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Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know

Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know

Pregnancy brings plenty of changes, and not just to your growing bump! From hormonal fluctuations to changes in your skin and hair, your body goes through a lot during this time. But does that mean you need to put your favourite lash and brow treatments on hold?

One question we often hear at Elleebana is: Can I have a lash lift or brow lamination while pregnant?

The answer isn’t always a simple yes or no. While pregnancy doesn’t automatically rule out every lash and brow treatment, there are some important considerations that both clients and beauty professionals should be aware of.

Let’s explore how pregnancy can affect your lashes and brows, what professionals should assess before performing a treatment and why a thorough consultation is more important than ever.

How Does Pregnancy Affect Your Lashes and Brows?

During pregnancy, the body experiences significant hormonal changes, particularly involving oestrogen and progesterone. These fluctuations can influence hair growth cycles, hair texture and even the way hair responds to chemical treatments.

Some pregnant clients may notice their hair becomes thicker or fuller, while others experience changes in texture or increased shedding, particularly during the postpartum period.

So, what does this mean for lash lifts and brow laminations?

Both treatments work by temporarily altering the disulphide bonds within the hair structure, allowing the hairs to be repositioned and set into their new shape.

As pregnancy-related hormonal changes can influence hair condition and growth, they may also affect how the lashes and brows respond to these treatments.

For some clients, this could mean:

Lash and brow treatments that don’t develop as expected.
Lash and brow hairs that respond differently to their usual processing times.
Lash lift or brow lamination results that may not last as long as previous treatments.
Changes in the overall texture or condition of their natural lashes and brows.
Changes in skin sensitivity, which may affect how the skin responds to products used during lash and brow treatments.

It’s important to remember that every pregnancy is different. A client who has consistently achieved beautiful lash and brow results before pregnancy may experience a different outcome during this time.

This is why managing expectations and assessing the natural hair and skin condition before treatment are so important.

Can You Have a Lash Lift While Pregnant?

At Elleebana, we recommend avoiding lash lift treatments during the first trimester of pregnancy as a precaution.

The first trimester is a time of significant hormonal and physical changes, so postponing elective lash treatments during this period is recommended.

For clients in their second or third trimester, treatment suitability should be assessed on an individual basis.

Beauty professionals should consider the client’s previous lash lift experience, current health, sensitivities, natural lash condition and the specific product system being used.

For clients who have never had a lash lift before, extra caution is advised. This is particularly important because they may not know how their skin or lashes will respond to the products.

If there are any medical concerns, clients should consult their healthcare professional before proceeding.

What About Brow Lamination During Pregnancy?

Brow lamination is another popular beauty treatment that clients may wish to continue throughout pregnancy.

Like lash lifting, brow lamination involves chemical solutions that temporarily alter the hair’s structure to create a fuller, more lifted and groomed appearance.

However, pregnancy-related hormonal fluctuations may influence the condition of the brow hairs, how they respond to processing and the sensitivity of the surrounding skin.

Skin sensitivity can change during pregnancy, with some clients experiencing increased sensitivity while others may notice their skin becomes less reactive than usual. This is particularly important during brow lamination, where chemical solutions are applied close to the skin.

Beauty professionals should carefully assess the client’s brow hair condition, skin sensitivity and previous treatment history before proceeding.

Particular attention should be given to clients who are experiencing:

Changes in skin sensitivity, whether increased or decreased.
Dry, flaky or compromised skin around the brows.
Changes in hair texture or strength.
Previous reactions to brow lamination products.
Excessive hair shedding or visibly weakened brow hairs.

Always refer to the product manufacturer’s instructions and contraindications for the specific brow lamination system being used.

If the client presents with compromised skin, a known product sensitivity or any other contraindication, the treatment should be postponed.

Why Is Patch Testing Especially Important During Pregnancy?

One of the most important considerations for lash and brow professionals is that skin sensitivity can change during pregnancy. Some clients may experience heightened sensitivity, while others may find their skin responds differently or appears less reactive than usual. Regardless of these changes, appropriate patch testing and a thorough consultation remain essential.

A client may have received multiple lash lifts or brow laminations before pregnancy without experiencing irritation. However, this doesn’t guarantee their skin will respond in exactly the same way during pregnancy.

At Elleebana, we encourage professionals to incorporate appropriate patch testing into their consultation process.

For new clients, Elleebana recommends patch testing at least 48 hours before the appointment, following the instructions for the relevant products.

For pregnant clients, professionals should carefully review their treatment history and consider whether additional patch testing is appropriate, even if they have previously received the same service.

It’s also important to remember that a patch test cannot guarantee that a client won’t experience a reaction during treatment.

If irritation, redness or an adverse response occurs during patch testing, the service should not proceed.

Professional tip: Always check the instructions for your specific Elleebana product system, as patch testing requirements and contraindications may vary between products.

What Should Beauty Professionals Assess Before Performing a Treatment?

A thorough consultation is essential for every lash lift and brow lamination appointment, but pregnancy brings a few additional considerations.

1. Establish the Client’s Pregnancy Stage

Ask whether the client is pregnant and which trimester they are currently in.

For lash lift appointments, Elleebana recommends avoiding treatment during the first trimester.

For clients further along in their pregnancy, assess their individual circumstances and whether their healthcare professional has recommended any restrictions.

2. Review Their Previous Treatment History

Has your client had a lash lift or brow lamination before? Have they used the same treatment system?

Understanding their previous experiences can provide valuable information about how their lashes, brows and skin have responded to the products.

If they have previously experienced irritation, allergic reactions or unexpected treatment results, these should be carefully considered before proceeding.

3. Assess the Natural Lash or Brow Condition

Before applying any chemical solutions, examine the condition of the natural hair.

Consider factors such as:

Hair thickness and texture.
Porosity and overall hair strength.
Previous chemical processing.
Visible dryness or damage.
Any recent changes in hair growth or shedding.

Pregnancy doesn’t automatically mean that a client’s lashes or brows will process more slowly or more quickly.

For this reason, professionals should never make assumptions about processing times based on pregnancy alone.

Instead, follow the recommended processing guidelines for your Elleebana system and complete the appropriate hair checks throughout the treatment.

For lash lifting, Elleebana’s Flex & Set Checking techniques help professionals assess how the lashes are responding throughout the service, supporting more informed processing decisions.

4. Consider the Client’s Comfort

Comfort is another important factor, particularly during the later stages of pregnancy.

Lash lift appointments typically require clients to remain in a reclined position for an extended period, which may become uncomfortable as pregnancy progresses.

Check in with your client before and throughout the appointment. Discussing comfort requirements beforehand can help create a more comfortable appointment experience.

5. Explain That Results May Vary

One of the most important parts of the consultation is managing expectations.

Even if a client has been receiving lash lifts or brow laminations for years, hormonal changes during pregnancy may influence the final result.

Explain that their lashes or brows may respond differently than they have in previous appointments.

This doesn’t necessarily mean the treatment has been performed incorrectly. Hair condition and hormonal changes can be contributing factors.

Clear communication helps ensure clients understand what to expect before proceeding.

6. Keep Client Records Up to Date

Ensure your consultation forms and treatment records are completed and updated at every appointment.

Document the client’s relevant health information, previous treatment history, patch testing, natural hair condition, products used and any concerns discussed.

A thorough consultation process helps support safer treatment decisions and maintains professional standards within your salon.

Can You Have Brow Tinting or Hybrid Dye During Pregnancy?

For clients who enjoy combining their brow lamination with a tint or hybrid dye, it’s important to remember that these are separate chemical services.

Each product has its own formulation, instructions, potential sensitivities and contraindications.

Before incorporating tinting or hybrid dye into a pregnant client’s appointment, professionals should review the guidance for the specific colouring system.

This includes checking product suitability, assessing skin condition and completing any required patch testing.

Never assume that because a client is suitable for brow lamination, they are automatically suitable for an additional colour service.

When in doubt, postpone the treatment and seek further guidance.

What About Lash Lifts and Brow Laminations While Breastfeeding?

The hormonal changes associated with pregnancy don’t necessarily end immediately after childbirth.

During the postpartum period, changes in hair growth and shedding can continue as the body adjusts.

For some clients, this may influence the condition of their lashes and brows or how they respond to treatments.

Breastfeeding clients should receive the same careful consultation and assessment as any other client, with additional attention given to changes in sensitivities, hair condition and previous treatment results.

Professionals should also check the relevant product instructions and contraindications before proceeding.

If there are any health concerns or uncertainty about treatment suitability, recommend that the client consult their healthcare professional.

The Elleebana Approach: Beautiful Results Begin With Professional Care

Lash lifting and brow lamination are about more than creating beautiful results. They’re about understanding hair chemistry, recognising individual client needs and knowing when a treatment may not be appropriate.

Pregnancy can influence hair growth, skin sensitivity, comfort and treatment outcomes, which is why a professional consultation should always come first.

At Elleebana, we encourage beauty professionals to:

Follow product-specific instructions and contraindications.
Prioritise consultation and appropriate patch testing.
Assess the natural lashes, brows and surrounding skin before every treatment.
Use proper processing checks rather than relying on assumptions.
Communicate openly about potential changes in treatment results.
Recommend medical advice when concerns arise.
Never proceed with a treatment when the client’s suitability is uncertain.

Whether your client is pregnant, breastfeeding or experiencing other changes in their hair condition, taking an individual approach helps support their comfort and wellbeing.

Because beautiful lashes and brows are important, but your client’s safety should always come first.

The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide

The Most Popular Lash Lift and Brow Lamination Systems Used Worldwide

Lash lifting and brow lamination are now key salon services worldwide, but choosing between the many Lash Lift Systems and brow lamination products available can be difficult. For professionals, the best system is not simply the one creating the biggest transformation. It needs to perform consistently, support hair health, suit different treatment styles and come with strong education and support.

Elleebana has built a global presence across lash lifting, professional brow lamination and brow colouration. Some of its leading systems include Elleebana One Shot, Elleeplex Profusion, BRIK & PEARL® and Helyx Hybrid Dye.

What professionals look for

When comparing lash lift brands, experienced artists look beyond processing times alone. Product performance, hair condition, application control, education, technical support and manufacturing standards all matter.

The right choice can also change from client to client. Some artists want a fast system for resistant lashes, while others prefer greater control or a system that can be used across traditional, Korean-inspired and brow lamination techniques.

Speed

In a busy salon, treatment time matters.

Elleebana One Shot is well known for its fast processing and is designed for artists looking for an efficient professional lash lift service. It is particularly suited to strong, resistant or downward-growing lashes when used with correct assessment and processing.

Speed should never replace proper lash assessment. Hair type, condition and response should always guide processing.

Hair health

Modern lash and brow artists are increasingly looking at how chemical treatments affect the hair, not only the finished result.

Elleeplex Profusion uses cysteamine HCl and offers controlled processing for both lash lifting and professional brow lamination. Its dual-purpose format makes it a practical choice for salons wanting one system across multiple services.

BRIK & PEARL® also places a strong focus on hair condition and treatment control. The three-part system features Bond Flex™, Bond Lock™ and the optional LASH LIFE™ Volume Filler. LASH LIFE™ can be used during the service and again as a leave-on finishing step to condition, soften and add instant volume to the hair.

Helyx Hybrid Dye extends this focus into professional brow colouration. Designed specifically for brows, it contains KeraVeg-18, amino acids and other hair-focused ingredients while delivering rich colour and skin stain.

Education

A professional system is only as effective as the knowledge behind it. Strong education helps artists understand hair structure, chemistry, product placement, processing, contraindications and treatment planning rather than relying only on standard timing charts.

Elleebana supports its systems with online and face-to-face education, technical guidance and trainer support.

BRIK & PEARL® education also covers multiple treatment styles, including traditional lash lifting, Korean-inspired lash lifting and brow lamination. This helps artists understand how to adapt the system based on hair type, technique and the desired finish.

Global support

For salons using professional products every day, access to reliable education, stock and technical support matters.

Elleebana products are available through a broad international distributor and education network. This is an important consideration when comparing lash lift brands, especially for salons that want continued support after their initial training.

Innovation

Modern Lash Lift Systems are giving artists more choice in how they approach each treatment.

One Shot offers a fast and established lash lift option. Elleeplex Profusion provides a versatile lash and brow system. BRIK & PEARL® introduces a hybrid approach with Bond Flex™, Bond Lock™ and LASH LIFE™ Volume Filler, allowing artists to work across traditional, freestyle and Korean-inspired techniques as well as brow lamination.

Helyx Hybrid Dye adds another option for brow artists looking to pair lamination with rich, professional colour results.

Together, these systems give professionals more flexibility when selecting products for different hair types, techniques and client goals.

Manufacturing quality

Manufacturing quality is another major consideration when selecting professional products.

Professional formulations should be supported by strict production processes, product testing, stability standards and clear treatment protocols. These factors help salons feel confident that the products they are using have been developed specifically for professional services. At Elleebana, each batch of product is produced with a certificate of analysis, and perform inline testing for product performance and batch sampling for GMP requirements. Elleebana does not test its finished cosmetic products on animals, nor commission third parties to conduct animal testing on our behalf. Instead, this testing requirements are performed happily on the Elleebana staff (who doesn’t love a free lash lift?)

For artists investing in brow lamination products and lash lift systems, consistency in formulation and manufacturing can be just as important as the finished result.

Choosing the right system

There is no single system that suits every artist, client or treatment style.

The most popular Lash Lift Systems and brow lamination products earn professional trust by combining results with education, hair-focused formulations, support and quality.

Whether you prefer the speed of Elleebana One Shot, the controlled processing of Elleeplex Profusion, the versatility of BRIK & PEARL® or the professional brow colour results of Helyx Hybrid Dye, the best choice comes down to understanding the hair, choosing the right product for the treatment and working with a system you know well.

Can You Trust Everything You Read in Beauty Industry Forums?

Can You Trust Everything You Read in Beauty Industry Forums?

Transparency, education and the responsibility we all share in building a stronger professional beauty industry.

If you’ve been in the beauty industry for any length of time, chances are you’ve found yourself scrolling through a Facebook group looking for advice or community. Perhaps you’ve searched for the best lash lift system. Maybe you’ve asked for recommendations on brow lamination products. Or perhaps you’ve been trying to troubleshoot a treatment and were looking for guidance from technicians who have “been there before.”

Online communities have become one of the most powerful educational tools our industry has ever seen. Every single day, thousands of beauty professionals ask questions, share experiences, celebrate successes and support one another through challenges. At their very best, these forums create something incredibly valuable – a global community of professionals learning together.

But they also raise an important question.

How transparent are the conversations we’re reading?

Every Forum Has a Perspective

Not every online community is created equally. Some forums are completely independent. Others are owned by distributors, educators, retailers or manufacturers. Some are operated by salon owners. Others exist specifically to support customers of a particular brand. None of these models are inherently wrong.

In fact, many brand-operated communities provide exceptional education, customer support and technical assistance that genuinely help beauty professionals grow their businesses.

The important point is simply this:

Understanding who owns the conversation helps you understand the perspective behind it.

Just as we would consider the source of a news article or product review, it’s equally valuable to understand the context behind online discussions. Transparency allows professionals to make informed decisions.

Recommendations Are Powerful

One of the most common questions asked in beauty forums is remarkably simple.

“What’s everyone’s favourite lash lift brand?”

Or…

“Which brow lamination system would you recommend?”

The beauty of these questions is that there is rarely one correct answer. Different technicians work in different climates. Different salons serve different clientele. Different educators teach different application techniques. Different businesses value different features.

The collective experience of hundreds – or even thousands – of professionals creates an incredibly valuable resource. That value depends on something very important.

Authenticity.

The more genuine the discussion, the more useful it becomes for everyone reading it.

Moderation Versus Influence

Every professional community requires moderation. Spam should be removed. Personal attacks have no place in professional discussion. Unsafe advice should be corrected. Misinformation should be challenged. These responsibilities help create healthy communities.

Where things become less clear is when moderation begins influencing/editing or even altering the conversation itself.

If opinions, people, brands or experiences are selectively promoted – or selectively removed – the discussion may no longer reflect the genuine experiences of the professionals participating. Whether intentional or not, this can influence purchasing decisions, education choices and perceptions of products.

For many salon owners, online recommendations directly impact where they invest their time, money and trust.

That’s why transparency matters – and who does it matter to – the salons reading these forums.

Our Own Commitment to Transparency

If we’re encouraging transparency within our industry, then we believe it’s important to begin with ourselves. At Elleebana, we actively invest in supporting beauty professionals wherever they choose to seek help.

We have a dedicated team of educators, customer service specialists and technical support representatives whose role extends far beyond answering emails and telephone calls. Our team regularly participates in professional beauty forums and online communities.

Why?

Because we know that many technicians naturally ask questions in these spaces before reaching out directly and we want them to be able to receive the full and correct story from us where possible.

Whether someone needs assistance with processing times, troubleshooting a lash lift, understanding brow lamination chemistry, selecting the correct shield, or finding appropriate education, we want reliable technical guidance to be readily available.

We don’t believe support should only exist behind our customer service inbox. It should exist wherever professionals are asking questions.

That investment is deliberate. It forms part of our commitment to education and commitment to the industry.

An Industry-Wide Practice

It’s also important to acknowledge something that many professionals may not realise. Across our industry, it is common for brands to have educators, ambassadors, distributors, trainers and experienced salon professionals participating in online discussions.

Some are direct employees. Some operate independent salons. Some are contracted educators. Others may receive products, sponsorship, commissions or other forms of commercial support from the brands they represent.

There is absolutely nothing inappropriate about this.

In fact, these professionals often provide outstanding technical support and valuable educational insight.

The issue isn’t participation.

The issue is transparency.

Knowing when advice comes from someone representing a brand doesn’t diminish the value of their expertise. Instead, it simply provides important context that allows readers to consider recommendations with a full understanding of the relationship involved. Transparency strengthens credibility.

It doesn’t weaken it.

Confidence Doesn’t Need to Silence Competition

One of the things we’ve always believed at Elleebana is that confidence in your products shouldn’t require limiting discussion about others. Healthy competition drives innovation. Open conversations drive education. Professional comparison encourages continual improvement across our entire industry.

Every manufacturer learns. Every educator evolves. Every technician benefits. No single product will be perfect for every salon.

No single educator will suit every learning style. No single technique will achieve the best result for every client. That’s exactly why open discussion is so valuable.

The best products consistently earn their reputation through performance – not through controlling the conversation.

How to Read Online Recommendations More Critically

The next time you’re researching a product or reading a discussion online, consider asking yourself a few simple questions:

Who owns or moderates this community and what brands do they distribute or sell?
Are commercial relationships openly disclosed?
Are multiple brands discussed respectfully?
Are differing opinions welcomed?
Is advice educational, or purely promotional?
Am I seeing a balanced range of experiences?
Are posts being deleted edited or altered by the forum owners?

These questions aren’t designed to create scepticism. They’re designed to encourage informed decision-making. As professionals, we owe ourselves that.

Building an Industry We Can All Be Proud Of

The beauty industry has always been at its strongest when professionals support one another. When educators openly share knowledge to support these salons. When technicians celebrate each other’s success. When innovation is encouraged. When respectful discussion is welcomed.

When transparency builds trust.

At Elleebana, we’ll continue investing in education, technical support, research and innovation. We’ll continue participating in professional communities because we genuinely enjoy helping technicians succeed – but some of our teams have been actively removed or prevented from commenting with our assistance in some communities.

We will continue believing that informed professionals make the very best decisions – not because they’ve been told what to think, but because they’ve been given access to honest information, diverse perspectives and respectful conversation.

Because ultimately, the strongest brands don’t need to control the conversation.

They simply need to earn their place within it.

What do you think?

We’d love to hear your thoughts. Have online beauty communities helped shape your career? What do you value most when seeking advice from fellow professionals? Join the conversation – we believe the best discussions are the ones where everyone has the opportunity to contribute.

From Australia to New York: Sharing Lash & Brow Innovation Across the Globe

From Australia to New York: Sharing Lash & Brow Innovation Across the Globe

When a brand has been shaping an industry for more than 30 years, travel becomes part of the story.

For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our mission remains the same: to elevate the lash and brow industry through world-class education, meaningful experiences, and a passion for continual evolution.

Most recently, the Elleebana team travelled to New York City for two exciting events that brought together artists, educators, and industry leaders from across the United States and beyond.

A First for New York: The USA Educator Symposium

For the very first time, Elleebana hosted its USA Educator Symposium in New York City, a day dedicated to education, collaboration, and empowering our educator and distributor network.

Set in the beautiful Midtown Loft & Terrace, the symposium began with exclusive product knowledge and advanced technique sessions led by Elleebana Founder Otto Mitter and Master Educator Paige Langley. Designed specifically for our USA educators, these sessions offered a behind-the-scenes look at the latest innovations from the world’s most popular lash lift brand, including advanced Korean lash lift applications and future developments within the Elleebana brand.

As Elleebana continues to expand its global education footprint, Otto emphasises the importance of bringing educators, artists, and industry professionals together to elevate standards and inspire innovation across the world:

“Education has always been at the core of everything we do at Elleebana. It’s something we take immense pride in, and it’s the driving force behind events such as the Elleebana Symposium. These gatherings provide an opportunity for us to come together, refine our techniques, elevate our educational standards, and ensure we’re consistently delivering the highest level of training and support to our students around the world.

Just as importantly, these events allow us to strengthen our connections with salon partners, distributors, trainers, and the wider beauty community. By sharing knowledge, experiences, and ideas on a global scale, we continue to grow together and raise the standard of our industry worldwide.”

For Master Educator Paige, ongoing education is at the heart of professional growth. She shares why opportunities like these are so valuable for both personal and industry development:

“As an industry educator for Elleebana and a representative of our brand, it is important to continually implement new skills and techniques while exploring every opportunity to deliver the highest standard of education and service to our team and customers. In our forever evolving industry, we never stop learning. There are always new product innovations, more effective salon practices, creative trends, and valuable knowledge that can help us grow both professionally and personally.”

Attendees then joined Master Trainer Reid Ryan for an inspiring session on brow mastery, exploring the techniques, artistry, and small refinements that can dramatically elevate treatment results.

The focus then shifted from artistry to education as Master Trainers Kristen Money and Alex Brown shared their expertise on becoming a more impactful educator. Their presentation explored how trainers can refine their delivery, strengthen their personal brand, and create meaningful learning experiences that extend far beyond the classroom.

From enrolment through to student success, the discussion highlighted the importance of building a true five-star educational journey, one that supports, inspires, and empowers every student along the way.

The afternoon welcomed Gilbert Valverde to the stage, sharing the Elleebana story and exploring what the brand’s legacy of innovation means for today’s beauty professional. His presentation encouraged attendees to reflect on how education, adaptability, and embracing change can become powerful tools for business growth and long-term success.

The day concluded with interactive group exercises and an open industry panel discussion. Educators worked through real-world scenarios using The Elleebana Method, learning how to identify different learner profiles and tailor educational experiences for maximum engagement and results.

The panel discussion sparked conversations around emerging industry trends, evolving techniques, and the future of lash and brow education, offering valuable perspectives from some of the industry’s most experienced professionals.

Taking the Stage at The Course NYC

The education didn’t stop there.

Following the symposium, the team headed to one of New York’s most anticipated lash and brow events: The Course NYC.

Set inside a live music venue in Chelsea, the event carried an unmistakably New York energy. Industrial interiors, creative professionals, and an atmosphere buzzing with excitement created the perfect backdrop for a day of advanced education.

Otto took attendees through his highly anticipated Monofusion technique, alongside the fascinating Step 2 Synergy Experiment. Artists had the opportunity to explore how tint absorption can be influenced by different processing and removal methods, challenging conventional thinking and opening new possibilities for treatment outcomes.

Then came the live demonstration. Standing on stage before a room full of passionate beauty professionals, Otto and Paige showcased the Monofusion technique with the Korean lash lift method, on a model with what may have been some of the longest natural lashes we’ve ever seen!

The room watched as theory became practice, with every step providing valuable insights that attendees could immediately apply within their own businesses.

Why Events Like These Matter

As an Australian-founded brand, we’re no strangers to long-haul flights.

Being based on the opposite side of the world can sometimes make global connection challenging, but it’s also what makes moments like these so special.

Every event gives us the opportunity to connect face-to-face with our Elleecommunity, strengthen existing relationships, and create new ones. It allows us to hear directly from artists, understand their challenges, celebrate their successes, and continue developing education that truly serves the industry.

While online learning has transformed accessibility within education, there is something incredibly powerful about being in a room filled with passionate professionals who are learning, sharing, asking questions, and growing together.

The conversations. The demonstrations. The hands-on experiences. The relationships built between artists.

These are the moments that continue to drive our industry forward.

As we continue our journey throughout 2026, we’re excited to bring education, innovation, and inspiration to even more corners of the world.

To everyone who joined us in New York, thank you for being part of the experience.

And if you’re wondering where we’ll be next, make sure you’re following along on Instagram.

The journey is only just beginning.

Top Skills You Need to Become a Successful Lash Artist in 2026

Top Skills You Need to Become a Successful Lash Artist in 2026

As you may have already noticed, the lash industry has evolved. With beauty trends constantly ebbing and flowing, and the cost of living crisis impacting clients globally, lash artists need to continuously adapt. Clients are becoming more selective with where they spend their money, placing greater value on quality results, personalised services, and a trusted experience. At the same time, new techniques, products, and expectations are emerging faster than ever. To stay competitive and build a sustainable business, it’s no longer just about mastering the basics, it’s about refining your skills, staying informed, and evolving with the industry.

Continue Educating Yourself

Ongoing education is essential if you want to improve your results and attract more clients. New techniques and methods are always emerging in the industry.

For example, the Korean lash lift method has taken off due to the incredible results it achieves, often promoting better lash health and more consistent outcomes. Throughout this trend, we’ve seen some artists “refuse” to learn the method, which is fair if traditional techniques are working for them. But consider this:

If a client is searching for a lash artist, they may come across one who achieves great results, and another in the same area who can fully customise their service because they’ve invested in further education and skill development. That added versatility can make all the difference.

Every client’s lashes are different. Some may respond better to traditional methods, but learning new techniques ensures you’re equipped to handle any lash type and deliver the best possible results. You can even position these advanced methods as a premium service on your menu.

Simplify Your Social Media

You don’t need to be a social media expert or marketing guru to showcase your business. Some artists with smaller followings are actually the most booked out.

Platforms like Instagram are free and effective, gone are the days of needing an expensive website just to display your work and book clients. If social media feels overwhelming, that’s completely normal.

When starting out, focus on clear, well-lit before-and-after photos. Don’t worry about trends or creating complex carousel posts. At this stage, your goal is simple: showcase your work and give potential clients a clear idea of what they can expect.

Remember, a happy client is your best marketing tool. Word of mouth is still one of the most powerful ways to attract new clients. So don’t stress if your Instagram doesn’t look perfect, focus on your results and your client experience.

Stop Relying Solely on Timing

We may sound like a broken record, but this is important. While lash brands provide standard processing time guidelines, you shouldn’t rely on timing alone to determine lash readiness.

Inner, middle, and outer lashes can all process at different rates. Sometimes one eye may even process faster than the other. That’s why we always recommend implementing Flex and Set checking.

This ensures you remove the lotion when the lashes are truly ready, rather than relying purely on timing. There’s nothing worse than completing a full treatment only to see underwhelming results.

This is especially important during colder months, when processing times can be slightly longer. It’s okay to extend processing if needed (while staying mindful of TGA systems).

Using a cysteamine-based system also gives you more confidence, helping maintain lash health while still achieving beautiful, consistent results.

https://elleebana.com/elleeplex-brow-and-lash-lamination/

There’s No One-Size-Fits-All

There’s no universal rod or shield that works for every client.

A rod that gives one client the perfect lift might cause another client’s lashes to over-curl or hit the brow. That’s why it’s essential to understand how eye shapes and lash lengths impact the final result.

Learning proper rod and shield selection allows you to:

Achieve the best lift for the lash length
Complement the client’s eye shape
Enhance their overall facial features

Investing time into understanding these nuances will significantly elevate your results and client satisfaction.

Master Client Consultations and Communication

One of the most underrated skills as a lash artist is strong client communication. Your consultation sets the tone for the entire appointment and plays a huge role in your final results.

Taking the time to properly assess your client’s natural lashes, eye shape, and desired outcome ensures you’re both aligned before you even begin. It also helps manage expectations, especially with clients who may bring in inspiration photos that aren’t realistic for their lash type.

A thorough consultation should also include questions around allergies, sensitivities, or any past reactions to lash or brow services. This is critical for protecting both your client and your business. For all new clients, having indemnity and consent forms signed is essential, ensuring they understand the treatment and any associated risks.

Offering patch testing is another important step, particularly for new clients or when using a new product. While reactions are rare, taking this precaution shows professionalism and reinforces client trust.

Clear communication builds trust. When clients feel heard and understood, they’re far more likely to return and recommend you to others. It also gives you the opportunity to educate them on what will work best for their features, rather than simply agreeing to something that may not deliver the best result.

This is also where you can confidently recommend upgrades or retail products. Whether it’s suggesting a more customised lift, a premium method, or aftercare like nourishing serums, these conversations should feel natural, not salesy. You’re positioning yourself as an expert, not just a service provider.

At the end of the day, great results will always matter, but the overall client experience is what turns a one-time booking into a loyal, long-term client.

Stay Connected and Supported

Sometimes being a lash artist can feel overwhelming. There’s always something new to learn, booking clients, or the pressure of growing your business, especially when you’re just starting out.

That’s why community is so important. Joining a support group or industry network gives you a space to ask questions, share experiences, and continue learning throughout your journey as a lash artist.

Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

Helyx Hybrid Dye: The Choice Brow Artists Are Switching To

This month marks one year since we launched our Helyx Hybrid Dye to the world, the first-ever hybrid dye infused with Kera-Veg 18.

Did you know this product was originally set to launch at the end of 2024? But Otto being Otto, it had to be absolutely perfect before reaching our Ellee-community. After rigorous testing and countless trials on our team to achieve the perfect long-lasting brow stain, Elleebana officially introduced Helyx Hybrid Dye to the world in April 2025.

What Makes Helyx Different?

Compared to other hybrid dyes on the market, Helyx Hybrid Dye is the first brow dye to contain Kera-Veg 18.

That’s right, the same innovative vegan keratin alternative found in advanced hair repair products is infused into this formula. So while you’re dyeing your client’s brows, you’re also helping to repair and strengthen the hair from the inside out, especially beneficial for clients who have undergone a brow lamination.

It’s clinically proven to strengthen brow hair by up to 21%, delivering not only beautiful results but healthier brows over time.

Looking back on the development of Helyx Hybrid Dye, Otto reveals what set out to change in the industry:

“Helyx Hybrid Dye was born from a clear gap I kept seeing in the industry, too many brow colours leaning warm, with not enough control over neutralisation. I wanted to create a system built around true ash tones, especially in the lighter shades, giving artists the ability to refine, balance, and customise with precision. At the same time, performance alone wasn’t enough for me, so I integrated Kera Veg 18, an ingredient we’ve trusted in our ReGen system since 2019, to support hair strength and condition during the service. It’s innovation in both colour science and hair integrity, working together.”

Master Educator, Paige shares her thoughts on why Helyx Hybrid Dye stands out from the rest:

“Helyx Hybrid Dye was created with real purpose and confidence. Even in a market full of hybrid dyes, Elleebana set out to raise the standard, and they delivered.

What stands out most is the consistency and longevity. The colour holds true, the structured finish, and the overall result feels polished every time. As an Educator and Brow Artist, I trust Helyx to deliver results that look refined, wear well, and support the condition of the brow hair. It is a system that works for both the client and the artist, every step of the way.”

Community Results That Speak for Themselves

The feedback from our Ellee-community has been nothing short of incredible. Our social feeds have been filled with stunning before-and-after transformations using Helyx Hybrid Dye, take a look at what artists are saying:

Bani Brow Bar
“I use HELYX HYBRID DYE past few months and love it . Results is awesome. Dye is help to look full on brow and thicker looks . I really love it and my clients also happy with results.”

Nicole Buckley
“Such perfect undertones for blondes! My favourite!”

Jessie Calcagno
“I’ve just finished studying my Diploma of Beauty Therapy and I love, love, love the Helyx Dye. It looks amazing on all clients, it’s so easy to use, and the colour range is incredibly versatile and customisable. The hair remains healthy and it consistently delivers gorgeous results.”

Lucy Dawson
“I love Helyx because the results are just next level. The pigment is so rich and I can create anything from soft, natural brows to bold, defined looks. The skin stain makes such a difference for filling sparse areas and creating that clean, structured finish. Definitely a staple in my brow kit.”

Want to Level Up Your Brow Game?

For those ready to elevate their brow artistry to a more advanced, results-driven level, our specialised education pathway offers a deeper dive into precision and performance.

Explore our dedicated curriculum focused on Helyx Hybrid Dye, advanced mapping methodologies, and refined brow shaping techniques, designed to build confidence, enhance consistency, and deliver impeccably tailored results for every client.

This comprehensive training experience is curated to support artists in mastering their technique, elevating service standards, and creating beautifully balanced, high-impact brows with intention and expertise.

From Passion to Profession: How Beauty Education Is Empowering Women Worldwide

From Passion to Profession: How Beauty Education Is Empowering Women Worldwide

Each year, International Women’s Day gives us the opportunity to celebrate the achievements of women across industries and communities. Within the beauty industry, women continue to lead the way, building businesses, mentoring others, and creating careers that offer both creativity and independence.

At Elleebana, we’ve had the privilege of witnessing this journey first-hand through our global training ecosystem. Over the past three decades, thousands of artists around the world turn their passion for lash and brow services into thriving careers and successful businesses.

A Pathway to Entrepreneurship

For many women, the beauty industry provided a clear path into business ownership. Lash and brow services in particular have seen strong growth in recent years, opening doors for artists to work independently, create flexible careers and build businesses that reflect their personal vision.

Many professionals begin their journey with a single training course and a passion for the craft. From there, they continue building their skills, growing their client base and expanding their services. Some go on to open salons, guide new artists or manage their own teams.

Across the Elleebana training network, we regularly see students grow from beginners into confident professionals who contribute to their local beauty communities.

The Power of Education

Education plays a critical role in empowering women in the beauty industry. Professional training not only teaches technical skills, but also builds confidence, professionalism and a deeper understanding of lash science and client care.

For more than 30 years, Elleebana has trained and certified professionals in more than 60 countries, building a global network of educators, distributors and artists who continue to share knowledge and support each other’s growth.

This global community means that education is constantly evolving. Insights from salons, trainers and students help refine techniques and training programs, ensuring artists are equipped with the latest knowledge and tools to succeed.

Real Stories from the Elleebana Community

Across the world, the stories within the Elleebana community highlight how beauty education can shape a career. Many artists start young, unsure where their passion might lead, only to discover a fulfilling and empowering career.

Sofia, owner of Beauty by Sofia in Adelaide, is a lash artist who began her journey at just 17, reflects on how the industry shaped her career:

“I started in the lash industry at 17 after discovering lash lifts and loving how such a small enhancement could make a huge difference to someone’s confidence. I was nervous about pursuing it as a full-time career after finishing school, but seven years later I’m so grateful I did. It’s brought me incredible opportunities, friendships and so much personal growth. My advice to anyone starting out is to never doubt yourself, trust your creativity and enjoy every moment of the journey.”

For others, the beauty industry becomes a pathway into entrepreneurship.

Natalie, owner of Urban & Ivy Co in Utah, built her career from a curiosity about the industry into running her own salon by the age of 23.

“I began my lash and brow journey at 18, right out of high school. After gaining experience in a salon and building my clientele, I eventually went out on my own. What started as renting a private room soon grew into hiring an assistant, and by 23 I had opened my own salon with multiple employees. Seeing that vision come to life has been one of my proudest moments. My advice to other artists is to believe in yourself, keep learning, and create a business that reflects your passion and vision.”

Stories like these are echoed across the Elleebana network, where education, mentorship and community support help artists turn their ambitions into reality.

Women Supporting Women

One of the most powerful aspects of the beauty industry is the strong sense of community that surrounds it. Across training courses, events and online learning spaces, artists connect with one another to share knowledge, advice and encouragement.

Within the Elleebana education network, trainers often become long-term mentors, helping guide students through the early stages of their careers and supporting them as they grow their businesses.

This culture of collaboration and mentorship creates opportunities for women not only to succeed individually, but also to lift others along the way.

Celebrating Women in Beauty

This International Women’s Day, we celebrate the incredible women who make up the global beauty industry — the artists, salon owners, educators and entrepreneurs who continue to shape its future.

Their creativity, resilience and dedication inspire the next generation of professionals entering the industry.

At Elleebana, we’re proud to support a worldwide community of women who are turning their passion for beauty into meaningful careers and thriving businesses.

Because when women are empowered with education, skills and community, the possibilities are endless.

Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know Can You Have a Lash Lift or Brow Lamination While Pregnant? What You Need to Know