Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know

Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know

Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know

Pregnancy brings plenty of changes, and not just to your growing bump! From hormonal fluctuations to changes in your skin and hair, your body goes through a lot during this time. But does that mean you need to put your favourite lash and brow treatments on hold?

One question we often hear at Elleebana is: Can I have a lash lift or brow lamination while pregnant?

The answer isn’t always a simple yes or no. While pregnancy doesn’t automatically rule out every lash and brow treatment, there are some important considerations that both clients and beauty professionals should be aware of.

Let’s explore how pregnancy can affect your lashes and brows, what professionals should assess before performing a treatment and why a thorough consultation is more important than ever.

How Does Pregnancy Affect Your Lashes and Brows?

During pregnancy, the body experiences significant hormonal changes, particularly involving oestrogen and progesterone. These fluctuations can influence hair growth cycles, hair texture and even the way hair responds to chemical treatments.

Some pregnant clients may notice their hair becomes thicker or fuller, while others experience changes in texture or increased shedding, particularly during the postpartum period.

So, what does this mean for lash lifts and brow laminations?

Both treatments work by temporarily altering the disulphide bonds within the hair structure, allowing the hairs to be repositioned and set into their new shape.

As pregnancy-related hormonal changes can influence hair condition and growth, they may also affect how the lashes and brows respond to these treatments.

For some clients, this could mean:

  • Lash and brow treatments that don’t develop as expected.
  • Lash and brow hairs that respond differently to their usual processing times.
  • Lash lift or brow lamination results that may not last as long as previous treatments.
  • Changes in the overall texture or condition of their natural lashes and brows.
  • Changes in skin sensitivity, which may affect how the skin responds to products used during lash and brow treatments.

It’s important to remember that every pregnancy is different. A client who has consistently achieved beautiful lash and brow results before pregnancy may experience a different outcome during this time.

This is why managing expectations and assessing the natural hair and skin condition before treatment are so important.

Can You Have a Lash Lift While Pregnant?

At Elleebana, we recommend avoiding lash lift treatments during the first trimester of pregnancy as a precaution.

The first trimester is a time of significant hormonal and physical changes, so postponing elective lash treatments during this period is recommended.

For clients in their second or third trimester, treatment suitability should be assessed on an individual basis.

Beauty professionals should consider the client’s previous lash lift experience, current health, sensitivities, natural lash condition and the specific product system being used.

For clients who have never had a lash lift before, extra caution is advised. This is particularly important because they may not know how their skin or lashes will respond to the products.

If there are any medical concerns, clients should consult their healthcare professional before proceeding.

What About Brow Lamination During Pregnancy?

Brow lamination is another popular beauty treatment that clients may wish to continue throughout pregnancy.

Like lash lifting, brow lamination involves chemical solutions that temporarily alter the hair’s structure to create a fuller, more lifted and groomed appearance.

However, pregnancy-related hormonal fluctuations may influence the condition of the brow hairs, how they respond to processing and the sensitivity of the surrounding skin.

Skin sensitivity can change during pregnancy, with some clients experiencing increased sensitivity while others may notice their skin becomes less reactive than usual. This is particularly important during brow lamination, where chemical solutions are applied close to the skin.

Beauty professionals should carefully assess the client’s brow hair condition, skin sensitivity and previous treatment history before proceeding.

Particular attention should be given to clients who are experiencing:

  • Changes in skin sensitivity, whether increased or decreased.
  • Dry, flaky or compromised skin around the brows.
  • Changes in hair texture or strength.
  • Previous reactions to brow lamination products.
  • Excessive hair shedding or visibly weakened brow hairs.

Always refer to the product manufacturer’s instructions and contraindications for the specific brow lamination system being used.

If the client presents with compromised skin, a known product sensitivity or any other contraindication, the treatment should be postponed.

Why Is Patch Testing Especially Important During Pregnancy?

One of the most important considerations for lash and brow professionals is that skin sensitivity can change during pregnancy. Some clients may experience heightened sensitivity, while others may find their skin responds differently or appears less reactive than usual. Regardless of these changes, appropriate patch testing and a thorough consultation remain essential.

A client may have received multiple lash lifts or brow laminations before pregnancy without experiencing irritation. However, this doesn’t guarantee their skin will respond in exactly the same way during pregnancy.

At Elleebana, we encourage professionals to incorporate appropriate patch testing into their consultation process.

For new clients, Elleebana recommends patch testing at least 48 hours before the appointment, following the instructions for the relevant products.

For pregnant clients, professionals should carefully review their treatment history and consider whether additional patch testing is appropriate, even if they have previously received the same service.

It’s also important to remember that a patch test cannot guarantee that a client won’t experience a reaction during treatment.

If irritation, redness or an adverse response occurs during patch testing, the service should not proceed.

Professional tip: Always check the instructions for your specific Elleebana product system, as patch testing requirements and contraindications may vary between products.

What Should Beauty Professionals Assess Before Performing a Treatment?

A thorough consultation is essential for every lash lift and brow lamination appointment, but pregnancy brings a few additional considerations.

1. Establish the Client’s Pregnancy Stage

Ask whether the client is pregnant and which trimester they are currently in.

For lash lift appointments, Elleebana recommends avoiding treatment during the first trimester.

For clients further along in their pregnancy, assess their individual circumstances and whether their healthcare professional has recommended any restrictions.

2. Review Their Previous Treatment History

Has your client had a lash lift or brow lamination before? Have they used the same treatment system?

Understanding their previous experiences can provide valuable information about how their lashes, brows and skin have responded to the products.

If they have previously experienced irritation, allergic reactions or unexpected treatment results, these should be carefully considered before proceeding.

3. Assess the Natural Lash or Brow Condition

Before applying any chemical solutions, examine the condition of the natural hair.

Consider factors such as:

  • Hair thickness and texture.
  • Porosity and overall hair strength.
  • Previous chemical processing.
  • Visible dryness or damage.
  • Any recent changes in hair growth or shedding.

Pregnancy doesn’t automatically mean that a client’s lashes or brows will process more slowly or more quickly.

For this reason, professionals should never make assumptions about processing times based on pregnancy alone.

Instead, follow the recommended processing guidelines for your Elleebana system and complete the appropriate hair checks throughout the treatment.

For lash lifting, Elleebana’s Flex & Set Checking techniques help professionals assess how the lashes are responding throughout the service, supporting more informed processing decisions.

4. Consider the Client’s Comfort

Comfort is another important factor, particularly during the later stages of pregnancy.

Lash lift appointments typically require clients to remain in a reclined position for an extended period, which may become uncomfortable as pregnancy progresses.

Check in with your client before and throughout the appointment. Discussing comfort requirements beforehand can help create a more comfortable appointment experience.

5. Explain That Results May Vary

One of the most important parts of the consultation is managing expectations.

Even if a client has been receiving lash lifts or brow laminations for years, hormonal changes during pregnancy may influence the final result.

Explain that their lashes or brows may respond differently than they have in previous appointments.

This doesn’t necessarily mean the treatment has been performed incorrectly. Hair condition and hormonal changes can be contributing factors.

Clear communication helps ensure clients understand what to expect before proceeding.

6. Keep Client Records Up to Date

Ensure your consultation forms and treatment records are completed and updated at every appointment.

Document the client’s relevant health information, previous treatment history, patch testing, natural hair condition, products used and any concerns discussed.

A thorough consultation process helps support safer treatment decisions and maintains professional standards within your salon.

Can You Have Brow Tinting or Hybrid Dye During Pregnancy?

For clients who enjoy combining their brow lamination with a tint or hybrid dye, it’s important to remember that these are separate chemical services.

Each product has its own formulation, instructions, potential sensitivities and contraindications.

Before incorporating tinting or hybrid dye into a pregnant client’s appointment, professionals should review the guidance for the specific colouring system.

This includes checking product suitability, assessing skin condition and completing any required patch testing.

Never assume that because a client is suitable for brow lamination, they are automatically suitable for an additional colour service.

When in doubt, postpone the treatment and seek further guidance.

What About Lash Lifts and Brow Laminations While Breastfeeding?

The hormonal changes associated with pregnancy don’t necessarily end immediately after childbirth.

During the postpartum period, changes in hair growth and shedding can continue as the body adjusts.

For some clients, this may influence the condition of their lashes and brows or how they respond to treatments.

Breastfeeding clients should receive the same careful consultation and assessment as any other client, with additional attention given to changes in sensitivities, hair condition and previous treatment results.

Professionals should also check the relevant product instructions and contraindications before proceeding.

If there are any health concerns or uncertainty about treatment suitability, recommend that the client consult their healthcare professional.

The Elleebana Approach: Beautiful Results Begin With Professional Care

Lash lifting and brow lamination are about more than creating beautiful results. They’re about understanding hair chemistry, recognising individual client needs and knowing when a treatment may not be appropriate.

Pregnancy can influence hair growth, skin sensitivity, comfort and treatment outcomes, which is why a professional consultation should always come first.

At Elleebana, we encourage beauty professionals to:

  • Follow product-specific instructions and contraindications.
  • Prioritise consultation and appropriate patch testing.
  • Assess the natural lashes, brows and surrounding skin before every treatment.
  • Use proper processing checks rather than relying on assumptions.
  • Communicate openly about potential changes in treatment results.
  • Recommend medical advice when concerns arise.
  • Never proceed with a treatment when the client’s suitability is uncertain.

Whether your client is pregnant, breastfeeding or experiencing other changes in their hair condition, taking an individual approach helps support their comfort and wellbeing.

Because beautiful lashes and brows are important, but your client’s safety should always come first.

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How Monofusion™ Can Save You Time in the Salon: Our New Online Course Is NOW LIVE!

How Monofusion™ Can Save You Time in the Salon: Our New Online Course Is NOW LIVE!

What if you could spend less time performing a lash lift and more time doing what you love?

As a lash artist, you know that every minute in your appointment matters. Between preparing your client, assessing their lashes, processing, tinting and perfecting those final details, it’s easy for a lash lift appointment to take longer than expected.

But what if there was a way to make your treatment process more efficient without rushing or compromising the integrity of your client’s natural lashes?

Say hello to Monofusion™, an advanced lash lifting technique developed by Elleebana’s Founder and Cosmetic Chemist, Otto Mitter.

After making its way around the world throughout 2026, from international education events to exclusive hands-on masterclasses, Monofusion™ is now available to learn wherever you are!

We’re thrilled to announce that our Monofusion™ & One-Step Lash Lift Mastery Online Course is officially LIVE and available globally!

So, How Can Monofusion™ Save You Time?

Think about your usual lash lift appointment.

You’ve completed your lash assessment, selected your shields, applied Step 1, checked your processing and moved on to Step 2. Once your lashes have been set, it’s time for tinting, adding another stage to an already detailed treatment.

Now imagine being able to combine compatible parts of that process.

That’s where Monofusion™ comes in.

The technique focuses on the relationship between the oxidation and colouration stages of a lash lift, teaching artists how to incorporate compatible tinting processes into Step 2.

Instead of treating setting and tinting as completely separate stages, Monofusion™ explores how these processes can work together through careful formulation selection, application and processing control.

The potential benefits?

  • Less time spent on separate treatment stages: Combine compatible setting and tinting processes to help streamline your appointment.
  • A more efficient salon workflow: Reduce unnecessary steps while maintaining a controlled treatment process.
  • Greater confidence in your product knowledge: Understand how formulations interact rather than simply following a processing chart.
  • More flexibility in your appointment schedule: Time saved through efficient techniques may create opportunities to accommodate more clients or spend more time on consultation and finishing details.
  • Deeper, richer colouration: Achieve enhanced colour depth and more intense tint results by combining compatible colouration and setting processes during Step 2. 

And the best part? Monofusion™ isn’t about cutting corners. It’s about understanding the chemistry behind the treatment so you can work smarter.

The amount of time saved will vary depending on your chosen products, technique, lash type and treatment requirements.

The Science Behind Working Smarter, Not Faster

Monofusion™ didn’t happen overnight.

Developed by Otto Mitter following extensive research, testing and refinement, the technique explores how multiple chemical processes involved in lash lifting can work together.

At the heart of Monofusion™ is a deeper understanding of four important stages:

LIFT: Understanding the reduction phase and recognising when the natural lashes have reached the appropriate level of softening.

LOCK: Understanding the role of oxidation and neutralisation in setting the new lash shape.

LINK: Exploring how bond-supporting formulations and conditioning ingredients can support the treatment process.

TONE: Understanding colour development and how compatible tinting processes can be incorporated into the setting stage.

By understanding the relationship between these stages, lash artists can make more informed decisions during their treatments.

It’s an approach that puts product chemistry, hair assessment and technical knowledge at the centre of achieving beautiful results.

And while saving time is an exciting benefit, Step 2 remains an essential part of the lash lifting process. Monofusion™ does not eliminate the need for proper oxidation or neutralisation.

From International Stages to Your Salon

If you’ve been following Elleebana throughout 2026, you may have already seen Monofusion™ making its way around the world!

Otto has spent the year sharing the technique with beauty professionals through international presentations, live demonstrations and advanced educational events.

One of the highlights was LashCon 2026 in San Diego, where just 10 lucky lash artists secured a place in an exclusive, three-hour hands-on Monofusion™ masterclass with Otto himself.

Students had the opportunity to work directly with the creator of the technique, apply their knowledge on live models and gain a deeper understanding of the science behind the process.

Now, we’re bringing that knowledge beyond the classroom and international events, making Monofusion™ education accessible to lash professionals around the globe.

What’s Included in the Monofusion™ Online Course?

Whether you’re looking to refine your current lash lifting methods, introduce modern Korean-inspired techniques or better understand how to improve treatment efficiency, this course is designed to take your skills further.

Through detailed educational modules, practical demonstrations and scientific explanations, you’ll learn:

  1. The Monofusion™ Method

Understand the principles behind the technique, how it differs from traditional lash lifting workflows and where it can be incorporated into your salon services.

  1. Lash Lifting Chemistry and Colour Science

Explore reduction, oxidation, colour development and the importance of formulation compatibility. Understand why certain processes can work together and how to make informed product choices.

  1. Laboratory Testing and Processing Control

See the science in action through swatch testing, timing comparisons and colour development demonstrations. Learn how to assess lash readiness using Flex & Set checks rather than relying on processing charts alone.

  1. Modern Application Techniques

Follow practical demonstrations covering:

  • Korean Lash Lift using modern balm application methods
  • Freestyle Lash Lift
  • Hybrid Lash Lift

Learn how the Monofusion™ approach can be applied across different treatment methods and lash types.

  1. Case Studies and Real Treatment Scenarios

Build your understanding through six case studies exploring different lash characteristics, product behaviours, application choices and treatment outcomes.

  1. Aftercare, Troubleshooting and Salon Application

Learn how to manage different treatment scenarios, understand corrective considerations and recommend appropriate aftercare to support your clients’ lashes.

Throughout the course, you’ll work with techniques incorporating Brik & Pearl®, Elleeplex Profusion® and LASH LIFE™ Volume Filler, helping you understand how the Elleebana professional portfolio fits within the Monofusion™ methodology.

Ready to Make Every Appointment Count?

We know that running a successful lash business isn’t just about achieving a beautiful lift. It’s also about creating a treatment experience that works for you, your clients and your appointment schedule.

Monofusion™ gives experienced lash professionals the opportunity to rethink how they approach lash lifting, with a stronger understanding of chemistry, greater treatment flexibility and the potential to save valuable time.

With three months of online course access, you can work through the education at your own pace, revisit important demonstrations and strengthen your technical knowledge before putting it into practice.

Upon successful completion of the course requirements, you’ll receive your Elleebana digital certificate through Excellence Academy.

The Monofusion™ & One-Step Lash Lift Mastery Online Course is NOW LIVE and available globally!

Ready to learn the science behind a smarter lash lift? ENROL NOW.

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Artist Spotlight: Meet 2026 Lash Lift Artist of the Year, Alyssa Kostenko

Artist Spotlight: Meet 2026 Lash Lift Artist of the Year, Alyssa Kostenko

The 2026 Lashie Awards at LashCon in San Diego celebrated some incredible talent from across the industry, and we were so excited to see Alyssa Kostenko of Elite Cosmetics LLC take home the title of Lash Lift Artist of the Year.

Based in Woodbury, Connecticut, Alyssa is a licensed esthetician, eyelash technician, makeup artist and educator. She opened Elite Cosmetics in 2021 at just 21 years old and has since grown the salon to offer lash extensions, lash lifts, brow services, facials, sugar waxing, makeup and bridal services.

As Alyssa explains:

“I have always been passionate about creating an experience where clients feel comfortable, confident and cared for. I also love continuing my education and bringing newer techniques and services back to my clients in Connecticut.”

How Alyssa found her passion for lashes

Alyssa first came across lash extensions in 2019 while attending makeup school in New York City, where she was studying makeup for film and television.

“Coming from Connecticut, where certain beauty trends did not always catch on as quickly as they did in larger cities, I had never seen lash extensions in person before. I was completely amazed when I started seeing people wearing them throughout the city.”

That first introduction quickly turned into a passion for lash artistry.

“Once I entered the lash industry, I fell in love with how much artistry and customization went into it. Lashes can completely enhance someone’s features while still being personalized to their eye shape, lifestyle and individual style.”

For Alyssa, one of the most rewarding parts of lash extensions is being able to create something completely individual for every client.

“What I love most is that no two sets, or clients, are exactly alike. Lash extensions allow me to be creative while designing something specifically for the person in front of me.”

She also loves the confidence that can come from a finished set.

“Seeing someone look in the mirror and immediately feel more beautiful and confident is one of the most rewarding parts of my work.”

Returning to lash lifts

Winning Lash Lift Artist of the Year held an even deeper meaning for Alyssa because her award entry was created only three to four months after she returned to performing lash lifts following a break of almost three years.

“I was genuinely shocked. Because of that, winning Lash Lift Artist of the Year meant far more to me than simply receiving an award.”

Earlier in her career, Alyssa performed lash lifts regularly. As her salon grew, she stepped away from the service to help her team build their own clientele.

“I did not realize how much I would miss that part of my artistry.”

After going through a difficult period that required her to restart and rebrand much of her salon, Alyssa decided to return to lash lifts so her existing clients could continue receiving the service at Elite Cosmetics.

“I took that responsibility very seriously and committed myself to relearning, continuing my education, and understanding the newer systems and techniques available.”

For Alyssa, the award became a reminder of what can come from an unexpected change in direction.

“Winning felt like confirmation that the hardship I experienced had redirected me toward something I was meant to rediscover. Without that difficult chapter, I may never have returned to lash lifts, entered the competition, or won this award.”

 

Her award-winning lash lift with Elleeplex Profusion

For her Lashie Awards submission, Alyssa created a clean, lifted result using a Korean lash lift technique.

“My goal was to enhance the client’s natural lashes while creating a noticeable transformation that still appeared soft, healthy and intentional.”

Alyssa had used Elleebana One Shot since she first began offering lash lifts in 2019, so she was already familiar with the Elleebana brand. When she began working with Elleeplex Profusion, however, she found it suited the newer techniques she was learning.

“When I began working with Elleeplex Profusion, it completely changed my perspective on lash lifts. I found Profusion to be a gentler system that worked beautifully with the Korean techniques I was learning and incorporating into my services.”

Because she had only recently returned to lash lifting, having a system that gave her greater control was especially important.

“Choosing a system that gave me control while supporting the condition of the natural lashes was extremely important. Profusion helped me create the type of precise, healthy-looking result that I wanted represented in my award submission.”

Alyssa also sees Elleeplex Profusion playing an important role as lash lifts become a bigger focus at Elite Cosmetics.

“What I love most about Elleeplex Profusion is how gentle and versatile it is, especially when creating Korean lash lifts.”

“It allows me to create beautiful, customized results while taking a thoughtful approach to the integrity of the natural lashes.”

Alyssa’s advice for other lash artists

For artists who are considering entering an industry competition, Alyssa’s advice is to give yourself the opportunity, even if you do not feel completely ready.

“Put yourself out there, even if you do not feel completely ready. There is no such thing as a perfect lash artist. We should always be learning, growing and challenging ourselves.”

Her own experience is proof of that.

“My winning submission was created only three to four months after I returned to lash lifts. If I had allowed self-doubt or the difficult circumstances surrounding that return to stop me, I never would have entered and I never would have won.”

She also shared a reminder that many artists can relate to:

“Do not beat yourself up when you experience a setback. Use it as motivation to get back up and work even harder. Your greatest competition is not another lash artist, it is the person you were yesterday.”

Looking ahead to 2027

For Alyssa, 2027 will be all about continuing to learn, growing Elite Cosmetics and making lash lifts a larger part of her clientele.

“I never want to reach a point where I believe I know everything. There is always an opportunity to learn, improve and approach your work from a new perspective.”

“This award has given me even more motivation to keep developing that side of my business and to show clients what can be achieved with their natural lashes.”

And there is another exciting chapter ahead for Alyssa outside the salon too. She became engaged during the same LashCon weekend that she received her award.

“My fiancé and I have been together for almost my entire lash career, so having such a meaningful personal milestone happen alongside this professional achievement made the weekend even more unforgettable.”

A huge congratulations to Alyssa on her Lash Lift Artist of the Year win. We loved hearing more about her story, her return to lash lifting and the work behind her award-winning entry.

Want to see more of Alyssa’s work? Follow her on Instagram at @elitecosmeticst.

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Korean Lash Lift Tips We Wish We Knew Earlier

Korean Lash Lift Tips We Wish We Knew Earlier

Korean lash lifting has changed the way many artists approach stubborn, downward-growing and resistant lashes. By softening the lashes while they are stretched upwards on a flat shield, the technique can create a strong lift from the base while giving the artist more control over lash direction.

But like any new technique, there are a few things that become much easier once you understand the little details.

From viscosity control and processing to shield sizing and lash baths, these are some of the Korean lash lift tips we wish we knew earlier.

1. More viscosity powder does not always mean more control

When you’re working with thick or resistant lashes, it can be tempting to keep adding viscosity powder until your Step 1 becomes very thick.

But thicker isn’t always better.

Adding too much viscosity controller can dilute the lotion and slow the movement of the active ingredients through the lash, potentially increasing processing time. With Elleemix Powder, for example, Elleebana recommends not exceeding a 50/50 ratio.

Instead, focus on creating a smooth, workable consistency and making sure each lash has an even coating of your thickened Step 1.

And if those stubborn lashes simply don’t want to stay against the flat shield? Don’t keep adding powder just to make them stick.

Use your cling wrap to gently hold them in position while they process.

Remember, Step 1 is about softening the lashes, not perfecting the final wrap.

Once those bonds have softened and the lashes are ready to move, you’ll have much more control when positioning them for Step 2.

 

2. Your processing environment matters

If you’ve ever noticed your lash lifts taking longer during winter, you’re probably not imagining it.

Temperature can influence how your products behave, particularly when working with cysteamine-based systems. In a colder treatment room, a gentle heat source can help support more consistent processing.

Cling wrap can provide some warmth while also keeping the lashes against the flat shield. Depending on your training and product protocol, a suitable warming eye mask or controlled heat lamp may also be useful during colder months. Elleebana’s Korean lash lift guidance also recommends brow wrap or gentle heat during processing.

But heat should never replace checking the lashes.

Set your timers, stay close to your client and regularly perform your Flex and Set checks. Processing times are a guide. The lashes themselves tell you when they are ready.

For Step 1, you’re looking for that softened, pliable response where the lash bends easily into a V-shape rather than resisting or springing straight back.

3. Consider adding a Step 1.5

One of our favourite additions when performing a Korean-inspired lash lift with BRIK & PEARL® is LASH LIFE™ Volume Filler.

BRIK & PEARL® is another professional system that can be used for approved modern Korean-inspired lash lift techniques. Its Step 1, Bond Flex™, uses a hybrid dual-reduction system combining ATG and Cysteamine HCl, while its controlled viscosity allows it to be adapted across different lifting methods.

LASH LIFE™ Volume Filler can then be incorporated as a Step 1.5, between Bond Flex™ and Bond Lock™.

Why do we love this step?

After removing Step 1, LASH LIFE™ helps:

  • remove residual Step 1 product and powder
  • support pH rebalancing
  • rehydrate and condition the lashes
  • prepare the hair for the setting stage

We like to leave LASH LIFE™ on the lashes for approximately 30 seconds before gently removing it with a cotton tip and proceeding with Step 2.

This creates a clean transition between your reduction and setting stages, especially when you’ve been working with thickened lotion during a Korean application. The official BRIK & PEARL® system also identifies LASH LIFE™ as a Step 1.5 treatment that supports residual product removal, pH rebalancing and preparation for Step 2.

4. You may need a bigger rod or shield than you think

There is a reason Korean lash lifts can create such an impressive base lift.

During Step 1, the lashes are stretched upwards against a flat shield while they soften. Once processed and repositioned onto your final rod or shield, they can appear longer than they did during your initial consultation.

Keep this in mind before automatically reaching for your usual size.

If your chosen shield is too small, those newly softened and stretched lashes may sit too far across the face of the shield, increasing your risk of creating too much curl at the tips.

As a general sizing guide, we recommend aiming for the lash tips to reach approximately 80% of the way across the face of the rod or shield.

If you’re sitting between sizes, reassess once Step 1 is complete. Moving up a size can sometimes be the difference between a beautifully lifted result and an over-curled finish.

This is especially useful when working with naturally long lashes or lashes that grow strongly downward.

5. Stop trying to make Step 1 look perfect

This one deserves its own reminder.

Your Step 1 wrap does not need to look like your final Instagram photo.

Korean lifting is about softening the hair while encouraging it upwards from the base. Thick, coarse or criss-crossed lashes may move around, separate or refuse to sit perfectly flat while you’re applying Step 1.

That’s okay.

Make sure your solution is evenly distributed, keep your lashes controlled and use cling wrap where required to hold them against the shield.

Once the lashes have softened, that’s when you can spend the extra time creating clean separation, direction and placement before Step 2.

Trying to create a flawless Step 1 wrap on resistant lashes can add unnecessary time to your treatment without improving the finished result.

6. Yes, you can wash the lashes

We’ll say it again: water itself does not undo a correctly processed lash lift.

Elleebana has addressed the “wet lash myth” directly. A professional lash bath has been part of Elleebana treatment protocols for years, and water contact itself does not reverse a properly processed and neutralised lash lift.

In fact, thoroughly cleansing the lashes can be an important part of finishing the service.

After Step 2, removing remaining lotion residue gives you a clean surface before moving into colouration. After tinting, another thorough rinse helps ensure leftover tint, lotion and other residue are removed from the lashes and eye area.

This matters because you don’t want residual product continuing to sit on chemically treated lashes once its job is complete. Starting your tint stage with clean lashes can also help you achieve more even product contact rather than applying colour over leftover lotion or powder.

Elleebana’s current Korean lash lift procedure includes removing residue with water once processing is complete, while its lash lift aftercare guidance specifically recommends a lash bath to ensure lotions and tint have been properly removed.

A normal lash bath is different from exposing freshly treated lashes to excessive heat, steam or unnecessary friction, so always follow the aftercare recommendations for the system you’re using.

7. Let the lashes tell you when they’re ready

One of the biggest changes you can make to your Korean lash lift services is moving away from relying only on processing charts.

Two clients can have lashes that look similar but respond completely differently once Step 1 is applied.

Your timer is there to guide you. Your Flex Check tells you what is actually happening.

Your viscosity ratio, lash thickness, hair condition, room temperature and use of cling wrap or heat can all influence processing. That’s why checking different areas of the lash line is so important.

Check the inner, middle and outer sections rather than assuming the entire lash line has processed at the same rate.

Once Step 1 is complete, reposition carefully and give Step 2 placement the attention it deserves. This is where you’re setting the direction and shape you’ve worked to create.

Choosing your Korean lash lift system

For artists using Elleebana products, there is now more than one option when performing Korean-inspired techniques.

Elleeplex Profusion uses Cysteamine HCl and can be combined with Elleemix Powder for Korean lash lift applications. Its formulation makes it a popular option for artists who want controlled processing and plenty of time to assess the hair throughout the service.

BRIK & PEARL® can also be used for approved modern Korean-inspired techniques. Bond Flex™ combines ATG and Cysteamine HCl in a hybrid dual-reduction system, with LASH LIFE™ Volume Filler giving artists the option to incorporate the additional Step 1.5 before Bond Lock™.

Whichever system you choose, the same principles remain important: assess the lashes in front of you, control your viscosity, perform your Flex and Set checks and don’t rush your placement.

The little changes make a big difference

Korean lash lifting doesn’t have to mean longer appointments or complicated procedures.

Often, the biggest improvements come from small changes: using less powder, allowing cling wrap to do some of the work, choosing a larger shield, adding a Step 1.5 where appropriate and giving the lashes a proper cleanse before your client leaves.

Most importantly, stop chasing the timer and start reading the lashes.

The more you understand how the hair is responding at each stage, the easier it becomes to adjust your technique from client to client and create consistent, beautifully lifted results.

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The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide

The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide

Lash lifting and brow lamination are now key salon services worldwide, but choosing between the many Lash Lift Systems and brow lamination products available can be difficult. For professionals, the best system is not simply the one creating the biggest transformation. It needs to perform consistently, support hair health, suit different treatment styles and come with strong education and support.

Elleebana has built a global presence across lash lifting, professional brow lamination and brow colouration. Some of its leading systems include Elleebana One Shot, Elleeplex Profusion, BRIK & PEARL® and Helyx Hybrid Dye.

What professionals look for

When comparing lash lift brands, experienced artists look beyond processing times alone. Product performance, hair condition, application control, education, technical support and manufacturing standards all matter.

The right choice can also change from client to client. Some artists want a fast system for resistant lashes, while others prefer greater control or a system that can be used across traditional, Korean-inspired and brow lamination techniques.

Speed

In a busy salon, treatment time matters.

Elleebana One Shot is well known for its fast processing and is designed for artists looking for an efficient professional lash lift service. It is particularly suited to strong, resistant or downward-growing lashes when used with correct assessment and processing.

Speed should never replace proper lash assessment. Hair type, condition and response should always guide processing.

Hair health

Modern lash and brow artists are increasingly looking at how chemical treatments affect the hair, not only the finished result.

Elleeplex Profusion uses cysteamine HCl and offers controlled processing for both lash lifting and professional brow lamination. Its dual-purpose format makes it a practical choice for salons wanting one system across multiple services.

BRIK & PEARL® also places a strong focus on hair condition and treatment control. The three-part system features Bond Flex™, Bond Lock™ and the optional LASH LIFE™ Volume Filler. LASH LIFE™ can be used during the service and again as a leave-on finishing step to condition, soften and add instant volume to the hair.

Helyx Hybrid Dye extends this focus into professional brow colouration. Designed specifically for brows, it contains KeraVeg-18, amino acids and other hair-focused ingredients while delivering rich colour and skin stain.

Education

A professional system is only as effective as the knowledge behind it. Strong education helps artists understand hair structure, chemistry, product placement, processing, contraindications and treatment planning rather than relying only on standard timing charts.

Elleebana supports its systems with online and face-to-face education, technical guidance and trainer support.

BRIK & PEARL® education also covers multiple treatment styles, including traditional lash lifting, Korean-inspired lash lifting and brow lamination. This helps artists understand how to adapt the system based on hair type, technique and the desired finish.

Global support

For salons using professional products every day, access to reliable education, stock and technical support matters.

Elleebana products are available through a broad international distributor and education network. This is an important consideration when comparing lash lift brands, especially for salons that want continued support after their initial training.

Innovation

Modern Lash Lift Systems are giving artists more choice in how they approach each treatment.

One Shot offers a fast and established lash lift option. Elleeplex Profusion provides a versatile lash and brow system. BRIK & PEARL® introduces a hybrid approach with Bond Flex™, Bond Lock™ and LASH LIFE™ Volume Filler, allowing artists to work across traditional, freestyle and Korean-inspired techniques as well as brow lamination.

Helyx Hybrid Dye adds another option for brow artists looking to pair lamination with rich, professional colour results.

Together, these systems give professionals more flexibility when selecting products for different hair types, techniques and client goals.

Manufacturing quality

Manufacturing quality is another major consideration when selecting professional products.

Professional formulations should be supported by strict production processes, product testing, stability standards and clear treatment protocols. These factors help salons feel confident that the products they are using have been developed specifically for professional services. At Elleebana, each batch of product is produced with a certificate of analysis, and perform inline testing for product performance and batch sampling for GMP requirements. Elleebana does not test its finished cosmetic products on animals, nor commission third parties to conduct animal testing on our behalf. Instead, this testing requirements are performed happily on the Elleebana staff (who doesn’t love a free lash lift?)

For artists investing in brow lamination products and lash lift systems, consistency in formulation and manufacturing can be just as important as the finished result.

Choosing the right system

There is no single system that suits every artist, client or treatment style.

The most popular Lash Lift Systems and brow lamination products earn professional trust by combining results with education, hair-focused formulations, support and quality.

Whether you prefer the speed of Elleebana One Shot, the controlled processing of Elleeplex Profusion, the versatility of BRIK & PEARL® or the professional brow colour results of Helyx Hybrid Dye, the best choice comes down to understanding the hair, choosing the right product for the treatment and working with a system you know well.

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Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia.

Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals and educators.

But Elleebana’s connection to Beauty Expo Australia goes even deeper than simply exhibiting at the event.

A Family Connection to Beauty Expo Australia

In the early days of Elleebana, Otto Mitter’s mother, Suzette, played an important role in helping build and shape Beauty Expo Australia into the event it is today.

As Elleebana began establishing itself within the beauty industry, the team’s presence at Beauty Expo Australia continued to grow. From the early days of spreading the word about Elleebana eyelash perms, the brand has continued to evolve alongside the industry.

What began in 1996 has become a 30-year relationship with one of Australia’s most significant professional beauty events.

Over the years, the products, techniques and conversations may have changed, but one thing has remained the same: Elleebana’s commitment to education, innovation and the people who make up the beauty industry.

From Eyelash Perms to the Future of Lash and Brow Education

When Elleebana first began exhibiting at Beauty Expo Australia, the industry looked very different.

Eyelash perms were among the products being introduced to Australian beauty professionals. Today, Elleebana’s education and product portfolio has expanded significantly, with advanced lash lifting, Korean lash lifting techniques, brow lamination, colour science, bond repair and more forming part of the modern lash and brow conversation.

This year, visitors to the Elleebana stand will have the opportunity to see a range of techniques demonstrated live, including:

These live demonstrations are an opportunity for artists to see techniques in action, ask questions and connect directly with the Elleebana team and educators.

Otto Mitter Brings the Monofusion Tour to Sydney

One of the major highlights of this year’s Beauty Expo Austarlia will be Otto Mitter’s presentation, Lift, Lock, Link & Tone: The Science of Monofusion.

As Elleebana Founder, Managing Director and Cosmetic Chemist, Otto has taken Monofusion around the world throughout 2026, presenting the education session in Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas.

Now, the global tour is coming home to Sydney.

Monofusion explores the relationship between lash lifting, bond repair and colour science. The presentation looks at how tinting, setting and bond repair can work together in an intelligent phase, while exploring how changes to the hair structure can influence pigment uptake, tonal accuracy, depth and longevity.

The session combines cosmetic chemistry with practical application, giving lash and brow professionals a deeper understanding of how product chemistry, hair structure and technique work together to create more consistent and customised results.

It is a fitting presentation for an event that has been part of Elleebana’s history for three decades.

Looking Back: Kelley Baker’s Celebrity Brow Masterclass

Beauty Expo Australia has also been the setting for some of Elleebana’s most memorable educational moments.

In 2019, Elleebana hosted celebrity brow artist Kelley Baker as part of her Australian Celebrity Brow Master Class Tour.

Kelley Baker is renowned for creating some of the beauty industry’s most recognisable brows and has worked with celebrities including Khloé Kardashian, Kourtney Kardashian, Emma Chamberlain, Tate McRae and Zendaya, among many others.

Her Australian tour began at Beauty Expo Sydney before continuing to Melbourne and the Gold Coast, where she shared her renowned brow tips, tricks and techniques with beauty professionals.

For Elleebana, bringing international educators and industry leaders to Australia has always been about more than simply hosting an event. It is about creating opportunities for artists to learn, connect and be inspired.

A History of Recognition

Over the years, Elleebana and Otto Mitter have also been recognised for their contributions to education, innovation and the beauty industry.

Otto’s industry recognition includes winning the 2017 Australian Beauty Industry Award for Educator of the Year and the 2023 ABIA Humanitarian Award.

Elleebana has also been recognised as a finalist for Educator of the Year Organisation and Best Business Performance of the Year at the 2019 Australian Beauty Industry Awards. In 2022, Elleebana took home the ABIA Best Business Performance of the Year Award.

These recognitions are a reflection of the dedication that goes into the brand, from product development and education to supporting the broader beauty community.

An Investment in Relationships

Returning to Beauty Expo Australia year after year represents a significant investment.

There is the investment in the stand, the team, the demonstrations, the education, the travel and everything that goes into creating a meaningful experience for attendees.

But for Elleebana, that investment has always been about something much bigger than a tradeshow.

It is about investing in relationships.

For 30 years, Beauty Expo Australia has provided an opportunity for Elleebana to meet artists face-to-face, reconnect with long-standing customers, introduce new professionals to the brand, support educators and share knowledge with the industry.

Some relationships began in the early days of Elleebana eyelash perms. Others have developed through years of education, product innovation and events around Australia and the world.

Many of those relationships have continued for decades.

That is what makes returning to Beauty Expo Australia so meaningful for Elleebana. The event is not simply a place to showcase products. It is a place to connect with the people who have helped shape the brand and the industry alongside it.

30 Years Later, We’re Still Showing Up

From Suzette’s involvement in the early development of Beauty Expo Australia to Elleebana’s first appearances in 1996, and from the early days of eyelash perms and tinting to the latest advancements in Korean lash lifting and Monofusion, Elleebana’s journey has always been closely connected to the evolution of the beauty industry.

Now, 30 years later, Elleebana is returning once again.

With live lash lift and brow lamination demonstrations, Korean lash lift education, the original Elleebana One Shot Lash Lift System and Otto Mitter’s latest Monofusion presentation, Beauty Expo Australia will be another opportunity to learn, connect and celebrate the industry that Elleebana has been proud to be part of for three decades.

Because while the industry continues to evolve, one thing remains constant:

Elleebana will continue to invest in education, innovation and, most importantly, the relationships that make this industry so special.

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Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney

Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney

The global lash industry has been buzzing with one advanced education session that’s redefining the way artists approach lash lifting and colour services: Lift, Lock, Link & Tone: The Science of Monofusion. Presented by Elleebana Founder, Managing Director and Cosmetic Chemist, Otto Mitter, this innovative masterclass has travelled across the globe throughout 2026, captivating audiences in Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas. Now, the next stop on the Monofusion tour is Beauty Expo Sydney on Friday, August 15.

After receiving an incredible response from lash and brow professionals around the world, this highly anticipated session is set to bring Otto’s latest innovations in lash lifting, bond repair and colour science to Australian artists looking to elevate their services.

A Global Education Tour

Throughout 2026, Otto has travelled internationally, sharing Monofusion with lash artists, educators and beauty professionals passionate about advancing their knowledge and refining their techniques.

From intimate educational workshops to international stages, artists across Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas have experienced this cutting-edge presentation, gaining valuable insights into the science behind healthier lash lifting, stronger results and more predictable colour outcomes.

The Monofusion world tour continues with upcoming presentations in:

  • Sydney – August
  • Melbourne – October
  • San Diego – October

Each destination has reinforced the same message: as our industry continues to evolve, education remains the key to delivering exceptional client results.

Lift, Lock, Link & Tone: The Science of Monofusion

Monofusion isn’t simply another lash lift technique, it’s a deeper understanding of how product chemistry, hair structure and application methods work together to create healthier, more consistent and beautifully customised results.

In Lift, Lock, Link & Tone: The Science of Monofusion, Otto builds on the core principles of Monofusion, where tinting, setting and bond repair work together in one intelligent phase, before evolving the concept into a more advanced and intentional approach to colour styling for both lashes and brows.

Throughout the presentation, Otto explores how next-generation Step 2 synergy works to:

  • Strengthen internal hair bonds during the setting phase.
  • Refine the hair cuticle for a smoother, healthier finish.
  • Support a more efficient lift without compromising the integrity of the hair.
  • Create stronger, more consistent treatment outcomes through a smarter application process.

The session then moves beyond lifting and into colour science.

By understanding how structural changes within the hair influence pigment uptake, tonal accuracy, depth and longevity, artists gain greater control over every lash lift, brow lamination and hybrid dye service they perform.

It’s this combination of cosmetic chemistry, practical technique and real-world application that has made Monofusion one of Otto’s most talked-about education sessions to date.

Monofusion in Action at Elleebana Headquarters

While Otto has been sharing Monofusion with lash artists around the world, our team at Elleebana Headquarters has been putting the methodology into practice every day.

Our Master Educators have been performing Monofusion treatments, refining the technique and showcasing the exceptional results that can be achieved through this innovative approach. We’ve also been incorporating the methodology into Korean lash lifting demonstrations, highlighting how the Monofusion principles can complement advanced Korean lash lift techniques by supporting healthy lash structure, refined bond repair and beautifully customised results.

As artists continue to explore the latest innovations in Korean lash lifting, Monofusion provides a deeper understanding of how hair science, product chemistry and application technique work together to produce exceptional lift, enhanced colour performance and long-lasting results.

From beautifully lifted lashes and improved lash condition to greater control over colour uptake and treatment consistency, Monofusion demonstrates how understanding the science behind every step can elevate the entire client experience.

Hear From the Educators Travelling the Tour

Throughout the Monofusion tour, Elleebana Master Educators Paige and Amie have had the opportunity to work alongside Otto, assisting with demonstrations and supporting artists as they experience the education firsthand.

Their insights have been invaluable in seeing how Monofusion is being embraced by professionals across different countries, while also exploring how the methodology can be adapted across different techniques, products and client needs. 

Sharing her experience from the Monofusion tour, Paige explains how this approach empowers artists with greater confidence, control and consistency throughout the lash lifting process: 

“Monofusion offers a wise approach to lash lifting, allowing the Lash Artist greater control throughout the application process while supporting both product performance and lash integrity. Understanding how different steps within the system behave together, lash artists can work more efficiently and accurately during the treatment. This synergistic approach supports seamless application, improved timing control, and more balanced processing across varying lash types, creating a cleaner, consistent lift with increased confidence.

Further benefits of Monofusion extend beyond product application, encouraging Lash Artists to advance their education and technical understanding of lash chemistry, formulation behavior with the interactions of systems. Through deeper knowledge artists can discover how combining different elements of the treatment process can influence overall performance, lash condition and results. This level of understanding provides a more customised experience elevating their result while maintaining strength, flexibility, and integrity of the natural lashes.”

Having demonstrated Monofusion internationally at Elleevation Slovenia and Elleevation Greece, Amie has explored the practical application of the technique across different product combinations, lash types and salon environments.

Through her demonstrations, Amie has showcased how Monofusion can help artists streamline their workflow while maintaining beautiful lift structure, colour performance and lash integrity:

“Monofusion is a technique designed to streamline the lash lift process by combining tint directly into Step 2 without the use of oxidant, allowing artists to reduce overall treatment time without compromising the integrity of the result. The science behind this technique lies in understanding the chemistry of the lash during the neutralising phase. Once Step 1 has softened and restructured the bonds within the hair, Step 2 works to stabilise the new shape while the cuticle remains receptive. By incorporating tint into this stage, we are able to deposit colour simultaneously while the lashes are still in an ideal state for absorption. One of the most important factors for successful Monofusion results is ensuring Step 1 is thoroughly removed and deactivated with water before proceeding, as any remaining residue can interfere with colour development and prevent optimal tint penetration.

During my demonstrations at Elleevation Slovenia and Elleevation Greece, I explored different product combinations across each eye to compare performance and finish. On one eye I used powder during Step 1, while the other utilised balm. I then continued with corresponding powder and balm systems through Step 2, ReGEN and tint application. The benefit of Monofusion for lash artists is not only the reduced service time, but also improved workflow efficiency within salon environments, allowing artists to perform multiple enhancement steps simultaneously while still maintaining beautiful lift structure, colour payoff and lash condition. It offers artists a modern, time-conscious approach to lash lifting that supports both salon productivity and client experience.”

Experience Monofusion Live at Beauty Expo Sydney

If you’re passionate about continually evolving your lash and brow services, this is your opportunity to experience one of the industry’s most exciting education sessions in person.

Join Otto Mitter at Beauty Expo Sydney on Friday, August 15 as he presents Lift, Lock, Link & Tone: The Science of Monofusion, a session designed to help artists better understand the relationship between lash lifting, bond repair, colour science and treatment longevity.

You’ll leave with a deeper understanding of product chemistry, practical techniques you can apply immediately in your salon and valuable insights into the future of professional lash and brow services.

Whether you’ve been following the Monofusion world tour online or this is your first introduction to the methodology, we can’t wait to welcome you to Beauty Expo Sydney and share the education that has been inspiring lash artists around the world.

We’ll see you there.

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Can You Trust Everything You Read in Beauty Industry Forums?

Can You Trust Everything You Read in Beauty Industry Forums?

Transparency, education and the responsibility we all share in building a stronger professional beauty industry.

If you’ve been in the beauty industry for any length of time, chances are you’ve found yourself scrolling through a Facebook group looking for advice or community.  Perhaps you’ve searched for the best lash lift system.  Maybe you’ve asked for recommendations on brow lamination products.  Or perhaps you’ve been trying to troubleshoot a treatment and were looking for guidance from technicians who have “been there before.”

Online communities have become one of the most powerful educational tools our industry has ever seen.  Every single day, thousands of beauty professionals ask questions, share experiences, celebrate successes and support one another through challenges.  At their very best, these forums create something incredibly valuable – a global community of professionals learning together.

But they also raise an important question.

How transparent are the conversations we’re reading?

Every Forum Has a Perspective

Not every online community is created equally.  Some forums are completely independent.  Others are owned by distributors, educators, retailers or manufacturers.  Some are operated by salon owners.  Others exist specifically to support customers of a particular brand. None of these models are inherently wrong.

In fact, many brand-operated communities provide exceptional education, customer support and technical assistance that genuinely help beauty professionals grow their businesses.

The important point is simply this:

Understanding who owns the conversation helps you understand the perspective behind it.

Just as we would consider the source of a news article or product review, it’s equally valuable to understand the context behind online discussions.  Transparency allows professionals to make informed decisions.

Recommendations Are Powerful

One of the most common questions asked in beauty forums is remarkably simple.

“What’s everyone’s favourite lash lift brand?”

Or…

“Which brow lamination system would you recommend?”

The beauty of these questions is that there is rarely one correct answer.  Different technicians work in different climates.  Different salons serve different clientele.  Different educators teach different application techniques.  Different businesses value different features.

The collective experience of hundreds – or even thousands – of professionals creates an incredibly valuable resource.  That value depends on something very important.

Authenticity.

The more genuine the discussion, the more useful it becomes for everyone reading it.

Moderation Versus Influence

Every professional community requires moderation.  Spam should be removed.  Personal attacks have no place in professional discussion.  Unsafe advice should be corrected. Misinformation should be challenged.  These responsibilities help create healthy communities.

Where things become less clear is when moderation begins influencing/editing or even altering the conversation itself.

If opinions, people, brands or experiences are selectively promoted – or selectively removed – the discussion may no longer reflect the genuine experiences of the professionals participating.  Whether intentional or not, this can influence purchasing decisions, education choices and perceptions of products.

For many salon owners, online recommendations directly impact where they invest their time, money and trust.

That’s why transparency matters – and who does it matter to – the salons reading these forums.

Our Own Commitment to Transparency

If we’re encouraging transparency within our industry, then we believe it’s important to begin with ourselves.  At Elleebana, we actively invest in supporting beauty professionals wherever they choose to seek help.

We have a dedicated team of educators, customer service specialists and technical support representatives whose role extends far beyond answering emails and telephone calls.  Our team regularly participates in professional beauty forums and online communities.

Why?

Because we know that many technicians naturally ask questions in these spaces before reaching out directly and we want them to be able to receive the full and correct story from us where possible.

Whether someone needs assistance with processing times, troubleshooting a lash lift, understanding brow lamination chemistry, selecting the correct shield, or finding appropriate education, we want reliable technical guidance to be readily available.

We don’t believe support should only exist behind our customer service inbox.  It should exist wherever professionals are asking questions.

That investment is deliberate.  It forms part of our commitment to education and commitment to the industry.

An Industry-Wide Practice

It’s also important to acknowledge something that many professionals may not realise.  Across our industry, it is common for brands to have educators, ambassadors, distributors, trainers and experienced salon professionals participating in online discussions.

Some are direct employees.  Some operate independent salons.  Some are contracted educators. Others may receive products, sponsorship, commissions or other forms of commercial support from the brands they represent.

There is absolutely nothing inappropriate about this.

In fact, these professionals often provide outstanding technical support and valuable educational insight.

The issue isn’t participation.

The issue is transparency.

Knowing when advice comes from someone representing a brand doesn’t diminish the value of their expertise.  Instead, it simply provides important context that allows readers to consider recommendations with a full understanding of the relationship involved.  Transparency strengthens credibility.

It doesn’t weaken it.

Confidence Doesn’t Need to Silence Competition

One of the things we’ve always believed at Elleebana is that confidence in your products shouldn’t require limiting discussion about others.  Healthy competition drives innovation.  Open conversations drive education. Professional comparison encourages continual improvement across our entire industry.

Every manufacturer learns.  Every educator evolves.  Every technician benefits.  No single product will be perfect for every salon.

No single educator will suit every learning style.  No single technique will achieve the best result for every client.  That’s exactly why open discussion is so valuable.

The best products consistently earn their reputation through performance – not through controlling the conversation.

How to Read Online Recommendations More Critically

The next time you’re researching a product or reading a discussion online, consider asking yourself a few simple questions:

  • Who owns or moderates this community and what brands do they distribute or sell?
  • Are commercial relationships openly disclosed?
  • Are multiple brands discussed respectfully?
  • Are differing opinions welcomed?
  • Is advice educational, or purely promotional?
  • Am I seeing a balanced range of experiences?
  • Are posts being deleted edited or altered by the forum owners?

These questions aren’t designed to create scepticism.  They’re designed to encourage informed decision-making.  As professionals, we owe ourselves that.

Building an Industry We Can All Be Proud Of

The beauty industry has always been at its strongest when professionals support one another.  When educators openly share knowledge to support these salons.  When technicians celebrate each other’s success.  When innovation is encouraged.  When respectful discussion is welcomed.

When transparency builds trust.

At Elleebana, we’ll continue investing in education, technical support, research and innovation.  We’ll continue participating in professional communities because we genuinely enjoy helping technicians succeed – but some of our teams have been actively removed or prevented from commenting with our assistance in some communities.

We will continue believing that informed professionals make the very best decisions – not because they’ve been told what to think, but because they’ve been given access to honest information, diverse perspectives and respectful conversation.

Because ultimately, the strongest brands don’t need to control the conversation.

They simply need to earn their place within it.

What do you think?

We’d love to hear your thoughts. Have online beauty communities helped shape your career? What do you value most when seeking advice from fellow professionals? Join the conversation – we believe the best discussions are the ones where everyone has the opportunity to contribute.

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From Australia to New York: Sharing Lash & Brow Innovation Across the Globe

From Australia to New York: Sharing Lash & Brow Innovation Across the Globe

When a brand has been shaping an industry for more than 30 years, travel becomes part of the story.

For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our mission remains the same: to elevate the lash and brow industry through world-class education, meaningful experiences, and a passion for continual evolution.

Most recently, the Elleebana team travelled to New York City for two exciting events that brought together artists, educators, and industry leaders from across the United States and beyond.

A First for New York: The USA Educator Symposium

For the very first time, Elleebana hosted its USA Educator Symposium in New York City, a day dedicated to education, collaboration, and empowering our educator and distributor network.

Set in the beautiful Midtown Loft & Terrace, the symposium began with exclusive product knowledge and advanced technique sessions led by Elleebana Founder Otto Mitter and Master Educator Paige Langley. Designed specifically for our USA educators, these sessions offered a behind-the-scenes look at the latest innovations from the world’s most popular lash lift brand, including advanced Korean lash lift applications and future developments within the Elleebana brand.

As Elleebana continues to expand its global education footprint, Otto emphasises the importance of bringing educators, artists, and industry professionals together to elevate standards and inspire innovation across the world: 

“Education has always been at the core of everything we do at Elleebana. It’s something we take immense pride in, and it’s the driving force behind events such as the Elleebana Symposium. These gatherings provide an opportunity for us to come together, refine our techniques, elevate our educational standards, and ensure we’re consistently delivering the highest level of training and support to our students around the world.

Just as importantly, these events allow us to strengthen our connections with salon partners, distributors, trainers, and the wider beauty community. By sharing knowledge, experiences, and ideas on a global scale, we continue to grow together and raise the standard of our industry worldwide.”

For Master Educator Paige, ongoing education is at the heart of professional growth. She shares why opportunities like these are so valuable for both personal and industry development:

“As an industry educator for Elleebana and a representative of our brand, it is important to continually implement new skills and techniques while exploring every opportunity to deliver the highest standard of education and service to our team and customers. In our forever evolving industry, we never stop learning. There are always new product innovations, more effective salon practices, creative trends, and valuable knowledge that can help us grow both professionally and personally.”

Attendees then joined Master Trainer Reid Ryan for an inspiring session on brow mastery, exploring the techniques, artistry, and small refinements that can dramatically elevate treatment results.

The focus then shifted from artistry to education as Master Trainers Kristen Money and Alex Brown shared their expertise on becoming a more impactful educator. Their presentation explored how trainers can refine their delivery, strengthen their personal brand, and create meaningful learning experiences that extend far beyond the classroom.

From enrolment through to student success, the discussion highlighted the importance of building a true five-star educational journey, one that supports, inspires, and empowers every student along the way.

The afternoon welcomed Gilbert Valverde to the stage, sharing the Elleebana story and exploring what the brand’s legacy of innovation means for today’s beauty professional. His presentation encouraged attendees to reflect on how education, adaptability, and embracing change can become powerful tools for business growth and long-term success.

The day concluded with interactive group exercises and an open industry panel discussion. Educators worked through real-world scenarios using The Elleebana Method, learning how to identify different learner profiles and tailor educational experiences for maximum engagement and results.

The panel discussion sparked conversations around emerging industry trends, evolving techniques, and the future of lash and brow education, offering valuable perspectives from some of the industry’s most experienced professionals.

Taking the Stage at The Course NYC

The education didn’t stop there.

Following the symposium, the team headed to one of New York’s most anticipated lash and brow events: The Course NYC.

Set inside a live music venue in Chelsea, the event carried an unmistakably New York energy. Industrial interiors, creative professionals, and an atmosphere buzzing with excitement created the perfect backdrop for a day of advanced education.

Otto took attendees through his highly anticipated Monofusion technique, alongside the fascinating Step 2 Synergy Experiment. Artists had the opportunity to explore how tint absorption can be influenced by different processing and removal methods, challenging conventional thinking and opening new possibilities for treatment outcomes.

Then came the live demonstration. Standing on stage before a room full of passionate beauty professionals, Otto and Paige showcased the Monofusion technique with the Korean lash lift method, on a model with what may have been some of the longest natural lashes we’ve ever seen!

The room watched as theory became practice, with every step providing valuable insights that attendees could immediately apply within their own businesses.

Why Events Like These Matter

As an Australian-founded brand, we’re no strangers to long-haul flights.

Being based on the opposite side of the world can sometimes make global connection challenging, but it’s also what makes moments like these so special.

Every event gives us the opportunity to connect face-to-face with our Elleecommunity, strengthen existing relationships, and create new ones. It allows us to hear directly from artists, understand their challenges, celebrate their successes, and continue developing education that truly serves the industry.

While online learning has transformed accessibility within education, there is something incredibly powerful about being in a room filled with passionate professionals who are learning, sharing, asking questions, and growing together.

The conversations. The demonstrations. The hands-on experiences. The relationships built between artists.

These are the moments that continue to drive our industry forward.

As we continue our journey throughout 2026, we’re excited to bring education, innovation, and inspiration to even more corners of the world.

To everyone who joined us in New York, thank you for being part of the experience.

And if you’re wondering where we’ll be next, make sure you’re following along on Instagram.

The journey is only just beginning.

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Top Skills You Need to Become a Successful Lash Artist in 2026

Top Skills You Need to Become a Successful Lash Artist in 2026

As you may have already noticed, the lash industry has evolved. With beauty trends constantly ebbing and flowing, and the cost of living crisis impacting clients globally, lash artists need to continuously adapt. Clients are becoming more selective with where they spend their money, placing greater value on quality results, personalised services, and a trusted experience. At the same time, new techniques, products, and expectations are emerging faster than ever. To stay competitive and build a sustainable business, it’s no longer just about mastering the basics, it’s about refining your skills, staying informed, and evolving with the industry.

Continue Educating Yourself

Ongoing education is essential if you want to improve your results and attract more clients. New techniques and methods are always emerging in the industry.

For example, the Korean lash lift method has taken off due to the incredible results it achieves, often promoting better lash health and more consistent outcomes. Throughout this trend, we’ve seen some artists “refuse” to learn the method, which is fair if traditional techniques are working for them. But consider this:

If a client is searching for a lash artist, they may come across one who achieves great results, and another in the same area who can fully customise their service because they’ve invested in further education and skill development. That added versatility can make all the difference.

Every client’s lashes are different. Some may respond better to traditional methods, but learning new techniques ensures you’re equipped to handle any lash type and deliver the best possible results. You can even position these advanced methods as a premium service on your menu.

 

Simplify Your Social Media

You don’t need to be a social media expert or marketing guru to showcase your business. Some artists with smaller followings are actually the most booked out.

Platforms like Instagram are free and effective, gone are the days of needing an expensive website just to display your work and book clients. If social media feels overwhelming, that’s completely normal.

When starting out, focus on clear, well-lit before-and-after photos. Don’t worry about trends or creating complex carousel posts. At this stage, your goal is simple: showcase your work and give potential clients a clear idea of what they can expect.

Remember, a happy client is your best marketing tool. Word of mouth is still one of the most powerful ways to attract new clients. So don’t stress if your Instagram doesn’t look perfect, focus on your results and your client experience.

 

Stop Relying Solely on Timing

We may sound like a broken record, but this is important. While lash brands provide standard processing time guidelines, you shouldn’t rely on timing alone to determine lash readiness.

Inner, middle, and outer lashes can all process at different rates. Sometimes one eye may even process faster than the other. That’s why we always recommend implementing Flex and Set checking.

This ensures you remove the lotion when the lashes are truly ready, rather than relying purely on timing. There’s nothing worse than completing a full treatment only to see underwhelming results.

This is especially important during colder months, when processing times can be slightly longer. It’s okay to extend processing if needed (while staying mindful of TGA systems).

Using a cysteamine-based system also gives you more confidence, helping maintain lash health while still achieving beautiful, consistent results.

https://elleebana.com/elleeplex-brow-and-lash-lamination/

 

There’s No One-Size-Fits-All

There’s no universal rod or shield that works for every client.

A rod that gives one client the perfect lift might cause another client’s lashes to over-curl or hit the brow. That’s why it’s essential to understand how eye shapes and lash lengths impact the final result.

Learning proper rod and shield selection allows you to:

  • Achieve the best lift for the lash length
  • Complement the client’s eye shape
  • Enhance their overall facial features

Investing time into understanding these nuances will significantly elevate your results and client satisfaction. 

 

Master Client Consultations and Communication

One of the most underrated skills as a lash artist is strong client communication. Your consultation sets the tone for the entire appointment and plays a huge role in your final results.

Taking the time to properly assess your client’s natural lashes, eye shape, and desired outcome ensures you’re both aligned before you even begin. It also helps manage expectations, especially with clients who may bring in inspiration photos that aren’t realistic for their lash type.

A thorough consultation should also include questions around allergies, sensitivities, or any past reactions to lash or brow services. This is critical for protecting both your client and your business. For all new clients, having indemnity and consent forms signed is essential, ensuring they understand the treatment and any associated risks.

Offering patch testing is another important step, particularly for new clients or when using a new product. While reactions are rare, taking this precaution shows professionalism and reinforces client trust.

Clear communication builds trust. When clients feel heard and understood, they’re far more likely to return and recommend you to others. It also gives you the opportunity to educate them on what will work best for their features, rather than simply agreeing to something that may not deliver the best result.

This is also where you can confidently recommend upgrades or retail products. Whether it’s suggesting a more customised lift, a premium method, or aftercare like nourishing serums, these conversations should feel natural, not salesy. You’re positioning yourself as an expert, not just a service provider.

At the end of the day, great results will always matter, but the overall client experience is what turns a one-time booking into a loyal, long-term client.

 

Stay Connected and Supported

Sometimes being a lash artist can feel overwhelming. There’s always something new to learn, booking clients, or the pressure of growing your business, especially when you’re just starting out.

That’s why community is so important. Joining a support group or industry network gives you a space to ask questions, share experiences, and continue learning throughout your journey as a lash artist.

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Online vs In-Person Lash Lift Training: Which Course Is Right for You?

Online vs In-Person Lash Lift Training: Which Course Is Right for You?

As the lash industry continues to evolve, so too does the way we learn. With more flexibility than ever before, artists now have the option to train either in a traditional classroom setting or through advanced online education platforms.

At Elleebana, both pathways are designed to deliver the same gold-standard Lash Lift education, built on decades of expertise, globally recognised techniques, and a commitment to producing confident, capable lash artists. But the experience of how you learn can look quite different.

So, which option is right for you?

Let’s break it down.

The Elleebana Lash Lift Course: One Method, Two Learning Experiences

Whether you choose online or in-person training, you’re learning the same globally recognised Elleebana Lash Lift system, trusted in over 60 countries and backed by nearly three decades of industry innovation.

Both courses cover:

  • Lash anatomy, structure, and porosity
  • Product knowledge and ingredient science
  • Step-by-step application techniques
  • Health, safety, and consultation protocols
  • Troubleshooting and advanced techniques
  • Business and marketing insights

The difference lies not in what you learn, but how you learn it.

Face-to-Face Training: Hands-On, Immersive Learning

The in-person Elleebana Lash Lift course is ideal for those who thrive in a practical, guided environment.

Delivered in a full-day class, this experience allows you to:

  • Learn directly from a certified Elleebana trainer
  • Watch live demonstrations and ask questions in real time
  • Practice on a model with hands-on guidance
  • Receive immediate feedback to refine your technique

This immersive approach helps fast-track your confidence, particularly if you’re new to the industry or prefer tactile learning.

You’ll also receive a full-sized lash lift kit (valued at approximately $185) and additional tools to begin offering services straight away.

Importantly, your education doesn’t end when the day does, students continue with an online component, including assessments and case studies, ensuring competency before certification.

Best suited for:

  • Beginners wanting structured guidance
  • Hands-on learners
  • Artists who value real-time correction and feedback

Online Training: Flexible, Supported, and Self-Paced

The Elleebana Online Lash Lift Course has been carefully designed to replicate the depth and connection of in-person training, without the need to travel.

This isn’t a “watch and learn” experience. Instead, it’s a blended model that combines:

  • Self-paced learning through the Elleebana Excellence Academy
  • Live virtual sessions via platforms like Google Meet
  • Direct access to trainers for support and feedback
  • Ongoing guidance throughout your certification process

And importantly, students enrolled in the online course still receive a comprehensive student manual and a full lash lift kit, ensuring you have the same professional tools and resources at your fingertips as in-person students. 

Students still complete case studies and submit work for assessment, ensuring the same level of accountability and skill development as in-person training.

One of the biggest advantages? Flexibility.

You can revisit content, learn at your own pace, and fit your education around your lifestyle, whether you’re working, parenting, or building your business.

Best suited for:

  • Busy professionals needing flexibility
  • Remote or regional artists
  • Self-motivated learners who prefer revisiting content

Key Differences at a Glance

Feature In-Person Training Online Training
Learning Style Structured, real-time, hands-on learning Flexible, self-paced learning with virtual support
Trainer Interaction Immediate face-to-face guidance and feedback Virtual support, trainer feedback, and live online sessions
Flexibility Fixed training date and location Learn anytime, anywhere at your own pace
Practical Experience Guided practice during the class with hands-on assistance Independent practice with trainer review and assessments
Support Beyond Training Continued support, case study assessment, and certification upon competency Continued support, case study assessment, and certification upon competency

So… Which Should You Choose?

The truth is, there’s no “better” option. Only the one that aligns with you.

If you’re someone who learns best by doing, values in-person mentorship, and wants to build confidence quickly, face-to-face training may be your ideal starting point.

If you need flexibility, prefer to learn at your own pace, or want the ability to revisit your education as you grow, online training offers an incredibly comprehensive and supportive alternative.

Whether you choose to step into a classroom or log in from home, Elleebana ensures you’re equipped with the skills, confidence, and knowledge to deliver exceptional lash lift results.

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Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

This month marks one year since we launched our Helyx Hybrid Dye to the world, the first-ever hybrid dye infused with Kera-Veg 18.

Did you know this product was originally set to launch at the end of 2024? But Otto being Otto, it had to be absolutely perfect before reaching our Ellee-community. After rigorous testing and countless trials on our team to achieve the perfect long-lasting brow stain, Elleebana officially introduced Helyx Hybrid Dye to the world in April 2025.

What Makes Helyx Different?

Compared to other hybrid dyes on the market, Helyx Hybrid Dye is the first brow dye to contain Kera-Veg 18.

That’s right, the same innovative vegan keratin alternative found in advanced hair repair products is infused into this formula. So while you’re dyeing your client’s brows, you’re also helping to repair and strengthen the hair from the inside out, especially beneficial for clients who have undergone a brow lamination.

It’s clinically proven to strengthen brow hair by up to 21%, delivering not only beautiful results but healthier brows over time.

Looking back on the development of Helyx Hybrid Dye, Otto reveals what set out to change in the industry:

“Helyx Hybrid Dye was born from a clear gap I kept seeing in the industry, too many brow colours leaning warm, with not enough control over neutralisation. I wanted to create a system built around true ash tones, especially in the lighter shades, giving artists the ability to refine, balance, and customise with precision. At the same time, performance alone wasn’t enough for me, so I integrated Kera Veg 18, an ingredient we’ve trusted in our ReGen system since 2019, to support hair strength and condition during the service. It’s innovation in both colour science and hair integrity, working together.”

Master Educator, Paige shares her thoughts on why Helyx Hybrid Dye stands out from the rest:

“Helyx Hybrid Dye was created with real purpose and confidence. Even in a market full of hybrid dyes, Elleebana set out to raise the standard, and they delivered.

What stands out most is the consistency and longevity. The colour holds true, the structured finish, and the overall result feels polished every time. As an Educator and Brow Artist, I trust Helyx to deliver results that look refined, wear well, and support the condition of the brow hair. It is a system that works for both the client and the artist, every step of the way.”

Community Results That Speak for Themselves

The feedback from our Ellee-community has been nothing short of incredible. Our social feeds have been filled with stunning before-and-after transformations using Helyx Hybrid Dye, take a look at what artists are saying:

Bani Brow Bar
 “I use HELYX HYBRID DYE past few months and love it . Results is awesome. Dye is help to look full on brow and thicker looks . I really love it and my clients also happy with results.”

Nicole Buckley
 “Such perfect undertones for blondes! My favourite!”

Jessie Calcagno
 “I’ve just finished studying my Diploma of Beauty Therapy and I love, love, love the Helyx Dye. It looks amazing on all clients, it’s so easy to use, and the colour range is incredibly versatile and customisable. The hair remains healthy and it consistently delivers gorgeous results.”

Lucy Dawson
 “I love Helyx because the results are just next level. The pigment is so rich and I can create anything from soft, natural brows to bold, defined looks. The skin stain makes such a difference for filling sparse areas and creating that clean, structured finish. Definitely a staple in my brow kit.”

Want to Level Up Your Brow Game?

For those ready to elevate their brow artistry to a more advanced, results-driven level, our specialised education pathway offers a deeper dive into precision and performance.

Explore our dedicated curriculum focused on Helyx Hybrid Dye, advanced mapping methodologies, and refined brow shaping techniques, designed to build confidence, enhance consistency, and deliver impeccably tailored results for every client.

This comprehensive training experience is curated to support artists in mastering their technique, elevating service standards, and creating beautifully balanced, high-impact brows with intention and expertise.

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Patch Testing for Lash and Brow Services: What Every Salon Needs to Know

Patch Testing for Lash and Brow Services: What Every Salon Needs to Know

You’ve had a new client book in. They’ve never had a lash lift or brow lamination before, and they mention having sensitive skin or a history of allergies. So what’s the safest way to move forward while protecting both your client and your business?

Patch testing should always be part of your process. It’s one of the most reliable ways to assess how a client may respond to a treatment before you begin. At Elleebana, we recommend completing a patch test at least 48 hours prior to any new client appointment.

How to Perform a Patch Test

A patch test is simple to implement and can easily be incorporated into your client journey.

Apply a small amount of the lift lotion and lash lifting adhesive to the client’s inner elbow or behind the ear. Leave the product on the skin for approximately 10 minutes, then gently remove and cleanse the area.

If the client experiences no discomfort or irritation, you can proceed with booking their treatment. However, if any irritation, redness, or sensitivity develops within the following 48 hours, the appointment should be cancelled, and the client should be advised to consult a medical professional or skin specialist to identify any sensitivities.

Managing Risk and Client Responsibility

It’s important to remember that even if a client shows no reaction during a patch test, there is still a possibility of an adverse response during treatment. This applies to all services, including lash lifting, tinting, extensions, and other facial treatments.

For this reason, every client should complete and sign an indemnity and consent form prior to their appointment. This document should clearly outline:

  • Potential risks associated with the treatment
  • Confirmation that the client has disclosed all relevant medical history and contraindications

If a client chooses to proceed without a patch test, it is especially important that they complete and sign an indemnity form acknowledging that they have declined patch testing and understand the potential risks involved.

This is standard salon practice and an essential step in protecting both your client and your business.

After conducting a patch test, ensure you document the results, including the date, on the client’s record card for future reference.

Best Practice for Adhesive Application

When patch testing lash lifting adhesive, avoid using the brush applicator directly from the bottle on the client’s skin, particularly if the adhesive contains a built-in brush.

Instead, dispense a small amount and use a single-use micro brush to apply the product. This helps maintain proper hygiene standards and eliminates any risk of cross-contamination within your adhesive.

Taking the time to patch test not only demonstrates professionalism, but also builds trust with your clients—ensuring they feel safe, cared for, and confident in your services.

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From Passion to Profession: How Beauty Education Is Empowering Women Worldwide

From Passion to Profession: How Beauty Education Is Empowering Women Worldwide

Each year, International Women’s Day gives us the opportunity to celebrate the achievements of women across industries and communities. Within the beauty industry, women continue to lead the way, building businesses, mentoring others, and creating careers that offer both creativity and independence.

At Elleebana, we’ve had the privilege of witnessing this journey first-hand through our global training ecosystem. Over the past three decades, thousands of artists around the world turn their passion for lash and brow services into thriving careers and successful businesses.

A Pathway to Entrepreneurship

For many women, the beauty industry provided a clear path into business ownership. Lash and brow services in particular have seen strong growth in recent years, opening doors for artists to work independently, create flexible careers and build businesses that reflect their personal vision.

Many professionals begin their journey with a single training course and a passion for the craft. From there, they continue building their skills, growing their client base and expanding their services. Some go on to open salons, guide new artists or manage their own teams.

Across the Elleebana training network, we regularly see students grow from beginners into confident professionals who contribute to their local beauty communities.

 

The Power of Education

Education plays a critical role in empowering women in the beauty industry. Professional training not only teaches technical skills, but also builds confidence, professionalism and a deeper understanding of lash science and client care.

For more than 30 years, Elleebana has trained and certified professionals in more than 60 countries, building a global network of educators, distributors and artists who continue to share knowledge and support each other’s growth.

This global community means that education is constantly evolving. Insights from salons, trainers and students help refine techniques and training programs, ensuring artists are equipped with the latest knowledge and tools to succeed.

Real Stories from the Elleebana Community

Across the world, the stories within the Elleebana community highlight how beauty education can shape a career. Many artists start young, unsure where their passion might lead, only to discover a fulfilling and empowering career.

Sofia, owner of Beauty by Sofia in Adelaide, is a lash artist who began her journey at just 17, reflects on how the industry shaped her career:

“I started in the lash industry at 17 after discovering lash lifts and loving how such a small enhancement could make a huge difference to someone’s confidence. I was nervous about pursuing it as a full-time career after finishing school, but seven years later I’m so grateful I did. It’s brought me incredible opportunities, friendships and so much personal growth. My advice to anyone starting out is to never doubt yourself, trust your creativity and enjoy every moment of the journey.”

For others, the beauty industry becomes a pathway into entrepreneurship.

Natalie, owner of Urban & Ivy Co in Utah, built her career from a curiosity about the industry into running her own salon by the age of 23.

“I began my lash and brow journey at 18, right out of high school. After gaining experience in a salon and building my clientele, I eventually went out on my own. What started as renting a private room soon grew into hiring an assistant, and by 23 I had opened my own salon with multiple employees. Seeing that vision come to life has been one of my proudest moments. My advice to other artists is to believe in yourself, keep learning, and create a business that reflects your passion and vision.”

Stories like these are echoed across the Elleebana network, where education, mentorship and community support help artists turn their ambitions into reality.

Women Supporting Women

One of the most powerful aspects of the beauty industry is the strong sense of community that surrounds it. Across training courses, events and online learning spaces, artists connect with one another to share knowledge, advice and encouragement.

Within the Elleebana education network, trainers often become long-term mentors, helping guide students through the early stages of their careers and supporting them as they grow their businesses.

This culture of collaboration and mentorship creates opportunities for women not only to succeed individually, but also to lift others along the way.

Celebrating Women in Beauty

This International Women’s Day, we celebrate the incredible women who make up the global beauty industry — the artists, salon owners, educators and entrepreneurs who continue to shape its future.

Their creativity, resilience and dedication inspire the next generation of professionals entering the industry.

At Elleebana, we’re proud to support a worldwide community of women who are turning their passion for beauty into meaningful careers and thriving businesses.

Because when women are empowered with education, skills and community, the possibilities are endless.

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Decoded By Otto: The Science Behind Better Lash Lift Results

Decoded By Otto: The Science Behind Better Lash Lift Results

For years, one thing has continued to drive our education philosophy — understanding the why behind what we do.

Why processing times matter.
Why hair structure responds the way it does.
Why some techniques protect integrity long term… and others lead to inconsistency.

That’s exactly why we created Decoded by Otto, a dedicated Instagram Reel series where Otto breaks down lash techniques and product science on a deeper, more technical level.

This isn’t surface-level advice.

It’s the kind of knowledge typically reserved for inside a professional course; formulation insights, ingredient behaviour, structural science, oxidation control, and processing logic, explained in a way that you can apply immediately in your treatments.

And we’re sharing it freely.

Why This Series Matters

Across the industry, many common challenges (inconsistent lifts, curl drop, texture confusion in colder weather) often come back to one thing:

A gap between application and understanding.

Decoded by Otto dives into topics such as:

  • The science behind neutralisation and controlled oxidation

  • How environmental factors like temperature affect formulations

  • What truly determines product stability and performance

  • The fibre science that underpins consistent, long-lasting results

Each episode is designed to strengthen your technical foundation, so you can work with more confidence and control.

Education Over Guesswork

Well-formulated professional products are built to handle real-world conditions.
Correct processing isn’t “set and forget.”
Texture shifts don’t automatically mean product failure.

Science, stability testing, GMP standards, and structural understanding matter more than assumptions.

The more you understand what’s happening at a molecular and structural level, the more predictable your results become.

Watch, Save, and Learn

We encourage you to head over to our Instagram and explore the Decoded by Otto series. Save the videos, revisit them, and use them as a reference library in your professional journey.

There’s more to come — and each episode builds on the last.

Education elevates the entire industry. The more you understand, the more confident and consistent your work becomes.

I hope these resources support you in your growth.

— Otto

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Elleebana at the 2026 Beauty Squad House

Elleebana at the 2026 Beauty Squad House

Each year, Mocha Group, brings together the rising stars of the Australian beauty industry through the Beauty Squad competition. This signature initiative supports four emerging beauty therapists, dermal clinicians and salon owners by giving them invaluable opportunities for mentorship, professional growth and connection. Finalists enjoy prizes and a stay in the immersive Beauty Squad House, where industry leaders and mentors share their knowledge up close and personal.

For several years, Elleebana has proudly supported the Beauty Squad House as a sponsor, because we believe in empowering the next generation of beauty professionals and strengthening the future of our industry.

What Happens at the Beauty Squad House

The Beauty Squad House is more than just accommodation, it’s a learning environment and professional development experience. Over the course of the stay, finalists participate in workshops, business chats, strategic discussions and personal development sessions with mentors and industry icons. It’s a place designed to elevate confidence, spark ideas and help these rising leaders make meaningful progress in their careers.

Sharing Knowledge & Supporting Growth

This year, Otto joined the 2026 house guests for dedicated sessions focused on goal-setting, mapping out next steps in business, and navigating growth within the ever-evolving beauty landscape. And of course, there were plenty of conversations around Korean Lash Lifts, Lamination and Hybrid Dye Education and the future of professional treatments.

Reflecting on Elleebana’s involvement in the Beauty Squad House, Otto shared:

“Elleebana has always been deeply committed to empowering the next generation of beauty professionals. There is nothing more rewarding than seeing our students and salon partners build thriving, successful businesses of their own. Across the global lash and brow industry, the Elleebana community has helped transform careers and change lives in truly positive ways.”

More than anything, it was about open dialogue, sharing experiences, offering guidance, and encouraging each guest to think strategically about where they’re headed next. Watching passionate professionals refine their vision and back themselves with confidence is always inspiring.

Photo credit: Mocha Group

Celebrating This Year’s House Guests

Huge love to the incredible women who took part in the 2026 Beauty Squad House:

Bel Marci @bel_cosmedicaskin
Bre Sanders @senseofskinandbeauty
Demi-Louise Hannaford @skintifix
Stacey Moore @dermalskinco

Your passion, dedication and ambition are what make initiatives like this so meaningful, and we can’t wait to see what you achieve next.

A Community Fueled by Support

Supporting the Beauty Squad House for years has reminded us of the power of community, where inspiration is shared, confidence is built, and careers are shaped. We’ve walked away feeling inspired, energised and excited for what’s next in the beauty industry.

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Why KeraVeg 18 Is a Must-Know Ingredient for Lash Lift & Brow Lamination Artists

Why KeraVeg 18 Is a Must-Know Ingredient for Lash Lift & Brow Lamination Artists

When we perform lash lifts and brow laminations, we’re not just styling hair, we’re chemically restructuring it. While these services deliver beautiful results, they also place stress on the hair’s internal structure. That’s why what we put on the hair after and during these services is just as important as the result itself.

One ingredient every lash and brow artist should understand is KeraVeg 18.

What Is KeraVeg 18?

KeraVeg 18 is a plant-based keratin alternative designed to mimic the role of natural keratin within the hair fibre. Clinical and scientific trials have demonstrated up to a 21% increase in hair strength following chemical treatments, proving that this powerhouse ingredient can meet the performance standards of traditional animal-derived keratin—while offering a fully vegan-friendly alternative. A true breakthrough in science for lashes and brows.

Keratin is the protein that gives hair its strength, elasticity, and structure. During chemical services like lash lifting and brow lamination, some of this natural keratin structure is disrupted in order to reshape the hair. KeraVeg 18 works by delivering plant-derived amino acids that help support, reinforce, and condition the hair fibre.

In simple terms:
 👉 It helps put back what chemical services take out.

Why KeraVeg 18 Is So Important After Chemical Treatments

Lash lifts and brow laminations open the hair structure to allow reshaping. This makes hair more vulnerable to:

  • Dryness
  • Weakness and breakage
  • Loss of elasticity
  • Dull, rough texture

KeraVeg 18 plays an integral role in post-chemical hair care by:

  • Supporting hair strength after processing
  • Improving elasticity and flexibility
  • Helping reduce brittleness and dryness
  • Leaving lashes and brows feeling softer, healthier, and more resilient

This is exactly what modern clients are looking for, results that don’t compromise hair health.

Elleebana ReGen Step 3: Where Repair Meets Performance

Elleebana’s ReGen Step 3 is specifically designed to be used after lash lift and brow lamination services, when the hair needs nourishment the most.

With KeraVeg 18 at its core, ReGen Step 3 focuses on:

  • Reconditioning chemically treated hair
  • Supporting the internal structure of lashes and brows
  • Enhancing softness, shine, and manageability
  • Helping maintain long-term hair health between services

This makes it a critical step, not an optional one. It’s where the service shifts from simply reshaping hair to actively restoring and protecting it.

Elleeplex ReGen takes lash and brow care a step further as the world’s most advanced bond builder, supporting biometric remodelling of both lashes and brows. Formulated with Granrepair Powerbond, it represents the future of hair care treatments by helping to restore crosslinks and disulphide bridges that may not have been fully reformed during the neutralisation process. This is crucial for optimising the strength, integrity, and resilience of lashes and brows following chemical services such as colouring, lifting, or bleaching.

KeraVeg 18 in Helyx Hybrid Dye

KeraVeg 18 is also a key ingredient in Elleebana’s Helyx Hybrid Dye, reinforcing the brand’s approach to colour with care.

Hybrid dye services are often paired with lamination treatments, which means the hair has already been chemically processed. Including a plant-based keratin alternative within the dye helps to:

  • Support hair integrity during colouring
  • Maintain softness and flexibility
  • Reduce the harsh feel that can follow chemical services
  • Create healthier-looking results, not just darker ones

This allows artists to confidently layer services while still prioritising hair condition.

Why This Matters for Lash & Brow Artists

Understanding ingredients like KeraVeg 18 helps you:

  • Deliver health-focused services, not just cosmetic results
  • Educate clients on why your work supports long-term lash and brow health
  • Build trust and position your treatments as premium, professional, and responsible
  • Reduce the risk of over-processed, brittle, or compromised hair

In an industry that’s moving rapidly toward results + repair, KeraVeg 18 represents exactly what modern lash and brow treatments should stand for.

The Takeaway

KeraVeg 18 isn’t just a marketing term. It’s a plant-based keratin alternative that plays a vital role in caring for lashes and brows that have undergone chemical change.

With its inclusion in both Elleebana ReGen Bond Builder and Helyx Hybrid Dye, it reinforces a clear message:
 ✨ Beautiful results should never come at the expense of hair health.

Choose ingredients and technology that protect the integrity of the hair — because when lashes and brows thrive, your results, reputation, and clients do too.

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Should I Add Korean Lash Lifts to My Salon Menu?

Should I Add Korean Lash Lifts to My Salon Menu?

Korean lash lifts are quickly becoming one of the most requested and talked-about techniques in the lash and brow industry, not because they replace traditional lash lifts, but because they solve problems many artists face every day.

If you regularly see clients with downward-facing, coarse, or stubborn lashes that don’t respond well to traditional methods, the Korean technique may be exactly what’s missing from your salon menu.

Why Korean Lash Lifts Are Different

Unlike traditional wrapping methods, Korean lash lifts focus on softening the lashes while they are already swept upward onto a flat shield. This approach offers several advantages, most notably what we refer to at Elleebana as “resetting the base root tension.” By lifting the lash directly from the root, the action of the lotions in this area ensures maximum flexibility at the base of the lash. This allows for a longer stretch at the root prior to the neutralisation step, creating both the illusion and the reality of a more dramatic lift and enhanced lift. Rather than producing a curl through the mid-lengths alone, this technique delivers a more elevated, open-eye result that appears longer, cleaner, and distinctly more modern.

The “Aha” Moment: Control & Precision on Resistant Lashes

One of the biggest “aha” moments for artists is understanding why this works so well on resistant lashes. By using a viscosity controller to thicken Step 1, the lotion stays exactly where you place it, giving you greater control, reduced risk of product migration, and the ability to hold stubborn lashes in position with minimal or no traditional adhesive. This added control is what makes the Korean method so effective for heavy or downward-growing lash lines.

A Healthier Approach to Lash Lifting

Another major factor is lash health. Korean Lash Lift techniques pair best with CHC-based systems such as Elleeplex Profusion, offering a gentler restructuring process that helps reduce the risk of over-processing while maintaining lash softness, flexibility, and long-term integrity, especially important for repeat clients. We also incorporate Elleeplex ReGen, the world’s most advanced lash bond builder, designed to relink disulphide bridges that may not have been evenly reformed during the neutralisation step. The result is improved lash structure, strength, and overall integrity, leading to healthier lashes, longer-lasting results, and a smoother, more controlled grow-out without unruly direction changes.

Why Korean Lash Lifts Make Business Sense

But beyond results, Korean lash lifts also make strong business sense.

Because this technique requires greater precision, customised placement, and advanced skill, it should be positioned as a premium service, not a standard lash lift.

Most salons successfully introduce Korean lash lifts by creating a tiered menu, for example:
 • Signature Lash Lift
 • Advanced / Korean Lash Lift

This immediately communicates that it is a specialised option designed for resistant, downward-facing, or more complex lash types, with the ability to deliver a true wow factor while accentuating length. Often considered the holy grail of lash lifting, this approach meets what every client wants: the longest-looking, healthiest lashes possible. So why not give your clients the very best chance to achieve exceptional results?

How to Price Korean Lash Lifts

When it comes to pricing, Korean lash lifts are not about being faster, they are about control, problem-solving, and superior outcomes. Pricing should reflect expertise, not just appointment length.

Many salons position Korean lash lifts approximately:
 • $90–$130 AUD as an advanced lash lift
 • Up to $150 AUD for specialty or corrective services

Your exact pricing should factor in:
 • Advanced training and certification
 • The precision and consultation involved
 • Product systems and tools used
 • The premium results achieved
 • Your brand positioning and local market

This structure allows you to increase your average booking value, confidently treat a wider range of clients, and turn “not suitable for lash lifts” consultations into premium services.

The Benefits of Adding Korean Lash Lifts to Your Service List

Adding Korean lash lifts to your service list allows you to:
 • Confidently treat downward, coarse, and resistant lashes
 • Achieve stronger lift from the root
 • Improve control, precision, and lash direction
 • Reduce the risk of lash drop and inconsistent outcomes
 • Introduce a premium, higher-value service
 • Expand your client base and increase profitability

If you’ve ever thought, “Some clients just aren’t suited to lash lifts,” Korean techniques often change that conversation completely.

Ready to Expand Your Service Menu?

If you’re ready to expand your service menu and elevate your pricing potential:

👉 Enrol in our Korean Lash Lift Course and learn how to confidently implement this technique in your salon.
 👉 Or explore Elleebana’s Korean lash lift–compatible systems and tools.

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The Truth About Vegan Beauty, Performance & Client Loyalty

The Truth About Vegan Beauty, Performance & Client Loyalty

Today’s clients care deeply about what goes on their lashes and brows, and as a salon owner, the products you choose speak volumes about your values and your standards. At Elleebana, ethical beauty and high performance go hand in hand, which is why every Elleebana product is proudly cruelty-free and has never been tested on animals, alongside a carefully curated range of vegan-friendly formulas designed to deliver exceptional professional results.

But vegan beauty isn’t just a trend, it’s a movement rooted in innovation, transparency, and performance. Let’s unpack why vegan products have become so in demand, and why they’re not just good ethically, but great for your business.

Why Did Vegan Beauty Become Such a Global Movement?

Vegan beauty didn’t begin as a marketing angle, it emerged from a growing demand for safer formulations, ethical sourcing, and smarter science.

As consumers became more ingredient-aware, many began questioning:

  • Why animal-derived ingredients were being used when plant-based alternatives could perform just as well (or better)
  • How animal testing aligned with modern values
  • Whether traditional formulations were truly the best option for long-term hair and skin health

This shift pushed brands to invest in advanced cosmetic chemistry, creating formulas that prioritise performance without animal-derived inputs, and the result is a new generation of products that are cleaner, smarter, and more intentional.

Why Is Vegan Beauty So In Demand Right Now?

Because today’s clients are informed, and they’re asking questions.

Clients want:

  • Ethical choices
  • Transparency
  • Products that align with their values
  • Services that don’t compromise results

Vegan-friendly treatments have become a trust signal. They reassure clients that your salon is modern, educated, and forward-thinking, especially younger and repeat clientele who actively seek brands aligned with sustainability and animal welfare.

And importantly? Vegan no longer equals “gentle but ineffective.” Science has changed the game.

Why Should I Stock Vegan Products in My Salon?

Because they’re not just ethical — they’re commercially smart.

Stocking vegan-friendly, cruelty-free products allows you to:

  • Appeal to a wider client base
  • Reduce the risk of sensitivity concerns
  • Offer premium, values-led services
  • Position your salon as progressive and professional

But most importantly, they support animal welfare and ethical practices, while still prioritising what truly drives salon success: long-term hair health, exceptional results, happier clients, and stronger retention.

Do Vegan Products Perform as Well as Non-Vegan Products?

Short answer? Yes — and in many cases, better.

Traditional formulations often rely on animal-derived keratin, but modern cosmetic science has proven that plant-based keratin alternatives and bio-mimetic peptides can outperform older ingredients when it comes to penetration, flexibility, and hair strength.

Elleebana’s vegan range isn’t about removing ingredients — it’s about replacing them with smarter ones.

“If There’s No Keratin, Will My Results Still Be as Good?”

This is one of the biggest concerns we hear, and the answer is a confident yes.

Take Helyx Hybrid Dye, for example — a world-first brow dye infused with Kera-Veg 18, a plant-based keratin alternative clinically shown to:

  • Nourish and hydrate hair
  • Strengthen brow hairs by up to 20% during a single treatment

Combined with amino acids Serine, Threonine and Arginine, Helyx actively supports hair restoration, making it ideal post-lamination or chemical services.

This isn’t “less than keratin” — it’s next-generation hair science.

How Does Elleebana Support Hair Health During Chemical Services?

One of the standout innovations in the vegan range is Re-GEN Next Gen 2.0 — a plant-based alternative to traditional keratin treatments.

Its advanced formulation includes:

  • Myristoyl Pentapeptide-17
  • Biotinoyl Tripeptide-1
  • A proprietary blend of amino acids: Serine, Threonine & Arginine

Together, these ingredients help:

  • Stimulate keratin production
  • Strengthen and lengthen lashes and brows
  • Improve volume and elasticity

Clinical trials have shown:

  • 21% increase in hair strength
  • 18% improvement in elasticity after chemical treatments

That’s real data, and real reassurance for both artists and clients.

Vegan Lamination Without Compromise: Elleeplex Profusion

Elleeplex Profusion Lash Lamination and Brow Lamination Systems are Elleebana’s dedicated vegan-friendly lamination systems, designed to deliver consistent, high-impact results while supporting hair health.

Formulated with a CHC-based system, Elleeplex Profusion offers greater processing flexibility and reduces the risk of over-processing, making it ideal for:

  • Fine, delicate, or compromised hair
  • Repeat lamination clients
  • Artists seeking predictable, controlled results
  • Recommended system for Korean Lash Lifts

By prioritising hair integrity, Elleeplex Profusion helps ensure lashes and brows not only look incredible on the day, but continue to feel healthy between appointments.

Will Clients Keep Coming Back If I Use Vegan Products?

This is the real question, and the answer is yes, when results are exceptional.

Clients don’t rebook because a product is vegan.
 They rebook because:

  • Their lashes feel healthy
  • Their brows look better for longer
  • Their hair doesn’t feel compromised
  • They trust your expertise

Vegan-friendly formulations that actively strengthen and protect the hair lead to better retention, improved grow-out, and more consistent results, which directly impacts client satisfaction and repeat bookings.

Ethics might get them in the door, but performance keeps them coming back.

The Bottom Line for Salon Owners

Choosing vegan-friendly, cruelty-free products isn’t about sacrificing results, it’s about embracing modern formulation science that delivers on every level.

With Elleebana, you can confidently offer services that:

  • Perform at the highest professional standard
  • Support lash and brow health
  • Align with evolving client values
  • Build trust, loyalty, and repeat business

Because when ethics and efficacy work together, everyone wins, especially your salon.

👉 Explore Elleebana’s vegan-friendly professional range and find your nearest distributor today.

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Regional Lash and Brow Education with Elleebana

Regional Lash and Brow Education with Elleebana

As we look back on the year, one thing stands out above all: 2025 has been one of our biggest and most rewarding years of education yet. Our Master Educators have travelled thousands of kilometres, bringing world-class lash and brow training directly to regional salons across Australia.

At Elleebana, accessibility has always been at the heart of our education program. We know not all beauty professionals have the ability to travel to major cities for training. That’s why our commitment to regional education remains stronger than ever, ensuring artists everywhere have access to high-quality, hands-on learning from industry-leading trainers.

This year, our educators packed their kits, boarded flights, drove long country highways and connected with passionate students in some of Australia’s most unique towns and communities.

Below is a recap of where the Elleebana Education team travelled throughout the year:

Where We Took Elleebana Education in 2025

Throughout the year, our Master Educators travelled extensively across Australia. Our 2025 journey took us to locations such as Bendigo, Toowoomba, Robe, Coffs Harbour, Kempsey, Taree, Port Macquarie, Ballarat, Alice Springs, Hobart, the Barossa Valley, Warrnambool, Cairns, Nowra, Devonport and Launceston.

We also continued our ongoing commitment to Western Australia, with multiple visits throughout the year to support the growing demand for Elleebana education across the state.

Why Regional Education Matters

Bringing our training directly to local salons gives artists the opportunity to learn in their own environment, with no travel stress, no additional accommodation costs and no time away from clients. It also allows our Master Educators to build deeper, lasting relationships with regional beauty communities, connections we truly cherish.

Elleebana Master Educator, Paige reflects on teaching regionally in Australia:

“It is incredibly rewarding to connect with salons and training facilities in regional areas. There is a genuine enthusiasm for product knowledge, advanced skills, and new techniques that can elevate their business and inspire the next generation of beauty professionals. Being able to contribute to that growth is one of the most fulfilling parts of my role.

From a professional perspective, spending time in rural and regional communities offers valuable insight into how beauty businesses operate outside major cities—what services are trending, what clients are requesting, and where there are opportunities to expand or introduce new offerings. Collaborating with salons in this way is not only informative but truly exciting.

There’s always a sense of anticipation when I announce a regional tour. Salons, both long-term Elleebana partners and new businesses, always welcome the opportunity to connect, chat all things Elleebana, and stay up to date with our innovations, product releases, and brand developments.

With prior planning, we’re also able to offer our renowned Salon Support Sessions nationwide. These sessions provide a more personalised experience, allowing me to spend valuable, one-on-one time with salons while I’m visiting their area.

Our Elleebana Support Sessions include a complimentary 90-minute in-salon appointment where, as Master Trainers, we guide the team through a service of choice. This hands-on time allows us to dive into in-depth application techniques, advanced tips and tricks, and service refinements. Regional lash and brow artists are thriving, and it’s inspiring to see how passionately these communities embrace education and product innovation

We will continue to deliver the Elleebana sparkle to our lash and brow community! Whether through a full support session or simply stopping by to say hello, we create lasting connections. No matter how small the visit, our presence is always warmly welcomed, and these moments continue to strengthen the bond within our Elleebana family.”

We’ve seen first-hand how much passion, creativity and dedication exists in regional and rural areas. By bridging the distance with in-person education, we empower artists to elevate their skills, grow stronger businesses and continue delivering incredible results to their clients.

Tasmanian student Alyse shares her gratitude for Master Educator Amie, whose visit made Elleebana Lash Lift training accessible in her region:

“Amie was very thorough in explaining everything about the lash lift and always had an answer to every question. I learned more than I expected and am very happy with the content delivered today. Everything was explained clearly and was easy to understand. I would definitely recommend this course it’s a great investment for anyone wanting to learn lash lifting or upskill their knowledge. I would love to do another Elleebana course again!”

Whether it’s lash lifting in the heart of the Barossa, brow lamination in Alice Springs, or Korean Lash Lift training along the coast of NSW, our team continues to see incredible results, and incredible talent—nation-wide.

Looking Ahead to 2026

With this year now almost behind us, we’re already excited for what’s to come. Our 2026 education schedule is currently being finalised—and yes, regional Australia, we’re coming back bigger than ever.

If your salon or team would love to learn from our Master Educators in 2026, now is the perfect time to reach out.

Want Elleebana Education in Your Area Next Year?

Contact our Education Team today to express interest, join our class waitlist or organise training for your salon in 2026.

Let us bring world-class lash and brow education straight to you.

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Celebrating 30 Years of Elleebana

Celebrating 30 Years of Elleebana

Thirty years in any business is no easy feat, especially in the lash industry, which has undergone a tremendous evolution of product innovation and educational transformation. Staying ahead of this ever-changing landscape has been key to Elleebana’s success, driven by our unwavering commitment to evolution and our determination to push boundaries in all that we do.

Last week, we proudly celebrated a major milestone — 30 years in business — at the scenic Currumbin Valley Estate on the Gold Coast, the place where our journey first began. The manor’s glamorous and timeless details, from its sparkling chandeliers to its high vaulted ceilings, beautifully reflected Elleebana’s essence: elegant, modern, and deeply rooted in heritage.

Throughout the estate, meaningful activations brought the Elleebana story to life, from a customised scent created exclusively for our guests to remember this special occasion, to our “One Shot to Make It Count” basketball court, a nod to our original lash lift system One Shot. Upstairs, the “Pearls of Confidence” glam room invited guests to pause and celebrate the confidence and creativity that Elleebana represents. Every space was designed to tell a story, a reflection of our journey and the incredible people who have made it possible.

Guests travelled from across the globe and around Australia to share in the celebration. The energy in the room was filled with gratitude, pride, and connection, a true testament to how deeply Elleebana has impacted salon owners, educators, and distributors worldwide.

Elleebana Europe Distributor, Kintija Belska reflects on what Elleebana means to her:

“Elleebana has completely changed my life, I’ve dedicated my career to this brand. When I first flew to Australia 12 years ago and discovered Elleebana, the first question I asked myself was, ‘Why isn’t this everywhere?’ Everyone needed to know about it. Since then, I’ve made it my mission to ensure people around the world discover Elleebana. It’s not only made an impact on me, but on so many others and their careers too.”

Vero from Elleebana Mexico, also shares her gratitude and passion for the brand:
“This brand is our life. Myself and Alma have been working with Elleebana for over 9 years now. The people in Mexico love Elleebana, it means everything to us. It’s our family, our job and our daily life.”

Continuing the Celebration

After our official anniversary celebration on Thursday night, many of our international guests extended their stay, allowing us to continue sharing the Elleebana story through a series of special experiences across the Gold Coast.

Day Two offered a chance to slow down and reconnect. We began with laughter and a friendly game of cricket, a true Aussie welcome before venturing into the lush Natural Bridge Circuit, a serene rainforest walk surrounded by waterfalls and ancient trees.

We then gathered at Tweed River House for a long, leisurely lunch by the water, enjoying local flavours (and a few classic Vegemite sandwiches for fun). As the day drew to a close, we watched the sun set over Snapper Rocks and ended on a sweet note with Elleebana ice cream, the perfect way to celebrate connection and community.

Day Three took us to the iconic Currumbin Wildlife Sanctuary, where we immersed ourselves in Australia’s natural beauty and wildlife. This day held special meaning for us. As a brand that has proudly never tested on animals, animal welfare has always been at the heart of our mission. Sharing this experience reminded us of our ongoing responsibility to care for all living beings, a value that continues to inspire everything we do.

We concluded our celebrations with an intimate evening at the Sky House, Mondrian Gold Coast, surrounded by our distributors, educators, partners, and friends who have each played a vital role in the Elleebana story.

Here’s to the Next Chapter

As we look back on 30 years, we’re reminded that Elleebana has always been about more than beauty. It’s about community, creativity, and connection, the foundations that have carried us through three decades of innovation and artistry.

To everyone who has supported us, celebrated with us, and believed in our vision, thank you. Your passion, loyalty, and love for the brand continue to inspire us every day.

Here’s to the next 30 years of excellence, artistry, and lash love. 🧡

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One Shot vs Profusion: Which Lash Lift System Should You Use?

One Shot vs Profusion: Which Lash Lift System Should You Use?

Many artists have been asking, “Which system gives better results?” — and the truth is, it’s not about choosing one over the other. Each system has its own unique strengths, and the best artists know when to use each. Let’s break it down.

The OG: Elleebana One Shot Lash Lift

Why artists love it:
Elleebana One Shot offers luscious, lifted lashes that can last up to 8 weeks — in a safe, 20-minute professional treatment.

How it works:
One Shot uses TGA (thioglycolic acid) to break down disulphide bonds and redirect the lash into a new shape — fast.

Key Benefits:
✔️ One of the fastest processing systems in the industry
✔️ Ideal for resistant lashes
✔️ Perfect for busy salons
✔️ Trusted worldwide for 30 years
✔️ Long-lasting results — even after swimming or showering
✔️ Nourishing formula with conditioning ingredients

Learn more about One Shot

The All-Rounder: Elleeplex Profusion

Why it was created:
As a brand focused on lash health, innovation, and flexibility, we developed Profusion for artists who want to offer both lash lifts and brow laminations — using one gentle, vegan-friendly formula.

How it works:
Profusion uses CHC (cysteamine hydrochloride) to gently restructure the hair while maintaining its strength and integrity.

Learn more about Elleeplex Profusion

✨ New Highlight: Profusion is Korean & Freestyle Technique Friendly

Profusion is incredibly versatile and can be applied to the tips of the lashes due to it being a gentle CHC system — making it perfect for:
✔️ Freestyle lash lifting – apply step 1 to the lashes before wrapping the lashes onto the shield, making them easier to wrap
✔️ Korean technique styles – mix our system with a viscosity controller of your choice to go glue free!

This flexibility gives artists more creative control while still ensuring the health of the lash.

Custom Processing Times — For Both Systems

Every client is different — so your timing should be too.

Elleebana One Shot

While One Shot’s 6 & 5 timing (6 mins for Step 1 / 5 mins for Step 2) works beautifully for most clients, there will always be variations.

Elleeplex Profusion

Profusion, on the other hand, has more forgiving timing. Artists have seen fantastic results with 13–15 mins for Step 1 / 9 mins for Step 2, especially on stronger hair types.

Reminder: Always base processing times on consultation and observation. Factors like ethnicity, hair thickness, medication, and growth patterns all play a role. You may need to extend pr shorten your processing times outside of our guidelines.

Side-by-Side System Benefits

Elleeplex Profusion

  • 🌿 Vegan & gentle

  • 🧬 Maintains internal hair structure

  • 💧 Soft regrowth phase

  • 🔁 Synergistic formula for lash + brow lamination

  • 🖌️ Compatible with Korean & freestyle techniques

  • ✨ Can be applied to the tips of lashes

Elleebana One Shot

  • ⚡ Fastest processing times

  • 💪 Works well on resistant/coarse lashes

  • 🌍 Trusted globally for three decades

  • 💧 Nourishing and conditioning formula

  • 💯 Long-lasting, water-resistant results

So… Which One Should You Choose?

The answer is: it depends on your client.

You’ll likely find you prefer one system for certain hair types or styling goals — and another system for others.

Having both One Shot and Profusion in your kit allows you to:
✅ Be more versatile
✅ Cater to a wider client base
✅ Deliver more customised, high-quality results
✅ Increase your salon success

Final Thoughts

✨ The best artists don’t just follow the rules — they know how to adapt them to each unique client.

By having both Elleeplex Profusion and Elleebana One Shot at your fingertips, you’re equipped to deliver incredible results that prioritise lash health, longevity, and client satisfaction.

Because in the end, it’s not about choosing sides — it’s about having the right tools for the right client.

Find out where to buy here!

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Lash Lift FAQs: Everything You Need to Know for Flawless, Long-Lasting Results

Lash Lift FAQs: Everything You Need to Know for Flawless, Long-Lasting Results

Are you curious about lash lifts and whether they’re right for you or your clients? You’re not alone! Lash lifts are one of the most popular beauty services today—but with popularity comes questions. From longevity to aftercare, we’ve rounded up the most frequently asked questions about lash lifts and answered them all right here.

At Elleebana, we’re proud to be global leaders in lash lift education and product innovation. Whether you’re new to lash lifts or a seasoned artist, this guide will give you the clarity and confidence to create stunning, safe, and long-lasting results — using the best in the business.

How long does a lash lift last?

A lash lift typically lasts 6 to 8 weeks, depending on your client’s natural lash growth cycle and how well they follow aftercare instructions. Using a high-quality system like the Elleeplex Profusion Lash Lift System can help extend those results while nourishing the lashes during processing.

Will a lash lift damage my natural lashes?

When done correctly with professional products and training, a lash lift should not damage the lashes. In fact, our Elleeplex Profusion system and Elleebana One Shot System are formulated with lash health in mind, featuring nourishing ingredients. Plus, we offer advanced education that teaches proper timing, technique, and lash assessment — so you lift safely and confidently, every time.

Can I wear mascara after a lash lift?

Yes, you can wear mascara after a lash lift — but we recommend waiting 24–48 hours post-treatment to allow the lashes to fully set. For best results, avoid waterproof formulas and opt for nourishing mascaras, such as our Elleevate Lash Lift Mascara, specially designed to complement lifted lashes without breaking down the curl. Plus, this mascara CAN be worn directly after a lash lift without affecting the results!

How do I maintain my lash lift results?

Maintaining a lash lift is all about aftercare. Here are a few essential tips:

  • Avoid heat, steam, or heavy makeup for 24 hours.

  • Don’t rub your eyes or sleep face-down.

  • Use a nourishing aftercare product like Elleeplex Advanced Aftercare daily to keep lashes hydrated and healthy.

  • Encourage clients to brush their lashes gently with a clean spoolie.

 

What’s the difference between a lash lift and lash extensions?

A lash lift enhances the natural lashes by curling and lifting them from the root, giving a wide-eyed, defined look with zero maintenance. Lash extensions, on the other hand, involve applying synthetic lashes onto natural lashes to add length, volume, and drama. A lift is perfect for clients who want a low-maintenance enhancement, while extensions offer more customization and fullness.

How soon can I get a lash lift again?

We recommend waiting at least 6–8 weeks between lash lifts to ensure the natural lash cycle has reset. It’s important to assess the clients lashes before they get another lash lift to ensure their lashes are in a healthy condition. Over-processing can lead to dryness or breakage, which is why proper timing and technique — taught in all Elleebana training programs — is essential.

Why did my lash lift not last or drop quickly?

There are a few common reasons:

  • Incorrect processing times (too short or too long).

  • The lashes weren’t fully cleaned or prepped.

  • The client did not follow the aftercare instructions given to them.

  • There was too much adhesive left on the lashes.

The managing director of Elleebana – Otto Mitter, taught a live webinar on the phenomenon of “The False Lift Paradox”. Dive deeper into the topic of ‘why did my lash lift drop overnight’ here.

What are the best aftercare products for lash lifts?

For optimal results, we recommend:

Download Aftercare Guide Here

Want to learn from the best?

Whether you’re a beauty professional looking to get certified or you’re already trained and want to elevate your technique, our Elleebana Lash Lift Courses are trusted by artists around the world. Learn the science behind the system, perfect your application, and offer your clients industry-leading results.

With Elleebana, you don’t just lift lashes — you lift standards. 💫

Explore our training programs or shop lash lift essentials today at www.houseofelleebana.com

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Elleebana Lash Lift and Brow Lamination Society – Verified Facebook Group for Beauty Professionals

Elleebana Lash Lift and Brow Lamination Society – Verified Facebook Group for Beauty Professionals

In the ever-evolving world of lash lifts and brow lamination, having a reliable, professional community is more important than ever. That’s why Elleebana created the Lash Lift and Brow Lamination Society — a private, verified Facebook support group dedicated exclusively to lash and brow professionals.

Unlike many other beauty forums that allow public entry, this group is strictly for verified salon professionals, ensuring that every discussion, question, and shared win is rooted in industry expertise.

🔐 Why Verification Matters

At Elleebana, we believe that professional education, product integrity, and safe practices should be protected. That’s why entry into the Lash Lift and Brow Lamination Society requires salon verification. This means:

  1. No hobbyists
  2. No unqualified advice
  3. No misinformation

Every member is part of a qualified salon or business, ensuring that you’re learning from — and networking with — true industry peers.

🤝 A Global Support Network for Lash and Brow Artists

The group has been active for years and now boasts a thriving community of professionals across the globe. Whether you’re looking for:

  1. Technical help with lash lifts or brow lamination
  2. Product guidance for the Elleebana or Elleeplex Profusion product lines but also all other brands on the market
  3. Creative inspiration from fellow stylists and educators

4. New treatment technique tips or just a safe space to share your wins and ask questions.

The Society has become the go-to digital salon for lash and brow professionals using Elleebana.

🌍 Powered by Elleebana, Driven by Passion

As a global leader in lash lift and brow lamination education, Elleebana continues to support salons not just with high-performance products, but with genuine community engagement. The Society is part of our broader mission to uplift, empower, and elevate the lash and brow industry.

From Elleeplex ReGEN to our Hybrid Dye Systems, and now with innovations like ElleeLUXE eye patches and Flex Hybrid Shields, the Society keeps you at the forefront of what’s new — with guidance straight from the source.

💬 Ready to Join?

If you’re a certified lash or brow artist and ready to be part of a professional-only network, apply to join the Lash Lift and Brow Lamination Society on Facebook today. Please note: all requests are vetted and require proof of professional affiliation.

👉 Join the Society now – Verification required

📣 Keep Up with Elleebana

Looking for the latest in:

  1. Lash lift innovations?
  2. Brow lamination best practices?
  3. Hybrid dyes and aftercare solutions?

Follow us on Instagram, Facebook, and visit www.elleebana.com for updates, trainings, and distributor opportunities.

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Entering a Lash Lift Competition? Amie Buckley’s Experience & Top Tips

Entering a Lash Lift Competition? Amie Buckley’s Experience & Top Tips

Last weekend, Elleebana Educator Amie Buckley took on the challenge of competing in the Lash Summit Championship in Melbourne—a prestigious lash lift competition featuring some of the industry’s finest. Out of 19 incredibly talented beauty professionals, Amie secured an impressive 4th place overall, and her results speak for themselves!

We couldn’t be prouder of her achievement, so we sat down with Amie to learn exactly how she achieved her results and to gather her top tips for anyone considering a lash lift competition. Here’s what she had to say:

Behind the Scenes of the Competition

“Competing in a lash lifting competition was an unforgettable experience. I had the privilege of competing against 19 incredibly talented beauty professionals in Melbourne, each bringing their own expertise and passion for the industry.

As we entered the competition room, we were asked to select a workstation and begin our setup. I wasn’t feeling nervous—in fact, I was excited and eager to begin. Once everything was in place, my model arrived, and I immediately assessed her lashes. She had naturally long lashes with a slight curl and a noticeable kink, which presented an initial challenge.

With a 1.5-hour time limit, I decided to use the Freestyle Lash Lift Method by applying Step 1 directly onto the lashes. This allowed me to soften and straighten them while correcting the kinks. I used Elleeplex Profusion and processed for 11 minutes. Once Step 1 was removed, I selected a large Elleebana Flex Rod to wrap the lashes into position before applying the Step 2 setting lotion. After an 8-minute processing time, I carefully removed the product and dried the lashes to assess the results.

As the lashes dried, I noticed that a few of the longer lashes, which extended beyond the rod, still had a slight kink at the tips. At that moment, I felt the pressure of the ticking clock, but I remained focused. Using a micro-tip applicator, I carefully corrected these areas, by applying the step 1 and step 2 solutions for about 1 minute each, ensuring a smooth and uniform finish.

Next, I proceeded with a tint using Elleeplex Profusion Blue Black. While the lashes were processing, I added jewel embellishments to my model for extra points. Seeing the final result come together was truly exciting! Once the tint was removed and the lashes were fully dry, I was extremely pleased with the outcome and felt confident in my work.

The judges assessed key factors such as symmetry, tint application, residue, inner corner lash lift, and overall visual appeal. I felt I had met all the criteria and presented a refined result.

Although I didn’t take home the win, the experience was invaluable. I had the opportunity to connect with inspiring beauty professionals, refine my skills, and push myself in a high-pressure environment.

For anyone considering entering a competition, here are my top tips:

✅ Stay calm and enjoy the experience – Everyone in the room is in the same position as you. Take the opportunity to meet new people and learn from one another.

✅ Work efficiently and precisely – This ensures you have time to make necessary adjustments for a flawless finish.

✅ Have fun! – Embrace the moment and make the most of it. This is an experience you’ll remember forever!”

 

 

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Trainer In the Spotlight: Alicia Vadnais

Trainer In the Spotlight: Alicia Vadnais

We are thrilled to spotlight one of our exceptional USA trainers, Alicia Vadnais. Alicia has been an incredibly talented Elleebana trainer for the past few years, and she recently opened her own salon, Fringe Parlor, in her hometown of Benson, Minnesota. We are extremely proud of Alicia and everything she has achieved. Recently, we asked Alicia to share her journey in the beauty industry, and here is what she had to say:

Alicia’s Journey in the Beauty Industry

My love for the beauty industry started when I was 4 years old, telling my mom I wanted to be a “beauty shopper”. I have always had a passion for all things skin, lashes, and makeup.   Growing up on a farm in Minnesota, I spent summers baling hay and lived there all through high school. After attending NDSU and obtaining a double major in Psychology and Sociology, I headed to the East Coast. In searching for an Esthetics school, I found Atelier Esthetique in NYC and was licensed in 2007. I couldn’t get enough of this industry—there is so much to learn and love. I continued my education and received my ITEC certification, allowing me to work in 38 countries in all things Esthetics.  

After returning to Minnesota, I fell in love with a local farmer and ended up settling in my hometown of 3,500 people. I adjusted my goals and found a balance between work and family life. I have two amazing children, and my family is everything. I started lashing to stay home with my babies, finding the perfect balance of home and work.  

In 2018, my state began regulating lashes, requiring me to rent a space in a salon to continue working. My supportive husband built me a salon in a camper, allowing me to license it and work anywhere in the state. His willingness to support my dreams never ceases to amaze me.

Being in a licensed salon allowed me to return to my skin roots and research lash lifting. I love the transformative experience of extensions and the joy they bring to my clients. However, not everyone is a candidate for extensions, nor do they fit everyone’s lifestyle.

This is where Elleebana entered my life. I read about the company’s values and structure, which aligned perfectly with my beliefs. I believe in helping each other rise in this industry, rather than gatekeeping information. Elleebana is a true family of some of the most talented individuals I have seen. The lifetime support that comes with the training is unmatched by any other beauty company. When I discovered that I could be trained by Master Trainer Kelly Rhode in my state, I immediately signed up.

I was offered a training position the next year. Initially, I hesitated, not because it didn’t sound like an amazing opportunity, but because I didn’t think instructing was for me. Kelly’s persistence paid off, and I’m so glad I listened. It has been a bright spot in my career ever since. I get to be a cheerleader for my students, and we all grow together. If I have to pick my favorite reason for staying with Elleebana, it is the amazing human connections it allows me to make in this industry. I will forever be grateful to be part of a company whose owners never settle for anything less than the best. Otto Mitter is always working to improve our tools for success, providing us with the latest information and technology.

In 2020, I opened Vi Beauty Lab with a partner in Wayzata, MN, commuting 2.5 hours to work there two days a week. It was an amazing experience, with some of the best clients and co-workers. After two years, I returned to my hometown and, once again, my husband helped me restore a 100-year-old building into a salon, and Fringe Parlor was born. I still travel to the cities to train my Elleebana students, but most of my time is now spent closer to home. I train with the One Shot Lash Lift system and Lash and Brow Lamination with the Profusion system. My courses are available both in person and online. I would love to see you in class. We have a lot of fun, and there is a lot to learn. My door is always open.

Fun Facts About Alicia
  • I love all things art and history.
  • I’m a medical knowledge junkie, always researching something.
  • I love to sing.
  • I am fascinated by electricity and insisted on rewiring my washing machine when it broke.
  • I love movies.
  • I hate cooking, but I obviously do it because I love to eat.
  • When I’m not working, I’m with my family, enjoying the short Minnesota summers with as many days at the lake as possible.
Connect with Alicia:

Join us in celebrating Alicia’s incredible journey and achievements. We are grateful to have such a passionate and talented individual as part of the Elleebana family!

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Top Three Common Mistakes Lash Lift Beginners Make – From an Elleebana Educator

Top Three Common Mistakes Lash Lift Beginners Make – From an Elleebana Educator

If you’re new to the world of lash lifting, it can be both exhilarating and nerve-wracking. As a team of Educators, we’ve seen beginners navigate this path, and yes, they do make mistakes – but that’s all part of the learning process, and it’s where the magic happens!

Here is a guide to avoid common mistakes newbies make:  

1. Inconsistent Lotion Placement

The key to a flawless lash lift lies in precise lotion application. Ensure your placement is not only thick but also consistent across the lashes. Many lash artists are inconsistent with their lotion application and actually use less than they should. You really want to make sure the lotion is consistent and thick all the way across. Inconsistent lotion placement can hinder your lift results, so take the time to master this fundamental step as it sets the foundation for stunning results.

 

2. Underestimating the Power of Aftercare

Don’t overlook the significance of post-treatment care. Emphasize to your clients the importance of maintaining lash health for long-lasting results. Recommending products like the Elleeplex Advanced Aftercare or the Hyaluronic Boost Serum not only enhances their satisfaction but also strengthens the bond of trust between you and your clientele (plus it is a great form of extra income for your salon!). Aftercare isn’t just something to sell for extra revenue – it is essential to ensure that after you have put the hair through that chemical process, they are being looked after at home. This helps give your lash clients the longevity of their results.  

3. Lacking Confidence

Confidence is key in any beauty treatment, especially when working in such close proximity to your clients. It can be quite a foreign feeling to get up close and personal with a stranger and touch their face and eyes. While it may feel daunting at first, exude assurance in your abilities. Remember, your confidence instils trust and reassurance in your clients, making them feel comfortable and valued throughout the process. Being too gentle with the client can make them doubt your expertise. Imagine laying there with your eyes closed and someone is almost tickling your head – you get this feeling from their energy that they are just not sure what they are doing. Make sure when you are working with your clients, you are specific with their head placement. Don’t be afraid to make full contact – place your hand in a good position. Support their head while you are wrapping the lashes. If you need to move their head, don’t just gently push – get control of the head and move it around where you need it. This will ignite confidence in you as the lash artist.

Conclusion

Embracing the learning curve is crucial in mastering the art of lash lifting. By being mindful of lotion placement, emphasizing the importance of aftercare, and projecting confidence in your skills, you can avoid common pitfalls and deliver exceptional results. Remember, every mistake is a step toward becoming a more skilled and knowledgeable lash artist. So, keep practising, stay confident, and watch as your expertise grows and your client’s satisfaction soars.

If you want to learn more from our Elleebana Educators – head to our courses tab to see what’s on offer.

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Eyelash Lifting Vs Eyelash Extensions

Eyelash Lifting Vs Eyelash Extensions

With eyelash lifting becoming such a popular treatment we’ve had lot of people asking, what is the difference between eyelash lifting and eyelash extensions?

Here is some helpful information that will take out some of the guess work for you.

What is the difference between Eyelash Extensions and Eyelash Lifting?

Both are designed to enhance and complement your natural beauty.

Eyelash Extensions – Eyelash Extensions are a synthetic lash made from a high quality PTB (Polybutylene terephthalate) fibre, designed to mimic the natural lash. They are applied to your natural eyelash and come in a range of different lengths, curls and thicknesses and can be applied one by one (classic) or can be applied in multiple (volume) sets of 2D (2 lashes) up to 8D (8 lashes) enabling you to create anything from a natural look to quite dramatic.

Eyelash Lifting – Eyelash lifting is an enhancing treatment on your natural lash. The treatment occurs when the natural lashes are lifted and set around a selected size silicone rod. Lifting and Setting lotions are applied during the treatment and an eyelash tint to finish, resulting in a lengthened, lifted, curled and darkened result.

How long does each treatment take?

Eyelash Extensions – Eyelash extensions can see the initial treatment time vary pending if you are choosing to have classic set or volume set. Classic sets can take about 1.5-2hrs on average with Volume sets taking anywhere between 2-3hrs.

Eyelash Lifting – Elleebana Eyelash Lift, including an eyelash tint can take as little as 30 – 45mins.

How long does the treatment last?

Both treatments are designed to last the duration of the natural lash cycle which can last up to 90days.

Eyelash Extension – An appointment for eyelash extensions is recommended every 2-3 weeks to infill the lashes that have grown out and fallen off.

Eyelash Lifting – Eyelash lifting “re-lift” is recommended anywhere from 6-12 weeks pending on the client’s natural lash and growing cycles.

Are either of these treatment’s uncomfortable to have done?

No – if done correctly, you will not experience any pain from either treatment. Both treatments are done laying down and are the perfect excuse for some quite “you” time.

Are either of the treatments damaging to my lashes?

If done correctly by certified technicians neither treatment should not cause any damage or stress to your natural lashes.

Treatment costs

Eyelash Extensions – Lash Extensions can range from $100 for a classic set to $200 + for a volume set

Eyelash Lifting – Lash Lifting can range from $75 – $120 on average

It’s safe to say each of these amazing lash enhancement treatments sit perfectly in the beauty market place and can both give you the luscious lashes you desire. The question is…. Which one do would you chose?

To find out more about our Lash Lifting or Extension training courses please click below. 

Our Training

 

“This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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What makes an awesome Lash Lift Artist of the Year Award entry?

What makes an awesome Lash Lift Artist of the Year Award entry?

The Elleebana Lash Lift Artist of the year Award is the world’s biggest lash lift competition – with each year comes more entries and the stakes get higher but so too do the prizes. This year saw the total prizes skyrocket to a combine total of almost $10000.00.   With these massive prizes, it’s no wonder taking out the top spot is a coveted position to be in. Beside from bragging rights of being titled Global Lash Lift Artist of the Year for an entire year, it is also an incredible marketing opportunity to further sell the treatment of Eyelash lifting to your customers.   

Elleebana directors Otto and Zoe Mitter have the mean task of selecting the final top ten and with over 1800 entrants in 2018– this was a MAMMOTH task. However, with the help of our International guest judges, we released the highly anticipated winner on Good Friday (Australian Eastern Standard Time).   Our judges, over the course of this competition been well respected makeup artists, or lash masters – we like to share it out a little but often times (because the pictures are all pretty spectacular) we ask our judges to focus on some key factors when we choose our winners.  Every finalist has to meet a very particular set of criteria to be considered. Below, we want to share with you some of the ways to improve your entries, your chances at being seen and what the judges look for in the perfect Eyelash Lift.

What does it take to win our Global Lash Lift Competition?

  1. A really visible and obvious result between the before image and the after image.  The entries that look like a client has zero lashes in the before picture and then BAM – long thick and dark looking lashes in the after picture are what makes our hearts flutter.   
  2. Clear photography – no shadowing or shading.  We like to be able to zoom in and see as much as possible through the lash line.  We can then hunt for cross overs and isolation perfection this way so be sure to get your lighting looking sublime.   
  3. Tint staining on the skin is marked down.  If there is visible tint residue on the skin, in the water line or even left-over tint residue on the lashes this is marked down and won’t get considered for the top ten positions. 
  4. Crossed over lashes or lashes that are obviously curling too far back (over processed) are also marked down.  Know your client and know their processing times.  Lashes that are touching the eyelid will no doubt require relaxing.  
  5. A nice eye colour, good eye shape, clean skin/tidy brows and an open eye that gives wonderful clarity to the image is eyesential (see what we did there?)  This is an Instagram competition after all and imagery is everything – the image has to look amazing!  The whole picture needs to sell your work.
  6. Inner corners – oh those pesky inner corners are a nonnegotiable even with lash lifting.  These tend to be the lashes that get over processed or kinked from incorrect styling rod selection or lash placement, so if they are consistent with the entire lash line then you know the technician has had great control with their lash placement and their processing time is well controlled.  Big tick from the judges there.
  7. Lashes that dip down from the lash line before raising up – this is often an indicator of incorrect rod placement or that the lashes have lifted from the rod during the processing time.  This is marked down also.
  8. Read the terms and conditions – We repeat – Read the terms and conditions – We cannot stress this enough!  We had many epic entries this year – some that would have easily been in the top ten for certain, but they did not meet the criteria because they didn’t use the correct hashtags, they used too many hashtags, they didn’t have the correct statement under their picture or they had too much information in the comments or tagged others.  Please, please read the T’s and C’s to ensure your entry is valid and you aren’t disappointed.
  9. Proof of purchase – every one of our top ten and our wildcard entries had to provide proof of purchase of Elleebana products to ensure they fall in line with the criteria.  Be sure you also have proof of your purchase if you are entering next year as this will always be a requirement of the competition.  

 

2018 saw the introduction of the wildcard entry award that was voted by the people. These lucky nominations were not judged under the normal criteria, this was a “likes” take out the prize scenario so this is considered a people’s choice voting system.  They were chosen because they were so close to making the top ten with these images and they honestly deserved some acknowledgement as do each and every one of the 1800+ entrants! 

 

If you intend on entering next year’s lash lift competition, the best place to keep up to date is our Instagram page @elleebana 

https://www.instagram.com/elleebana/

We launch in the lead up to the Easter long weekend and drawn the prize always on Good Friday – we hope to see you all for next year’s entries.  The strive for Eyelash perfection has the potential of some huge rewards that could be all yours.  

 

“This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

 

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