Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

This month marks one year since we launched our Helyx Hybrid Dye to the world, the first-ever hybrid dye infused with Kera-Veg 18.

Did you know this product was originally set to launch at the end of 2024? But Otto being Otto, it had to be absolutely perfect before reaching our Ellee-community. After rigorous testing and countless trials on our team to achieve the perfect long-lasting brow stain, Elleebana officially introduced Helyx Hybrid Dye to the world in April 2025.

What Makes Helyx Different?

Compared to other hybrid dyes on the market, Helyx Hybrid Dye is the first brow dye to contain Kera-Veg 18.

That’s right, the same innovative vegan keratin alternative found in advanced hair repair products is infused into this formula. So while you’re dyeing your client’s brows, you’re also helping to repair and strengthen the hair from the inside out, especially beneficial for clients who have undergone a brow lamination.

It’s clinically proven to strengthen brow hair by up to 21%, delivering not only beautiful results but healthier brows over time.

Looking back on the development of Helyx Hybrid Dye, Otto reveals what set out to change in the industry:

“Helyx Hybrid Dye was born from a clear gap I kept seeing in the industry, too many brow colours leaning warm, with not enough control over neutralisation. I wanted to create a system built around true ash tones, especially in the lighter shades, giving artists the ability to refine, balance, and customise with precision. At the same time, performance alone wasn’t enough for me, so I integrated Kera Veg 18, an ingredient we’ve trusted in our ReGen system since 2019, to support hair strength and condition during the service. It’s innovation in both colour science and hair integrity, working together.”

Master Educator, Paige shares her thoughts on why Helyx Hybrid Dye stands out from the rest:

“Helyx Hybrid Dye was created with real purpose and confidence. Even in a market full of hybrid dyes, Elleebana set out to raise the standard, and they delivered.

What stands out most is the consistency and longevity. The colour holds true, the structured finish, and the overall result feels polished every time. As an Educator and Brow Artist, I trust Helyx to deliver results that look refined, wear well, and support the condition of the brow hair. It is a system that works for both the client and the artist, every step of the way.”

Community Results That Speak for Themselves

The feedback from our Ellee-community has been nothing short of incredible. Our social feeds have been filled with stunning before-and-after transformations using Helyx Hybrid Dye, take a look at what artists are saying:

Bani Brow Bar
“I use HELYX HYBRID DYE past few months and love it . Results is awesome. Dye is help to look full on brow and thicker looks . I really love it and my clients also happy with results.”

Nicole Buckley
“Such perfect undertones for blondes! My favourite!”

Jessie Calcagno
“I’ve just finished studying my Diploma of Beauty Therapy and I love, love, love the Helyx Dye. It looks amazing on all clients, it’s so easy to use, and the colour range is incredibly versatile and customisable. The hair remains healthy and it consistently delivers gorgeous results.”

Lucy Dawson
“I love Helyx because the results are just next level. The pigment is so rich and I can create anything from soft, natural brows to bold, defined looks. The skin stain makes such a difference for filling sparse areas and creating that clean, structured finish. Definitely a staple in my brow kit.”

Want to Level Up Your Brow Game?

For those ready to elevate their brow artistry to a more advanced, results-driven level, our specialised education pathway offers a deeper dive into precision and performance.

Explore our dedicated curriculum focused on Helyx Hybrid Dye, advanced mapping methodologies, and refined brow shaping techniques, designed to build confidence, enhance consistency, and deliver impeccably tailored results for every client.

This comprehensive training experience is curated to support artists in mastering their technique, elevating service standards, and creating beautifully balanced, high-impact brows with intention and expertise.

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BROW TRIMMING AFTER A BROW LAMINATION – SHOULD IT STAY OR SHOULD IT GO?

BROW TRIMMING AFTER A BROW LAMINATION – SHOULD IT STAY OR SHOULD IT GO?

When it comes to brow lamination, the topic of trimming post-treatment often sparks debate among beauty professionals and clients alike. Should you trim those brows after a lamination, or is it best to leave them untouched? Let’s dive into the science and break down the facts.

LET’S TALK SCIENCE

At Elleebana, we’re all about the science. When we have questions, we dig deep into research, study reports, and base our findings on solid scientific principles.

So, does trimming or cutting your brow hairs after lamination cause damage? The simple answer is NO. While chemical services can impact hair health, trimming the tip of a brow hair won’t cause damage.

Hair growth is regulated by vascular, endocrine, and neural stimuli, as well as age and nutritional habits. The health of your hair starts within the follicle. Trimming doesn’t change the genetic makeup of your brow hair because it all begins at the base, in the follicle.

However, trimming can cause hair to feel and appear blunter due to the angle of the cut. For clients with thick or coarse brow hair, trimming rather than “debulking” the brow can result in a blunt finish, which might be less appealing, especially if the cut is too short or the natural growth direction isn’t considered. But, from what we’ve seen, no studies suggest that trimming post-lamination causes any real damage to the hair itself.

It’s important to note that we’re talking about lightly trimming the tips to even out the brows, not cutting away large sections!

We love exploring and sharing studies on topics like this, so if you have peer-reviewed research with science-based facts, please share it with us—we’d LOVE to see it!

Elleeplex Profusion Brow Lamination System

BROW HAIRS THAT SHRINK? 🔬

There’s a common misconception that washing your brows 24 hours after a lamination causes the hairs to shrink. Let’s clear that up with some science!

During a brow lamination, we’re reforming the disulphide bonds within each hair, elongating them for that smooth, sleek look. If the lamination steps are done correctly, these bonds are stable and won’t revert to their original state just because you’ve washed your brows.

So, what’s really happening if you or your clients notice a change after washing? It’s likely due to the removal of a finishing product that adds temporary volume and density. Once rinsed, you’re seeing the true, beautifully laminated brow hairs. While these hairs are more manageable thanks to the lamination, they still need a bit of styling to achieve that perfect out-of-salon look.

When using Elleeplex Profusion lotions during a brow lamination, we remove the lotions with water during the service and allow the hairs to dry naturally. This lets us see the hair’s true response to the lamination and assess whether any trimming is needed to refine the final look. Trimming can alter the hair’s shape, texture, and appearance, so it’s essential to make these decisions carefully.

PERCEPTION OF BROW HAIRS

Have you ever noticed your brow hairs feeling a bit wiry after a trim? Trimming brow hair doesn’t actually alter the follicle itself, but it can change the way the hair feels and appears. The hair follicle, located beneath the skin, is responsible for producing hair and dictates the hair’s characteristics, such as texture, thickness, and growth pattern. Trimming affects only the hair shaft—the part of the hair that is above the skin.

Here’s how trimming might change the perception of the hair:

  1. Blunt Ends: Trimming cuts off the naturally tapered end of the hair, creating a blunt edge. This can make the hair feel stiffer or coarser because the tip is no longer fine and soft.
  2. Hair Growth Patterns: Over time, frequently trimmed brows might appear different in texture or direction. This isn’t due to the follicle itself but how the hair interacts with surrounding hairs and skin.
  3. Perception of Thickness: Trimmed hairs may feel thicker or more wiry simply because the cut end is more noticeable than the finer, natural tip. This can give the impression that the hair has changed in texture or thickness.
  4. Increased Curling: Trimming can also alter how the hair sits on the brow, potentially causing it to curl or stick out more if it grows back in a slightly different direction.

The follicle remains the same unless significant changes occur due to factors like hormones, aging, or other physiological influences. The perceived changes in hair type after trimming are mainly due to the altered structure of the hair shaft above the skin.

OUTLAWING TRIMMING?!

💭 Should Trimming Be Outlawed After a Brow Lamination? Let’s Unpack!

In the beauty world, there’s rarely a one-size-fits-all answer, and the same goes for trimming post-lamination. Whether to trim depends on the client’s brow shape, hair texture, and length.

For some, trimming is essential to achieve a polished, balanced look. Thick, unruly brows might need a little taming to perfect the lamination result. But for others—especially those with thinner or sparse brows—trimming could do more harm than good, potentially diminishing the shape unless those brows are meticulously styled every day.

Trimming the tails of the brows? Usually not recommended. Sometimes, all those longer hairs need is a bit of styling to stay in place. And let’s not forget the client’s goals—if they’re in the middle of a brow rehab journey, every single hair counts, so trimming may be off the table.

Ultimately, it’s about understanding each client’s unique needs and working with them to achieve the best results.

What do you think? Should trimming stay or go? And what other controversial topics should we dive into next? Let us know!

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