A Year to Remember: Elleebana Celebrates Two Major Wins at the 2026 Lashie Awards
What does it take to leave an impact? For Otto Mitter, it has been a career built around curiosity, education, innovation and, above all, people. At the 2026 Lashie Awards, that career was recognised when Otto received the Industry Impact Award, followed by another special...
The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide
Lash lifting and brow lamination are now key salon services worldwide, but choosing between the many Lash Lift Systems and brow lamination products available can be difficult. For professionals, the best system is not simply the one creating the biggest transformation. It needs to perform...
Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection
For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia. Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals...
Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney
The global lash industry has been buzzing with one advanced education session that's redefining the way artists approach lash lifting and colour services: Lift, Lock, Link & Tone: The Science of Monofusion. Presented by Elleebana Founder, Managing Director and Cosmetic Chemist, Otto Mitter, this innovative...
Elleebana Celebrates Five-Year Winning Streak at Skin Deep’s 2026 Readers’ Choice Awards
Elleebana is proud to announce another outstanding achievement at the 2026 Skin Deep Readers’ Choice Awards, hosted by ASCP Skin Care, taking home both Best Lash Line and Best Brow Line for the fifth consecutive year. This remarkable milestone continues to reinforce Elleebana’s position as...
Can You Trust Everything You Read in Beauty Industry Forums?
Transparency, education and the responsibility we all share in building a stronger professional beauty industry. If you’ve been in the beauty industry for any length of time, chances are you’ve found yourself scrolling through a Facebook group looking for advice or community. Perhaps you’ve searched...
From Australia to New York: Sharing Lash & Brow Innovation Across the Globe
When a brand has been shaping an industry for more than 30 years, travel becomes part of the story. For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our...
“Competitions don’t just make you feel like a better artist – they make you become one.” – Elleebana World Cup 2026
One of the biggest misconceptions about competitions is that they're only valuable if you win. In reality, the greatest reward often comes long before the results are announced. Spanning across sport, art, business, and education, competitions exist because they challenge us to step outside of...
Top Skills You Need to Become a Successful Lash Artist in 2026
As you may have already noticed, the lash industry has evolved. With beauty trends constantly ebbing and flowing, and the cost of living crisis impacting clients globally, lash artists need to continuously adapt. Clients are becoming more selective with where they spend their money, placing...
Online vs In-Person Lash Lift Training: Which Course Is Right for You?
As the lash industry continues to evolve, so too does the way we learn. With more flexibility than ever before, artists now have the option to train either in a traditional classroom setting or through advanced online education platforms. At Elleebana, both pathways are designed...