Empowering Women in Beauty this IWD - 8 Mar 2024

In the spirit of International Women’s Day 2024, let’s raise a toast to the powerhouses shaping the beauty industry! From trendsetting hairstylists to boundary-pushing beauty therapists, women have been the driving force behind the industry’s evolution.

Elleebana is proud to spotlight Zoe Mitter, the woman behind your go-to lashes & brow brand. Zoe, alongside her husband Otto Mitter, turned their passion for positive change in the beauty industry into a multi-award-winning lash & brow empire. With plenty of stories, insights, and advice, Zoe’s journey as a female leader in business is as inspiring as it gets.

For Zoe, International Women’s Day is more than a date on the calendar—it’s a celebration of unity, reflection, and action. It’s a reminder to champion each other, break barriers, and embrace our unique voices.

Reflecting on the industry’s challenges, Zoe highlights the need for support, recognition, and respect for women’s incredible contributions.

By collectively raising our voices, we can pave the way for a more inclusive and equitable industry.”

Zoe’s best advice? Be your authentic self, embrace challenges, and care for yourself as much as you care for others. In a world of creativity and innovation, authenticity is your secret sauce!

So, to all the beauty enthusiasts out there, Zoe gives her final piece of advice:

“Let’s continue to lead with empathy, inclusivity, and innovation. Our industry has the unique power to redefine beauty standards and champion diversity. Let’s commit to creating spaces where everyone feels seen, heard, and valued. By doing so, we not only enrich our industry but also empower individuals to embrace their true selves. Together, we can inspire a movement of inclusion that transcends beauty, touching hearts and minds across the globe.”