Master Trainer In the Spotlight – Meet Amy Carnelley

Master Trainer In the Spotlight – Meet Amy Carnelley

Rewinding back a few years/decades now ….

All through my school years all I wanted to be was a professional netballer, I played netball all through my primary and high school years and luckily enough played in some really great state squads which could lead me to my dream of playing netball for Australia one day… this was a dream of mine that unfortunately did not eventuate. But what I have taken away from my netball passion is my competitive edge that has always serviced me well to want to succeed in life and keep pursuing goals and dreams as they fall.

I was also that girl who experimented with every new beauty trend possible and I was one of those who wore the darkest longest lashes (lash education back then was scarce), the boldest darkest brows and the most orange tan and makeup you could think of. Whilst I still now cringe at the thought of this very look for myself, I know now that this was my evolution and we all need our own individual path to follow to progress through life at our own pace and on our own journey.

As my mum still tells me to this day, there is not one thing I didn’t want to try or want to succeed in. I have always had a natural competitive nature and always wanted to not only improve myself in either a skill or a personal development but I have always wanted to help other succeed in whatever their chosen field was.

My motive in life is and has always been to keep pursuing your goals even if those goals change; it’s all about self-development. I am a huge believer that even if you get thrown a mountain top full of multiple hills to climb it doesn’t mean that you have to reach the very top. Because that mountain top and those hills are forever changing as your life changes. Your life values and goals do not have to remain the same, as you climb the smaller hills it unravels new hills that may take you on a different path to what you originally were climbing for. That’s how we evolve as individuals whilst still meeting amazing people along the way.

My goal when I first began my beauty career back in 2006 was NOT to become an educator for an amazing global company that to this day I still pinch myself daily I am lucky enough to be involved with. But it was purely to do what I had an interest for which was beauty services.

I first started my Beauty career back in 2006 winning a scholarship that my older sister entered me into. And with this scholarship to the beauty college, I was able to complete my Diploma of Beauty therapy and gain a nationally recognized certification that I never thought would lead me down the path it did. I began working in Spa’s and doing massage, facials, manicures and pedicures… Very quickly learning that this was not for me…… this was my first of many hills I would climb and that would take me on my journey to reach my own mountain top.

Next came working in a salon that solely focused on hair removal, this I enjoyed a little bit more I think because it was more face paced and I could talk to the clients who I performed the service on. Much more engaging for me…. This hill I climbed and I liked…. However, if I was truly honest, I really found myself only liking the interaction with client’s part and the hair removal service part I did not necessarily dislike however I knew it wasn’t for me long term.

Continuing to Climb up my own hills and mountain top I then reached a wholesaler/distributor which I spent several years working for, this allowed me to follow my new passion and drive to interact with beauty like minded professionals and engage and talk all things beauty everyday all day. It helped me to gain my own self confidence and provide product knowledge and skills; and learn how to interact with different beauty professionals from all ages and skill levels. This gave me such drive and passion. I created relationships with my customers that I valued wholeheartedly. They made me want to be better and do better. I wanted to help them succeed in their business and their dreams. During this time, I worked on weekends with my own select clients doing makeup, lashes and brows which kept my foot in the door but with services I enjoyed performing and in my own time.

Now to my current position as a Master Trainer for Elleebana Global, this honestly is ticking every single box for me. My passion and drive lie within this company. I have been an educator for Elleebana now for 3 years and the feeling of educating students never gets old. It is so rewarding to see eager students wanting to learn from you and trusting in your every word is the most gratifying experience I could ever experience. They are my motivation every single day I go into work.

I have now been able to join my passion for lashes and brows with interacting/educating like minded professionals and also being able to progress myself professionally and personally. I have Elleebana and my students to thank every day for the feeling of pure satisfaction I get from educating.

No one really knows how far anyone can go but I really do feel like I have reached my very own special mountain top and it’s with Elleebana.… I truly hope my mountain top stays within Elleebana and I continued to climb hills with Elleebana now and reach even bigger heights and keep progressing.

To start your own journey and climbing your hills is about taking those individual steps to creating your very own mountain top that allows you to grow and one day you say to yourself “I’ve reached the top”. I am a bit advocate for being your own individual self and let yourself be open to new opportunities. Everyone has the ability to do what they want in life its just a matter of where the path leads you to get to your destination.

I would not be where I am today without every single person I have met along my journey and the constant support of my little growing family and Elleebana family always wanting to see me grow and succeed. My amazing family and supportive husband who is the most caring husband and dad to our beautiful daughter…. And soon to be little growing baby (son) who will be born mid may this year. I am so grateful to have all of these positive figures around me daily.

Keep following and climbing to your individual goals and you will reach your mountain top.

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Elleeplex Profusion Vs Elleebana One Shot

Elleeplex Profusion Vs Elleebana One Shot

There has certainly been a buzz around the most hyped Elleebana product range by far.

It is not an overstatement to say the future of lash and brow lamination is here because it literally is!

Many artists have been asking which system gives better results and we would like to guide you through the benefits of Elleebana One Shot and Elleeplex Profusion.

Disclaimer: It’s not an either/or choice. Each system has its own uniqueness. Let us dive deep into the facts:

Elleebana lash lift allows you to offer your customers luscious lifted lashes that can last up to 12 weeks in one safe 20-minute professional treatment. Our One Shot system uses a safe, chemical process to break down the disulphide bonds of the hair to redirect the lash into a new lifted style. Our easy to use, no wastage, single-use sachets are safe, hygienic and convenient. It gives your clients perfect lash lifts every time and can be retained even after showering or swimming.

We pride ourselves in being a world leader and therefore Elleeplex Profusion has been designed to cater for the stylists that want to offer brow lamination and lash lift in the same lotion. We all know how important maintaining optimal lash health is for our clients and our Elleeplex Profusion range delivers this with our innovative system.

The processing times differ for each Elleebana Lash Lift system as each has their own unique perming agent that produces a different chemical reaction within the disulphide bond reduction process.

To break it down, the TGA within the One Shot system is breaking down the bonds at a faster and stronger rate which allows this system to have one of the fastest processing times in the lash lift industry. The CHC within the Elleeplex Profusion breaks down the bonds at a gentler rate while imparting structural integrity into the bonds which takes the worry away of over processing.

There is still the same procedure of lash consultation and assessment to determine the appropriate times and things such as clients ethnicity, lash strength and flexibility, growth direction, hormones or medication and density of the lashes need to be taken into consideration.

The One Shot system has had a huge success rate with the recommended processing times and in particular 6 and 5, known to be the sweet spot for majority of clients, though you will on the odd occasion need to extend the first or second lotion to find what works best for that particular client. This also applies to our Elleeplex Profusion system and the processing times should be treated as more of a guide than strict timings. We have seen many salons extending their times such as 13-15/9 with beautiful lifted results. We believe the nature of this system is so gentle on the lashes it could be pushed that little bit further in the sense of your processing times.

We have listed the benefits of each system below:

Elleeplex Profusion

Soft and gentle regrowth phase

Very gentle on the hair so perfect for thinner hair

Vegan formulation

Synergistic system that can be used for Lash & Brow Lamination

Reduced chances of over processing

Elleebana One Shot

Faster processing times

Advanced formulation containing nourishing and conditioning

A great alternative to lash extensions

Works effectively on resistant lashes

Trusted and loved by many lash lift artists around the world for 25 years

You may favour one system over the other for different reasons but you also need to take your clients needs and desires into consideration. In that case, you need to look at what each system best caters to before deciding which system to use on your client. Having these two systems available gives your room for versatility as an artist and by being versatile with your services, leads to a higher customer satisfaction that can massively impact on your business success.

The other side of the coin is every client is different. As a result, you must approach every service with the mindset of determining what is best for this particular client in order to achieve optimal results.

The bottom line is, we highly recommend you to have both systems in your kit to cater to all clients lash density and status.

To sum it all up, your clients’ lashes and expectations will determine which system you should use.



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Online training leads the way…

Online training leads the way…

2020 has quickly become the year for investing in online training, upskilling yourself and exploring the new training courses now available online. One popular course climbing the ranks is Elleebana’s Online Lash Lift Course – which has been one of the highest searched training courses of 2019 and continues to dominate in the lash world in 2020.

There are many benefits to studying online vs face to face, and it is up to each individual preference and how you like to approach your learning style. There’s loads of advantages and rewards to the virtual classroom for those who are ready to take the plunge and enrol in an Elleebana lash online course.

The three most popular benefits to help you decide if you should continue with face to face training, or try the new way of e-learning, which is that of the online sphere. For those who are feeling slightly anxious of any technology issues, you don’t need a PhD or need to be remotely tech savvy to be able to enjoy the perks and styles of online education – especially in the lash world of Elleebana.

  1. Flexibility

With ever changing busy schedules, commitments and finding enough time for family and social activities, one key advantages of studying online is the flexibility it allows. Online courses are designed to fit your schedule, and you can work to your own timetable and still reap the benefits of interacting with others in the classroom and of course the instructor / teacher / trainer. Elleebana Educators are not just experts in their fields with decades of experience, but coaches in their own right aiming to bring out your true capabilities and guide you every step of the way.

  1. Affordability

Online courses are excellent for the bank account as they are relatively low cost and affordable to most, giving many of us opportunities we probably wouldn’t explore or consider if only given a face to face expensive training option. Many students feel the need to go into debt to further their education to keep their skills relevant, however most online courses will be much more cost effective than a practical hands on face to face course, helping us all out with our finances. Tick. Elleebana’s Online Lash Lift Courses from a highly regarded Academy starts from just $320 per student. This remarkable price as well as offering so much value in unique educational content for a niche online certification goes a long way.

  1. Accountability

Studying remotely does bring itself with the benefits of having to utilise your own internal strengths of time management and self-motivation – which then translates positively into self-accountability. With commitment, perseverance and dedication to completing an online course self- accountability arises, which steered correctly can help you achieve your end goals. Having accountability placed on yourself is only going to drive productivity and results and our passionate Lash Educators will bring out this potential and assist you with accountability further.

If you would like to become a lash lift expert, join forces with multi-award winning educators and the enrol in the world-renowned Elleebana Online Lash Lift Course – boasting only two online sessions with your educator, it is your ideal starting point to your journey of becoming an expert. Learn from the best from the comfort of your own home from a globally recognised leader in lash lifting training. Elleebana’s online course allows full flexibility and self-paced learning to maximise your learning experience. Spaces are limited, for more information or to enrol visit Elleebana.com

Special offer: Enrol before the 30th Sep 2020 to receive your FREE Elleebana gift!

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Mentoring is the name of the game

Mentoring is the name of the game

Bartender to Brow Boss Babe, Elleebana Trainer, Anastasia Hoff’s career sea change has positioned her at the forefront in the brow game with international recognition achieved within only a few short years. Anastasia says this wouldn’t have happened without the pivotal mentoring from her Elleebana Educator – Master Trainer, Kelly Rhode. 

Anastasia’s natural ability for creating Instagram scroll stopping brows is her gift, it took but a moment after picking up her tools to see what it would take to create face flattering brows. Her transition to training students in these skills however was a different story. 

Having studied at the prestigious Elleebana Academy both with Brow Henna and Lash Lifting, Anastasia knew she LOVED the range and products. The natural progression was to become a trainer herself after realising that she wanted others to see how amazing these products are for salon building services. However, her bartending background saw the need for her professional direction to be polished and her marketing efforts to be defined to appeal to other salons. This is where Anastasia’s Master Trainer Kelly Rhode of Rhode… was more than happy to assist and mentor Anastasia to hone her craft and her professionalism without dampening her sassy sparkle.  

The two have become a dynamic duo sensation in Minnesota, brow training up a storm and achieving a significant amount of industry recognition. Anastasia’s impressive work is now being shared on international platforms as well as Instagram Wax and Lash Lift pages – seen by literally thousands of viewers.  

The on flow for this recognition only spurs Anastasia to be even more proactive in her newfound field of brow education excellence. She is training and being mentored further by International Brow sensation and Elleebana Brow Henna Trainer, Natallia Ivchankova and doesn’t plan to stop any time soon. Sharing her ever growing knowledge and passion with her students is her key focus and with her hands-on approach to education, Anastasia is a Brow Babe to keep your eye on. 

Mentorship is truly a step forward for students and finding a dedicated trainer that will hold your hand through the journey to success isn’t always easy. This perfect partnership of a mentor training a student all the way from the ground to becoming a mentor herself is a match made in heaven. 

Join forces in the success shared and meet your mentor match today at our meet the Elleebana Trainers page https://elleebana-usa.com/meet-our-trainers/

Follow Anastasia’s career and industry highlights here: https://www.instagram.com/sparkstudiomn_brows/

Meet her Industry Mentors here: 

Kelly Rhode – https://www.instagram.com/rhode.education/

Natallia Ivchankova – https://www.instagram.com/natalliaivchankova/

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Important announcement for our USA clients!

Important announcement for our USA clients!

To our dear, valued Elleebana clients in the USA:

Elleebana is a family owned and operated company that continues to strive for global excellence and nurtures all of our valued clients with the highest level of integrity, support, award winning education and innovative product development. Now in our 25th year in business, Elleebana proudly supplies products to distributors with reach into 60 countries around the globe.

Elleebana is proud of the fantastic and long-standing relationships it has with our distributors. As you know, over the last couple of months we have made some significant changes and improvements to our distribution structure in the USA. These changes were made after careful consideration and with the belief that they were in the best interests of our valued customers and clients. We had anticipated a smooth and professional transition, but we have become aware that over the past few weeks a number of inaccurate and misleading comments have appeared on social media spreading misinformation and painting Elleebana in a negative light. Despite this, we had hoped to move forward with positivity and not engage in a social media debate. With much reluctance, and after much encouragement from you – our customers, we now feel it is necessary to provide you with this statement.

We are excited to announce that we have established a subsidiary in the USA which will now be directly supporting the sub-distributors and trainers located there, offering the same exceptional standards of supply and education that our brand has come to be known for around the globe. The positive feedback about this new structure has been truly overwhelming and we are grateful for the support from so many for our brand. We have over 30 sub distributors and 70 trainers located in the USA, each dedicated to providing you with the exceptional service and support you have come to expect from Elleebana. These sub-distributors and trainers strive to deliver the best in education and innovative products for our customers with integrity and honesty. It speaks volumes to us that we have this level of continued support and we thank these sub-distributors and trainers for their decision to remain with the Elleebana brand despite attempts to diminish our reputation.

While we understand that changes in distribution structure can create challenges, one benefit to this new structure is our ability to deal directly with the FDA. We are aware that one story being circulated involves Elleebana and the FDA. Elleebana has supplied goods into the USA for over eight years without issue. In December of 2019, a makeup remover product included in one of our kits had a label misprint which triggered an FDA review and delay. When we became aware that this issue was not being addressed with the necessary diligence, Elleebana interjected, directly discussing the situation with the FDA and swiftly rectifying the situation. We are currently working through compliance with the FDA and our products are now readily available for distribution in the USA.

With an Elleebana subsidiary in place as the primary USA distributor we are confident delays like the one that occurred earlier this year will no longer take place. Sadly though, while the internet provides many conveniences and benefits, it also makes it possible for companies to register URLs using a strong brand name to lure in customers through google searches and then swap them over to their other product lines. While we are flattered when companies choose to use the Elleebana strong brand reputation to draw attention to their websites, this unethical marketing approach can lead to our customers being mislead. To ensure that you only purchase Elleebana products through our approved USA sub-distributors, please see our website for a current list:


Elleebana has some very exciting announcements coming soon with a brand new product line and range that is set to lift the lash game to new heights, stay tuned to our Instagram and social channels over the coming weeks to see all the news.

If you require any assistance whatsoever please don’t hesitate to contact our new head office – Elleebana USA – usa@elleebana.com or www.elleebana-usa.com and we will be more than happy to help.

Thank you for your continued support and we are hoping that you are all staying safe out there.

Keep lifting to new heights,

Otto Mitter

Managing Director
Elleebana Global

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Covid-19 Moving Forward

Covid-19 Moving Forward

As restrictions begin to relax, we can see beauty salons begin to open their doors once again, however this won’t mean that things are going back to normal. The future of the beauty industry will be changed for years to come, so what do we need to consider?

Firstly, it is imperative to make sure you are 100% comfortable with opening your doors back up. Just because your local government gives the green light, does not mean you must open before you are ready. Secondly, ensure you take into consideration your staff concerns, are they ready to come back to work? And what measures will be taken to ensure the workplace is safe and stays COVID-19 free?

This is the perfect time to decide what the new normal of your salon will look like, and how day-to-day operations will be performed. There may be service and treatment limitations at this time and not to mention some of your clients may be a little reluctant to visit your salon, even if you go above and beyond the government requirements of sanitation.

The most fundamental area that will determine whether or not your salon will be successful after lockdown is hygiene and safety. Not just in terms of keeping your staff and clients healthy, but also for your reputation. It is important to look over your salon policies and update where needed, as well as incorporating what we may have previously considered “over the top”.


Some examples to add to your policy include:

  • Practice social distancing. Keeping clients 1.5m apart at all times.
  • All staff should wear a mask and gloves.
  • Going cashless. During this pandemic it has been recommended to eliminate the option of paying cash for services.
  • Don’t charge for cancellation if your client is sick and has to cancel at the last minute.

The setup of your salon will be a little different now but following the steps below will ensure the safety of your staff and your clients:

  • Have a welcome back sign, but with a COVID-19 twist. This sign needs to be within eye view outside your salon for clients to read prior to entering. We have done the work for you, click here for your copy.
  • Also ask your client to sanitise their hands upon entering your salon.
  • Create distance in your waiting area and ensure there is a full sanitation station available.
  • Remove items that your clients can touch. This includes product samples, magazines, lollies, service menus. Anything the client can touch, or hold should be removed to avoid spreading the virus.
  • Invest in a good quality infrared thermometer.
  • Place floor markers to measure safe distances for your clients.

Covid-19 Symptoms Checklist

Even though you have not used your salon for a couple of months, the next advice is important. Rewash all your towels and invest in a disposable bed roll so you can replace bedding between clients. Ensure you disinfect your workstation and tools between clients.

Many of your clients have missed appointments during your closure and they will want to know when and how they can rebook. Sending a courtesy text message or making a call will hopefully have you booked up in no-time! They know how many others are in the same situation, and they’re probably feeling a tad anxious about whether it’ll be difficult to get an appointment on the calendar.

If you have a plan already in place, communicate that with your clientele. Let them know if you’ll have a waitlist.

Last but not least, avoid hugging your clients and ensure you practice social distancing. We look forward to seeing everyone get back into it!


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Otto Mitter talks Lash Placement

Otto Mitter talks Lash Placement

“I’m not talking about eyelash extensions placement or attachment, I’m talking about placement on the shields or rods during a lift. What is it exactly and why is it so important? Check out my video here where I discuss some considerations and in particular keeping an eye out for those tricky little anagen lashes that can hide under groups of lashes.

You really need to get your separation and placement correct and “separate carefully” right from the base and sometimes when working behind the client and you’re on the clock it can be easy to miss a few of these sneaky baby lashes. Comment below and let me know your thoughts on this and if you have struggled with what I go into in the video.

Hope this is helpful for you” – Otto Mitter


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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!



To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. ???

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

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Australia needs you!

Australia needs you!

It is with great sadness that we have to write this. We begin 2020 with unprecedented tragedy in Australia. The blazes, which have been burning across Australia for months, have destroyed over 1995 homes and wiped out entire towns.

Across Australia, nearly 18 million acres of land have been burned — much of it being bushland, forests and national parks, home to the country’s beloved and unique wildlife.


The Statistics:

  • There are 134 blazes continuing to burn across NSW, with 53 uncontained.
  • Since July 2019, more than 20 people have lost their lives, including 3 firefighters.
  • Over one billion animals have perished, and this has thrown our Koala species on the brink of functional extinction in NSW as the fires ravage their territory.

Fires are nothing new in Australia, but as our country has experienced extreme drought for many months, the land was a fire hazard with leaf litter and tree debris having not seen rain for months.

How can you help?

The charities that we have collectively chosen as a company to support each are for differing reasons. Many of the larger charities are receiving such widespread support and aid from celebrities and international assistance we have selected these charities as they are perhaps more unknown but equally as in need.


Elleebana is a brand that is so strongly founded on family values and family ties that we couldn’t ignore the tragic loss of these dear firefighters. Each of these three men are younger than Otto and Zoe and they leave behind young families and wives. These brave men have been a part of the volunteer fire fighting services for many years and our hearts go out to the families left behind.


Currumbin Wildlife Sanctuary (just 10 minutes’ drive from our head office) has received in excess of 12,000 koalas into its emergency hospital from the New South Wales fires. These koala’s need medical attention, burn and smoke inhalation recovery, food, and care.

The Currumbin Wildlife Sanctuary is simply not able to house this amount of koalas after they have been cared for, so a local community of farm owners or property owners joined together to offer support assistance. This association is called Wildcare and will be fostering the koalas after their medical recuperation.

We personally want to thank some of our sub-distributors who have generously donated or pledged to these great causes:

  • Elleebana Mexico – Donated proceeds of sales
  • Elleebana Latin America – Donated proceeds of sales
  • USA Elleebana Sub-distributors – Brilliance Lash USA – 10% of weeks profits
  • USA Elleebana Sub-distributors – Lashish USA – 10% of weeks profits
  • USA Elleebana Sub-distributors – The Lash Lift Store – 15% of the proceeds from all sales for the week
  • Elleebana Spain – Donated AUD $5000
  • Elleebana Russia

Elleebana HQ has also donated $10,000 towards these two charities and our goal is to help wherever we can, and this includes reaching out to our sub-distributors to lend a helping hand.

For those of you that have asked which charities would be most in need – firstly, thank you so much for asking, for caring, and for praying for our country! In truth, all of the charities need assistance but we will be supporting the above charities, and they would love your support in doing so also if you are wanting to help financially.

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Let’s Talk Hair Texture!

Let’s Talk Hair Texture!

A very important part of the consultation process and sometimes difficult to master! Otto has done a video on this as he has helped many therapists on this topic over the years.

We hope it’s useful for you!

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