Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia.

Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals and educators.

But Elleebana’s connection to Beauty Expo Australia goes even deeper than simply exhibiting at the event.

A Family Connection to Beauty Expo Australia

In the early days of Elleebana, Otto Mitter’s mother, Suzette, played an important role in helping build and shape Beauty Expo Australia into the event it is today.

As Elleebana began establishing itself within the beauty industry, the team’s presence at Beauty Expo Australia continued to grow. From the early days of spreading the word about Elleebana eyelash perms, the brand has continued to evolve alongside the industry.

What began in 1996 has become a 30-year relationship with one of Australia’s most significant professional beauty events.

Over the years, the products, techniques and conversations may have changed, but one thing has remained the same: Elleebana’s commitment to education, innovation and the people who make up the beauty industry.

From Eyelash Perms to the Future of Lash and Brow Education

When Elleebana first began exhibiting at Beauty Expo Australia, the industry looked very different.

Eyelash perms were among the products being introduced to Australian beauty professionals. Today, Elleebana’s education and product portfolio has expanded significantly, with advanced lash lifting, Korean lash lifting techniques, brow lamination, colour science, bond repair and more forming part of the modern lash and brow conversation.

This year, visitors to the Elleebana stand will have the opportunity to see a range of techniques demonstrated live, including:

These live demonstrations are an opportunity for artists to see techniques in action, ask questions and connect directly with the Elleebana team and educators.

Otto Mitter Brings the Monofusion Tour to Sydney

One of the major highlights of this year’s Beauty Expo Austarlia will be Otto Mitter’s presentation, Lift, Lock, Link & Tone: The Science of Monofusion.

As Elleebana Founder, Managing Director and Cosmetic Chemist, Otto has taken Monofusion around the world throughout 2026, presenting the education session in Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas.

Now, the global tour is coming home to Sydney.

Monofusion explores the relationship between lash lifting, bond repair and colour science. The presentation looks at how tinting, setting and bond repair can work together in an intelligent phase, while exploring how changes to the hair structure can influence pigment uptake, tonal accuracy, depth and longevity.

The session combines cosmetic chemistry with practical application, giving lash and brow professionals a deeper understanding of how product chemistry, hair structure and technique work together to create more consistent and customised results.

It is a fitting presentation for an event that has been part of Elleebana’s history for three decades.

Looking Back: Kelley Baker’s Celebrity Brow Masterclass

Beauty Expo Australia has also been the setting for some of Elleebana’s most memorable educational moments.

In 2019, Elleebana hosted celebrity brow artist Kelley Baker as part of her Australian Celebrity Brow Master Class Tour.

Kelley Baker is renowned for creating some of the beauty industry’s most recognisable brows and has worked with celebrities including Khloé Kardashian, Kourtney Kardashian, Emma Chamberlain, Tate McRae and Zendaya, among many others.

Her Australian tour began at Beauty Expo Sydney before continuing to Melbourne and the Gold Coast, where she shared her renowned brow tips, tricks and techniques with beauty professionals.

For Elleebana, bringing international educators and industry leaders to Australia has always been about more than simply hosting an event. It is about creating opportunities for artists to learn, connect and be inspired.

A History of Recognition

Over the years, Elleebana and Otto Mitter have also been recognised for their contributions to education, innovation and the beauty industry.

Otto’s industry recognition includes winning the 2017 Australian Beauty Industry Award for Educator of the Year and the 2023 ABIA Humanitarian Award.

Elleebana has also been recognised as a finalist for Educator of the Year Organisation and Best Business Performance of the Year at the 2019 Australian Beauty Industry Awards. In 2022, Elleebana took home the ABIA Best Business Performance of the Year Award.

These recognitions are a reflection of the dedication that goes into the brand, from product development and education to supporting the broader beauty community.

An Investment in Relationships

Returning to Beauty Expo Australia year after year represents a significant investment.

There is the investment in the stand, the team, the demonstrations, the education, the travel and everything that goes into creating a meaningful experience for attendees.

But for Elleebana, that investment has always been about something much bigger than a tradeshow.

It is about investing in relationships.

For 30 years, Beauty Expo Australia has provided an opportunity for Elleebana to meet artists face-to-face, reconnect with long-standing customers, introduce new professionals to the brand, support educators and share knowledge with the industry.

Some relationships began in the early days of Elleebana eyelash perms. Others have developed through years of education, product innovation and events around Australia and the world.

Many of those relationships have continued for decades.

That is what makes returning to Beauty Expo Australia so meaningful for Elleebana. The event is not simply a place to showcase products. It is a place to connect with the people who have helped shape the brand and the industry alongside it.

30 Years Later, We’re Still Showing Up

From Suzette’s involvement in the early development of Beauty Expo Australia to Elleebana’s first appearances in 1996, and from the early days of eyelash perms and tinting to the latest advancements in Korean lash lifting and Monofusion, Elleebana’s journey has always been closely connected to the evolution of the beauty industry.

Now, 30 years later, Elleebana is returning once again.

With live lash lift and brow lamination demonstrations, Korean lash lift education, the original Elleebana One Shot Lash Lift System and Otto Mitter’s latest Monofusion presentation, Beauty Expo Australia will be another opportunity to learn, connect and celebrate the industry that Elleebana has been proud to be part of for three decades.

Because while the industry continues to evolve, one thing remains constant:

Elleebana will continue to invest in education, innovation and, most importantly, the relationships that make this industry so special.

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Should I Add Korean Lash Lifts to My Salon Menu?

Should I Add Korean Lash Lifts to My Salon Menu?

Korean lash lifts are quickly becoming one of the most requested and talked-about techniques in the lash and brow industry, not because they replace traditional lash lifts, but because they solve problems many artists face every day.

If you regularly see clients with downward-facing, coarse, or stubborn lashes that don’t respond well to traditional methods, the Korean technique may be exactly what’s missing from your salon menu.

Why Korean Lash Lifts Are Different

Unlike traditional wrapping methods, Korean lash lifts focus on softening the lashes while they are already swept upward onto a flat shield. This approach offers several advantages, most notably what we refer to at Elleebana as “resetting the base root tension.” By lifting the lash directly from the root, the action of the lotions in this area ensures maximum flexibility at the base of the lash. This allows for a longer stretch at the root prior to the neutralisation step, creating both the illusion and the reality of a more dramatic lift and enhanced lift. Rather than producing a curl through the mid-lengths alone, this technique delivers a more elevated, open-eye result that appears longer, cleaner, and distinctly more modern.

The “Aha” Moment: Control & Precision on Resistant Lashes

One of the biggest “aha” moments for artists is understanding why this works so well on resistant lashes. By using a viscosity controller to thicken Step 1, the lotion stays exactly where you place it, giving you greater control, reduced risk of product migration, and the ability to hold stubborn lashes in position with minimal or no traditional adhesive. This added control is what makes the Korean method so effective for heavy or downward-growing lash lines.

A Healthier Approach to Lash Lifting

Another major factor is lash health. Korean Lash Lift techniques pair best with CHC-based systems such as Elleeplex Profusion, offering a gentler restructuring process that helps reduce the risk of over-processing while maintaining lash softness, flexibility, and long-term integrity, especially important for repeat clients. We also incorporate Elleeplex ReGen, the world’s most advanced lash bond builder, designed to relink disulphide bridges that may not have been evenly reformed during the neutralisation step. The result is improved lash structure, strength, and overall integrity, leading to healthier lashes, longer-lasting results, and a smoother, more controlled grow-out without unruly direction changes.

Why Korean Lash Lifts Make Business Sense

But beyond results, Korean lash lifts also make strong business sense.

Because this technique requires greater precision, customised placement, and advanced skill, it should be positioned as a premium service, not a standard lash lift.

Most salons successfully introduce Korean lash lifts by creating a tiered menu, for example:
 • Signature Lash Lift
 • Advanced / Korean Lash Lift

This immediately communicates that it is a specialised option designed for resistant, downward-facing, or more complex lash types, with the ability to deliver a true wow factor while accentuating length. Often considered the holy grail of lash lifting, this approach meets what every client wants: the longest-looking, healthiest lashes possible. So why not give your clients the very best chance to achieve exceptional results?

How to Price Korean Lash Lifts

When it comes to pricing, Korean lash lifts are not about being faster, they are about control, problem-solving, and superior outcomes. Pricing should reflect expertise, not just appointment length.

Many salons position Korean lash lifts approximately:
 • $90–$130 AUD as an advanced lash lift
 • Up to $150 AUD for specialty or corrective services

Your exact pricing should factor in:
 • Advanced training and certification
 • The precision and consultation involved
 • Product systems and tools used
 • The premium results achieved
 • Your brand positioning and local market

This structure allows you to increase your average booking value, confidently treat a wider range of clients, and turn “not suitable for lash lifts” consultations into premium services.

The Benefits of Adding Korean Lash Lifts to Your Service List

Adding Korean lash lifts to your service list allows you to:
 • Confidently treat downward, coarse, and resistant lashes
 • Achieve stronger lift from the root
 • Improve control, precision, and lash direction
 • Reduce the risk of lash drop and inconsistent outcomes
 • Introduce a premium, higher-value service
 • Expand your client base and increase profitability

If you’ve ever thought, “Some clients just aren’t suited to lash lifts,” Korean techniques often change that conversation completely.

Ready to Expand Your Service Menu?

If you’re ready to expand your service menu and elevate your pricing potential:

👉 Enrol in our Korean Lash Lift Course and learn how to confidently implement this technique in your salon.
 👉 Or explore Elleebana’s Korean lash lift–compatible systems and tools.

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What Products You Need to Perform a Korean Lash Lift

What Products You Need to Perform a Korean Lash Lift

The Korean Lash Lift is one of the hottest trends in the lash industry right now. To stay ahead of the game, it’s essential to have the right tools and techniques in your kit to achieve the best possible results.

The Korean Lash Lift involves mixing a viscosity controller with your lifting lotion (Step 1) and setting lotion (Step 2). A flat shield is also used during the application of Step 1.

This technique is especially effective for downward-facing, coarse, or stubborn lashes that don’t usually respond well to traditional lash lift methods.

Here’s a simple step-by-step breakdown of what you’ll need from Elleebana to perform and perfect your Korean lash lift.

1. Prep Step

Products: Silicone tape, under-eye pads, and Ultra Flex Flat Shields

Start by cleansing the lashes and applying under-eye pads for protection. Use silicone tape to secure the lids if needed, then choose your Flat Shields. These are key for the Korean method, they help the lashes lift straight from the base for that signature sleek result.

 

2. Mix & Apply Step

Products: Elleemix, Elleeplex Lift Lotion, microbrushes or an application brush

Mix the lift lotion with Elleemix to thicken the formula, this keeps the product exactly where you place it. Apply evenly using a microbrush or application brush to ensure every lash is coated from root to tip.

 

3. Processing Step

Products: Brow wrap or heat source, and a Precision Lifting Tool (PLT)

Cover the lashes with brow wrap or apply gentle heat to help the solution process evenly. Use your PLT to check the lashes as they process, this ensures you get the perfect lift without over-processing.

 

4. Flex Check Step

Products: Elleebana Tweezers and cotton tips

Gently bend a lash to check flexibility. If it bends easily into a “V” shape, it’s ready for the next step. If it still feels springy, give it a little more time.

 

5. Setting Prep Step

Products: Flex Rods, Flex Shields or Flex Hybrid Shields

Choose the tool that best suits your client’s lashes , rods give more curl, while shields create a stronger lift. This step shapes the final look of the lash.

 

6. Processing Step (Setting)

Products: Elleeplex Setting Lotion and Elleemix

Apply the setting lotion (Step 2) to lock the new curl into place. Timing will depend on your client’s lash type and strength.

7. Removal

Products: Cotton tips, kidney dish, and water

Once processing is complete, gently remove any residue using water and cotton tips. Take care to keep lashes clean and separated for a flawless finish.

 

8. Tint & Nourish

Products: Elleebana Protective Balm, Tint, ReGEN, and Protective Eye Guards

After lifting, tinting adds extra definition. Finish by applying ReGEN or a nourishing balm to strengthen and hydrate the lashes.

 

9. Aftercare

Products: Elleeplex Advanced Aftercare or Elleeplex Hyaluronic Boost Serum

Remind your clients to avoid moisture and makeup for 24 hours after their service. Recommend using Elleebana aftercare daily to keep lashes strong and extend the lift results.

 

10. Confidence

Product: Elleebana Korean Lash Lift Online Course

To master the Korean lash lift technique, Elleebana’s online course is a great investment. It builds confidence, helps you refine your timing and placement, and ensures your results are consistent every time.

Final Thoughts

The Korean lash lift is all about control, precision, and long-lasting results. With Elleebana’s professional products, you can offer your clients a next-level lash experience that looks elegant and natural.

Ready to take your lash services to the next level?

Train in the Elleebana Korean Lash Lift and start offering this trending premium treatment in your salon. ENROL NOW.

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What Is a Korean Lash Lift? An Introduction to Modern Lash Techniques

What Is a Korean Lash Lift? An Introduction to Modern Lash Techniques

Lash lifting has come a long way from its early beginnings. Today, new techniques like the Korean Lash Lift are changing the way artists approach lash styling, offering greater precision, healthier results, and more tailored looks for clients.

The Korean Lash Lift Explained

The Korean Lash Lift is an advanced method originally developed in Korea to address some of the most common lash challenges: downward-facing, coarse, or stubborn lashes.

Here’s how it works:

  • A flat shield is placed just above the lash line.

  • A lifting lotion (mixed with a viscosity controller to prevent slipping) is applied, softening the lashes while they’re gently stretched upward.

  • Cling film may be used to keep the lashes in place during softening.

  • Once pliable, the lashes are then wrapped onto a curved shield to set their final curl with precision.

This step-by-step process helps lashes that are resistant to traditional lifts hold a longer-lasting shape. It’s especially effective for Asian eye shapes, where lashes often grow straight or downwards.

✅ Best suited for: thick, coarse, downward-growing lashes
❌ Less suitable for: weak, fragile, or naturally curly lashes

The Freestyle Method

The Freestyle Lash Lift changes the traditional order of a lift. Instead of attaching lashes to a shield with adhesive first, the lifting lotion is applied directly to the natural lashes while they rest on an under-eye pad or reverse shield.

This softens the lashes before wrapping, making them more pliable and easier to manipulate. Once softened, they can be lifted onto a shield and shaped into a curl.

✅ Best suited for: fine to medium lash textures, over-processed or fragile lashes
❌ Less suitable for: very coarse or downward lashes, which need stronger control

The Adhesive-Free Method

Despite the name, the Adhesive-Free Lash Lifts doesn’t completely remove adhesives — instead, it replaces traditional lash glue with balms or viscosity-controlled lotions that mimic a glue-like grip. This allows lashes to stay in place without the mess of traditional adhesive.

This technique is valued for being a gentler, faster process, especially for fragile or previously over-processed lashes.

✅ Best suited for: fine to medium lashes, clients needing lash restoration
❌ Less suitable for: very thick, coarse lashes or highly sensitive eyes

Why Clients and Artists Love These Techniques

  • Customisation: Korean and Freestyle lifts allow artists to adapt techniques to lash type and client preference.

  • Lash health: Adhesive-free and lotion-based methods reduce the risk of damage or over-processing.

  • Better results for stubborn lashes: The Korean method in particular gives strong, downward-facing lashes a chance at a lasting, defined curl.

Learn More

If you’re a lash artist wanting to master these innovative techniques, Elleebana’s Korean Lash Lift Techniques Online Course is the only program that brings all three modern methods — Korean, Freestyle, and Adhesive-Free — together in one place.

This course takes the guesswork out of advanced lifting and provides step-by-step education on:

  • When and how to use each method

  • The science behind viscosity controllers and lotion placement

  • How to safely customise treatments for different lash types and textures

  • Tips to avoid overprocessing, irritation, or uneven lifts

By the end, you’ll have the confidence to offer tailored lash lifts that suit every client — whether they need a gentle restoration, a soft freestyle curl, or a dramatic lift for the most stubborn lashes.

👉 Discover the Elleebana Korean Lash Lift Online Course here

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