Artist Spotlight: Meet 2026 Lash Lift Artist of the Year, Alyssa Kostenko
The 2026 Lashie Awards at LashCon in San Diego celebrated some incredible talent from across the industry, and we were so excited to see Alyssa Kostenko of Elite Cosmetics LLC take home the title of Lash Lift Artist of the Year. Based in Woodbury, Connecticut,...
Korean Lash Lift Tips We Wish We Knew Earlier
Korean lash lifting has changed the way many artists approach stubborn, downward-growing and resistant lashes. By softening the lashes while they are stretched upwards on a flat shield, the technique can create a strong lift from the base while giving the artist more control over...
A Year to Remember: Elleebana Celebrates Two Major Wins at the 2026 Lashie Awards
What does it take to leave an impact? For Otto Mitter, it has been a career built around curiosity, education, innovation and, above all, people. At the 2026 Lashie Awards, that career was recognised when Otto received the Industry Impact Award, followed by another special...
The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide
Lash lifting and brow lamination are now key salon services worldwide, but choosing between the many Lash Lift Systems and brow lamination products available can be difficult. For professionals, the best system is not simply the one creating the biggest transformation. It needs to perform...
Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection
For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia. Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals...
Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney
The global lash industry has been buzzing with one advanced education session that's redefining the way artists approach lash lifting and colour services: Lift, Lock, Link & Tone: The Science of Monofusion. Presented by Elleebana Founder, Managing Director and Cosmetic Chemist, Otto Mitter, this innovative...
Elleebana Celebrates Five-Year Winning Streak at Skin Deep’s 2026 Readers’ Choice Awards
Elleebana is proud to announce another outstanding achievement at the 2026 Skin Deep Readers’ Choice Awards, hosted by ASCP Skin Care, taking home both Best Lash Line and Best Brow Line for the fifth consecutive year. This remarkable milestone continues to reinforce Elleebana’s position as...
Can You Trust Everything You Read in Beauty Industry Forums?
Transparency, education and the responsibility we all share in building a stronger professional beauty industry. If you’ve been in the beauty industry for any length of time, chances are you’ve found yourself scrolling through a Facebook group looking for advice or community. Perhaps you’ve searched...
From Australia to New York: Sharing Lash & Brow Innovation Across the Globe
When a brand has been shaping an industry for more than 30 years, travel becomes part of the story. For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our...
“Competitions don’t just make you feel like a better artist – they make you become one.” – Elleebana World Cup 2026
One of the biggest misconceptions about competitions is that they're only valuable if you win. In reality, the greatest reward often comes long before the results are announced. Spanning across sport, art, business, and education, competitions exist because they challenge us to step outside of...