Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

Elleebana Returns to Beauty Expo Australia: 30 Years of Education, Innovation and Industry Connection

For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia.

Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals and educators.

But Elleebana’s connection to Beauty Expo Australia goes even deeper than simply exhibiting at the event.

A Family Connection to Beauty Expo Australia

In the early days of Elleebana, Otto Mitter’s mother, Suzette, played an important role in helping build and shape Beauty Expo Australia into the event it is today.

As Elleebana began establishing itself within the beauty industry, the team’s presence at Beauty Expo Australia continued to grow. From the early days of spreading the word about Elleebana eyelash perms, the brand has continued to evolve alongside the industry.

What began in 1996 has become a 30-year relationship with one of Australia’s most significant professional beauty events.

Over the years, the products, techniques and conversations may have changed, but one thing has remained the same: Elleebana’s commitment to education, innovation and the people who make up the beauty industry.

From Eyelash Perms to the Future of Lash and Brow Education

When Elleebana first began exhibiting at Beauty Expo Australia, the industry looked very different.

Eyelash perms were among the products being introduced to Australian beauty professionals. Today, Elleebana’s education and product portfolio has expanded significantly, with advanced lash lifting, Korean lash lifting techniques, brow lamination, colour science, bond repair and more forming part of the modern lash and brow conversation.

This year, visitors to the Elleebana stand will have the opportunity to see a range of techniques demonstrated live, including:

These live demonstrations are an opportunity for artists to see techniques in action, ask questions and connect directly with the Elleebana team and educators.

Otto Mitter Brings the Monofusion Tour to Sydney

One of the major highlights of this year’s Beauty Expo Austarlia will be Otto Mitter’s presentation, Lift, Lock, Link & Tone: The Science of Monofusion.

As Elleebana Founder, Managing Director and Cosmetic Chemist, Otto has taken Monofusion around the world throughout 2026, presenting the education session in Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas.

Now, the global tour is coming home to Sydney.

Monofusion explores the relationship between lash lifting, bond repair and colour science. The presentation looks at how tinting, setting and bond repair can work together in an intelligent phase, while exploring how changes to the hair structure can influence pigment uptake, tonal accuracy, depth and longevity.

The session combines cosmetic chemistry with practical application, giving lash and brow professionals a deeper understanding of how product chemistry, hair structure and technique work together to create more consistent and customised results.

It is a fitting presentation for an event that has been part of Elleebana’s history for three decades.

Looking Back: Kelley Baker’s Celebrity Brow Masterclass

Beauty Expo Australia has also been the setting for some of Elleebana’s most memorable educational moments.

In 2019, Elleebana hosted celebrity brow artist Kelley Baker as part of her Australian Celebrity Brow Master Class Tour.

Kelley Baker is renowned for creating some of the beauty industry’s most recognisable brows and has worked with celebrities including Khloé Kardashian, Kourtney Kardashian, Emma Chamberlain, Tate McRae and Zendaya, among many others.

Her Australian tour began at Beauty Expo Sydney before continuing to Melbourne and the Gold Coast, where she shared her renowned brow tips, tricks and techniques with beauty professionals.

For Elleebana, bringing international educators and industry leaders to Australia has always been about more than simply hosting an event. It is about creating opportunities for artists to learn, connect and be inspired.

A History of Recognition

Over the years, Elleebana and Otto Mitter have also been recognised for their contributions to education, innovation and the beauty industry.

Otto’s industry recognition includes winning the 2017 Australian Beauty Industry Award for Educator of the Year and the 2023 ABIA Humanitarian Award.

Elleebana has also been recognised as a finalist for Educator of the Year Organisation and Best Business Performance of the Year at the 2019 Australian Beauty Industry Awards. In 2022, Elleebana took home the ABIA Best Business Performance of the Year Award.

These recognitions are a reflection of the dedication that goes into the brand, from product development and education to supporting the broader beauty community.

An Investment in Relationships

Returning to Beauty Expo Australia year after year represents a significant investment.

There is the investment in the stand, the team, the demonstrations, the education, the travel and everything that goes into creating a meaningful experience for attendees.

But for Elleebana, that investment has always been about something much bigger than a tradeshow.

It is about investing in relationships.

For 30 years, Beauty Expo Australia has provided an opportunity for Elleebana to meet artists face-to-face, reconnect with long-standing customers, introduce new professionals to the brand, support educators and share knowledge with the industry.

Some relationships began in the early days of Elleebana eyelash perms. Others have developed through years of education, product innovation and events around Australia and the world.

Many of those relationships have continued for decades.

That is what makes returning to Beauty Expo Australia so meaningful for Elleebana. The event is not simply a place to showcase products. It is a place to connect with the people who have helped shape the brand and the industry alongside it.

30 Years Later, We’re Still Showing Up

From Suzette’s involvement in the early development of Beauty Expo Australia to Elleebana’s first appearances in 1996, and from the early days of eyelash perms and tinting to the latest advancements in Korean lash lifting and Monofusion, Elleebana’s journey has always been closely connected to the evolution of the beauty industry.

Now, 30 years later, Elleebana is returning once again.

With live lash lift and brow lamination demonstrations, Korean lash lift education, the original Elleebana One Shot Lash Lift System and Otto Mitter’s latest Monofusion presentation, Beauty Expo Australia will be another opportunity to learn, connect and celebrate the industry that Elleebana has been proud to be part of for three decades.

Because while the industry continues to evolve, one thing remains constant:

Elleebana will continue to invest in education, innovation and, most importantly, the relationships that make this industry so special.

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Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney

Otto Mitter’s Global Monofusion Tour at Beauty Expo Sydney

The global lash industry has been buzzing with one advanced education session that’s redefining the way artists approach lash lifting and colour services: Lift, Lock, Link & Tone: The Science of Monofusion. Presented by Elleebana Founder, Managing Director and Cosmetic Chemist, Otto Mitter, this innovative masterclass has travelled across the globe throughout 2026, captivating audiences in Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas. Now, the next stop on the Monofusion tour is Beauty Expo Sydney on Friday, August 15.

After receiving an incredible response from lash and brow professionals around the world, this highly anticipated session is set to bring Otto’s latest innovations in lash lifting, bond repair and colour science to Australian artists looking to elevate their services.

A Global Education Tour

Throughout 2026, Otto has travelled internationally, sharing Monofusion with lash artists, educators and beauty professionals passionate about advancing their knowledge and refining their techniques.

From intimate educational workshops to international stages, artists across Athens, Slovenia, Japan, New York City, Guatemala and Las Vegas have experienced this cutting-edge presentation, gaining valuable insights into the science behind healthier lash lifting, stronger results and more predictable colour outcomes.

The Monofusion world tour continues with upcoming presentations in:

  • Sydney – August
  • Melbourne – October
  • San Diego – October

Each destination has reinforced the same message: as our industry continues to evolve, education remains the key to delivering exceptional client results.

Lift, Lock, Link & Tone: The Science of Monofusion

Monofusion isn’t simply another lash lift technique, it’s a deeper understanding of how product chemistry, hair structure and application methods work together to create healthier, more consistent and beautifully customised results.

In Lift, Lock, Link & Tone: The Science of Monofusion, Otto builds on the core principles of Monofusion, where tinting, setting and bond repair work together in one intelligent phase, before evolving the concept into a more advanced and intentional approach to colour styling for both lashes and brows.

Throughout the presentation, Otto explores how next-generation Step 2 synergy works to:

  • Strengthen internal hair bonds during the setting phase.
  • Refine the hair cuticle for a smoother, healthier finish.
  • Support a more efficient lift without compromising the integrity of the hair.
  • Create stronger, more consistent treatment outcomes through a smarter application process.

The session then moves beyond lifting and into colour science.

By understanding how structural changes within the hair influence pigment uptake, tonal accuracy, depth and longevity, artists gain greater control over every lash lift, brow lamination and hybrid dye service they perform.

It’s this combination of cosmetic chemistry, practical technique and real-world application that has made Monofusion one of Otto’s most talked-about education sessions to date.

Monofusion in Action at Elleebana Headquarters

While Otto has been sharing Monofusion with lash artists around the world, our team at Elleebana Headquarters has been putting the methodology into practice every day.

Our Master Educators have been performing Monofusion treatments, refining the technique and showcasing the exceptional results that can be achieved through this innovative approach. We’ve also been incorporating the methodology into Korean lash lifting demonstrations, highlighting how the Monofusion principles can complement advanced Korean lash lift techniques by supporting healthy lash structure, refined bond repair and beautifully customised results.

As artists continue to explore the latest innovations in Korean lash lifting, Monofusion provides a deeper understanding of how hair science, product chemistry and application technique work together to produce exceptional lift, enhanced colour performance and long-lasting results.

From beautifully lifted lashes and improved lash condition to greater control over colour uptake and treatment consistency, Monofusion demonstrates how understanding the science behind every step can elevate the entire client experience.

Hear From the Educators Travelling the Tour

Throughout the Monofusion tour, Elleebana Master Educators Paige and Amie have had the opportunity to work alongside Otto, assisting with demonstrations and supporting artists as they experience the education firsthand.

Their insights have been invaluable in seeing how Monofusion is being embraced by professionals across different countries, while also exploring how the methodology can be adapted across different techniques, products and client needs. 

Sharing her experience from the Monofusion tour, Paige explains how this approach empowers artists with greater confidence, control and consistency throughout the lash lifting process: 

“Monofusion offers a wise approach to lash lifting, allowing the Lash Artist greater control throughout the application process while supporting both product performance and lash integrity. Understanding how different steps within the system behave together, lash artists can work more efficiently and accurately during the treatment. This synergistic approach supports seamless application, improved timing control, and more balanced processing across varying lash types, creating a cleaner, consistent lift with increased confidence.

Further benefits of Monofusion extend beyond product application, encouraging Lash Artists to advance their education and technical understanding of lash chemistry, formulation behavior with the interactions of systems. Through deeper knowledge artists can discover how combining different elements of the treatment process can influence overall performance, lash condition and results. This level of understanding provides a more customised experience elevating their result while maintaining strength, flexibility, and integrity of the natural lashes.”

Having demonstrated Monofusion internationally at Elleevation Slovenia and Elleevation Greece, Amie has explored the practical application of the technique across different product combinations, lash types and salon environments.

Through her demonstrations, Amie has showcased how Monofusion can help artists streamline their workflow while maintaining beautiful lift structure, colour performance and lash integrity:

“Monofusion is a technique designed to streamline the lash lift process by combining tint directly into Step 2 without the use of oxidant, allowing artists to reduce overall treatment time without compromising the integrity of the result. The science behind this technique lies in understanding the chemistry of the lash during the neutralising phase. Once Step 1 has softened and restructured the bonds within the hair, Step 2 works to stabilise the new shape while the cuticle remains receptive. By incorporating tint into this stage, we are able to deposit colour simultaneously while the lashes are still in an ideal state for absorption. One of the most important factors for successful Monofusion results is ensuring Step 1 is thoroughly removed and deactivated with water before proceeding, as any remaining residue can interfere with colour development and prevent optimal tint penetration.

During my demonstrations at Elleevation Slovenia and Elleevation Greece, I explored different product combinations across each eye to compare performance and finish. On one eye I used powder during Step 1, while the other utilised balm. I then continued with corresponding powder and balm systems through Step 2, ReGEN and tint application. The benefit of Monofusion for lash artists is not only the reduced service time, but also improved workflow efficiency within salon environments, allowing artists to perform multiple enhancement steps simultaneously while still maintaining beautiful lift structure, colour payoff and lash condition. It offers artists a modern, time-conscious approach to lash lifting that supports both salon productivity and client experience.”

Experience Monofusion Live at Beauty Expo Sydney

If you’re passionate about continually evolving your lash and brow services, this is your opportunity to experience one of the industry’s most exciting education sessions in person.

Join Otto Mitter at Beauty Expo Sydney on Friday, August 15 as he presents Lift, Lock, Link & Tone: The Science of Monofusion, a session designed to help artists better understand the relationship between lash lifting, bond repair, colour science and treatment longevity.

You’ll leave with a deeper understanding of product chemistry, practical techniques you can apply immediately in your salon and valuable insights into the future of professional lash and brow services.

Whether you’ve been following the Monofusion world tour online or this is your first introduction to the methodology, we can’t wait to welcome you to Beauty Expo Sydney and share the education that has been inspiring lash artists around the world.

We’ll see you there.

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