and the essential convenience it offers.

It is a win-win, who wouldn’t want the convenience of this treatment and glamour result in return. There’s an untapped market out there just waiting to be told of the quickest and convenient methods for maintaining that glam. Women are known as complicated beings, but not when it comes to beauty treatments. If it is quick, convenient, makes us look better and makes us feel better about ourselves with minimal effort – we’ll sign on the dotted line.

More recently, we have seen an increase in lash lifts in salons, due to many customers wanting a quick treatment – no one wants to be in the chair for hours and many are now conscious of covid spreading so the quicker the treatment, the better. With the easy to use hygienic single use sachets that client’s value, your lash lift service portrayed in this new light can only increase business and bookings.

Elleebana does offer an online lash lift course for those who are looking to upskill and reap the benefits of this convenience our clients are now seeking.

Visit the Elleebana website for more details www.elleebana.com.au

 

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Work, home life and everything in between… Are we giving ourselves enough credit?

Work, home life and everything in between… Are we giving ourselves enough credit?

It is one thing to be excited for the future and the opportunities that await, but it’s time to celebrate and recognize the past achievements that have brought us all to where we are today and who we are today. I have recently learned that one of our Elleebana Trainers has had an interesting career prior to dominating the lash world that truly has made her who she is today, and her remarkable story is something we can all be inspired by.

Chanbo, based in Seattle was previously in a Regional Director role performing countless strategic negotiations for the sale and delivery of commercial military aircraft for a well-known aviation company – which is a highly sought after and unique skill set. Working in a highly paid industry definitely has its perks, however Chanbo felt a calling to connect and empower women through our own inner beauty and decided to pursue her beauty license, something she always wanted to do. Chanbo continued to work full-time in the corporate world while attending beauty school part-time and immediately after beauty school decided to complete Grad school too. The demanding role was challenging with finding that balance of also being a mum. Her daughter was only in Kindergarten where Chanbo recognized that she was missing out on so much of her daughter’s early life that she decided to quit the corporate world and pursue her career goals to work full-time in the beauty industry.

Chanbo says ‘It was a change of pace for me and everything I had known’, but she liked that she could control her hours worked and spend time with her daughter. Working mothers don’t give themselves enough credit for all the sacrifices they make for their career and their family and deciding whether to slow down or change pace is not an easy decision. It is hard to find balance and it is a never-ending juggling act Chanbo adds. Her advice is; ‘if you feel overwhelmed, uncertain and just sometimes exhausted we hear you, it is important to reflect where you’ve come from and where you’re planning to go in the future, even if you aren’t thinking that far ahead.’ As the famous quote says; it doesn’t matter where you come from, all that matters is where you’re going.

Everyone has a story, and as women we need to be more accepting and supportive of one another. Chanbo insights are that we really don’t know the battles others are facing on a daily basis and how if someone is stepping back, not as active or disappears for a minute, we should think of them and be mindful of what they may be going through.

Whether we find that others want to share or not, we can only advocate just being kind and understanding. We shouldn’t expect someone to share their personal battles, but just letting them know we are there and that we care about them is all that is needed. Working mothers in general having careers and trying to navigate time management with family and work can be a stressful task, but we all need to remember to give ourselves credit for how amazing we really are.

Wise words, from a wise lady, we salute Chanbo and all the other inspiring women out there pursuing their career goals and raising a family.

 

 

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Lockdown with your lashes…

Lockdown with your lashes…

While 2020 hasn’t been the most productive year, lockdowns, border closures and clients canceling appointments can be demotivating. Well, it is time to PIVOT and realign your business strategy to new and improved ways of doing client lashes post Covid.

Here are 5 Elleebana TIPS for navigating lockdown with your lashes with minimal disruption to your day to day operations.

  1. COMMUNICATE, COMMUNICATE, COMMUNICATE!

The first thing we can hope to achieve is staying in regular contact with our clients and maintain consistent communication. Whether that be phone calls, SMS or emails. Your clients not only want to hear from you but expect to hear from you. Don’t be shy, a simple hello and check-in phone call or message can make all the difference to clients who are struggling in the current environment also.

  1. ACCOMMODATE CLIENTS NEEDS

We can at times think we are accommodating our clients and offering the best possible service. But are we really? Have a think about how you can alter your booking conditions, appointment times and offer that flexibility that a busy mum, student or worker bee needs. Building customer loyalty is centered around serving your client’s needs – think of new strategic ways how you can be further accommodating in these unprecedented times.

  1. CONTINUE TO UPSKILL, RESKILL AND RETRAIN YOURSELF

Given the world has somewhat come to a standstill – we’ve had more time than ever before to reflect, realign and focus on our personal and professional goals. Many of us are using our downtime to concentrate on how we can upskill and undertake further training. Elleebana’s Online Lash Lift Course has been the most popular course to date and has the added benefit of enjoying an e-learning environment from the comfort of your own home. To find more information or to enrol in a course visit Elleebana.com

  1. FOCUS ON YOUR 2021 BUSINESS PLANNING

For small business owners, whether you love it or hate it, there always comes an occasion to dedicate some resources and time to future planning and future-proofing for your business. Where do you see yourself and your business in 2021? What challenges do you anticipate ahead? What goals do you hope to achieve? In our moment of downtime, it is key to forward plan and think ahead and even face some hard truths on what you can expect and anticipate – good and bad. Not just in terms of the following year and the 12 months ahead of you, but even 5 years into the future. Remember those wise words from Benjamin Franklin; failing to plan is planning to fail.

  1. STAY POSITIVE

A negative mindset can set you back in your business goals, training aspirations as well as stunting your creative approach to your work. It is imperative to adopt a ‘Growth Mindset’ to be able to stay positive in tough times. Self-care is needed, so ensure you are taking time out for exercise, eating healthy and doing activities and hobbies you enjoy. Life can’t all be work and no play. So, watch one of your favourite all-time classic movies, treat yourself to a delicious home-cooked meal that you won’t regret eating and go for a brisk walk outside and enjoy nature. Really feel the universe and the positive energy calling you. It is not just a mindset, but behaviour that will endorse your positivity.

When everything feels like it’s becoming harder, it’s probably because it is. Just remember it means good things are coming. Look after yourself and your clients and keep paying it forward – embracing the new way of doing business you will truly reap the benefits. Seize your lashes in lockdown moments and learn from the experience and share with others. We are all in this together.

Visit Elleebanna.com for more information.

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It all starts with education

It all starts with education

When a student arrives to a class prepared to sponge up all of a trainer’s knowledge, everything the brand has to offer and has the mindset of client’s satisfaction first and foremost, as a trainer, you know it’s going to be a good day. But it’s an even better day when you see that same student only three short years later come in the top three in the world for Elleebana’s Great Lash Wrap Challenge Instagram competition.

Melissa Constantino – Elleebana Educator from Delaware USA trained Trish in the skill of lash lifting and recalls “she was a perfectionist and on the top of her game”. We stayed late so I could offer her a lash lift after the class as she was keen to show her clients this amazing new service she had learnt and wanted to sport the results of a lash lift herself, it is walking marketing after all. We spent time talking about the benefits and results and shared our passion for the brand. At that time, in my area, lash lifting was almost unknown, so I was really happy to chat all things Elleebana. I have been following Trish for the past three years, watching her beautiful lash lifts, and knowing she was amazing because of her dedication to being a committed student first and then investing in her clients satisfaction with her perfectionism nature. I feel privileged to be a spark in her journey in becoming an incredible lash lift artist, she really deserves all the recognition and accolades.

Melissa also adds that “I love to stay personal with my students, it’s very nerve-wrecking to spend money on education, especially these days. People want return on their investment understandably, extending myself as a trainer and forming a relationship with my students helps them to see that you are investing in them also.”

This personal approach to our students, being prepared to continually share feedback and guidance fosters a mindset for the student’s education where they can grow and improve, they can understand and recognise their own achievements.

The Elleebana Great Lash Wrap Challenge competition is the first of four categories spanning through the remaining half of 2020 and this particular category had over 500 entries from around the globe. Here are the winning three lash wraps:

1st place @Terytorium_piekna 

2nd place @pretty_eyes_by_kellieanne 

3rd place @browbarxbeautybytrish 

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Online training leads the way…

Online training leads the way…

2020 has quickly become the year for investing in online training, upskilling yourself and exploring the new training courses now available online. One popular course climbing the ranks is Elleebana’s Online Lash Lift Course – which has been one of the highest searched training courses of 2019 and continues to dominate in the lash world in 2020.

There are many benefits to studying online vs face to face, and it is up to each individual preference and how you like to approach your learning style. There’s loads of advantages and rewards to the virtual classroom for those who are ready to take the plunge and enrol in an Elleebana lash online course.

The three most popular benefits to help you decide if you should continue with face to face training, or try the new way of e-learning, which is that of the online sphere. For those who are feeling slightly anxious of any technology issues, you don’t need a PhD or need to be remotely tech savvy to be able to enjoy the perks and styles of online education – especially in the lash world of Elleebana.

  1. Flexibility

With ever changing busy schedules, commitments and finding enough time for family and social activities, one key advantages of studying online is the flexibility it allows. Online courses are designed to fit your schedule, and you can work to your own timetable and still reap the benefits of interacting with others in the classroom and of course the instructor / teacher / trainer. Elleebana Educators are not just experts in their fields with decades of experience, but coaches in their own right aiming to bring out your true capabilities and guide you every step of the way.

  1. Affordability

Online courses are excellent for the bank account as they are relatively low cost and affordable to most, giving many of us opportunities we probably wouldn’t explore or consider if only given a face to face expensive training option. Many students feel the need to go into debt to further their education to keep their skills relevant, however most online courses will be much more cost effective than a practical hands on face to face course, helping us all out with our finances. Tick. Elleebana’s Online Lash Lift Courses from a highly regarded Academy starts from just $320 per student. This remarkable price as well as offering so much value in unique educational content for a niche online certification goes a long way.

  1. Accountability

Studying remotely does bring itself with the benefits of having to utilise your own internal strengths of time management and self-motivation – which then translates positively into self-accountability. With commitment, perseverance and dedication to completing an online course self- accountability arises, which steered correctly can help you achieve your end goals. Having accountability placed on yourself is only going to drive productivity and results and our passionate Lash Educators will bring out this potential and assist you with accountability further.

If you would like to become a lash lift expert, join forces with multi-award winning educators and the enrol in the world-renowned Elleebana Online Lash Lift Course – boasting only two online sessions with your educator, it is your ideal starting point to your journey of becoming an expert. Learn from the best from the comfort of your own home from a globally recognised leader in lash lifting training. Elleebana’s online course allows full flexibility and self-paced learning to maximise your learning experience. Spaces are limited, for more information or to enrol visit Elleebana.com

Special offer: Enrol before the 30th Sep 2020 to receive your FREE Elleebana gift!

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Mentoring is the name of the game

Mentoring is the name of the game

Bartender to Brow Boss Babe, Elleebana Trainer, Anastasia Hoff’s career sea change has positioned her at the forefront in the brow game with international recognition achieved within only a few short years. Anastasia says this wouldn’t have happened without the pivotal mentoring from her Elleebana Educator – Master Trainer, Kelly Rhode. 

Anastasia’s natural ability for creating Instagram scroll stopping brows is her gift, it took but a moment after picking up her tools to see what it would take to create face flattering brows. Her transition to training students in these skills however was a different story. 

Having studied at the prestigious Elleebana Academy both with Brow Henna and Lash Lifting, Anastasia knew she LOVED the range and products. The natural progression was to become a trainer herself after realising that she wanted others to see how amazing these products are for salon building services. However, her bartending background saw the need for her professional direction to be polished and her marketing efforts to be defined to appeal to other salons. This is where Anastasia’s Master Trainer Kelly Rhode of Rhode… was more than happy to assist and mentor Anastasia to hone her craft and her professionalism without dampening her sassy sparkle.  

The two have become a dynamic duo sensation in Minnesota, brow training up a storm and achieving a significant amount of industry recognition. Anastasia’s impressive work is now being shared on international platforms as well as Instagram Wax and Lash Lift pages – seen by literally thousands of viewers.  

The on flow for this recognition only spurs Anastasia to be even more proactive in her newfound field of brow education excellence. She is training and being mentored further by International Brow sensation and Elleebana Brow Henna Trainer, Natallia Ivchankova and doesn’t plan to stop any time soon. Sharing her ever growing knowledge and passion with her students is her key focus and with her hands-on approach to education, Anastasia is a Brow Babe to keep your eye on. 

Mentorship is truly a step forward for students and finding a dedicated trainer that will hold your hand through the journey to success isn’t always easy. This perfect partnership of a mentor training a student all the way from the ground to becoming a mentor herself is a match made in heaven. 

Join forces in the success shared and meet your mentor match today at our meet the Elleebana Trainers page https://elleebana-usa.com/meet-our-trainers/

Follow Anastasia’s career and industry highlights here: https://www.instagram.com/sparkstudiomn_brows/

Meet her Industry Mentors here: 

Kelly Rhode – https://www.instagram.com/rhode.education/

Natallia Ivchankova – https://www.instagram.com/natalliaivchankova/

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Important announcement for our USA clients!

Important announcement for our USA clients!

To our dear, valued Elleebana clients in the USA:

Elleebana is a family owned and operated company that continues to strive for global excellence and nurtures all of our valued clients with the highest level of integrity, support, award winning education and innovative product development. Now in our 25th year in business, Elleebana proudly supplies products to distributors with reach into 60 countries around the globe.

Elleebana is proud of the fantastic and long-standing relationships it has with our distributors. As you know, over the last couple of months we have made some significant changes and improvements to our distribution structure in the USA. These changes were made after careful consideration and with the belief that they were in the best interests of our valued customers and clients. We had anticipated a smooth and professional transition, but we have become aware that over the past few weeks a number of inaccurate and misleading comments have appeared on social media spreading misinformation and painting Elleebana in a negative light. Despite this, we had hoped to move forward with positivity and not engage in a social media debate. With much reluctance, and after much encouragement from you – our customers, we now feel it is necessary to provide you with this statement.

We are excited to announce that we have established a subsidiary in the USA which will now be directly supporting the sub-distributors and trainers located there, offering the same exceptional standards of supply and education that our brand has come to be known for around the globe. The positive feedback about this new structure has been truly overwhelming and we are grateful for the support from so many for our brand. We have over 30 sub distributors and 70 trainers located in the USA, each dedicated to providing you with the exceptional service and support you have come to expect from Elleebana. These sub-distributors and trainers strive to deliver the best in education and innovative products for our customers with integrity and honesty. It speaks volumes to us that we have this level of continued support and we thank these sub-distributors and trainers for their decision to remain with the Elleebana brand despite attempts to diminish our reputation.

While we understand that changes in distribution structure can create challenges, one benefit to this new structure is our ability to deal directly with the FDA. We are aware that one story being circulated involves Elleebana and the FDA. Elleebana has supplied goods into the USA for over eight years without issue. In December of 2019, a makeup remover product included in one of our kits had a label misprint which triggered an FDA review and delay. When we became aware that this issue was not being addressed with the necessary diligence, Elleebana interjected, directly discussing the situation with the FDA and swiftly rectifying the situation. We are currently working through compliance with the FDA and our products are now readily available for distribution in the USA.

With an Elleebana subsidiary in place as the primary USA distributor we are confident delays like the one that occurred earlier this year will no longer take place. Sadly though, while the internet provides many conveniences and benefits, it also makes it possible for companies to register URLs using a strong brand name to lure in customers through google searches and then swap them over to their other product lines. While we are flattered when companies choose to use the Elleebana strong brand reputation to draw attention to their websites, this unethical marketing approach can lead to our customers being mislead. To ensure that you only purchase Elleebana products through our approved USA sub-distributors, please see our website for a current list:

WHERE TO BUY

Elleebana has some very exciting announcements coming soon with a brand new product line and range that is set to lift the lash game to new heights, stay tuned to our Instagram and social channels over the coming weeks to see all the news.

If you require any assistance whatsoever please don’t hesitate to contact our new head office – Elleebana USA – usa@elleebana.com or www.elleebana-usa.com and we will be more than happy to help.

Thank you for your continued support and we are hoping that you are all staying safe out there.

Keep lifting to new heights,

Otto Mitter

Managing Director
Elleebana Global

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Covid-19 Moving Forward

Covid-19 Moving Forward

As restrictions begin to relax, we can see beauty salons begin to open their doors once again, however this won’t mean that things are going back to normal. The future of the beauty industry will be changed for years to come, so what do we need to consider?

Firstly, it is imperative to make sure you are 100% comfortable with opening your doors back up. Just because your local government gives the green light, does not mean you must open before you are ready. Secondly, ensure you take into consideration your staff concerns, are they ready to come back to work? And what measures will be taken to ensure the workplace is safe and stays COVID-19 free?

This is the perfect time to decide what the new normal of your salon will look like, and how day-to-day operations will be performed. There may be service and treatment limitations at this time and not to mention some of your clients may be a little reluctant to visit your salon, even if you go above and beyond the government requirements of sanitation.

The most fundamental area that will determine whether or not your salon will be successful after lockdown is hygiene and safety. Not just in terms of keeping your staff and clients healthy, but also for your reputation. It is important to look over your salon policies and update where needed, as well as incorporating what we may have previously considered “over the top”.

 

Some examples to add to your policy include:

  • Practice social distancing. Keeping clients 1.5m apart at all times.
  • All staff should wear a mask and gloves.
  • Going cashless. During this pandemic it has been recommended to eliminate the option of paying cash for services.
  • Don’t charge for cancellation if your client is sick and has to cancel at the last minute.

The setup of your salon will be a little different now but following the steps below will ensure the safety of your staff and your clients:

  • Have a welcome back sign, but with a COVID-19 twist. This sign needs to be within eye view outside your salon for clients to read prior to entering. We have done the work for you, click here for your copy.
  • Also ask your client to sanitise their hands upon entering your salon.
  • Create distance in your waiting area and ensure there is a full sanitation station available.
  • Remove items that your clients can touch. This includes product samples, magazines, lollies, service menus. Anything the client can touch, or hold should be removed to avoid spreading the virus.
  • Invest in a good quality infrared thermometer.
  • Place floor markers to measure safe distances for your clients.

Covid-19 Symptoms Checklist

Even though you have not used your salon for a couple of months, the next advice is important. Rewash all your towels and invest in a disposable bed roll so you can replace bedding between clients. Ensure you disinfect your workstation and tools between clients.

Many of your clients have missed appointments during your closure and they will want to know when and how they can rebook. Sending a courtesy text message or making a call will hopefully have you booked up in no-time! They know how many others are in the same situation, and they’re probably feeling a tad anxious about whether it’ll be difficult to get an appointment on the calendar.

If you have a plan already in place, communicate that with your clientele. Let them know if you’ll have a waitlist.

Last but not least, avoid hugging your clients and ensure you practice social distancing. We look forward to seeing everyone get back into it!

 

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Combining treatments! Lash lifting and Eyelash Extensions.

Combining treatments! Lash lifting and Eyelash Extensions.

A super-hot topic for the lash and beauty industry is combining treatments – who doesn’t love being able to maximise their time and profit? We live in a modern world where so many of us are time poor, we all have those clients that love being able to walk in and walk out of the salon as quick as humanly possible.  Some treatments combined are a match made in heaven, so when our very own managing director and cosmetic chemist, Otto Mitter, delivered a recent presentation he decided to tackle the very relevant question “Can I perform a lash lift before attaching eyelash extensions?”

The short answer here is yes you can, but I am pretty sure you clicked on this blog because you want more than just a short answer, so…

The first thing to know is that there is a chemical reaction that takes place between Cyanoacrylate (eyelash extensions adhesives) and the permanent wave lotions used in the lash lifting process.  When these two products come into contact the reaction is called heat evolution.

When performing an Elleebana Lash Lift, you need to rinse the lashes to remove the lotions, which in turn, reduces the chance of these two products coming into contact, if you choose to apply lash extensions after a lash lift. It is vitally important that you rinse/soak and bath the eyes after the lash lift. Elleebana’s lifting and setting lotions are designed to penetrate the hair, wrap around the entire hair which means, wiping to remove the lotions is not enough.  If you are using another brand that doesn’t require rinsing to remove the lotions, you may have some product remaining on the lashes and you may find your lash extensions adhesive behaves very differently or that the heat evolution reaction occurs.

Additionally,  if you are using a brand of lash lift or lash lamination that requires an application of lash botox, a nourishing lotion, a sticky coating or a serum applied to the lashes as a third step in the treatment, you will need to rinse this and cleanse the lashes well or your eyelash extensions adhesive will not behave in its ideal manner.  Therefore, consulting with your current brand of lash lift to determine the best course of action here is mandatory.

As the chemical process of eyelash lifting, lash lamination or similar treatments are designed to break the chemical bonds found naturally within the eyelash this leaves the hair in a slightly more porous condition.  If you perform lash tinting after a lash lift, you will notice that you don’t need to tint the hair for the same duration as a normal lash tint processing time because the hair scales are raised and the cuticle is swollen, thus allowing the colour to deposit much faster into the lash.  When we apply eyelash extensions, having a well-prepared lash with the scales along the lash shaft raised, we can create a greater bond and potentially increase the retention of your lash extensions applications.

Better retention for eyelash extensions is always a bonus, however, your infill process for the lash extensions application can become more difficult. This can be worked with, but the overall finish might become a little messy because as the natural lash line sheds, the new growth that comes through will not be lifted – it will be in its normal state (only slightly curled, straight or downward facing – depending on what your natural lash growth direction is like).  Infills may sit differently across the lash line due to the inconsistency of which lashes are lifted and which lashes are new, straighter growth, also, while wearing eyelash extensions, you are not able to re-lift the client’s lashes again.  You might not notice this at a 2 or 3 week infill appointment, but by their second infill appointment, it will be evident and this is because of our natural lash growth cycle.

For clients whose lashes are naturally extremely curly, criss-crossed or downward facing, consequently making the process of applying eyelash extensions much harder and more time consuming, performing a lash lift or a lash relaxation process (you can watch how to perform this treatment on our YouTube channel) before eyelash extensions application can help the application process for the technician.  You will need to educate your client that a full removal of their eyelash extensions and a new lash lift/lash relaxation process would be required most likely at their second infill (however that would be determined also by their natural lash regrowth cycle – which can also alter seasonally – but that is for another blog entry…)

Careful consideration of your processing time and rod selection before performing the lash lift will also assist with a cleaner finish. Creating a soft/gentle lift with a shorter processing time ensures you don’t over-process which could see all your lash extensions applications needing to be removed in order to relax the lift, acting with caution is key here. By choosing a rod size that is larger than you would normal select for your client’s lash length, will offer a smooth and soft lift that raises the lash ends enough without the risk of over-curling the lashes.

Please consider that the treatment time spent with your client for their lash lift and following with lash extensions might see the treatment time extending longer than either you or your client wants. While this service can be performed together, we feel it may not be an overly viable service/treatment for salons to combine.

Have a question? Follow us on Instagram or Facebook and speak to our friendly team!

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Check out our latest campaign for our Elleevate Mascara!

Check out our latest campaign for our Elleevate Mascara!

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Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can’t wait for the event to take place in the future!

Thank you to everyone who voted for us, and the constant support we get from around the globe. We couldn’t do it without you!

 

Keep lifting lashes to new heights.

 

 

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Eyelash Extension Appointment FAQ’s

Eyelash Extension Appointment FAQ’s

All of the unknowns about having lash extensions for the first time, and even if you have had lash extensions before you still might benefit from a little sneak peek at these simply questions and answers, you would be amazed at how much your lash artist will appreciate you giving the time and effort to learning more about this service and working with them to help you get the best out of your beauty treatment:

It’s amazing to know that even before you arrive for your appointment there are things that you can do to help you love your lashes even more than normal.

Q: Should I have a patch test before the service?

A: In some countries, it’s not a requirement to patch test – however in most it is so when you are booking in with your lash artists ask them about what their policy is on patch testing.

Q: I can’t get a sitter for the kids, can I bring them?
A
: Very few lash artists will allow it, they are busy with their eyes on your lashes and you are busy with your eyes closed so there are no eyes left to keep on the children.

Q: How long does it take to get lash extensions applied?
A:
 Since you are new to the service and you have not had a full set of lashes applied ever, this will mean your lash artist will need to lash every single lash either with a single lash extension on your natural lash (if you are having a classic set) or multiple lash extensions tapered into a customised fan (if you are having a volume set applied).  Depending on what you have chosen to have applied your first lash appointment could be anywhere from 2.5 to 4 hours long.

Now that might seem to be a considerable commitment of your time, and for a good lash artist who is careful with their application, they should take their time to apply your perfectly crafted and styled lash set.  You see perfection isn’t easy, it’s actually a very difficult skill to master (respect) but there is a silver lining here for your busy schedules – If you are a regular re-booker and come in for your infill appointments regularly a fill will be less time – averaging between 1 – 2 hours.  Skipping out on your infill appointments can see that fill time starts to blow out though and might even need to be a removal and full set applied again so that’s a key thing to remember.

Q: That seems like a long time to have an appointment for – what if I fall asleep?

A: Your lash artist will hope that you enjoy your lash nap with them and they won’t judge you for it, in fact, it is a great time for you to catch up on your latest podcast or audiobook so even if you don’t want to fall asleep keeping your eyes closed with that relaxation of your playlist pre-set is fine with your lash artist too.  The more they can focus on your lashes the better the lash set will be, so have yourself a lash nap and enjoy that ‘you’ time.

Q: I have my appointment booked for straight after work – does it matter that I come with a full face of makeup?
A:
 Actually, yes, it does matter.  Sorry!  But props to you for asking.  Having a completely clean and clear eye area (that includes eyebrows) that is completely free of makeup not only is beneficial to your extension application but it reduces your service time spent cleaning your face.  You can wear moisturiser and some foundation but nothing around the eye area and most definitely no mascara.  I guess its easiest to think of it this way – the least amount of time spent cleaning your make up off will mean there is more time spent getting more lashes on, and who doesn’t love a full and dense lash set?

Now, most lash artists will understand that coming straight from work or other lift commitments can mean it’s harder to come to your appointment with a clean face, so a brilliant workaround for this is to come to your appointment early and allow for that extra wash away and clean up time.

Q: What should I wear?
A:
 Come as you are.  Your lash artist will be happy to see you, and there is no need to dress up.  Comfortable clothes is recommended as you need to stay relatively still for some time so if that your couch comfy clothes then so be it!  However – if you wear contacts we require you to remove those when you arrive at your appointment unless you can come wearing glasses.

Q: How do I know the lash artist will be able to give me the lash look that I want?

A: Researching a stylist or artist first is really recommended – a stylist with accolades that they promote (such as having attended many training courses, or award-winning) will often have some excellent skills and creating a bespoke style to suit your needs safely.  Instagram is a lash artist’s best showcase of their skills and is a great way to match what you are looking for with the appropriate stylist for you.  A good lash artist will thoroughly consult with you before you have your service to determine if what they believe will suit you fits with your ideals – often people are visual creatures so bring some pictures of your favourite looks for their reference.

If you are looking to know more about Elleebana certified stylist you can head to our salon finder https://www.elleebana.com/salon-finder/

 

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Elleebana Covid-19 Announcement

Elleebana Covid-19 Announcement

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come. Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of health issues or financial ones.

For business, this is an unknown platform as financial hardships have been faced before but not ever partnered with health issues.  Salons around the globe will face closures and loss of clientele because of the requirement of social distancing. This is hard news to hear. For many businesses this is an important time to pay attention to their health, safety and sanitation practises and in addition to these practices review the World Health Organisations recommendations for standard workplace practices – you can review these here:  https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6

Offering clients a level of reassurance that the place of business operates, and where possible exceeds, the government, local council and state recommendations for all levels of health, safety and sanitation could be the difference in the coming months between a business that survives or a business that thrives.

At Ex-Import we are highly focussed on the health, well-being, and safety of our own staff, our customers and stockists and will continue to monitor the progress of COVID-19. Our focus at this point is to be as prepared as possible and manage what support possible to all our global Elleebana lovers.

For trainers who are employed by Ex-Import, Elleebana’s Global Head Office, we have enrolled and now have Certification of Acknowledgement for each trainer in the Australian Government Department of Health unit in Infection Control Training for Covid-19.  This is an important step that we are taking as employers together with adhering to all Government recommendations and World Health Organisation recommendations for continued operations and training to meet and exceed the required standards for our students that attend our courses or for those that are researching who to train with.

We will aim for continued operations where possible by utilising technology and the capability for many of our office team to operate remotely should this be a requirement and should we experience quiet times due to the cessation of global trades and training we will utilise this time to prepare for a strong return when possible because reliability during uncertainty will help support the beauty industry that we love so very much.

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Come Train With Us!

Come Train With Us!

Are you looking for a career in beauty? Elleebana are Global Leaders in Brow and Lash enhancement innovations! Come learn with us, Click here for training dates!

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Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend!

And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing and flying the flag for our country!

With over 355 entrants from 40 countries, the team absolutely smashed it, and we are so happy to announce our very own Master Trainer Jessica Eaton placed in the top 5 in the world, now ranked 4th place in the world for performing the Lash Lift service using Elleebana Lash Lift products and Elleeplex ReGen!

Check out Jessica’s Fantastic work below:

To read more about Master Trainer Jessica Eaton, CLICK HERE!

Jessica attended the Lash World Cup back in 2018 as a visitor and guest with Otto and Zoe while Otto judged the lash lift portion of the competition, and her ultimate goal was to compete in 2020. Jess has not only achieved this goal but absolutely smashed it and we are so incredibly proud of her growth and achievements here.  Many would feel the impact of competing in a foreign country, surrounded by floor judges who were scoring contestants down for any slip in technique.  Some of these floor judges were among Jessica’s industry idols raising the apprehension even further.

Quickly brushing her models’ lashes through before she sent her model off to the blind judging component where Otto would review hers and all of the other contestants work, Jess was more than content with the result.  Remembering all of the preparation and focal points that the team all had discussed before she left for Amsterdam, Jess put what she knew into practise and is now proudly holding her well-earned rank of 4th place in the world for Lash Lifting.

What a fantastic start to 2020, we cannot wait to see more from Jessica and our other extremely talented Master Trainers.

The entire team “The Lash Wizards of Oz” all performed extremely well and represented our great land in the most passionate and professional way. 

We also want to congratulate another member of the “Lash Wizards of Oz” Natasha Gallier for winning “Miss Social Media”. Team Australia, you rock! 

#lashworldcup2020

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Otto Mitter talks Lash Placement

Otto Mitter talks Lash Placement

“I’m not talking about eyelash extensions placement or attachment, I’m talking about placement on the shields or rods during a lift. What is it exactly and why is it so important? Check out my video here where I discuss some considerations and in particular keeping an eye out for those tricky little anagen lashes that can hide under groups of lashes.

You really need to get your separation and placement correct and “separate carefully” right from the base and sometimes when working behind the client and you’re on the clock it can be easy to miss a few of these sneaky baby lashes. Comment below and let me know your thoughts on this and if you have struggled with what I go into in the video.

Hope this is helpful for you” – Otto Mitter

 

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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!

 

 

To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. ???

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Dates
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

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Australia needs you!

Australia needs you!

It is with great sadness that we have to write this. We begin 2020 with unprecedented tragedy in Australia. The blazes, which have been burning across Australia for months, have destroyed over 1995 homes and wiped out entire towns.

Across Australia, nearly 18 million acres of land have been burned — much of it being bushland, forests and national parks, home to the country’s beloved and unique wildlife.

 

The Statistics:

  • There are 134 blazes continuing to burn across NSW, with 53 uncontained.
  • Since July 2019, more than 20 people have lost their lives, including 3 firefighters.
  • Over one billion animals have perished, and this has thrown our Koala species on the brink of functional extinction in NSW as the fires ravage their territory.

Fires are nothing new in Australia, but as our country has experienced extreme drought for many months, the land was a fire hazard with leaf litter and tree debris having not seen rain for months.

How can you help?

The charities that we have collectively chosen as a company to support each are for differing reasons. Many of the larger charities are receiving such widespread support and aid from celebrities and international assistance we have selected these charities as they are perhaps more unknown but equally as in need.

http://www.rfs.nsw.gov.au/…/support-for-firefighter-families

Elleebana is a brand that is so strongly founded on family values and family ties that we couldn’t ignore the tragic loss of these dear firefighters. Each of these three men are younger than Otto and Zoe and they leave behind young families and wives. These brave men have been a part of the volunteer fire fighting services for many years and our hearts go out to the families left behind.

https://wildcare.org.au/help-us/donate/

Currumbin Wildlife Sanctuary (just 10 minutes’ drive from our head office) has received in excess of 12,000 koalas into its emergency hospital from the New South Wales fires. These koala’s need medical attention, burn and smoke inhalation recovery, food, and care.

The Currumbin Wildlife Sanctuary is simply not able to house this amount of koalas after they have been cared for, so a local community of farm owners or property owners joined together to offer support assistance. This association is called Wildcare and will be fostering the koalas after their medical recuperation.

We personally want to thank some of our sub-distributors who have generously donated or pledged to these great causes:

  • Elleebana Mexico – Donated proceeds of sales
  • Elleebana Latin America – Donated proceeds of sales
  • USA Elleebana Sub-distributors – Brilliance Lash USA – 10% of weeks profits
  • USA Elleebana Sub-distributors – Lashish USA – 10% of weeks profits
  • USA Elleebana Sub-distributors – The Lash Lift Store – 15% of the proceeds from all sales for the week
  • Elleebana Spain – Donated AUD $5000
  • Elleebana Russia

Elleebana HQ has also donated $10,000 towards these two charities and our goal is to help wherever we can, and this includes reaching out to our sub-distributors to lend a helping hand.

For those of you that have asked which charities would be most in need – firstly, thank you so much for asking, for caring, and for praying for our country! In truth, all of the charities need assistance but we will be supporting the above charities, and they would love your support in doing so also if you are wanting to help financially.

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Let’s Talk Hair Texture!

Let’s Talk Hair Texture!

A very important part of the consultation process and sometimes difficult to master! Otto has done a video on this as he has helped many therapists on this topic over the years.

We hope it’s useful for you!

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Summer and Lash Extensions

Summer and Lash Extensions

Summer and Lash Extensions go great together, but do your clients know how to maintain them in the heat?

As a trained professional, you want to ensure your client’s Lash Extensions continue to look fabulous between their visits, Afterall, that’s why they love coming to you.

As we move into summer the all-important topic of storage for your adhesives becomes a common question from salons.  One of the most important things you need to do is keep your products at the recommended temperature. If this means leaving your air conditioning on overnight, do it! Don’t risk spoiling your products from overheating.

The fluctuation of heat and then cool air can negatively affect the workability of your adhesives and maintaining a cool and dark environment for the storage of your adhesives, away from moisture is recommended.

Provide your Clients with specific aftercare, especially in the summer months with the following instructions:

  • Rinse lashes (& pat dry) after swimming. Over time, both chlorine & saltwater can affect lash retention. So, wherever your client is swimming, it is recommended that they rinse with freshwater post-swim, then pat dry.
  • Exposing your lashes to extreme heat can relax the curl, or worse – singe the lash tips. So, if your clients are exposed to close fires or a barbeque, even a hot oven, they need to be mindful that this can damage their Lash Extensions.
  • An absolute must all year long but especially in Summer. Many brands of sunscreen contain oils, which can run into the lashes. This can cause excessive shedding. So, make sure you let your client know that you take extra care when applying sunscreen.
  • Waterproof mascaras, oil-based eyeliners, creams, lotions or strip lash glue are all party season musts, but they are a big no-no with lash extensions. Aside from being difficult to remove, making rubbing and damage to your lash line more likely often the ingredients are not compatible with your lash extensions adhesives so ask your clients to stay clear, they extensions application is lash emphasis enough.
  • Keep the lashes clean – ok so this one isn’t summer-specific – this is all year around specific so I guess that makes it one of the most important aftercare points of all – using a lash wash, shampoo or make up remover that is designed with your skin and lashes PH in mind will remove natural oils, makeup residue, dust and dirt that our eyelashes naturally catch. It is their job, after all, to prevent these environmental hazards from getting into our eyes, but to leave this build up on the lash line weakens the adhesives bond and see premature lash loss.

Having these aftercare tips and tricks will really help your clients maintain the life of their Lash Extensions.

“This article has been written and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

 

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Otto Mitter talks Brow Lamination!

Otto Mitter talks Brow Lamination!

Brow Lamination, Brow Lifting, Brow Wow, Brow Tame – whatever you wish to call it, the service is essentially a hot topic in the Brow world for 2019.

So, while Elleebana loves to be at the forefront of trends we don’t need to be the first to release something – we really only have to be the best. Wink wink.

Speaking of being the best, how do you get to be globally recognised for what you do? Well, it starts with understanding everything about your products, your formulations and the uses of it. No one better in the world to explain Brow Lamination like Cosmetic Chemist and Elleebana’s Managing Director, Otto Mitter.

In this video he shares the tip of the iceberg of his knowledge on this subject. Subscribe to our Youtube channel to keep up to date on our latest VLOGS.

 

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Lash Queens Feature in Professional Beauty

Lash Queens Feature in Professional Beauty

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage.

The two companies were on the lookout for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam.

According to Elleebana director Otto Mitter and LashJoy owner Joy Crossingham, the World Cup, which will be held in February 15-16, is an outstanding opportunity to showcase Australian lash artists.

Mitter said he was inspired to launch an Australian lash team after attending the 2018 Lash World Cup with Elleebana general manager Zoe Mitter and master trainer Jess Eaton.

“We felt the competition was of an exceptional standard,” he said.

Otto Mitter

“We were not only impressed by the high quality produced by representatives from each country but also the calibre of the Lash World Cup team for putting on such a prestigious event and strongly believed that Australia needed to be involved.”

NOTE: Entries are now closed, but stay tuned for the winning stylists who will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February as well as five nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

Original Article from Professional Beauty. Written by Jenny Berich

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ELLEEBANA USA SYMPOSIUM 2019 ??

ELLEEBANA USA SYMPOSIUM 2019 ??

2019 has been another huge year for Elleebana and we are so grateful to have the incredible people we have on our team.

You can have amazing products but you always need “amazing people” on your team to make a brand truly magical.

Check out the behind the scenes of our USA symposium that we put on for our Elleebana trainers annually, we go over our systems, perfect our delivery and raise our training standards, but we also believe getting together and being in the same room as each other has so many benefits that kickstart the improvement process which is vital for our brand to grow and continue to improve on our journey.

Thank you to all involved to make this symposium one of our best yet… @Elleebanausa @myabsolutebeauty @timberwolffilms @kelleybakerbrows @mybrandlashes @lashfxglobal

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In Cosmetics – Bangkok 2020

In Cosmetics – Bangkok 2020

Our brighteyed and bushytailed Managing Director, Head Formulator and Cosmetic Chemist for Elleebana global, ventured to Bangkok’s “In Cosmetics” conferences last week and the inspiration is real.

Rows and rows of raw material suppliers, perfume houses and formulation labs might not be your jam, but for Otto and Elleebana’s General Manager, Zoe Mitter it’s an overload to the brain for opportunities, product options, and avenues chances to revise and assess the future for product developments.

Releasing a new product shouldn’t be as easy as finding a private label company and sticking your logo on it – but it is for so many of the brands in the market today. To have a truly successful brand with ranges that are relevant and results-driven needs research and that’s what we do.

Relationships with our raw material suppliers are forged and knowledge of the sustainability factors and lab testing results of each of the chosen ingredients is what goes into Elleebana’s product developments. It’s interesting to note that every raw material supplier provides lab test diagrams and imagery but when questioned deeper, many will advise – you will need to perform your own product trials for efficacy.

What that means is they can stand behind their raw material but once you combine that material into a formulation the product testing is dependent on your own findings.

Which again is one of the number one reasons why Elleebana doesn’t rush our product releases. The full due diligence, testing, and trials take time. The innovator’s zone was a mecca of new raw materials and a haven for finding what you were looking for amongst the bustle of a traditional show setting.

Ingredient awards are allocated and judged by the industry’s finest – Otto’s own Cosmetic Chemistry Teacher was the head guest judge, so we had a slight fanboy moment on our hands but rightly so. This event was world-class for not only the raw materials but for education also.

Education sessions, speakers and the formulators lab sessions were busy for the most part but so well valued and purposeful leaving Otto and Zoe inspired and full of ideas that need direction and fruition. So what’s next…

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply. 
Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.   

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Lash World Cup 2020 – Australian Team Search

Lash World Cup 2020 – Australian Team Search

2020 is set to be a huge year for Elleebana!  Not only will Elleebana be celebrating 25 years in the beauty industry, they are also choosing 2020 as the year they focus their efforts on showcasing and promoting Australian talent to the world.  With that in mind, what better way to place a team of skillful Australian lash stylists onto the global stage, than with an Australian submission into the Lash World Cup 2020?

After attending the 2018 Lash World Cup, Otto and Zoe Mitter along with Master Trainer Jess Eaton, felt the competition was of an exceptional standard.  Not only were they impressed by the high quality produced by representatives from each country, but also the caliber of the Lash World Cup Team for putting on such a prestigious event and strongly believed that Australia needed to be involved.

The venture will see Elleebana partner with LashJoy, who has trained thousands of Australian Lash Stylists to meticulous standards, ensuring a formidable collaboration of excellence. An outstanding opportunity to propel Australia forward to the world and showcase Australian lash artists during the event in Amsterdam on the 15th-16th February 2020.

And so the search begins!

Otto Mitter (Elleebana) and Joy Crossingham (LashJoy) are on the lookout for two (2) outstanding lash stylists to join the Australian Team and represent our country at the Lash World Cup in Amsterdam on the 15-16 February 2020.  Interested stylists are invited to submit their entries via social media by tagging @elleebana & @lashjoy_ in their submissions along with the hashtag #lashworldcupaus2020.

Winning entries will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February 2020, along with 5 nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

It’s literally the opportunity of a lifetime, so choose your submissions carefully and get posting!

Entry is open to Australian residents aged 18 years & over.  Submissions open 12 am (AEST) on 3rd October 2019 and close at 11:59 pm (AEST) 30th October 2019.  Winners will be decided by 5:00 pm (AEST) 1st November 2019 and winners will be contacted within three (3) business days via social media. See full terms and conditions.

 

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Beauty Expo Australia – Here we come!

Beauty Expo Australia – Here we come!

It’s that time of year again and the team at Elleebana are pumped and ready to unleash all things new and beautiful in their range at the Australian Beauty Expo next weekend (24-25 Aug). With live demonstrations throughout the day, product displays and exclusive Beauty Expo Offers, the Elleebana stand (M127) should not be missed if you are heading to the Sydney ICC to check it out.

With the rise in popularity of the lash lifting in the industry and as a global leader with their One-Shot lash lift system, Elleebana will be offering 20% off their newest lash lift hydrating solution ReGEN exclusively at the expo. The new Extreme Styling Shields will also be available at the Elleebana stand along with Elleebana’s range of henna brow, lash extensions and aftercare products. Otto Mitter along with the Elleebana Master Trainers will be in attendance performing live treatment demonstrations and answering all your product queries and offering information about their range of Training Courses and locations. Another exciting addition, will be a Kelley Baker meet and greet on Sunday afternoon.

Kelley Baker kicks off her Australian Celebrity Brow Master Class Tour (hosted by Elleebana) at the Sydney Expo, before heading to Melbourne and Gold Coast with the Elleebana Team for two huge Celebrity Brow Master Classes and networking events where she will offer all her renowned brow tips and tricks. Some tickets are still available via Event Brite for the classes on 28th August in Melbourne and 1st Sept on the Gold Coast.

If you’re heading to the Australian Beauty Expo, be sure to make a visit to the Elleebana stand (M127) to see what’s on offer and meet the team! They would love to see you! Get your tickets at https://www.beautyexpoaustralia.com.au .

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Elleevation Educators Symposium – London 2019

Elleevation Educators Symposium – London 2019

Passion for empowering, enlightening and inspiring Elleebana educators all around the world, saw the Elleebana Team embark on an incredible journey to the UK to host their Elleevation Educators Symposium in London earlier this year.
Memories and friendships were made to last a lifetime and it was an event that left the Elleebana Team feeling extremely blessed to be working with some of the most talented people in the beauty industry. You can check out all the glittery highlights in the video below! ENJOY!

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From The Judges Perspective

From The Judges Perspective

I have been honoured on so many occasions in my life to be involved in judging lash competitions.  These competitions have been online and live, lash lift, lash extensions and brow henna competitions and with each competition I am involved in I can’t help but walk away with the biggest smile on my face.  I get to watch and sometimes even be a part of the awarding of a prize that always – and I mean ALWAYS means just so much to the contestants.  How can that not fill me with all of the good vibes!  #blessed 
At Brisbane’s Beauty Expo in July I was invited back by the ever talented Joy Crossingham from Brisbane lashes and CEO of the Pro Series Lash Competition to be an online finalist judge and a technical judge for a variety of categories as well as a floor judge.  With all of my previous experiences, this was my first experience as a floor judge where it was a requirement that I have eagle eyes on each of the competitors in that particular category.  Watching for infractions such as sanitization issues, tweezer pressure on their models or opening their working kits without permission had my “inspector gadget” senses working overtime.  

What a different experience to teaching in a class room where you might see a student perhaps making an error and you gently guide and assist to perfect their technique, a floor judges role is observation and penalty scoring only.  But my experience was not the only one I was surprised by.  
The competition time would begin and the tension was palpable – the contestants were eager to begin of course, but having a time restriction that was so precise (2hrs to complete one eye in volume and 1 hr to complete one eye in classic) it was difficult for many of them to calm their nerves.  As I paced the walk way I visibly noticed the contestants holding their breath and I myself had to remember to calmly breath as I didn’t realise I was quietly anxious for them also.   The shaking hands didn’t assist at all with the first few lash attachments but after the first 30mins I started to notice the contestants settling into their groove and started to see they were turning a corner with their confidence.  It was truly magical to watch.  
Some contestants chose to zone out completely with headphones to help with their focus because without a doubt you need hyper focus in these circumstances and I wondered to myself if headphones would help me.  My previous life saw me as a musician and sometimes even now, some headphones help me to zone in and smash out my tasks.  If I was a contestant I feel this would without a doubt be my assistant to settle my nerves and assist my applications.
After one category was over I had a contestant tell me how difficult it was when she felt my presence teetering past her as the floor judge and how that pressure alone nearly saw her crack.  She went on to take out the second place in the volume student category – congratulations Emma Rohan – I hope next time I watch you work I don’t make you so nervous because it was spectacular to see you compete and yourwork was truly amazing!
It was a real pleasure to watch the journey of these contestants – we talk about overcoming hurdles in our professional and personal lives and there is no reward in staying in your comfort zone – the true growth (and most often the true reward) is when we are in the most uncomfortable positions in our lives and we are forced to SINK OR SWIM – FIGHT OR FLIGHT, however the important thing here is you want to learn things about yourself that you didn’t know before and most often it’s that you can do things you thought you couldn’t.  Win, lose or draw each person who chooses to compete, chooses to challenge themselves, chooses to expose themselves to new learning environments can only come away with success in my view.  

Congratulations to all those that competed – you are all winners and a massive thank you to Joy, Jeremy and the Pro Series Lash Competition team for allowing me to be a part of this nail-biting but fun filled event.
This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply. 
Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.   

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ARTISTIC FUR AWARDS 2019

ARTISTIC FUR AWARDS 2019

We are so honoured to announce that Elleebana has been nominated for LASH BRAND OF THE YEAR 2019 at the Artistic Fur Awards.  Just as exciting is that our very own Otto Mitter has also earned himself a nomination for LASH EDUCATOR OF THE YEAR 2019.

The UK’s Artistic Fur Awards was created to bring the Lash & Brow community together to celebrate amazing talent and skills and this is a huge honour for the entire Elleebana family worldwide!  Thank you to Artistic Fur for the nominations and good luck to nominees in all 7 online categories.  Voting opens 7th August.   Find out more about the category nominees and get all the latest Artistic Lash League 2019 news in the lead up to the awards HERE.

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ELLEEPLEX ReGEN – The Art of Healthy Lash Lift

ELLEEPLEX ReGEN – The Art of Healthy Lash Lift

The demand for offering Lash Lift services worldwide has grown significantly due to the overwhelming popularity using the Elleebana system. As technology and hair science evolves, the production team at Elleebana HQ have been busy in the laboratory working with the latest materials and ingredients available in the hair and beauty industry to deliver our clients this new advancement in lash science and lash health.

 Introducing Re-GEN – The plant based alternative to Keratin Treatments!

Re-GEN is a Vegan, Cruelty Free, Plant Based Lash Protection System, essential for building strength in eyelashes during the lash lift treatment process.

This innovative protection system is a cohesive solution packed with soy amino acids and additional pure amino acids, which are carefully selected to mimic the functional ratios in commercial human hair amino acids

 

This luxurious product is applied after your setting solution is removed and can be left on the lashes for up to 5mins for optimal lash health and that boost of moisture and hydration your lashes deserve. 

LEARN MORE

 

 

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2019 Australian Beauty Industry Award Finalists

2019 Australian Beauty Industry Award Finalists

2019 is already shaping out to be a massive year in the world of Elleebana, with international travel, new product releases,  and the launch of our new Beginners Volume Lash Extensions 2 Day Course. Our Elleebana family is growing at an outstanding rate with the continued support from our distributors, world wide stylists and industry peers.

We are extremely delighted to be selected out of hundreds of entries to make the finalists selection for Australian Beauty Industry Awards 2019 in these categories:

Educator of the Year Organisation – Elleebana

Best Business Performance of The Year – Elleebana

The awards night is the biggest night of the Australian Beauty Industry and will be taking place at the Star Casino in Sydney on 25th August.

Congratulations to all the other finalists in these categories, we are very honoured to be recognised amongst these industry leaders and make it to the finalist selection.

Fingers crossed we can bring home the titles!

A massive thank you to Mocha Publishing and Beauty Biz for putting on this initiative!

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Kelley Baker – Celebrity Brow Stylist – Australian Tour

Kelley Baker – Celebrity Brow Stylist – Australian Tour

Brow lovers! We have some VERY exciting news!  We are bursting to announce that we are hosting the Australian Tour for the one and only Kelley Baker!!!! – Celebrity Brow Stylist to the Kardashians, Cardi B, Lea Michele and many many more!

Kelley will be performing masterclasses on the following dates!

Sydney – August 24th – 25th – Australian Beauty Expo – Special Hands on experience only 10 positions available!

Melbourne – August 28th – Crown Casino – Masterclass / Q and A experience

Gold Coast – September 1st – Sofitel Hotel – Masterclass / Q and A experience

Early bird special available for the first 10 tickets! Places are very limited! See the links below for class information and to book in for Melbourne or the Gold Coast.

If you wish to attend Sydney Beauty Expo you’ll need to book directly through the Beauty Expo Australia website.
https://www.beautyexpoaustralia.com.au/…/session-details.12…

Gold Coast ticket link
https://www.eventbrite.com.au/e/kelley-baker-celebrity-brow…

Melbourne ticket link
https://www.eventbrite.com.au/e/kelley-baker-celebrity-brow…

Get ready to lift your brow game to the next level and learn Kelley’s tips and tricks to creating the most famous brows on the planet.

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Introducing The Precision Brow Series

Introducing The Precision Brow Series

This versatile product has been created for you as a finishing service in collaboration to a Henna Brow service or a Brow Tint service or alternatively as a standalone retail item for you salon.

We have developed a gloriously silky, soft formulation that glides on a stays for all day beautiful brows.

Elleebana Precision Brow Series is available in three buildable shades.

  • Light Ash Brown
  • Deep Warm Brown
  • Dark Ash Brown

To continue reading click here. 

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Otto Wins 2019 Nala Product Integrity Award

Otto Wins 2019 Nala Product Integrity Award

We are so proud to announce Otto has taken out Product Integrity Award at the Nala Global Lash Awards in Canada this month.  The Nala award bring together the industries elite from all over the globe. With so many fantastic entires in each of the prestigious categories, it is so wonderful to have Otto’s hard work and dedication to the industry and product development recognised on such a global scale. A huge congratulation to all of the finalists and entrants at this years Nala Awards. We thank you for all the love you all put in to making the lash and brow industry what it is today.

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Elleebana Squeeze Tube Adhesive Strong Hold

Elleebana Squeeze Tube Adhesive Strong Hold

Introducing Strong Hold Squeeze Tube Adhesive.

Everyone cannot stop raving about our Elleebana Original Adhesive in the Squeeze Tube that was launched earlier this year, we thought it was only fair to give the strong hold lovers a new main squeeze too.

Whats so great about our Squeeze Tube you ask?

⚜️Larger 10ml Tube, allowing for more applications.

⚜️This incredible glue is 10% stronger, helping you to adhere those tacky baby lashes and help with lash detachment during your treatment.

⚜️Reduce wastage! The squeeze tube reduced the chance of air being pushing in and oxidizing the adhesive, allowing you to get more product, applications, and increased shelf life after opening.

⚜️You can dispense a small amount of adhesive into a glue rings or 2 in 1 mixing dish. Giving you the ability to work close to your clients when using glue ring.

⚜️Use only one micro brush per treatment, minimising the risk of cross contamination.

⚜️ You can reseal the tube as soon as you dispense the required amount without continued air exposure.

Please contact your nearest distributor to order

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The Power of the Perfect Image

The Power of the Perfect Image

The Power of the Perfect Image

Have you ever performed the perfect brow sculpt or lash lift and then you come to “taking a photo” to showcase your amazing skills, only to sit there swiping the screen a million times and scratching your head in disbelief as to why it doesn’t look as good as you see in real life?

It is undeniable that the beauty industry is forever evolving, so is our marketing and social media platforms and the opportunities to attract new and potential clients through the art of a perfect image. Importantly you now have the technology and skills to do this for yourself!

Having a strong social media presence and extensive portfolio of treatments are essential in attracting new interest and building client trust within your business. This makes it incredibly important to ensure that we are promoting quality images on all our media platforms. However, getting that “perfect” image is something that a lot of therapist’s struggle with.  After all we went to beauty school, not photography school right? Well maybe some of you did, but for most of us we had to work it out the hard way.

Here are some great tips for ensuring your images get that wow factor and boost your social media and marketing profile.

  • Good Quality Camera/Phone – ensuring that you have a good quality phone or camera is step one to getting the perfect image. It really does make a huge difference, I see in classes all the time that the latest phones produce the best quality images. If your phone is old in technology and/or pixels are outdated, the images can come out blurry and a little distorted when using them for advertising your treatment or showcasing your amazing work! They also may not stand up against other people’s work who are using the latest technology. A pixelated image without that clarity does not give the client a true indication of your work. We want the photos to be clear, crisp and of high resolution. I use a Samsung S9 Plus and every time I take photos for students in a class they    all go WOW! It has the best camera in my opinion, although iPhone X is great as well.
  • Good Lighting – Good lighting is imperative. There are many different options on the market to help you with your photography skills in the way of lighting. Some of the tools that we find useful are selfie lights (USB chargeable light that attach to your mobile phone) These are fantastic for eyelash extensions and Lash Lift photos as you can get the ring around the pupil in the eye that really draws your viewer into the photo. Ring lights, traditional magnifying lamps, Glamcor lights, and great natural lighting are all very handy to have to brightening up the area you need to capture.
  • Angles – Poor angle selection can make or break a photo. Choosing an angle that shows off both your work and the enhancement you have performed of the client’s natural features will ensure that perfect image. Take the time and get the angle correct.
  • Photo Colouring – If you are talking before and after images, ensure that both photos taken have the same consistent colours and lighting. Sometimes the colours can be very different and this can give the impression that the photo isn’t even the same client in the after shot. You don’t want clients becoming sceptical about the results. Keep it consistent in the before and after image.
  • Take lots of photos – You are not always going to get the perfect photo from just one. Try taking lots of photos of the same angle, different angles, as many angles as you can. This will ensure when it comes to picking the perfect photo you will have a lot of variety to choose from. Unleash your inner paparazzi! Haha, within reason of course.
  • Touch up Apps – My favourite touch up app for images is Facetune, you can whiten the skin to get rid of redness, smooth out the skin for any imperfections and so much more! We also recommend Snapseed or Lightroom. You don’t need to go overboard with the effects but you can make a great difference to your image by giving it a little bit of sparkle and making the focus on the area you’re trying to capture. There is a plethora of apps out there now that allow touch ups to your photos that are really simple to use, definitely recommended if you want to add the WOW factor to your images.

Using these little tips and tricks will really help to build a strong representation of your work and in this day and age Instagram and Facebook are huge for attracting new clients in the world of beauty.

Importantly have fun with your photos and try to enjoy the excitement of capturing your amazing work and building your portfolio. The more you master it and share your work, the more you’ll reap the rewards.

This article has been written by Otto Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.   

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Elleebana Squeeze Tube Application

Elleebana Squeeze Tube Application

Otto give you a tutorial on our newest Elleebana Eyelash Lifting Adhesive Squeeze Tube

 

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Introducing…. Elleebana Lash Lifting Adhesive Squeeze Tube

Introducing…. Elleebana Lash Lifting Adhesive Squeeze Tube

Welcome our newest main squeeze to our ever evolving product line.

Elleebana’s Original Lash Lift adhesive is now available in a Squeeze Tube.

We’ve taken your feedback on board and have improved our already loved lash lifting adhesive, gifting you with a new squeeze just in time for valentines day

What’s so special you say??? Well..

⚜️ You can dispense a small amount of adhesive into a glue ring or 2 in 1 mixing dish. Gives you the ability to work closer to your clients when using a glue ring.
⚜️Use only one micro brush per treatment, minimising the risk of cross contamination.
⚜️You can reseal the squeeze tube as soon as you dispense the required amount without continued air exposure.
⚜️ Larger 10ml Tube which allows for more applications.
⚜️ Reduce wastage! The squeeze tube reduces the chance of air being pushed in and oxidizing the adhesive, allowing you to get more product and applications and increase shelf life after opening.

 

Please contact your nearest distributor to order. Find your nearest distributor here

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Entering a competition and what it can do for your business

Entering a competition and what it can do for your business

Recent conversations with salons have led me to write a little article on why entering a competition should be something you shouldn’t only just consider and then file away in the too hard basket.

While scrolling through my Facebook feed, I noticed a post that caused a tear to well in my eye.  A post that I felt was incredibly true, real and something that regardless of the industry you work in, is a very raw and truthful statement.  The comment was, “I feel I am losing the passion for lashing – my heart just isn’t in it anymore”.  All of the sad face emojis followed…..

I offered words of comfort to this lovely lady who had lost her way and it got me thinking – without a doubt the lash industry can be a very lonely one, particularly for those who work in a solo situation.  If a stylist only ever sees clients, the only place where they feel comradery is in a forum where they are surrounded by other lash enthusiasts or at a conference with speakers who are talking their lash language – there isn’t a huge opportunity for lash stylists to keep their lash loving alive.

Or is there?

Here are some of the reasons why entering a competition might be just the ticket!

  • A personal growth opportunity – it takes skill to enter a competition, that’s for sure, but it also takes a little bit of courage because after all, you are putting yourself in a situation that might just be a little out of your comfort zone and it’s when you are out of your comfort zone, that is when you learn a little more about your own personal coping mechanisms and your ability to adapt.  We all need to be adaptable in our careers, but also in life, and so I feel that entering a competition can help you become adaptable and give you the ability to step outside of what is familiar and experience personal growth.
  • Confidence – comfort zones are just that – comfortable, but when we wiggle ourselves out of that safe space and begin to experience a little bit more of unfamiliar territory, it can really make you feel good about yourself.  You are trying something different and its for your own benefit – you can start to feel a little more confident about yourself both on a personal level, but also, you can begin to have confidence in the work you are performing on your clients.
  • Technical perspective – isn’t the saying “do what you have always done and you will get what you have always gotten” – Networking at a competition is a wonderful way to expand your technical skillsets.  It’s almost like looking at a fresh set of lashes all over again when you learn something new or hone in your current techniques with a slight adjustment that you picked up in a competition.  Often judges will give you constructive criticism which can be nerve-wracking but throughout the process, you gain new knowledge and expertise that you can take back to your salon and your clients.
  • Relationships – As mentioned earlier, staying within that same comfort zone instead of branching out to meet new people is easy and life needs to be easy for sure, but what are the possibilities that you might be missing out on?  With each new relationship that you gain, you build your network — which can help you professionally because we all learn from one another in some way, even if it’s only encouraging you to change your perspective or consider things differently – growth and learning is a bonus isn’t it?
  • Opportunities Win, lose or draw a competition offers you the opportunity to promote to your clients that you are pushing yourself to be better.  This is worth marketing to your current clients as well as any potential new clients who will appreciate that you are attempting to excel in your chosen field amongst our peers, which in itself is inspiring.  Being an inspiration to others (including your clients) can also encourage them to do the same and before you know it you are raising people up all around you, and sometimes, this in itself is enough to help keep your own passion alive.

So why not look at what competitions or opportunities there are in your industry and dip your toes in the water….  Is there really anything to lose or everything to gain?

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.   

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NALA 2019 Award Nominee

NALA 2019 Award Nominee

Congratulations to Otto and Elleebana for being nominated for the 2019 National Association of Lash Artists (NALA) Awards in not one, not two but FIVE categories.

 

PRODUCT DISTRIBUTOR CATEGORY – Product Integrity Award

PRODUCT DISTRIBUTOR CATEGORY – Innovative Product Award

MANUFACTURING CATEGORY – Customer Service Award

MANUFACTURING CATEGORY – Ethical Practice Award

LASH EDUCATOR CATEGORY – Mentorship Award

 

After Otto’s win at last years NALA GALA award for Educator of the Year we feel that 5 nominations is a massive achievement and wish him loads of success with the Awards. We are very excited to see the outcome and have all of our fingers and toes crossed that Otto and Elleebana can take out one of these awards.

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Eyelash Extension Adhesives Explained

Eyelash Extension Adhesives Explained

In the years gone by, the quality of lash extensions adhesive was not what it is today.  The ingredients used, stabilizers and curing properties, as well as the flexibility of the product itself, have advanced dramatically and improved for the betterment for both the professional working with these adhesives and the client wearing eyelash extensions.

Elleebana lash extensions adhesive is produced in a high-quality environment that meets and exceeds all appropriate standards for production and is designed for use around the eye area.  This product is vegan, not tested on animals, is formaldehyde-free and contains no latex.  As these adhesives are cyanoacrylate-based products there is a short shelf life and even shorter after opening life as the adhesive begins to polymerize after exposure to air/moisture found in air – this is a standard expectation for all lash extensions adhesives (regardless of the brand) as the technology and raw materials used to manufacture these products are fairly similar.

All types of adhesive in the Elleebana range are available in 5ml and 10ml sizes and have a variety of setting times that are suited to the technician’s requirements.

Workability

Elleebana lash extensions adhesives are thin – perhaps thinner that others available – this thin consistency aids to prevent overloading the lash line with unwanted or unnecessary quantities of adhesive.  The quality of these adhesives is superior, due to the selection of exceptional raw materials chosen for the production, and only a small amount of product is required to do an excellent job.  For classic lash extensions applications (a ratio of 1 eyelash extension attached to 1 natural lash or 1:1) a very, very small bead at the end of the lash extension is all that is required for ideal attachment.

Most adhesives enjoy a specific room temperature and environment to be manageable and work to their optimum capabilities – this is the nature of an adhesive.  Having a room that has too much humidity can see the adhesive curing before you have managed to attach the lash thus resulting in poor retention.  Equally, if there is not enough humidity, your adhesive can become difficult to work with, setting too slowly, becoming stringy and creating what we refer to in the lash world as “stickies” – where your ratio of 1:1 changes and you have natural lashes adhered together.  Elleebana adhesives enjoy the ideal humidity of 45 – 60% relative humidity and a room temperature of between 20 – 28 degrees Celsius.

Before using your adhesive

Shaking your adhesive for the minimum of 1 minute before use will prepare the consistency of the adhesive and allow ingredients to be perfectly dispensed without separation in each drop.  The best way to shake your adhesive is to remove the lid of the product and insert the stopper/pin provided with each adhesive (you will find these in the adhesive bag) before shaking – this stops any adhesive from building up in the lid of your bottle.

Storage

Always store the adhesive away from sunlight, moisture, heat and ensure the lid is sealed well between uses.  Storing the adhesive in an air-tight container with a silica pack (also found inside each bag of adhesive) to draw out moisture is recommended.  Do not store the adhesive in the fridge after opening – once the seal has been broken on the cap condensation can form on the bottle and the reintroduction of the adhesive to room temperature from the cool environment of a refrigerator, can result in moisture curing the adhesive inside the bottle.  You can however, choose to store your adhesive in the fridge with a higher chill temperature than an average refrigerator (perhaps a small bar fridge is an ideal investment for the treatment room).  If the fridge is allowed to stay at 17-21 degrees Celsius then the condensation will be less likely to form on the outside of the adhesive as the change in temperature from one environment to the next is not as dramatic.  You can store the adhesive in a freezer before opening to prolong the shelf life but be sure to thaw out the bottle well before opening by letting the bottle sit in room temperature for a minimum of 4 hours.

Batch numbers and expiry

Each adhesive comes with a batch number – without this batch number the purchase of your product is void and no claim on the product can be made.  Do not lose this batch number or remove from the bottle.  You will also find the expiration date on the outside of the bag/box the product came in.  A great tip for recording this information is to make a note of this on the invoice/correspondence from your supplier.  Also writing the date you opened your adhesive on your bottle as a great reminder to re-order when you know your adhesive is getting old.  All adhesives have an optimal usage time of 6 weeks and up to 3 months if stored and cared for well after opening.

Important information

Only purchase and use our adhesives if you are professionally trained for the application or use of eyelash extensions.  Under no circumstance should you attempt to use these adhesives to attach eyelash extensions on yourself or as a strip lash adhesive.  Misuse of this product is not the responsibility of the brand in any way nor the reseller of the product.  Getting the most out of your Elleebana adhesives is strongly determined by the room climate, storage, client and the way the technician uses the product.  Understanding the products and how they are used determined by attending formal training is the recommended way to avoid misuse of the product.  MSDS is available for you upon request.

Patch test

A patch test is required for new clients and for any changes of adhesives.  You may also like re-patch test your clients again as their own medical and physical changes can occur and sensitivities can develop over time.  Patch testing is recommended 24 – 48 hours before a client’s treatment and will require the patch testing of all products within the Elleebana range.  Do not use Elleebana adhesives on any client that has sensitives to cyanoacrylate or black carbon pigments.

Elleebana Ultra Super Adhesive 10ml
Elleebana Ultra Bond Adhesive 10ml

 

 

 

 

 

 

 

 

 

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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The World of Trade Shows

The World of Trade Shows

What are the benefits of attending a Trade Show for the Salon Owner?

All around the world and for decades the beauty industry has hosted annual trade shows designed for the product manufacturers to showcase their wares and for salons to see in action what is new to the industry.

The internationally recognised Cosmoprof show is hosted annually in Bologna, Hong Kong, Las Vegas and Mumbai are renown for showcasing innovative new industry techniques, products and machinery as well as halls full of packaging, cosmetics and perfumery.

Manufacturers venture to these shows often to see if there are new products or complimentary packaging options that might work well within their range.  They also might be looking for competitive pricing on their current suppliers or to have OEM products manufactured for them. Salons visit to take in all the wonder, often visiting the different country pavilions if they are notably interested in a product from that area around the world.

The excitement and buzz of a tradeshow is palpable and with the setup of the stand, freight, transport and expenses of a show all costing a mint it is obvious that all the exhibitors hope for a busy and profitable show.  As many of the salons choose to shop or train online these days due to the “convenience” it brings to light the question “what are the benefits of attending a show for a salon owner”?  Let me give you some key points that I see beneficial for salons:

  • New product launches – brands launch and demonstrate their new products at shows and often allow salons to have the treatment performed on them or to watch the treatment in action. This can mean you are one of the first to know if this product is for you.  You can choose to invest further in your training with this brand after having seen it in real time minimising your risk and maximising your opportunities.
  • Learning the finer details – when you meet with the manufacturers of your products or chosen ranges within your salon you will be able to hear their direction and purpose for their ingredients and techniques. These might be factors that can help you or your team sell more and educate your clients better.  It might help you to understand the product better and achieve outstanding results and it can help you to save yourself some money as often salon and staff can be wasteful of products if they are not stored correctly or the correct amount is used during treatment time.
  • Education – almost every tradeshow has education seminars, guest speakers, stage presentations and live demonstrations happening over the days of the show. You are guaranteed to walk away having seen something or heard of something new.  These sessions can be building your business, building your brand, showcasing a new product or demonstrating a new technique and having a greater understanding of these factors make your skills more valuable
  • Promotion – online promotion via Instagram, Snapchat, Facebook etc that you are advancing your education, or you have sent your team along to watch the latest in whatever trend you want to promote is a key component for your business. Your clients and any potential clients will follow and appreciate that you are working to expand your skills, knowledge or product base
  • Socialising – this one is really a factor that most might not think about but as individuals working often without too much contact with anyone other than your clients, it can be a lonely world for the beauty therapist, lash or nail technician or brow stylist. You can find it near impossible to talk to your clients or friends about “this new technique or product that you really want to try” because a lot of clients or friends often won’t share the passion or the understanding that a fellow beauty enthusiast does.  Surrounding yourself with likeminded, industry driven, and inspiring men and women can help you push your boundaries and improve your techniques helping you to be the very best that you can be in your chosen field.

As a brand that has exhibited at the Australian Sydney Beauty Expo for over 20 years now, we wanted to document our experience of the weekend and share with you from our perspective how important it is that we attend these annual events.  Given the opportunity to meet with those who choose to use our products, discuss with them what changes we might have made or the new direction for our brand as well as what new developments we have made to the range is priceless.  We have returning customers who come to our stand, year after year and it’s a wonderful opportunity to see them again and hear how their last year has been.

Our stand has grown increasingly busy over the years with the popularity of the Elleebana lash lift system, Elleebana brow henna range, Elleebana lash extensions and of course the ever amazing Belmacil lash and brow tint.  This year our stand was noted in the top three busiest stands over the entire weekend at the Sydney Beauty Expo.  Why not watch what we got up to, the fun that we have from behind the scenes in our quick documentary style showcase of 2018’s Sydney Beauty Expo.

 

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

 

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What is over processing and how do I avoid it?

What is over processing and how do I avoid it?

In previous years (over a decade ago now) Elleebana was available in bottles/vials/ampoules, the formula back then processed for 10 – 15 mins for the lifting step and then 7 minutes for the neutralising step.  So many salons that trained and offered eyelash lifting/eyelash perming using this product moved away from offering lash lifting/lash perming services because of the length of time spent performing the treatment required the salon to charge more than a client was prepared to pay in order to make money for their allotted time.  The ampoules also exposed the lotions to air and saw the product begin to oxidise and reduce in effectiveness.

Elleebana redesigned the lotions, improved the raw materials used and decreased the processing times as well as changed the packaging from the ampoule to the single use sachet back in 2007 and in 2017 over 1.5 million lash lifts were performed using the Elleebana one shot lash lift system!  You see, salons need to maximise their days and the beauty of Elleebana’s fast processing time allows you to see more clients in a day – meaning more profit at the end of your week and it means clients are not laying down for as long to get a beautifully lifted lash result.  It’s easy to see why salons and clients love this treatment but we wanted to share with you all some of the finer details to get your chosen timing just perfect for each client.

On each of the Elleebana products the processing time offers the range – Lift for 5 – 10 mins and set for 5 mins as determined by the clients lash strength.  We want to explain these time ranges in detail for you, you see as a company we have to advise all of the possibilities for the potential client that might come to see you but we also know that Elleebana’s product is incredibly unique and operates differently to all other brands on the market – if you were using another brand and have come over to use Elleebana you may wish to adjust your previous techniques to help you get the best possible results and to ensure your clients lash health.

ADVANCED PROCESSING TIMES – leaving lotions on for too long can split and or frizz the lashes. This might not happen immediately but the lashes will begin to show signs of damage after a period of time (it might be only a few hours up to 24 hours later or it might be a week or two later). Assessing a client’s lash strength might not always be determined by sight alone – you may notice that the lashes are more resistant to rolling back onto the rod and this might give you an indication that they have a stronger lash core. The client might have identified to you that when they curl the hair on their head it drops quickly and this might give you some other indicators that they have stronger lashes. Equally they might have mentioned that their hair is incredibly fine or holds a curl very well, this might indicate a finer hair structure and a faster processing time is required.  Medications and hormonal changes also can be a factor for clients lash strength/resistance.

The general rule of thumb for first time clients when using Elleebana products will be processed with step 1 (lifting lotion) with 6 minutes and step 2 (setting lotion) with 5 minutes. This processing time will work for a large majority of your client base and is a good processing time to begin with if you have clients with medium to strong visually appearing lashes.

SHORT PROCESSING TIMES – A client’s ethnicity or heritage can sometimes indicate either a shorter or longer processing time. Other more visual lash conditions/health can be apparent just by looking at the lashes. For a fine lash that is thin, sparse or lighter in colour or for ethnicities whose lash strength is naturally softer or finer you will need to decrease your first time processing time. In some cases dropping the processing time for step 1 (lifting lotion) down to 4 minutes and step 2 (setting lotion) with 3 minutes – these processing times can still achieve amazing results on clients with lashes that require this reduced processing time. Some processing time options for visually thinner or weaker natural lash conditions are:

LIFT: 3 mins SET: 2 mins – this is not a common processing time for many clients

LIFT: 4 mins SET: 3 mins

LIFT: 5 mins SET: 4 mins

AVERAGE PROCESSING TIMES – This is the larger percentage of clientele that we see and find these processing times are often the go to times for lifting clients who have average lash strength, thickness, density and those whose lashes lift easily. At this stage we can increase the step 1 processing time (lifting lotion) but the setting time must remain at 5 mins.

LIFT: 6 mins SET: 5 mins – used for majority of all first time and returning clients

LIFT: 7 mins SET: 5 mins – this might be used on clients who return after their first lift and they feel their lift wasn’t enough (alternatively you can decrease your rod size)

EXTENDED PROCESSING TIMES – In the case that a client’s lashes are stronger than average and you have attempted to process at 6 mins and 5 mins to find that their lashes didn’t lift enough you can, in your next appointment, increase your lifting time by 1 minute at a time. The setting time (step 2) must remain at 5 mins until the lifting lotion processing time has been maximised. For instance:

LIFT: 7 mins SET: 5 mins

LIFT: 8 mins SET: 5 mins

LIFT: 9 mins SET: 5 mins – this is a very rare required processing time

LIFT: 10 mins SET: 5 mins – this is an extremely rare required processing time

Only after all of these attempts and appointments would you then increase the setting lotion to 6 mins

 

SAME APPOINTMENT RE-LIFT PROCESSING TIMES In the case that you have performed the lash lift on a client and the lift has not taken in the way you or your client would have liked you are able to re-lift your client’s lashes again in that same appointment, however, your processing time must be decreased by half or less the processing time.

NOT ENOUGH OF A LIFT If for instance if you lifted a client’s lashes for 6 mins and 5 mins, you have completely dried the lashes and assessed them and there was some visible lift but just not enough of a result you would reprocess the lashes again for 2 mins for lifting and 2 mins for setting.

NO VISIBLE LIFT AT ALL In the case that your client’s lashes after lifting for 6 mins and 5 mins and you have assessed the dried state of the lashes and there is no visible lift you may proceed with re-lifting the lashes again for 3 mins and 2.5 mins If the client has left the salon and time has passed since the treatment (at least 24 hours) you would need to consider the result and the condition of the client’s lashes before you choose the processing time that you wish to use.

 

Training is always recommended and client’s trust that a salon has learnt about the unique factors of the brand that they are choosing to use from a master so to see check out our training calendar for Australian workshops https://www.elleebana.com/our-training/ or to view a distributor in your country https://www.elleebana.com/where-to-buy/

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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The story behind the Stronghold Adhesive

The story behind the Stronghold Adhesive

As a world leading brand we are always challenging our product development team to push beyond clients expectations. 

The development of the Elleebana stronghold adhesive particularly was developed as we see salons who lose precious treatment time when they have to re-stick lashes to the rods midway through a treatment.  This comes about because of a few things:

  • A clients natural lash strength is strong and resistant and wants to come away naturally
  • They are baby lashes that are only new growth and often don’t adhere easily or because
  • The adhesive used to adhere lashes to rods is a water based product that is easily soluble and breaks down with contact from lotions or water

In order to help keep treatment times to a minimum for clients and to help keep lash lifting a cost effective treatment for salons we felt there was an demanding need for an alternative to most of the adhesives on the market.  During the development stages of the stronghold we also determined that the inclusion of ingredients that offered support to the lash during the chemical process of lash lifting would only be beneficial to the client and their natural lashes. 

Elleebana stronghold adhesive was launched in early 2018 in London to the European Elleebana Master trainers and distributors at the Elleevation Symposium.  At the Symposium the master trainers were allowed to trial the adhesive during their lash lift applications and the response was an overwhelming success.  The trainers watched a demonstration from Australian Master Trainer Jessica Eaton and Product Developer and Elleebana founder Otto Mitter first where it was explained that using this adhesive requires some care and a slight alteration to the way that technicians and therapists are used to.  Using less adhesive than normal and working in sections was a key point as well as utilising the lift and hold method that is taught in our classes rather than scooping and removing the adhesive from the rod and leaving nothing left on the rod allows mastery of this adhesive.

Using the “Lift and hold” method you do not push away the adhesive, you have less adhesive build up through the lash line and the support of the product is amazing.  If you rush to lift the lashes too soon you will lift the lashes up but as you do you will wipe away the adhesive leaving nothing left on the rod for the lashes to grab to and the lashes will just drop away and not stick up even after a few attempts. 

 Stronghold also has a particular “set and grab” time and at this point the product becomes less forgiving and really grabs hold and sets.  This can be softened slightly by applying a little more adhesive or alternatively using a microbrush dampened with water however mastering your lash placement and perfection in your first attempt will see you really loving the Stronghold like so many do.

 Another key factor is your room air flow/temperature – like most adhesives/glues that dry from air contact if you have strong air conditioning blowing in your room or on your client the adhesive can become harder to work with or more temperamental.  Be sure to monitor this during your treatment. 

 Just like lash extensions brands offer a variety of adhesives for environments and lashing styles, Elleebana was keen to push the boundaries and offer two different adhesives for the variety of lash lift technicians and lash lifting stylists.  So available you will find:

  • the Original Lash Lift Adhesive – designed for those who are starting out, those who need a little more working time and flexibility with their adhesive, for these clients the original lash lift adhesive is still available and will remain available in lash lift kits 
  • The Elleebana Stronghold Adhesive – for those who are quite fast and adept at lash lifting and can achieve ideal isolation without too much time and enjoy the benefit of the added strength and support that stronghold offers as well as the reduced treatment time

 In our classes we offer students the opportunity to see both of these adhesives used on the demonstration model and the students have the option to use the stronghold if they feel like they would like to.  After the initial release of the stronghold the Elleebana trainers globally needed some time to get used to the product and we had some who performed a variety of models before they started to feel really confident using the product but comments like the follow leave us with no doubt that Stronghold is the next generation of adhesives for Lash Lifting

“I am truly sorry I doubted the product, it is amazing.”

“It took me a good 20 lifts to find the perfect way to use Stronghold but I sure did.” 

“I also had my student practice in the class: one eye with regular and one with the new Stronghold. Verdict…. Stronghold adhesive for the win!”

 

To watch an instructional video on the Elleebana Stronghold Adhesive and see the key tips in this blog demonstrated checkout our youtube channel or video below.

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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Lifting the look of the brand

Lifting the look of the brand

Some of you may have noticed the slight new changes to the packaging appearance of the Elleebana lash lift range – we hope you are loving the look as much as we are enjoying the development of this.  We wanted to share with you all the process of the repackaging because it is a process and we love sharing the ride.

Elleebana is exporting from Australia to over 40 countries around the globe – how amazing is that!  We think it’s phenomenal, we also know that it means we need to package and brand according to all of those countries packaging guidelines and specifications and as we begin exporting to more new countries there are more changes that have to happen and more research that goes into those standards.

We started with the re-branding initially by releasing some new products in the range that fall more in line with the design specs and imagery that we want to push for.  Clean, high end, with a little bit of magic that appeals to a large audience of salons.  These new products (Elleevate, Elleeplex, Stronghold adhesives and the isolator tool) all encompassed this direction and received such amazing feedback so we were happy to push further with our re-branding.

The new logo for Elleebana was next – not a huge change here as we still wanted to maintain our symbol – the tree.  Elleebana is an Australian Indigenous word for Peace, tranquillity and beauty and is unique both in the spelling of the work and the quality of the results that are achievable when you use our brand.  The word Elleebana is spelt differently, with two L’s for Lash Lifting and two E’s for Eyelash Extensions.  Two areas that we specialise in because of our love for these treatments.

Our Elleebana logo has the symbol of a tree that is firmly planted with years of growth and development – just like the company.  Its strong and unfaltering foundations are designed to last and support for years.  Just like a family tree the Elleebana branches reach out all around the globe to our international distribution network, which forms a part of our international and evergrowing family.  You will notice that the top of the tree where the leaves are is a circle shape to represent the world and our global reach.

The next step was to re-design the one shot sachets.  These were released roughly 6 months ago now.  The only change here was the printing of the physical sachets – no other changes happened.  The formulation is still the same wonderful product, we just chose (at the reprinting stage) to run out the stock we had and start with the new look, with the new logo and a cleaner appearance.  Some slight changes like adding in the numbering of 1 and 2 to the sachet to help people identify which step was first (yep, it does happen) and incorporating French text for our Canadian Elleebana lovers.  These sachets were released mid production, this means that an entire batch was produced but we only had enough of the old artwork designed sachets for half the production.  Instead of throwing away half a production we decided to fill the remaining production straight into the new sachets and batch them with the same dates – because essentially it is all the same product each and every time.

We had the new artwork sachets going into our old designed boxes (5 shot, 10 shot and kits) for some time – roughly six months before the new external packaging of the 10 shot boxes were released a few weeks ago.  You will noticed these boxes are in the same style as the sachets, using the white and grey design to encompass that clean feel and some gold foiling for that little piece of magic that is Elleebana.  Soon to follow will be the 5 shot boxes, the rod boxes and the kit boxes and further in the pipeline some other repackaging of other items across the Elleebana brand. The new Elleebana kit boxes have a luxurious and timeless feel, we have also added a statement on the package to encourage salon owners to complete training in the use of the products before purchasing. We find that therapists that have completed training generally get an advantage and master the service faster than those who follow the instructions and work it out on their own. It really is worth investing in the training as there’s some great tricks to mastering the art of lash lift.

We always look for packaging changes but try to use Australian based printers/box suppliers where possible to support our economy and the businesses that reside here in Australia.  We make all of the design changes, packaging and rebranding with salons in mind and based on the feedback that we receive.  Our regular development and production meetings are filled with ideas and options and these are all considered and put through their paces before anything gets close to being finalised.

To stay in touch with all things Elleebana follow us on Instagram @elleebana or Facebook @elleebana

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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The Art of Brow Henna

The Art of Brow Henna

Elleebana Henna has launched and its shooting for the stars and flying off the shelves.

We wanted to share some of the background behind the range as it’s not just a product that was produced quickly, not by a long shot! Otto was developing a henna range back in 2014 with his development team when he forged a relationship with the producers of another henna brand.  Ex-Import made the decision to hold the developments of the range and instead import the other brand into Australian market the other brand (not Elleebana).  Unfortunately, the supply of this other range was not enough to satisfy the Australian and New Zealand markets, so Otto was encouraged to return to the production team and continue working on the Elleebana range.  After having the experience of stocking and using other brands, we at Elleebana, understood a good clear benchmark for how we wanted the product to perform.  We also knew what people liked and disliked about Henna.  We were able to clearly choose some factors that might make the brand unique and thus Elleebana Brow Henna was created.

Elleebana Brow Henna, aside from being a naturally derived product, does not require an oxidizing agent to penetrate the cortex and deposit colour – no requirements for hydrogen peroxide and contains no ammonia.  The range is not tested on animals and is classed as vegan – these benefits mean that salons that have a holistic or natural appeal can now offer brow tinting to their clients.

Some of the unique factors about Elleebana henna is the inclusion of its booster ingredients.  Amla extract (Indian Gooseberry) found in the henna powder contains essential fatty acids, which strengths the hair follicle and gives the hair a smooth lustre and appearance.  It also contains Vitamin C which can halt premature greying.  The Amla extract is a great hair conditioner and can reduce flaky skin conditions and helps to counteract the natural drying effect that henna can have on skin types.  Shikakai (Acacia Concinna) provides the brow hairs with an added shine and softness and aids in the coating of the hair follicle process.

As the henna powder requires a liquid in order to make it into a workable paste Elleebana had the option to recommend distilled water for this step (which is still absolutely an option) but instead the opportunity to offer added benefit to the treatment of our clients’ brows by way of the Aqua PH Activator arose.  Using distilled water combined with the henna may alter the PH levels of the henna paste and since Henna enjoys a slightly different PH to that of water the decision was made to produce an aqua that contained not only the optimal PH for the henna but also hydrolysed wheat protein which is known for its hydrating, moisture balancing and film forming abilities.  Also found in the Aqua PH Activator is D Panthenol a moisture booster and encourages hydration deeper into the hair, Vitamin E to support healthy skin and Aloe Vera for nourishment. The aqua also helps to give longer lasting colour results on the hair and reduce chances of sensitivity.

Another key factor during the development was the colour production.  We wanted a wider colour spectrum. Elleebana Brow Henna has lighter colours in the range that are designed to offer a light tint to the hair if in the event a client doesn’t want any skin stain but still wants the brow hairs tinted without using traditional tints.  These lighter colours often only offer a minimal skin alteration but offers the hair a tint that can last for many weeks.  For clients who want a deeper skin stain than the lighter colours in the range might offer, the option to mix colours together means a skin stain or more ashy tone on the hair can be achieved by adding in the darker colours to the mix.

Speaking of mixing – you will notice the unique measuring scoop in each package of henna, another nifty little design developed in accordance from feedback we had.  The larger scoop is the perfect scoop size for one brow mix.  Using a flat scoop of this large size combined with 8 drops of the PH Activator or equal quantity of that of distilled water is the mixing ratio that you wish to aim for.  The smaller scoop (or half scoop) is designed to give mixing options.  You can use 1 small scoop of one colour and 1 small scoop of another colour to obtain a custom 50:50 ratio blend before adding in the aqua PH activator.  Getting your ratios of Aqua to Henna right are going to help give longer lasting results also, so accuracy here is very important.

Skin staining is an anomaly, just like with a spray tan our face loses the colour of any topical pigment sooner than other areas of our body.  This might be the sebum production level on the face being higher or it might also be due the condition or the age of the skin. Many brow tattooing technicians or microblading specialists can tell you that even colour placed into the skin can be rejected and the variable of colour longevity can vary from client to client.  Henna, with all brands in the market is designed to offer a skin staining effect under the brow hairs but the longevity of this stain or even the rejection of the stain will also vary from client to client.  Some might see a good clear marking through their brows for a week fading each day and perhaps the stain may still be visible up to 14 days later or alternatively the stain may not be for as long on other clients only lasting a day or two at most.  This is the nature of skin staining products which is why the hair tinting factor is so important for henna applications. Generally using darker colours in the Elleebana range helps to give a more prominent skin stain effect for clients that are wanting this kind of result. The tint effect on the hair lasts up to a maximum six weeks and on each application continues to coat the brow hair and deposits more colour each time thickening the appearance of the brow hair with each coat, as well as nourishing and strengthening ingredients to help maintain healthy and gorgeous brows.

The size of the bottles is just as impressive.  Each bottle contains up to approx. 100 applications of brow henna!  10grams of glorious, high grade henna powder in each bottle making this a great salon additive and helps boost your bottom line profit.

The brow henna movement is one that has been around for years now and many clients love the results you can achieve using brow henna compared to traditional tints.

FAQ’s on Henna are also available on our website – follow these links for more information:

 

https://www.elleebana.com/elleebana-brow-henna-faqs/

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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Elleebana Elleevation Symposium USA 2018

Elleebana Elleevation Symposium USA 2018

Watch below to find out why everyone is obsessing over Elleebana Elleevation Symposium’s.

We chatted to some of the phenomenal attendees at our latest Symposium, Las Vegas, USA 2018.

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Australian Beauty Industry Awards – Finalists for 2018!

Australian Beauty Industry Awards – Finalists for 2018!

It has been a super huge year at Elleebana HQ, we have been travelling the globe and rolling out our training programs in the art of Lash & Brow and we have had an overwhelming response and huge support from our industry peers, distributors and stylists worldwide.

We are extremely delighted to be selected out of hundreds of entries to make the finalists selection for Australian Beauty Industry Awards 2018 in these categories:

Educator of the Year Organisation – Elleebana

Educator of the Year  Individual – Otto Mitter

 

The awards night is the Oscars of the Australian Beauty Industry and will be taking place at the Star Casino in Sydney on 9th September. Massive thank you to Mocha Publishing and Beauty Biz for putting on this initiative!

Congratulations to all the other finalists in these categories, we are very honoured to be recognised amongst these industry leaders and make it to the finalist selection.

Fingers crossed we can bring home the title!

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Elleebana Elleevation Symposium – USA – Las Vegas 2018

Elleebana Elleevation Symposium – USA – Las Vegas 2018

USA Symposium in Las Vegas, June 2018 was a huge success – We are striving to lift the standards of education and revise our techniques and always improve. This symposium in the USA was a monumental occasion not only for Elleebana but the lash industry.

We are proud to say we had 80 of our very own Elleebana USA educators attend this event and over the two days we worked hard but we also had a lot of fun! This symposium we spiced things up a bit by having guest speakers from other master trainers and our dear friend Trina Dial Horne (Maven Artistry) also presenting about Instagram mastery and branding.

Have a look at this pic below! Go team USA! Super proud to be able to work alongside these talented and dedicated beauty professionals.

 

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Canadian ESI Conference

Canadian ESI Conference

Team Elleebana attended the ESI Conference in Canada in April. This saw a huge turnout for Otto’s Lash Lifting presentation on “The Secrets of Lash Lifting”. This presentation was so popular in fact, it brought a  jammed packed room with only standing options available.

Elleebana royalty Otto and Zoe Mitter

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Elleebana flying the flag in Prague

Elleebana flying the flag in Prague

Elleebana Director Otto visited Prague in April, speaking and training at the League of Lash Masters.

Otto was given the opportunity to educate attendees of the conference in 6 breakout sessions. There was such a wonderful and positive response with everyone flooding in to sit in on Otto’s first session.

This incredible event saw Otto work alongside some of the most prestigious international lash guest speakers from all around the globe.

 

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Elleebana Elleevation Symposium

Elleebana Elleevation Symposium

Elleebana touched down in Canada in April for our ever growing  Elleevation Symposium.

It was such a pleasure meeting all our talented Elleebana Canadian family, a big thank you to Lov Cosmetik for hosting this incredible event.

Find out what we get up to at our incredible Symposium below.

 

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Introducing Elleebana Brow Henna

Available in June.

Introducing Elleebana Brow Henna. The revolution in natural eyebrow tinting.

• Natural eyebrow tinting with tattoo effect on the skin

• Over 100 applications per bottle

• Gentle and innovative formulation

• Stays on hair up to 6 weeks

• No ammonia or hydrogen peroxide

• Vegan and Cruelty free

For further information click here

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Elleebana Flying the Flag in London – Elleevation Symposium

Elleebana Flying the Flag in London – Elleevation Symposium

Elleebana Elleevation Symposium took to London, England in early 2018. We had an amazing number of attendees and were blessed enough to educated some of the best Lash Lift Technicians the UK has to offer. This event also saw the launch of our Strong Hold Lash Lift Adhesive which has since taken the lash lifting world by storm.

 

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Elleebana flying the Flag in the Middle East

Elleebana flying the Flag in the Middle East

Team Elleebana took to the skies in early April, seeing Director Otto Mitter and Australian Master Trainer Jessica Eaton visiting Lebanon with booked out classes at Le Royal Hotel Beirut for Eyelash Lifting Perfection training and Lash Extension training.

Thank you to the incredible Middle East family for hosting such a phenomenal event.

 

 

 

 

 

 

 

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Otto Wins International NALA Award for Educator of the Year 2018

Otto Wins International NALA Award for Educator of the Year 2018

It is with great pleasure that we announce Otto has taken out the prestigious Award for Educator of the Year at the International NALA Global Lash Awards held in Canada in May 2018.  This is a huge achievement and accomplishment for Otto with so many incredible entries and educators from all around the Globe. It is amazing for Otto to be recognised on an international scale among the industries elite for the passion in education he brings to the industry and is a massive testament to the hours and effort that goes into the training and education that we provide with the Elleebana brand both here on our home soil and on an international scale Globally. A huge congratulations to all the entrants and finalists, we thank you for all the love you all put in to making the lash and brow industry what is it today.

Otto Mitter with Emily Chu-Lee

 

Congratulations Otto

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Eyelash Lifting Aftercare

Eyelash Lifting Aftercare

Eyelash Lifting Aftercare

Because beautiful lashes aren’t just made in the salon.

Who doesn’t love a lash lift? It’s the perfect way to enhance your eyes and natural beauty. After all, they do say that the eyes are the window to the soul so who wouldn’t want to accentuate those pretties?

As important as the actual treatment is, ensuring you are following the correct home aftercare for your lift will be essential to optimum lash health and a lasting lift. The eyelash lift will last the duration of the natural cycle however, longevity will always vary from client to client.

Please find below Elleebana’s top aftercare tips.

  1. Avoid Moisture, excess steam and water for the first 24hours

For the first 24 hours after the treatment your lashes are still quite delicate and malleable. Ensuring that you are not exposing your lashes to excess steam or moisture will prevent the lash lift from dropping.

  1. Do not rub or play with your lashes

It can be incredibly tempting to touch, play and admire your beautiful new lashes, we get it. However, try not to rub or play with your new lusciously lifted gems . Natural oils from your hands and skin can alter the structure of the lash lift and if you are playing with the lashes they may fall out prematurely.

  1. Do not use shampoos, conditioners, makeups, creams, eye serums or oils on the lashes or around the eye are for first 24 hours

Using any of these products can encourage the colour of the lash tint to weaken or the lash lift to relax.

  1. Avoid using strong eye makeup remover for 48 hours

This too may cause the lash lift to drop.

  1. Try sleeping on your back for the first night to avoid lashes dropping on the outer corner

As mentioned, the lashes are still quite delicate and malleable for the first 24 hours, try not sleeping face down  and avoid wearing an eye pillow/mask the evening of your eyelash lift.

  1. Use at home treatments to help to keep your lashes conditioned and nourished between lifts.

This step is critical in keeping your lashes healthy for the duration of your lash cycle. Just like when you go to the hairdressers and have a treatment, it is a requirement that you use aftercare products to look after your luscious locks, why should our lashes be any different?

Elleebana recommends using our famous Elleevate mascara. This incredible daily mascara not only gives you the appearance of longer, thicker and more voluminous lashes, it also aids in nourishing, protecting and strengthening your lashes. Active ingredients such as keratin, biotin and arginine make for the perfect triple threat for keeping your lashes in pristine condition between lifts.  

Elleevate Mascara

(Please keep your eye’s peeled for another exciting after care product launching incredibly soon)

 

This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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Pregnancy and Eyelash Lifting

Pregnancy and Eyelash Lifting

Pregnancy is a wonderful time for a woman, loads to look forward to with the impending arrival of a little one.  Acupuncturist and Midwife at Gold Coast University Hospital, Melissa Thompson, has caught her fair share of newborns in the delivery suite but also spends a considerable amount of time with the expecting mothers while they are pregnant and even after the delivery and during breastfeeding stages.  She notes there is so much to consider both during and even after pregnancy with hormonal fluctuations within the mother’s body.

“During pregnancy, often women comment on their hair loss, structural changes of their hair or even new hair growth.  These are due to either increases or decreases of hormones such as Prostaglandin and Oxytocin.  There is not one simply rule to say that every woman’s hormones will behave in the same way as we are all unique and our bodies all respond to pregnancy differently” Melissa says.

“In some pregnancies, women can see hair become curlier or straighter and during breastfeeding hair can fall out.  I see this, or other hair alterations in a considerable percentage of woman I care for and we can mostly attribute this to the change in hormone levels’’

It’s because of these hormonal changes that sometimes an eyelash lift might not work on an expecting or breastfeeding mother, it could also mean the processing time that is required could be longer or shorter.

If you have an expecting mother who books for in for an eyelash lift it is important to confirm if she has previously had this treatment performed with the brand that you are using.  Most times if the mother has not had an eyelash lift before falling pregnant, it would be recommended to not perform the treatment without educating the client of the potential issues such as the lift not working/dropping out or over processing.

The first trimester of pregnancy is often the period of higher hormonal changes and many women are experiencing higher sensitivities during this period so Elleebana recommends avoiding performing eyelash lifts during this first trimester.  Pregnant and breastfeeding mothers who do experience a reaction are not able to take antihistamines or antibiotics as these treatments can affect their child and so there are some cautions that need to be taken.

Regardless of pregnancy or non pregnancy you should always have an up to date indemnity form from your client on file that has their current medications or any developed allergies.

 

Please visit Acupuncturist and Midwife Melissa Thompsons Facebook Page

https://www.facebook.com/MelissaThompsonAcupuncturist/

Melissa Thompson Acupuncturist and Midwife

 

 

 

 

 

 

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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Eyelash Lifting Vs Eyelash Extensions

Eyelash Lifting Vs Eyelash Extensions

With eyelash lifting becoming such a popular treatment we’ve had lot of people asking, what is the difference between eyelash lifting and eyelash extensions?

Here is some helpful information that will take out some of the guess work for you.

What is the difference between Eyelash Extensions and Eyelash Lifting?

Both are designed to enhance and complement your natural beauty.

Eyelash Extensions – Eyelash Extensions are a synthetic lash made from a high quality PTB (Polybutylene terephthalate) fibre, designed to mimic the natural lash. They are applied to your natural eyelash and come in a range of different lengths, curls and thicknesses and can be applied one by one (classic) or can be applied in multiple (volume) sets of 2D (2 lashes) up to 8D (8 lashes) enabling you to create anything from a natural look to quite dramatic.

Eyelash Lifting – Eyelash lifting is an enhancing treatment on your natural lash. The treatment occurs when the natural lashes are lifted and set around a selected size silicone rod. Lifting and Setting lotions are applied during the treatment and an eyelash tint to finish, resulting in a lengthened, lifted, curled and darkened result.

How long does each treatment take?

Eyelash Extensions – Eyelash extensions can see the initial treatment time vary pending if you are choosing to have classic set or volume set. Classic sets can take about 1.5-2hrs on average with Volume sets taking anywhere between 2-3hrs.

Eyelash Lifting – Elleebana Eyelash Lift, including an eyelash tint can take as little as 30 – 45mins.

How long does the treatment last?

Both treatments are designed to last the duration of the natural lash cycle which can last up to 90days.

Eyelash Extension – An appointment for eyelash extensions is recommended every 2-3 weeks to infill the lashes that have grown out and fallen off.

Eyelash Lifting – Eyelash lifting “re-lift” is recommended anywhere from 6-12 weeks pending on the client’s natural lash and growing cycles.

Are either of these treatment’s uncomfortable to have done?

No – if done correctly, you will not experience any pain from either treatment. Both treatments are done laying down and are the perfect excuse for some quite “you” time.

Are either of the treatments damaging to my lashes?

If done correctly by certified technicians neither treatment should not cause any damage or stress to your natural lashes.

Treatment costs

Eyelash Extensions – Lash Extensions can range from $100 for a classic set to $200 + for a volume set

Eyelash Lifting – Lash Lifting can range from $75 – $120 on average

It’s safe to say each of these amazing lash enhancement treatments sit perfectly in the beauty market place and can both give you the luscious lashes you desire. The question is…. Which one do would you chose?

To find out more about our Lash Lifting or Extension training courses please click below. 

Our Training

 

This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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What makes an awesome Lash Lift Artist of the Year Award entry?

What makes an awesome Lash Lift Artist of the Year Award entry?

The Elleebana Lash Lift Artist of the year Award is the world’s biggest lash lift competition – with each year comes more entries and the stakes get higher but so too do the prizes. This year saw the total prizes skyrocket to a combine total of almost $10000.00.   With these massive prizes, it’s no wonder taking out the top spot is a coveted position to be in. Beside from bragging rights of being titled Global Lash Lift Artist of the Year for an entire year, it is also an incredible marketing opportunity to further sell the treatment of Eyelash lifting to your customers.   

Elleebana directors Otto and Zoe Mitter have the mean task of selecting the final top ten and with over 1800 entrants in 2018– this was a MAMMOTH task. However, with the help of our International guest judges, we released the highly anticipated winner on Good Friday (Australian Eastern Standard Time).   Our judges, over the course of this competition been well respected makeup artists, or lash masters – we like to share it out a little but often times (because the pictures are all pretty spectacular) we ask our judges to focus on some key factors when we choose our winners.  Every finalist has to meet a very particular set of criteria to be considered. Below, we want to share with you some of the ways to improve your entries, your chances at being seen and what the judges look for in the perfect Eyelash Lift.

What does it take to win our Global Lash Lift Competition?

  1. A really visible and obvious result between the before image and the after image.  The entries that look like a client has zero lashes in the before picture and then BAM – long thick and dark looking lashes in the after picture are what makes our hearts flutter.   
  2. Clear photography – no shadowing or shading.  We like to be able to zoom in and see as much as possible through the lash line.  We can then hunt for cross overs and isolation perfection this way so be sure to get your lighting looking sublime.   
  3. Tint staining on the skin is marked down.  If there is visible tint residue on the skin, in the water line or even left-over tint residue on the lashes this is marked down and won’t get considered for the top ten positions. 
  4. Crossed over lashes or lashes that are obviously curling too far back (over processed) are also marked down.  Know your client and know their processing times.  Lashes that are touching the eyelid will no doubt require relaxing.  
  5. A nice eye colour, good eye shape, clean skin/tidy brows and an open eye that gives wonderful clarity to the image is eyesential (see what we did there?)  This is an Instagram competition after all and imagery is everything – the image has to look amazing!  The whole picture needs to sell your work.
  6. Inner corners – oh those pesky inner corners are a nonnegotiable even with lash lifting.  These tend to be the lashes that get over processed or kinked from incorrect styling rod selection or lash placement, so if they are consistent with the entire lash line then you know the technician has had great control with their lash placement and their processing time is well controlled.  Big tick from the judges there.
  7. Lashes that dip down from the lash line before raising up – this is often an indicator of incorrect rod placement or that the lashes have lifted from the rod during the processing time.  This is marked down also.
  8. Read the terms and conditions – We repeat – Read the terms and conditions – We cannot stress this enough!  We had many epic entries this year – some that would have easily been in the top ten for certain, but they did not meet the criteria because they didn’t use the correct hashtags, they used too many hashtags, they didn’t have the correct statement under their picture or they had too much information in the comments or tagged others.  Please, please read the T’s and C’s to ensure your entry is valid and you aren’t disappointed.
  9. Proof of purchase – every one of our top ten and our wildcard entries had to provide proof of purchase of Elleebana products to ensure they fall in line with the criteria.  Be sure you also have proof of your purchase if you are entering next year as this will always be a requirement of the competition.  

 

2018 saw the introduction of the wildcard entry award that was voted by the people. These lucky nominations were not judged under the normal criteria, this was a “likes” take out the prize scenario so this is considered a people’s choice voting system.  They were chosen because they were so close to making the top ten with these images and they honestly deserved some acknowledgement as do each and every one of the 1800+ entrants! 

 

If you intend on entering next year’s lash lift competition, the best place to keep up to date is our Instagram page @elleebana 

https://www.instagram.com/elleebana/

We launch in the lead up to the Easter long weekend and drawn the prize always on Good Friday – we hope to see you all for next year’s entries.  The strive for Eyelash perfection has the potential of some huge rewards that could be all yours.  

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

 

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Our Top 8 Benefits of Eyelash Lifting

Our Top 8 Benefits of Eyelash Lifting

Following on from our last blog  “What is Eyelash Lifting? – The beauty trend that will change your life!

This blog can be found here..   https://www.elleebana.com/what-is-eyelash-lifting-the-beauty-trend-that-will-change-your-life/

We are going to touch on the 8 awesome benefits of Eyelash Lifting and why it could be suitable for you, or why you might choose lash lifting over some other lash enhancement treatments. 

Our Top 8 Benefits of Eyelash Lifting

Enhances your “Natural Eyelash”.

  • Eyelash Lifting works on your natural eyelash,

    using a combination of silicon rods and high grade solutions, we can lift and lengthen the natural eyelash into a complementary and desired style even your Eyelash Extension friends would be jealous of.  There is no need to add on anything to your lashes, we just work with what you naturally have and make it WOW!

Suitable for even short lashes.

  • Advertising and social media has lead us to assume that this treatment is only suitable for clients with long and thick lashes. This is not the case.  Eyelash lifting is designed for almost every lash length and thickness and you can still get amazing lifted results from shorter lashes because we have small sized apparatuses that are used to maximise your results with no lash length discrimination. (if you are aren’t sure, book a consultation with your eyelash lifting specialist to determine your lash suitability)

Curls, lifts and gives the appearance of longer, darker lashes.

  • Eyelash Lifting does it all! When your lashes are in their natural state they might be straight out from your eyelid or even downward facing, making their dimension appear stubby and short.  When you have a lash lift your lashes have Curl and Lift giving the appearance of longer and even fuller lashes and after you’ve had a tint, your lashes will be as dark as the night sky. It’s the perfection trio!

Fast Activating.

  • An eyelash lift treatment time can take as little as 20mins, if you chose Elleebana as your brand of eyelash lift. This treatment is incredibly popular for time poor clients, busy mums, business women or anyone who want to utilise their lunch break for a power nap and a glamorous eyelash makeover.  Elleebana’s superfast treatment time means you aren’t squeezing your beauty routine into your already hectic schedule – ain’t nobody got time for that! Click your fingers and your lashes are lifted.

Great alternative to Eyelash Extensions.

  • Have you had a reaction to Eyelash Extensions or couldn’t keep up with the upkeep? Eyelash lifting could be for you. This amazing treatment is lower maintenance and a faster alternative all whilst still giving you that luscious natural feel.  You also have the added benefit of the treatment lasting for the life of your lash growth cycle so your appointments for infills aren’t every 2 – 3 weeks.  The cost for a full set of lash extensions plus infills every couple of weeks can add up also.  You will save some cash with a lash lift!  BONUS!

Minimal After Care

       Aftercare for Eyelash Lifting includes..
  • Avoid steam, hot showers, excess warm water and saunas for 24 hours – the steam or heat can soften the cuticle again while the lash is learning to love its new direction
  • Avoid shampoo, conditioners, makeup,  make up removers, creams, eye serums on the lash/eye area for 24 hours.
  • Do not rub or play with your lashes
  • Avoid sleeping on your face. If this is the hardest part about having a lash lift then who wouldn’t love lash lifting?

Low Maintenance

  • We all live busy lives these days and it can sometimes prove difficult to take some much-needed time out for yourself as often as you would like and to still feel glamorous. “Insert Eyelash Lifting here” Eyelash Lifting is a super quick treatment and ever lower maintenance. With minimal aftercare and only needing to visit your favourite beauty salon every 6-12 weeks, it really is the perfect treatment.

Highly Addictive

  • With all of these amazing benefits, not to mention how wonderful you will feel with luscious, lifted lashes that you can proudly scream from the rooftops (YES, they are my natural lashes) its unquestionable that this treatment is becoming increasingly popular and highly addictive.

 

This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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What is Eyelash Lifting?

What is Eyelash Lifting?

The beauty trend that will change your life!

Eyelash lifting is proving to be one of the fastest growing beauty treatments around the world. Last year saw Eyelash Lifting coming in at number 5 in the Google top Beauty Search followed closely behind Halloween Makeup (Impressive right?)

But what exactly is eyelash lifting? How does it work? And how can it become your next favourite beauty treatment? (more…)

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Symposium London 2018 Highlights

Symposium London 2018 Highlights

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Elleebana Lash Lift Strong Hold Adhesive Promo Video

Elleebana Lash Lift Strong Hold Adhesive Promo Video

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Elleebana Strong Hold – The revolutionary lash lift adhesive

Elleebana Strong Hold – The revolutionary lash lift adhesive

 

The wait is finally over and the secret is being unlocked from the Vault in London –

Introducing Elleebana Strong Hold – The revolutionary lash lift adhesive.

A world first formulation, offering 10% stronger hold making the lifting process even faster and easier to keep the lashes adhered during the lifting process – no more pesky lashes popping off during the treatment. Our adhesive also contains nourishing ingredients Keratin and Biotin to help keep those lashes strengthened and protected.

Lift your lash game to strong.

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New Lash Lift Isolator Tool

New Lash Lift Isolator Tool

Due to the anticipation of our London launch, we just couldn’t wait to share with the world one of our latest lash lift addition.

Introducing the NEW Lash Lift Isolator Tool

Elleebana Lash Lift Isolator Tool

This little bling baby has a super fine tip, making it easy to use and perfect for isolation and separation. Therefore, it is the perfect addition to your lash lifting kit.

Up your lash lift game!

Contact your closest distributor or salon supplier to purchase.

Don’t forget we still have a huge announcement coming on Monday 5th February 2018.

Stay tuned for more…

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Otto Mitter wins ABIA 2017 Educator of the Year!!!

Otto Mitter wins ABIA 2017 Educator of the Year!!!

Otto was so humbled and very surprised to be announced Educator of the Year at the Australian Beauty Industry Awards held in August. This has caused quite a flurry of excitement at Elleebana/Belmacil Head Quarters. What a great honour to receive such an award in a category that Otto and his team members are so passionate about.  We will continue to strive to meet the highest educational standards.

CONGRATULATIONS OTTO!

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Australian Beauty Industry Awards 2017

Australian Beauty Industry Awards 2017

Ex-Import is proud to announce, our very own Director, Otto Mitter, and worldwide master trainer for Belmacil and Elleebana, has received a finalist nomination for Educator of the year at the Australian Beauty Industry Awards 2017. Otto is a very passionate and dedicated educator who strives to meet the needs of students within Australia and around the Globe.

We wish him the best of luck!

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Lash Vision South Korea 2017

Lash Vision South Korea 2017

Otto represented Elleebana as a presenter at Lash Vision South Korea. We were overwhelmed with the response at this conference which was the first of it’s kind in South Korean which was open to all beauty professionals and had over 150 attendees.

Otto gave an amazing 90 minute presentation and live demonstration about the incredible Elleebana One Shot Lash Lift.

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Elleebana Global Lash Lift Award Winners 2017

Elleebana Global Lash Lift Award Winners 2017

The Elleebana Global Lash Lifting Competition has continued to explode in its 2nd year of running. The competition saw over a massive 800 entries and we were absolutely astounded by the overwhelming response the competition has had. Last year, the competition was heavily dominated with Australian entries, but now, the rest of the world is providing heavy competition.

The Elleebana Global Lash Lifting Competition is the only online competition of its kind worldwide. The competition started with an idea to create a platform for lash artists to become inspired by other artists and to showcase their own amazing work. We were blown away with the high level of work that can be seen throughout the competition.

The competition provided a platform for lash artists all over the world to establish connections with the ability to network with other industry professionals and develop their own skill and knowledge. The popularity in the art of lash lifting has certainly boomed and is continually on the rise. Our team is very proud that lash lifting is now receiving the recognition it deserves. We are excited to see the level of competition next year and anticipate even more entries!

2017 Winners (as pictured above):

1st Place  – Skin and Body Studio –  Brittney Belanger USA
2nd Place – House of Brows – April Lyann Sanchez USA
3rd Place – Marry Lash – Mayra Salvatierra USA
Trainers award 4th Place – Aniachrostowska – Anna Chrostowska  Poland

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Elleevation Symposium

Elleevation Symposium

This month our very own Director and Master Trainer Otto together with our General Manager Zoe flew to the USA to conduct the very first International Elleevation Symposium. The Symposium was a roaring success and we received so much positive feedback. We are overwhelmed with the response and plan to implement this in other countries in the future.

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Australian Small Business Champion Awards

Australian Small Business Champion Awards

We are very excited to announce that Ex-Import Niche Products has been announced as a finalist for the Australian Small Business Champion Awards.

Our company is proud that we are being recognised for our contribution to the beauty industry as we continue to provide excellence in service and innovation in products.

We look forward to the amazing year ahead.

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Lash Artists International

Lash Artists International

2016 has been a huge year for Belmacil and Elleebana and 2017 looks like it is going to be even bigger! Our Director Otto Mitter is a guest speaker and educator at Lash Artists International in Phoenix Arizona, USA in March. This event has some of the worlds best lash artists taking part and offers special workshops and education for the budding lash guru.

Thank you for having us along Jill Heijligers Peloquin! This will be a stella event!

You can purchase tickets to this event by going here

https://www.facebook.com/LashArtistsInternational/

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Lash Masters Vol. 3

Lash Masters Vol. 3

We are super excited and proud to announce Otto Mitter as a contributor in the prestige Lash Masters series vol. 3 for 2016. This publication features the worlds leading lash artists, their educational articles and tips on the latest techniques and trends to help you stay on top of your lash game. You can also follow Lash Inc Magazine on Facebook and Instagram to stay up to date with all things in the word of Lash Masters.

You can purchase a copy of Lash Masters Vol. 3 from Amazon on the link here https://www.amazon.com/Lash-Masters-3-Inc/dp/1539553426

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Success at Lash Boom 2016

Success at Lash Boom 2016

Otto Mitter’s stage presentation on Belmacil and Elleebana at Lash Boom 2016 in Moscow was a massive success!

To find out more on how you can get trained in Elleebana Lash Lift, click here for training dates and here to learn about what you’ll learn in the course.

For more news and tips and tricks, don’t forget to like our Instagram and follow us on Facebook!

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Belmacil lash & brow tinting ultimate brown mix – Video

Belmacil lash & brow tinting ultimate brown mix – Video

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Belmacil at the 2016 ABIA’s

Belmacil at the 2016 ABIA’s

2016s Annual trade award for the beauty industry sees an amazing event which showcases the Beauty Industry and honours those who are at the top of their field.  The Australian Beauty Industry Awards (ABIAs) is proudly sponsored by Belmacil Lash and Brow tints and is now in its 5th year with 14 amazing categories.

This year Belmacil presented the lovely Daniela Boerma of Bliss Day Spa with the highly desired award of Beauty Therapist of the Year.  Congratulations Daniela.

This year was also the introduction of a new category to the awards.  Australians wholesalers were recognised through an online voting program and saw many of Belmacil and Elleebana wholesalers Australia wide nominated in their state with the overall winner for Australia going to The Beauty Warehouse in NSW.

A full list of all the winners will appear in the Beauty Biz Magazine and also be available on the website: www.australianbeautyindustryawards.com.au

Congratulations to you all for your incredible contribution to the Australian beauty industry and thank you to Mocha Publishing for this amazing opportunity to sponsor this gala event.

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Belmacil and Elleebana in Russia!

Belmacil and Elleebana in Russia!

Otto Mitter is invited to speak at one of the world’s leading lash conference in Moscow this September.

His exciting stage presentation on the technical perfections of lash lifting will deliver insightful skill based knowledge to help you master the art of lash lifting.

Otto also has been invited to talk about the 11 exciting colours in the Belmacil range and how client colour customisation sets your salon apart from the rest.

Otto joins a stellar line up of leading lash and brow specialists from around the globe and for more information on securing a seat at this exciting event head to the Lash Boom World Facebook page.

To follow our story in Moscow don’t forget to like our Instagram and follow us on Facebook!

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Australia’s First Lash Conference – Lash Gala sponsored by Belmacil and Elleebana

Australia’s First Lash Conference – Lash Gala sponsored by Belmacil and Elleebana

An exciting 2-day event bringing you the top expert International and Australian trainers and judges from the lash industry, who will freely share their knowledge, skills and time to help you to advance your skills as a lash artist. Lash Gala offers the benefit of face-to-face contact with all these amazing Industry leaders in the first event of its kind in Australia.

Are you a lash artist who wants to:

  • Update your skills?
  • Find out what is new in the industry?
  • Tweak and Perfect your technique?
  • Learn new tips and tricks from Industry leaders?
  • Meet and network with other artists from around Australia?

Then this is an event not to be missed!

View the website, purchase your tickets and to read more: www.lashgala.com.au

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Global Lash Summit Sponsored by Belmacil and Elleebana

Global Lash Summit Sponsored by Belmacil and Elleebana

Otto Mitter attended and was a guest speaker at the 2016 UK Global Lash Summit alongside some of the worlds heavy weights of the lash extensions world including Loreta Jasilionyte, Eva Zacharias, Jill Heijligers-Peloquin and Hillaree Brand to name but a few.

Lash Summit conference and training empowers the attendees to be an expert in their field and showcases multiple techniques and mastery of the applications of lash extensions.

Global Lash Summit is featured in USA, Canada and the UK to view the next Summit visit the website:  www.lashsummit.com

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2016 Elleebana Global Lash Lift Artist Awards Winners

2016 Elleebana Global Lash Lift Artist Awards Winners

Thank you and congratulations to all those who entered the 2016 Elleebana Global Lash Lift Artist Awards.

We are very proud to present this year’s winners:

3rd Place

Brooke Mizzi from Bare Beauty by Brooke.

2nd Place

Jess Ross from Beauty in Bloom by Jess

1st Place

Katherine Harwood from Mamacitas Beauty

Congratulations girls.

To view all entries check out our Instagram: www.instagram.com/elleebana

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Belmacil lash and brow tinting – using the correct amount of oxidant – Video

Belmacil lash and brow tinting – using the correct amount of oxidant – Video

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2016 Elleebana Global Lash Lift Artist Awards

2016 Elleebana Global Lash Lift Artist Awards

We are super excited to announce a WORLD FIRST! The 2016 Elleebana Global Lash Lift Artist Awards!

The winner receives the TITLE of 2016 Elleebana Global Lash Lift Artist + Trophy + $1000 AUD cash!!! + $500 in Belmacil and Elleebana products!

2nd place receives $400 AUD worth of Belmacil and Elleebana Products + 2nd place award

3rd place receives $250 AUD worth of Belmacil and Elleebana Products + 3rd place award

This is an Instagram based competition, you can view the rules of entry here www.belmacil.com/2016award

Get uploading and who knows?? You could be one of the winners!

Entries close on at midnight 14th April Australian Eastern Standard Time and the winners will be announced on 16th April 2016 at 7 pm Australian Eastern Standard Time on our Belmacil Instagram page, we’ll be tagging the winners so keep your phones on!

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Belmacil and Elleebana Partner with Caronlab and Morrocan Tan for the Sale Event of the year

Belmacil and Elleebana Partner with Caronlab and Morrocan Tan for the Sale Event of the year

Belmacil and Elleebana are very excited to have partnered up with Caronlab, one of the beauty industry’s leading brands for products and education.

Like us, Caronlab is not going to Salon Melbourne and we have some amazing specials on offer which we wanted to share.

Everyone is also eligible to receive a FREE Lucky Dip Prize from Caronlab
(and there just may be a Belmacil goodie in there too!)

The deal period is from the 22nd of February to the 20th of March 2016.

Click the image below to see all the specials

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The importance of shaking your Belmacil oxidant – Video

The importance of shaking your Belmacil oxidant – Video

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How to look after your Belmacil tints – Video

How to look after your Belmacil tints – Video

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How to reverse or relax a lash lift or eyelash perm – Video

How to reverse or relax a lash lift or eyelash perm – Video

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How to apply lashes on silicone rods Elleebana Lash Lift tips and tricks – Video

How to apply lashes on silicone rods Elleebana Lash Lift tips and tricks – Video

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Belmacil protective eye guard – Video

Belmacil protective eye guard – Video

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Elleebana Lash Lift – USA

Elleebana Lash Lift – USA

Otto Mitter travelled to Las Vegas this month to help launch our new team of trainers throughout the USA. The demand for the product has been growing and the call for trainers across the country was a must, so USA here we come! You can now train all across the country in various locations, please contact our head USA distributors for more information

www.myelleebana.com or www.skinlashstudio.com

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Congratulations to Keturah Day Spa

Congratulations to Keturah Day Spa

A special congratulations to Keturah Day Spa for taking out the Best Salon Training Award at the ABIA’s, it’s good to see that their hard work is paying off. Congratulations!

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Beauty Expo Australia 2015

Beauty Expo Australia 2015

 

 

 

 

 

The A team all together at the Beauty Expo Australia. It was a huge success, as always extremely busy speaking with clients and performing demonstrations. We love attending the expo which gives us a chance to speak with clients face to face. Supporting our clients is paramount and we love the opportunity to do so.

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Sleek Brows at Salon Melbourne

Sleek Brows at Salon Melbourne

 

 

 

 

 

 

 

Otto Mitter and Jazz Pampling hit the stage at Salon Melbourne to discuss all things brow. Sleek Brows was a hit with salon owners travelling from all over the country to attend our education sessions. For more information about training and dates around the country contact info@sleekbrows.com.au

Or you can view our training calendar here

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Sleek Brows 3D Brow Building Launches in NZ

Sleek Brows 3D Brow Building Launches in NZ

Sleek Brows 3D Brow Building is making its way to the New Zealand shores.

Arrow Beauty in Auckland will be stocking and offering training for Sleek Brows – contact Arrow Beauty on: http://www.arrowbeauty.co.nz/

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Proud Supporters of 2014 Worldskills Australia Competition

Proud Supporters of 2014 Worldskills Australia Competition

Belmacil and Elleebana are proud sponsors for the 2014 World Skills competition.

This year’s contestants in the Beauty and Client Services divisions will need to be proficient in lash and brow treatments and lash perming.  Belmacil and Elleebana are proud to provide the training kits, product for use at the competitions and support to these competitors.

Best of luck to all of the therapists competing in this championship.

http://www.worldskills.org.au/partnerships/national/

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Stage Presence at Brisbane’s Pro Make Up and Beauty Show

Stage Presence at Brisbane’s Pro Make Up and Beauty Show

2014’s Pro Make Up and Beauty Show held in June sparked some serious interest for Sleek Brows.

Our stage presentation and live demonstrations at this show captivated the audience and “WOWed” the onlookers as we covered our client’s scar right before their eyes.

This particular client has a scar that runs from above her eyebrow and through the brow creating an area that has little or no hair growth.  Using Sleek Brows 3D Brow Building techniques of Sculptured paint and Eyebrow extensions we were able to cover the scar and finish the brow to the wants and needs of this client.

We are looking forward to the Sydney Spa and Beauty Expo in August where we will be showcasing the Sleek Brows products, Belmacil, Elleebana Lash Lifting and perming products, SPM by Elleebana, Lash Extensions, Collagen Sheets and Skin Care ampoules.  Be sure to pop past our stand #1519 to see these amazing treatments in action.

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UK Distributors in the Media

UK Distributors in the Media

Our UK/Scotland distributors “The Brow Studio Group” talk all things lashes and brows this week.

To purchase or for training in Belmacil Lash and Brow Tints, Elleebana One Shot Lash Lift System or Sleek Brows contact The Brow Studio Group www.thebrowstudiogroup.com

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Sleek Brows – 3D Brow Building

Sleek Brows – 3D Brow Building

Innovation in the beauty industry.

Sleek Brows has arrived and boy do we LOVE this product!

Sleek Brows uses eyebrow extensions and other secret products to give a semi-permanent brow treatment that lasts up to 2 weeks or longer on many clients.

Check out facebook page www.facebook.com/sleekbrowsaustralia to keep in the loop of up and coming events.

You can view the Youtube video here

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Belmacil colour styling tips – Red and Green makes Brown – Video

Belmacil colour styling tips – Red and Green makes Brown – Video

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Eyebrow Bleaching with the Belmacil Lash & Brow Tinting System – Video

Eyebrow Bleaching with the Belmacil Lash & Brow Tinting System – Video

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Professional Beauty Magazine – Belmacil supports Bald and Beautiful Day

Professional Beauty Magazine – Belmacil supports Bald and Beautiful Day

 

Belmacil Eyelash Tints are supporting Bald & Beautiful Day in Newcastle in May.

Run by cancer support organisation, the Bald & Beautiful Foundation, Bald and Beautiful Day provides a day of fun, entertainment, pampering and wellbeing for adults living with cancer.

Guests are treated to a variety of treatments such as manicures, pedicures, massage, facials, lash and brow tinting, makeup and hair dos. The services and the products used on the day are all donated from various sponsors.

Otto Mitter, General Manager of Belmacil distributor, Ex-Import Niche Products, said:

“It is a beautiful feeling to make somebody smile! Ex-Import Niche Products and Belmacil are extremely proud to have been a part of this event for six years running. It helps to give people a better outlook on life when they need it the most. Ex-Import and Belmacil strive to support many organisations, however being able to use our eyelash and brow products to make these special people look beautiful and feel great about themselves is amazing for us.”

Bald & Beautiful is in its sixth year in Newcastle and this year for the first time, it will also be held on the Gold Coast, Queensland on the same day, Wednesday 5th May. The vision is to take Bald & Beautiful Australia-wide.

Western Suburbs Leagues Club, Hobart Road New Lambton in Newcastle, and Southport Sharks Function Centre on the Gold Coast.
For more information, visit www.baldandbeautiful.org.au.

Belmacil supports Bald and Beautiful Day

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Professional Beauty Industry Insight – Otto Mitter talks about doing the biz.

Professional Beauty Industry Insight – Otto Mitter talks about doing the biz.

General Manager of Ex-Import Niche Products, Otto Mitter, provides an insight into his company’s preferred manner of doing business with salons.

What can salons do to encourage staff to attend training, both internal and external?
We all know how important education is in today’s world; in the beauty industry in particular, there are new products and treatments being developed or re-invented constantly and to keep your salon ahead of the pack you must have your finger on the pulse and be willing to be creative with your treatment menus and attentive to what is going on in the industry. Importantly, keep your staff well-informed of everything that is happening (if they aren’t already) and keep them motivated.  Motivating your staff to attend workshops is not always an easy task, usually what gets results is to offer your staff an incentive for putting in the extra effort.  Recognise and reward your staff for being motivated, keep your communication open with them and explain the benefits that they will receive from learning something new; you could provide opportunities for advancement or give them tasks with greater responsibility if you feel they are competent enough to do so after their training.  This will give them a better sense of personal development and obviously help them become more accomplished in their profession.

How do you recommend salons increase their retail sales?
Firstly, make sure your staffing secrets extend beyond hiring the best, to hiring the best for your organisation. This is certainly going to help you increase your retail sales with the right staff in place. Specifically:
• Seek talented people with related experience
• People with a passion and enthusiasm for results
• Have effective communication skills and great listening skills
• Take pride in making sure treatments include home care maintenance and remember that it’s the therapist’s responsibility to make sure this happens.
It is essential to offer products that are high in quality, offer good return and that can be adapted easily into your treatment menu. Do your research into just how much return you do get from a product.  Listening to your clients is also important to help increase sales; make sure you are offering them products they actually need, otherwise it could turn into a very sour pitch and actually detract from a sale.  Why not take half an hour to look at the treatments and services you offer in your salon and think about what your clients might need or appreciate between appointments.

Aside from product, what do you believe to be the greatest contribution a supplier can make to a salon?
Salon support is certainly a must do for any supplier and providing promotional material and items that the salon can use to help them explain products and benefits to their clients is always helpful.  Training is definitely important, helping therapists develop new techniques, tips and tricks that will help them perform the treatment to the highest level.  Our company performs workshops regularly throughout Australia and New Zealand and the response from therapists is very positive. Therapists that want to be at the top of their game are constantly looking for ways to increase their knowledge and boost their profits.  Another point is to ensure your supplier has your details to help create business for you. Communicate with your supplier and let them know how you are going in your salon and what you are offering; this will help them remember you if they get any inquiries from the public.

What are the essential components of salon professionalism?
Customer service: Always make an effort to be happy and make your clients feel very welcome when they come into your salon. Here are some aspects to look at:

Knowing your customers’ needs
Identifying your key service activities
Delivering superior service
Follow-up

In a competitive marketplace it is important to provide superior service. Customers base their purchasing decisions on the service they receive, not just price, quality and availability.

Here’s a customer service checklist to look at:
Do you tend to over-promise and under-deliver?
Are there opportunities to improve your service?
Do you know if your customers value your customer service initiatives?
Do you have systems in place to deal with unhappy customers?

A clean and tidy work environment: Presentation is one of the first things a client will pick up on. Keep your salon looking slick! Check that all areas and equipment are in good working order and maintained, after all you make your livelihood from the beauty industry and your environment needs to project beauty.

Staff presentation: Make sure your staff is well groomed at all times.

Qualifications: Making sure your salon obtains the highest standards of training and qualifications is essential. Displaying your certificates of achievement in the salon will show your clientele that you are fully qualified and professional.

Procedures: Ensure that all your staff is up to date with workplace procedures and that they are following your salon code of conduct.

What do you believe will be the greatest challenge facing the aesthetics industry over the next decade?
Obviously, the economy is a big factor and is the word on everybody’s lips at the moment. We all know that this is a time where people are being a little more cautious about their disposable income and the beauty industry falls right into an impacted category.

However, on the other side, it is certainly an opportunity for many businesses to hold strong and be ready to capitalise when the market corrects itself. So keep your creative ideas coming, and stay positive.

For more information contact (07) 5576 6388 or visit www.belmacil.com

Ex-Import Niche Products

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Beauty NZ Magazine March 2012 – Eye-catching colour MADE EASY

Beauty NZ Magazine March 2012 – Eye-catching colour MADE EASY

 

One of our all time favorite articles that our team here at Ex-Import Niche Products had published back in March of 2012.

The art of colour customising your clients lashes and brows can be thought of as a time consuming task to some beauty therapists and is more often a method associated with hairdressing techniques, but those days are gone! Therapists are looking for ways to set themselves apart from their competition and become the therapist of choice for their clients and clients friends. So with that being said – It’s time to unleash your inner Van Gogh, get colour creative and give your clients some extra TLC that will have them raving to their friends and have them coming back for more of your artistic colour styling mastery. Steps to becoming a Lash and Brow colour stylist are much simpler than what you might think, a few basic rules apply but after that, let your artistic ability run free. Firstly it is good to have a sound knowledge of the colour wheel – visualise back to grade 4 and put on your painters frock…. Identify which are warm colours (Reds, Oranges and Yellows) and which are your cool colours (blues, greens and purples). This colour wheel will allow you to understand the relationship between the colours and what colours are used to neutralise other colours. This information can be especially helpful when lightening eyebrows by using a bleach or lighting creme. Then you can apply this knowledge to lash and brow tinting. When dealing with lash and brow tints – some of the browns used on brows are of a warm based hue (honey and red browns) and others are a cooler tone (light browns or ash browns, these have more of a green base). After identifying your clients base hair colour and discussing with them the result that they are looking for you can then consult your colour mixing knowledge to achieve your clients desired look. No two clients are the same so why give them the same lash or brow tint colour? Gloria is a gorgeous blonde with deep green eyes who you normally use plain old Black on. Why not offer Gloria a Dark Green shimmer with her tint by mixing Green and Black to accentuate her fantastic eye colour. Glorious Gloria will be raving to all of her friends about how you picked out her fabulous features and enhanced her style.

Mixing ratios are an important factor in colour customisation – mix a little too much of one colour and the result might not be what you or your client had hoped for. Belmacil Lash and Brow tints have made mixing ratios easy with their Colour Ratio Chart and Colour wheel, a simple and easy to read explanation of just how many additional results are achievable. Once your clients hear that they can have “glossy dark violet” lashes and the “ultimate brown” on their brows with exceptional “grey coverage” – you might need to order some new beds because your appointment book will be filling up fast.

As always the application technique when performing a lash and brow tint is incredibly important. Rumours of salons that don’t remove eye make up before applying a lash tint or cleansing the skin and prepping the brow before a brow colour may have you reeling but its not the only application no-no that happens. Some therapists still tint a clients lashes with their eyes open claiming its “the best way to tint both top and bottom lashes”. The best way to tint a clients top and bottom lashes is “safely”. There are products out there such as the Belmacil Protective Eye Guard, a plastic comfortable guard that rests under the eyes so you are able to pick up each one of those stray lower lashes and it also reduces the tint absorption into the protective paper eye shields – or tissues I hear you say (another no no). More tint on the lashes or brows gives a better result and with correct processing times helps to ensure the colour lasts.

Possibly the most important application technique when colour styling a brow for the first time is the technique called “TAKE YOUR TIME”… Applying tint to the tail end (thin end) of the brow first to build colour and definition is a great way to start. Allow this to process for a short time 1 – 2 minutes (depending on your chosen colours being applied and the base hair colour that its being applied to). Remove and reassess your clients results – decide whether they need another short application of the tint to the tail end or are you ready to apply the tint to the whole anchor (brow section closest to the nose) and tail end – or the complete brow. This technique allows you to identify how quickly your clients hair reacts to the colour

processing time – as we know everyone is different and processing times should be noted accordingly. You can make notes on their client card of the colours you have mixed and the ratios used as well as the the procedure and times involved, that way when the client comes in next, you know what you are doing and the process will be quicker.

In some cases when performing brow tinting, therapists put the colour on for a minute or two then take it off and leave it at that, which is fine, but remember this point, the longer you leave the colour on – the longer the tint will last. Most cases a maximum of 5 – 10 minutes is recommended for the longest lasting results, unless you are using a very dark colour on the brow and your client has light brows, in this instance you may require less time.

Lightening eyebrows – the holy grail of colour styling. We have heard time and time again that people are soooo scared to bleach or in better terms “lighten” a brow. But in some cases its a great way to get the result you are after. For example you have a client that has now lightened their hair colour but their brows are too dark, as a “brow colour stylist” you can give an overall harmonious look by lightening the brows and then applying a lighter shade of brown to better match the clients new hair colour. This is a specialised service that will take you to the next level and your clients will be impressed.

Grey coverage – To understand how hair turns grey, you have to understand how hair is formed. Cells in the hair follicle, called keratinocytes, build the hairs out of protein. Then other cells called melanocytes add melanin, or pigment, to the hair to give it its colour. Hair turns grey due to a decrease in the amount of pigment in it.

As we age, melanocytes start making less pigment so there is less of it to use when forming your hair. As the melanin declines, the hair becomes grey. At this point colour will still take on the hair as their is some pigment to develop on, but when your cells have run out of pigment altogether your hair will go white. At this point, it becomes very hard to dye your hair since there’s nothing for the color to stick to. In these cases you need to pre colour the hair, then re colour it again. In some cases unfortunately you still may have no luck.

A popular colour to use for for grey coverage is Graphite, this has a charcoal effect and it can be mixed with light brown or red brown to add warmth and pigment to give the desired result. Depending on what colours your client has for their hair colour, you can either add the warm (red, honey brown hues) or cooler tones (ash – light brown, dark brown) to match their hair colour and give the ultimate colour styling solution.

Versatility in a brand of lash & brow tint is essential in your ability to have more options for colour styling. You also need to take into account the quality, long lasting result of the product and profitability is a very important factor to consider, sometimes you may pay a little more per tube for a product but if you get more applications per tube by doing this, then it’s a smarter choice by far isn’t it? You need to make your services as profitable as possible.

When your skills with colour styling are proficient you will be excited to unravel your Colour Customisation menu to your clients. It will open up more possibilities for you to cater for your clients needs and give you that edge over your competitors.

If you’re interested in doing a colour styling workshop and learning advanced tips and tricks you can contact Belmacil Lash & Brow Tints info@belmacil.com or Arrow Beauty NZ to find out more.

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Pro Make Up and Beauty Show Brisbane

Pro Make Up and Beauty Show Brisbane

Belmacil Lash and Brow Tints and Elleebana products are proud to be exhibiting at The Pro Makeup & Beauty Show which is a must-attend event if you are a salon owner / professional makeup artist/beautician/academy teacher or student.  This will be a fantastic opportunity for you to experience firsthand, the latest and newest beauty/makeup trends.

If you are wanting to expand your knowledge, there will be award-winning educators both Australian and International, offering an array of speciality classes. There will both free look and learn presentations as well as investment education. If you are a lover of beauty/makeup you will need to feel the buzz of a trade show floor with many exhibitors offering their latest products for purchase.

Our demonstrations in Lash and Brow Colour Styling, Elleebana lash lifting and Semi-Permanent Mascara combining lash extensions will have our stand buzzing.  Stay tuned for our Pro Makeup & Beauty Show giveaways during the month of March! Be sure to follow our facebook pages – that’s where it’s all going to be happening!  https://www.facebook.com/belmaciltints

Come and be part of the very first Pro Makeup & Beauty Show and check out their website www.promakeupandbeautyshow.com.au

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Elleebana SPM Next Gen + Lash Extensions Classes – Enroll now

Elleebana SPM Next Gen + Lash Extensions Classes – Enroll now

Two fabulous new treatments that you can add to your menu that boosts your profit and brings you returning clients.

Our informative, hands-on and fun workshops use mannequin heads and live models so you can master the lash pick up and swipe technique before you master your separation.

We cover product knowledge, Health and Safety standards, Contraindications, Application, Removal, Infills, Profit and Styling tips all in the one class with the requirement for your submission of three before and after photos before your certificate is issued.

All items sold in the kits are available for purchase through our agents and are sold separately.

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Belmacil Student Tinting Award

Belmacil Student Tinting Award

Belmacil have been proud supporters for many years of our upcoming beauty therapists, we congratulate the recent winners of our Belmacil Student Tinting award.

Congratulations Jade Whittle and Alex Sheels for achieving best in lash & brow treatments at GCTA and Southbank institute of Technology.

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SPM application using the Wonder Wand – Video

SPM application using the Wonder Wand – Video

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Belmacil Lash & Brow Tinting – Video

Belmacil Lash & Brow Tinting – Video

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Elleebana Eyelash Perming – Video

Elleebana Eyelash Perming – Video

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SPM by Elleebana – Video

SPM by Elleebana – Video

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