When a brand has been shaping an industry for more than 30 years, travel becomes part of the story.
For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our mission remains the same: to elevate the lash and brow industry through world-class education, meaningful experiences, and a passion for continual evolution.
Most recently, the Elleebana team travelled to New York City for two exciting events that brought together artists, educators, and industry leaders from across the United States and beyond.
A First for New York: The USA Educator Symposium
For the very first time, Elleebana hosted its USA Educator Symposium in New York City, a day dedicated to education, collaboration, and empowering our educator and distributor network.
Set in the beautiful Midtown Loft & Terrace, the symposium began with exclusive product knowledge and advanced technique sessions led by Elleebana Founder Otto Mitter and Master Educator Paige Langley. Designed specifically for our USA educators, these sessions offered a behind-the-scenes look at the latest innovations, advanced applications, and future developments within the Elleebana brand.
As Elleebana continues to expand its global education footprint, Otto emphasises the importance of bringing educators, artists, and industry professionals together to elevate standards and inspire innovation across the world:
“Education has always been at the core of everything we do at Elleebana. It’s something we take immense pride in, and it’s the driving force behind events such as the Elleebana Symposium. These gatherings provide an opportunity for us to come together, refine our techniques, elevate our educational standards, and ensure we’re consistently delivering the highest level of training and support to our students around the world.
Just as importantly, these events allow us to strengthen our connections with salon partners, distributors, trainers, and the wider beauty community. By sharing knowledge, experiences, and ideas on a global scale, we continue to grow together and raise the standard of our industry worldwide.”
For Master Educator Paige, ongoing education is at the heart of professional growth. She shares why opportunities like these are so valuable for both personal and industry development:
“As an industry educator for Elleebana and a representative of our brand, it is important to continually implement new skills and techniques while exploring every opportunity to deliver the highest standard of education and service to our team and customers. In our forever evolving industry, we never stop learning. There are always new product innovations, more effective salon practices, creative trends, and valuable knowledge that can help us grow both professionally and personally.”
Attendees then joined Master Trainer Reid Ryan for an inspiring session on brow mastery, exploring the techniques, artistry, and small refinements that can dramatically elevate treatment results.
The focus then shifted from artistry to education as Master Trainers Kristen Money and Alex Brown shared their expertise on becoming a more impactful educator. Their presentation explored how trainers can refine their delivery, strengthen their personal brand, and create meaningful learning experiences that extend far beyond the classroom.
From enrolment through to student success, the discussion highlighted the importance of building a true five-star educational journey, one that supports, inspires, and empowers every student along the way.
The afternoon welcomed Gilbert Valverde to the stage, sharing the Elleebana story and exploring what the brand’s legacy of innovation means for today’s beauty professional. His presentation encouraged attendees to reflect on how education, adaptability, and embracing change can become powerful tools for business growth and long-term success.
The day concluded with interactive group exercises and an open industry panel discussion. Educators worked through real-world scenarios using The Elleebana Method, learning how to identify different learner profiles and tailor educational experiences for maximum engagement and results.
The panel discussion sparked conversations around emerging industry trends, evolving techniques, and the future of lash and brow education, offering valuable perspectives from some of the industry’s most experienced professionals.
Taking the Stage at The Course NYC
The education didn’t stop there.
Following the symposium, the team headed to one of New York’s most anticipated lash and brow events: The Course NYC.
Set inside a live music venue in Chelsea, the event carried an unmistakably New York energy. Industrial interiors, creative professionals, and an atmosphere buzzing with excitement created the perfect backdrop for a day of advanced education.
Otto took attendees through his highly anticipated Monofusion technique, alongside the fascinating Step 2 Synergy Experiment. Artists had the opportunity to explore how tint absorption can be influenced by different processing and removal methods, challenging conventional thinking and opening new possibilities for treatment outcomes.
Then came the live demonstration. Standing on stage before a room full of passionate beauty professionals, Otto and Paige showcased the Monofusion technique on a model with what may have been some of the longest natural lashes we’ve ever seen!
The room watched as theory became practice, with every step providing valuable insights that attendees could immediately apply within their own businesses.
Why Events Like These Matter
As an Australian-founded brand, we’re no strangers to long-haul flights.
Being based on the opposite side of the world can sometimes make global connection challenging, but it’s also what makes moments like these so special.
Every event gives us the opportunity to connect face-to-face with our Elleecommunity, strengthen existing relationships, and create new ones. It allows us to hear directly from artists, understand their challenges, celebrate their successes, and continue developing education that truly serves the industry.
While online learning has transformed accessibility within education, there is something incredibly powerful about being in a room filled with passionate professionals who are learning, sharing, asking questions, and growing together.
The conversations. The demonstrations. The hands-on experiences. The relationships built between artists.
These are the moments that continue to drive our industry forward.
As we continue our journey throughout 2026, we’re excited to bring education, innovation, and inspiration to even more corners of the world.
To everyone who joined us in New York, thank you for being part of the experience.
And if you’re wondering where we’ll be next, make sure you’re following along on Instagram.
The journey is only just beginning.
