The Truth About Vegan Beauty, Performance & Client Loyalty

The Truth About Vegan Beauty, Performance & Client Loyalty

The Truth About Vegan Beauty, Performance & Client Loyalty

Today’s clients care deeply about what goes on their lashes and brows, and as a salon owner, the products you choose speak volumes about your values and your standards. At Elleebana, ethical beauty and high performance go hand in hand, which is why every Elleebana product is proudly cruelty-free and has never been tested on animals, alongside a carefully curated range of vegan-friendly formulas designed to deliver exceptional professional results.

But vegan beauty isn’t just a trend, it’s a movement rooted in innovation, transparency, and performance. Let’s unpack why vegan products have become so in demand, and why they’re not just good ethically, but great for your business.

Why Did Vegan Beauty Become Such a Global Movement?

Vegan beauty didn’t begin as a marketing angle, it emerged from a growing demand for safer formulations, ethical sourcing, and smarter science.

As consumers became more ingredient-aware, many began questioning:

  • Why animal-derived ingredients were being used when plant-based alternatives could perform just as well (or better)
  • How animal testing aligned with modern values
  • Whether traditional formulations were truly the best option for long-term hair and skin health

This shift pushed brands to invest in advanced cosmetic chemistry, creating formulas that prioritise performance without animal-derived inputs, and the result is a new generation of products that are cleaner, smarter, and more intentional.

Why Is Vegan Beauty So In Demand Right Now?

Because today’s clients are informed, and they’re asking questions.

Clients want:

  • Ethical choices
  • Transparency
  • Products that align with their values
  • Services that don’t compromise results

Vegan-friendly treatments have become a trust signal. They reassure clients that your salon is modern, educated, and forward-thinking, especially younger and repeat clientele who actively seek brands aligned with sustainability and animal welfare.

And importantly? Vegan no longer equals “gentle but ineffective.” Science has changed the game.

Why Should I Stock Vegan Products in My Salon?

Because they’re not just ethical — they’re commercially smart.

Stocking vegan-friendly, cruelty-free products allows you to:

  • Appeal to a wider client base
  • Reduce the risk of sensitivity concerns
  • Offer premium, values-led services
  • Position your salon as progressive and professional

But most importantly, they support animal welfare and ethical practices, while still prioritising what truly drives salon success: long-term hair health, exceptional results, happier clients, and stronger retention.

Do Vegan Products Perform as Well as Non-Vegan Products?

Short answer? Yes — and in many cases, better.

Traditional formulations often rely on animal-derived keratin, but modern cosmetic science has proven that plant-based keratin alternatives and bio-mimetic peptides can outperform older ingredients when it comes to penetration, flexibility, and hair strength.

Elleebana’s vegan range isn’t about removing ingredients — it’s about replacing them with smarter ones.

“If There’s No Keratin, Will My Results Still Be as Good?”

This is one of the biggest concerns we hear, and the answer is a confident yes.

Take Helyx Hybrid Dye, for example — a world-first brow dye infused with Kera-Veg 18, a plant-based keratin alternative clinically shown to:

  • Nourish and hydrate hair
  • Strengthen brow hairs by up to 20% during a single treatment

Combined with amino acids Serine, Threonine and Arginine, Helyx actively supports hair restoration, making it ideal post-lamination or chemical services.

This isn’t “less than keratin” — it’s next-generation hair science.

How Does Elleebana Support Hair Health During Chemical Services?

One of the standout innovations in the vegan range is Re-GEN Next Gen 2.0 — a plant-based alternative to traditional keratin treatments.

Its advanced formulation includes:

  • Myristoyl Pentapeptide-17
  • Biotinoyl Tripeptide-1
  • A proprietary blend of amino acids: Serine, Threonine & Arginine

Together, these ingredients help:

  • Stimulate keratin production
  • Strengthen and lengthen lashes and brows
  • Improve volume and elasticity

Clinical trials have shown:

  • 21% increase in hair strength
  • 18% improvement in elasticity after chemical treatments

That’s real data, and real reassurance for both artists and clients.

Vegan Lamination Without Compromise: Elleeplex Profusion

Elleeplex Profusion Lash Lamination and Brow Lamination Systems are Elleebana’s dedicated vegan-friendly lamination systems, designed to deliver consistent, high-impact results while supporting hair health.

Formulated with a CHC-based system, Elleeplex Profusion offers greater processing flexibility and reduces the risk of over-processing, making it ideal for:

  • Fine, delicate, or compromised hair
  • Repeat lamination clients
  • Artists seeking predictable, controlled results
  • Recommended system for Korean Lash Lifts

By prioritising hair integrity, Elleeplex Profusion helps ensure lashes and brows not only look incredible on the day, but continue to feel healthy between appointments.

Will Clients Keep Coming Back If I Use Vegan Products?

This is the real question, and the answer is yes, when results are exceptional.

Clients don’t rebook because a product is vegan.
 They rebook because:

  • Their lashes feel healthy
  • Their brows look better for longer
  • Their hair doesn’t feel compromised
  • They trust your expertise

Vegan-friendly formulations that actively strengthen and protect the hair lead to better retention, improved grow-out, and more consistent results, which directly impacts client satisfaction and repeat bookings.

Ethics might get them in the door, but performance keeps them coming back.

The Bottom Line for Salon Owners

Choosing vegan-friendly, cruelty-free products isn’t about sacrificing results, it’s about embracing modern formulation science that delivers on every level.

With Elleebana, you can confidently offer services that:

  • Perform at the highest professional standard
  • Support lash and brow health
  • Align with evolving client values
  • Build trust, loyalty, and repeat business

Because when ethics and efficacy work together, everyone wins, especially your salon.

👉 Explore Elleebana’s vegan-friendly professional range and find your nearest distributor today.

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Regional Lash and Brow Education with Elleebana

Regional Lash and Brow Education with Elleebana

As we look back on the year, one thing stands out above all: 2025 has been one of our biggest and most rewarding years of education yet. Our Master Educators have travelled thousands of kilometres, bringing world-class lash and brow training directly to regional salons across Australia.

At Elleebana, accessibility has always been at the heart of our education program. We know not all beauty professionals have the ability to travel to major cities for training. That’s why our commitment to regional education remains stronger than ever, ensuring artists everywhere have access to high-quality, hands-on learning from industry-leading trainers.

This year, our educators packed their kits, boarded flights, drove long country highways and connected with passionate students in some of Australia’s most unique towns and communities.

Below is a recap of where the Elleebana Education team travelled throughout the year:

Where We Took Elleebana Education in 2025

Throughout the year, our Master Educators travelled extensively across Australia. Our 2025 journey took us to locations such as Bendigo, Toowoomba, Robe, Coffs Harbour, Kempsey, Taree, Port Macquarie, Ballarat, Alice Springs, Hobart, the Barossa Valley, Warrnambool, Cairns, Nowra, Devonport and Launceston.

We also continued our ongoing commitment to Western Australia, with multiple visits throughout the year to support the growing demand for Elleebana education across the state.

Why Regional Education Matters

Bringing our training directly to local salons gives artists the opportunity to learn in their own environment, with no travel stress, no additional accommodation costs and no time away from clients. It also allows our Master Educators to build deeper, lasting relationships with regional beauty communities, connections we truly cherish.

Elleebana Master Educator, Paige reflects on teaching regionally in Australia:

“It is incredibly rewarding to connect with salons and training facilities in regional areas. There is a genuine enthusiasm for product knowledge, advanced skills, and new techniques that can elevate their business and inspire the next generation of beauty professionals. Being able to contribute to that growth is one of the most fulfilling parts of my role.

From a professional perspective, spending time in rural and regional communities offers valuable insight into how beauty businesses operate outside major cities—what services are trending, what clients are requesting, and where there are opportunities to expand or introduce new offerings. Collaborating with salons in this way is not only informative but truly exciting.

There’s always a sense of anticipation when I announce a regional tour. Salons, both long-term Elleebana partners and new businesses, always welcome the opportunity to connect, chat all things Elleebana, and stay up to date with our innovations, product releases, and brand developments.

With prior planning, we’re also able to offer our renowned Salon Support Sessions nationwide. These sessions provide a more personalised experience, allowing me to spend valuable, one-on-one time with salons while I’m visiting their area.

Our Elleebana Support Sessions include a complimentary 90-minute in-salon appointment where, as Master Trainers, we guide the team through a service of choice. This hands-on time allows us to dive into in-depth application techniques, advanced tips and tricks, and service refinements. Regional lash and brow artists are thriving, and it’s inspiring to see how passionately these communities embrace education and product innovation

We will continue to deliver the Elleebana sparkle to our lash and brow community! Whether through a full support session or simply stopping by to say hello, we create lasting connections. No matter how small the visit, our presence is always warmly welcomed, and these moments continue to strengthen the bond within our Elleebana family.”

We’ve seen first-hand how much passion, creativity and dedication exists in regional and rural areas. By bridging the distance with in-person education, we empower artists to elevate their skills, grow stronger businesses and continue delivering incredible results to their clients.

Tasmanian student Alyse shares her gratitude for Master Educator Amie, whose visit made Elleebana Lash Lift training accessible in her region:

“Amie was very thorough in explaining everything about the lash lift and always had an answer to every question. I learned more than I expected and am very happy with the content delivered today. Everything was explained clearly and was easy to understand. I would definitely recommend this course it’s a great investment for anyone wanting to learn lash lifting or upskill their knowledge. I would love to do another Elleebana course again!”

Whether it’s lash lifting in the heart of the Barossa, brow lamination in Alice Springs, or Korean Lash Lift training along the coast of NSW, our team continues to see incredible results, and incredible talent—nation-wide.

Looking Ahead to 2026

With this year now almost behind us, we’re already excited for what’s to come. Our 2026 education schedule is currently being finalised—and yes, regional Australia, we’re coming back bigger than ever.

If your salon or team would love to learn from our Master Educators in 2026, now is the perfect time to reach out.

Want Elleebana Education in Your Area Next Year?

Contact our Education Team today to express interest, join our class waitlist or organise training for your salon in 2026.

Let us bring world-class lash and brow education straight to you.

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Celebrating 30 Years of Elleebana

Celebrating 30 Years of Elleebana

Thirty years in any business is no easy feat, especially in the lash industry, which has undergone a tremendous evolution of product innovation and educational transformation. Staying ahead of this ever-changing landscape has been key to Elleebana’s success, driven by our unwavering commitment to evolution and our determination to push boundaries in all that we do.

Last week, we proudly celebrated a major milestone — 30 years in business — at the scenic Currumbin Valley Estate on the Gold Coast, the place where our journey first began. The manor’s glamorous and timeless details, from its sparkling chandeliers to its high vaulted ceilings, beautifully reflected Elleebana’s essence: elegant, modern, and deeply rooted in heritage.

Throughout the estate, meaningful activations brought the Elleebana story to life, from a customised scent created exclusively for our guests to remember this special occasion, to our “One Shot to Make It Count” basketball court, a nod to our original lash lift system One Shot. Upstairs, the “Pearls of Confidence” glam room invited guests to pause and celebrate the confidence and creativity that Elleebana represents. Every space was designed to tell a story, a reflection of our journey and the incredible people who have made it possible.

Guests travelled from across the globe and around Australia to share in the celebration. The energy in the room was filled with gratitude, pride, and connection, a true testament to how deeply Elleebana has impacted salon owners, educators, and distributors worldwide.

Elleebana Europe Distributor, Kintija Belska reflects on what Elleebana means to her:

“Elleebana has completely changed my life, I’ve dedicated my career to this brand. When I first flew to Australia 12 years ago and discovered Elleebana, the first question I asked myself was, ‘Why isn’t this everywhere?’ Everyone needed to know about it. Since then, I’ve made it my mission to ensure people around the world discover Elleebana. It’s not only made an impact on me, but on so many others and their careers too.”

Vero from Elleebana Mexico, also shares her gratitude and passion for the brand:
“This brand is our life. Myself and Alma have been working with Elleebana for over 9 years now. The people in Mexico love Elleebana, it means everything to us. It’s our family, our job and our daily life.”

Continuing the Celebration

After our official anniversary celebration on Thursday night, many of our international guests extended their stay, allowing us to continue sharing the Elleebana story through a series of special experiences across the Gold Coast.

Day Two offered a chance to slow down and reconnect. We began with laughter and a friendly game of cricket, a true Aussie welcome before venturing into the lush Natural Bridge Circuit, a serene rainforest walk surrounded by waterfalls and ancient trees.

We then gathered at Tweed River House for a long, leisurely lunch by the water, enjoying local flavours (and a few classic Vegemite sandwiches for fun). As the day drew to a close, we watched the sun set over Snapper Rocks and ended on a sweet note with Elleebana ice cream, the perfect way to celebrate connection and community.

Day Three took us to the iconic Currumbin Wildlife Sanctuary, where we immersed ourselves in Australia’s natural beauty and wildlife. This day held special meaning for us. As a brand that has proudly never tested on animals, animal welfare has always been at the heart of our mission. Sharing this experience reminded us of our ongoing responsibility to care for all living beings, a value that continues to inspire everything we do.

We concluded our celebrations with an intimate evening at the Sky House, Mondrian Gold Coast, surrounded by our distributors, educators, partners, and friends who have each played a vital role in the Elleebana story.

Here’s to the Next Chapter

As we look back on 30 years, we’re reminded that Elleebana has always been about more than beauty. It’s about community, creativity, and connection, the foundations that have carried us through three decades of innovation and artistry.

To everyone who has supported us, celebrated with us, and believed in our vision, thank you. Your passion, loyalty, and love for the brand continue to inspire us every day.

Here’s to the next 30 years of excellence, artistry, and lash love. 🧡

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One Shot vs Profusion: Which Lash Lift System Should You Use?

One Shot vs Profusion: Which Lash Lift System Should You Use?

Many artists have been asking, “Which system gives better results?” — and the truth is, it’s not about choosing one over the other. Each system has its own unique strengths, and the best artists know when to use each. Let’s break it down.

The OG: Elleebana One Shot Lash Lift

Why artists love it:
Elleebana One Shot offers luscious, lifted lashes that can last up to 8 weeks — in a safe, 20-minute professional treatment.

How it works:
One Shot uses TGA (thioglycolic acid) to break down disulphide bonds and redirect the lash into a new shape — fast.

Key Benefits:
✔️ One of the fastest processing systems in the industry
✔️ Ideal for resistant lashes
✔️ Perfect for busy salons
✔️ Trusted worldwide for 30 years
✔️ Long-lasting results — even after swimming or showering
✔️ Nourishing formula with conditioning ingredients

Learn more about One Shot

The All-Rounder: Elleeplex Profusion

Why it was created:
As a brand focused on lash health, innovation, and flexibility, we developed Profusion for artists who want to offer both lash lifts and brow laminations — using one gentle, vegan-friendly formula.

How it works:
Profusion uses CHC (cysteamine hydrochloride) to gently restructure the hair while maintaining its strength and integrity.

Learn more about Elleeplex Profusion

✨ New Highlight: Profusion is Korean & Freestyle Technique Friendly

Profusion is incredibly versatile and can be applied to the tips of the lashes due to it being a gentle CHC system — making it perfect for:
✔️ Freestyle lash lifting – apply step 1 to the lashes before wrapping the lashes onto the shield, making them easier to wrap
✔️ Korean technique styles – mix our system with a viscosity controller of your choice to go glue free!

This flexibility gives artists more creative control while still ensuring the health of the lash.

Custom Processing Times — For Both Systems

Every client is different — so your timing should be too.

Elleebana One Shot

While One Shot’s 6 & 5 timing (6 mins for Step 1 / 5 mins for Step 2) works beautifully for most clients, there will always be variations.

Elleeplex Profusion

Profusion, on the other hand, has more forgiving timing. Artists have seen fantastic results with 13–15 mins for Step 1 / 9 mins for Step 2, especially on stronger hair types.

Reminder: Always base processing times on consultation and observation. Factors like ethnicity, hair thickness, medication, and growth patterns all play a role. You may need to extend pr shorten your processing times outside of our guidelines.

Side-by-Side System Benefits

Elleeplex Profusion

  • 🌿 Vegan & gentle

  • 🧬 Maintains internal hair structure

  • 💧 Soft regrowth phase

  • 🔁 Synergistic formula for lash + brow lamination

  • 🖌️ Compatible with Korean & freestyle techniques

  • ✨ Can be applied to the tips of lashes

Elleebana One Shot

  • ⚡ Fastest processing times

  • 💪 Works well on resistant/coarse lashes

  • 🌍 Trusted globally for three decades

  • 💧 Nourishing and conditioning formula

  • 💯 Long-lasting, water-resistant results

So… Which One Should You Choose?

The answer is: it depends on your client.

You’ll likely find you prefer one system for certain hair types or styling goals — and another system for others.

Having both One Shot and Profusion in your kit allows you to:
✅ Be more versatile
✅ Cater to a wider client base
✅ Deliver more customised, high-quality results
✅ Increase your salon success

Final Thoughts

✨ The best artists don’t just follow the rules — they know how to adapt them to each unique client.

By having both Elleeplex Profusion and Elleebana One Shot at your fingertips, you’re equipped to deliver incredible results that prioritise lash health, longevity, and client satisfaction.

Because in the end, it’s not about choosing sides — it’s about having the right tools for the right client.

Find out where to buy here!

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Lash Lift FAQs: Everything You Need to Know for Flawless, Long-Lasting Results

Lash Lift FAQs: Everything You Need to Know for Flawless, Long-Lasting Results

Are you curious about lash lifts and whether they’re right for you or your clients? You’re not alone! Lash lifts are one of the most popular beauty services today—but with popularity comes questions. From longevity to aftercare, we’ve rounded up the most frequently asked questions about lash lifts and answered them all right here.

At Elleebana, we’re proud to be global leaders in lash lift education and product innovation. Whether you’re new to lash lifts or a seasoned artist, this guide will give you the clarity and confidence to create stunning, safe, and long-lasting results — using the best in the business.

How long does a lash lift last?

A lash lift typically lasts 6 to 8 weeks, depending on your client’s natural lash growth cycle and how well they follow aftercare instructions. Using a high-quality system like the Elleeplex Profusion Lash Lift System can help extend those results while nourishing the lashes during processing.

Will a lash lift damage my natural lashes?

When done correctly with professional products and training, a lash lift should not damage the lashes. In fact, our Elleeplex Profusion system and Elleebana One Shot System are formulated with lash health in mind, featuring nourishing ingredients. Plus, we offer advanced education that teaches proper timing, technique, and lash assessment — so you lift safely and confidently, every time.

Can I wear mascara after a lash lift?

Yes, you can wear mascara after a lash lift — but we recommend waiting 24–48 hours post-treatment to allow the lashes to fully set. For best results, avoid waterproof formulas and opt for nourishing mascaras, such as our Elleevate Lash Lift Mascara, specially designed to complement lifted lashes without breaking down the curl. Plus, this mascara CAN be worn directly after a lash lift without affecting the results!

How do I maintain my lash lift results?

Maintaining a lash lift is all about aftercare. Here are a few essential tips:

  • Avoid heat, steam, or heavy makeup for 24 hours.

  • Don’t rub your eyes or sleep face-down.

  • Use a nourishing aftercare product like Elleeplex Advanced Aftercare daily to keep lashes hydrated and healthy.

  • Encourage clients to brush their lashes gently with a clean spoolie.

 

What’s the difference between a lash lift and lash extensions?

A lash lift enhances the natural lashes by curling and lifting them from the root, giving a wide-eyed, defined look with zero maintenance. Lash extensions, on the other hand, involve applying synthetic lashes onto natural lashes to add length, volume, and drama. A lift is perfect for clients who want a low-maintenance enhancement, while extensions offer more customization and fullness.

How soon can I get a lash lift again?

We recommend waiting at least 6–8 weeks between lash lifts to ensure the natural lash cycle has reset. It’s important to assess the clients lashes before they get another lash lift to ensure their lashes are in a healthy condition. Over-processing can lead to dryness or breakage, which is why proper timing and technique — taught in all Elleebana training programs — is essential.

Why did my lash lift not last or drop quickly?

There are a few common reasons:

  • Incorrect processing times (too short or too long).

  • The lashes weren’t fully cleaned or prepped.

  • The client did not follow the aftercare instructions given to them.

  • There was too much adhesive left on the lashes.

The managing director of Elleebana – Otto Mitter, taught a live webinar on the phenomenon of “The False Lift Paradox”. Dive deeper into the topic of ‘why did my lash lift drop overnight’ here.

What are the best aftercare products for lash lifts?

For optimal results, we recommend:

Download Aftercare Guide Here

Want to learn from the best?

Whether you’re a beauty professional looking to get certified or you’re already trained and want to elevate your technique, our Elleebana Lash Lift Courses are trusted by artists around the world. Learn the science behind the system, perfect your application, and offer your clients industry-leading results.

With Elleebana, you don’t just lift lashes — you lift standards. 💫

Explore our training programs or shop lash lift essentials today at www.houseofelleebana.com

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Elleebana Lash Lift and Brow Lamination Society – Verified Facebook Group for Beauty Professionals

Elleebana Lash Lift and Brow Lamination Society – Verified Facebook Group for Beauty Professionals

In the ever-evolving world of lash lifts and brow lamination, having a reliable, professional community is more important than ever. That’s why Elleebana created the Lash Lift and Brow Lamination Society — a private, verified Facebook support group dedicated exclusively to lash and brow professionals.

Unlike many other beauty forums that allow public entry, this group is strictly for verified salon professionals, ensuring that every discussion, question, and shared win is rooted in industry expertise.

🔐 Why Verification Matters

At Elleebana, we believe that professional education, product integrity, and safe practices should be protected. That’s why entry into the Lash Lift and Brow Lamination Society requires salon verification. This means:

  1. No hobbyists
  2. No unqualified advice
  3. No misinformation

Every member is part of a qualified salon or business, ensuring that you’re learning from — and networking with — true industry peers.

🤝 A Global Support Network for Lash and Brow Artists

The group has been active for years and now boasts a thriving community of professionals across the globe. Whether you’re looking for:

  1. Technical help with lash lifts or brow lamination
  2. Product guidance for the Elleebana or Elleeplex Profusion product lines but also all other brands on the market
  3. Creative inspiration from fellow stylists and educators

4. New treatment technique tips or just a safe space to share your wins and ask questions.

The Society has become the go-to digital salon for lash and brow professionals using Elleebana.

🌍 Powered by Elleebana, Driven by Passion

As a global leader in lash lift and brow lamination education, Elleebana continues to support salons not just with high-performance products, but with genuine community engagement. The Society is part of our broader mission to uplift, empower, and elevate the lash and brow industry.

From Elleeplex ReGEN to our Hybrid Dye Systems, and now with innovations like ElleeLUXE eye patches and Flex Hybrid Shields, the Society keeps you at the forefront of what’s new — with guidance straight from the source.

💬 Ready to Join?

If you’re a certified lash or brow artist and ready to be part of a professional-only network, apply to join the Lash Lift and Brow Lamination Society on Facebook today. Please note: all requests are vetted and require proof of professional affiliation.

👉 Join the Society now – Verification required

📣 Keep Up with Elleebana

Looking for the latest in:

  1. Lash lift innovations?
  2. Brow lamination best practices?
  3. Hybrid dyes and aftercare solutions?

Follow us on Instagram, Facebook, and visit www.elleebana.com for updates, trainings, and distributor opportunities.

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Entering a Lash Lift Competition? Amie Buckley’s Experience & Top Tips

Entering a Lash Lift Competition? Amie Buckley’s Experience & Top Tips

Last weekend, Elleebana Educator Amie Buckley took on the challenge of competing in the Lash Summit Championship in Melbourne—a prestigious lash lift competition featuring some of the industry’s finest. Out of 19 incredibly talented beauty professionals, Amie secured an impressive 4th place overall, and her results speak for themselves!

We couldn’t be prouder of her achievement, so we sat down with Amie to learn exactly how she achieved her results and to gather her top tips for anyone considering a lash lift competition. Here’s what she had to say:

Behind the Scenes of the Competition

“Competing in a lash lifting competition was an unforgettable experience. I had the privilege of competing against 19 incredibly talented beauty professionals in Melbourne, each bringing their own expertise and passion for the industry.

As we entered the competition room, we were asked to select a workstation and begin our setup. I wasn’t feeling nervous—in fact, I was excited and eager to begin. Once everything was in place, my model arrived, and I immediately assessed her lashes. She had naturally long lashes with a slight curl and a noticeable kink, which presented an initial challenge.

With a 1.5-hour time limit, I decided to use the Freestyle Lash Lift Method by applying Step 1 directly onto the lashes. This allowed me to soften and straighten them while correcting the kinks. I used Elleeplex Profusion and processed for 11 minutes. Once Step 1 was removed, I selected a large Elleebana Flex Rod to wrap the lashes into position before applying the Step 2 setting lotion. After an 8-minute processing time, I carefully removed the product and dried the lashes to assess the results.

As the lashes dried, I noticed that a few of the longer lashes, which extended beyond the rod, still had a slight kink at the tips. At that moment, I felt the pressure of the ticking clock, but I remained focused. Using a micro-tip applicator, I carefully corrected these areas, by applying the step 1 and step 2 solutions for about 1 minute each, ensuring a smooth and uniform finish.

Next, I proceeded with a tint using Elleeplex Profusion Blue Black. While the lashes were processing, I added jewel embellishments to my model for extra points. Seeing the final result come together was truly exciting! Once the tint was removed and the lashes were fully dry, I was extremely pleased with the outcome and felt confident in my work.

The judges assessed key factors such as symmetry, tint application, residue, inner corner lash lift, and overall visual appeal. I felt I had met all the criteria and presented a refined result.

Although I didn’t take home the win, the experience was invaluable. I had the opportunity to connect with inspiring beauty professionals, refine my skills, and push myself in a high-pressure environment.

For anyone considering entering a competition, here are my top tips:

✅ Stay calm and enjoy the experience – Everyone in the room is in the same position as you. Take the opportunity to meet new people and learn from one another.

✅ Work efficiently and precisely – This ensures you have time to make necessary adjustments for a flawless finish.

✅ Have fun! – Embrace the moment and make the most of it. This is an experience you’ll remember forever!”

 

 

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Trainer In the Spotlight: Alicia Vadnais

Trainer In the Spotlight: Alicia Vadnais

We are thrilled to spotlight one of our exceptional USA trainers, Alicia Vadnais. Alicia has been an incredibly talented Elleebana trainer for the past few years, and she recently opened her own salon, Fringe Parlor, in her hometown of Benson, Minnesota. We are extremely proud of Alicia and everything she has achieved. Recently, we asked Alicia to share her journey in the beauty industry, and here is what she had to say:

Alicia’s Journey in the Beauty Industry

My love for the beauty industry started when I was 4 years old, telling my mom I wanted to be a “beauty shopper”. I have always had a passion for all things skin, lashes, and makeup.   Growing up on a farm in Minnesota, I spent summers baling hay and lived there all through high school. After attending NDSU and obtaining a double major in Psychology and Sociology, I headed to the East Coast. In searching for an Esthetics school, I found Atelier Esthetique in NYC and was licensed in 2007. I couldn’t get enough of this industry—there is so much to learn and love. I continued my education and received my ITEC certification, allowing me to work in 38 countries in all things Esthetics.  

After returning to Minnesota, I fell in love with a local farmer and ended up settling in my hometown of 3,500 people. I adjusted my goals and found a balance between work and family life. I have two amazing children, and my family is everything. I started lashing to stay home with my babies, finding the perfect balance of home and work.  

In 2018, my state began regulating lashes, requiring me to rent a space in a salon to continue working. My supportive husband built me a salon in a camper, allowing me to license it and work anywhere in the state. His willingness to support my dreams never ceases to amaze me.

Being in a licensed salon allowed me to return to my skin roots and research lash lifting. I love the transformative experience of extensions and the joy they bring to my clients. However, not everyone is a candidate for extensions, nor do they fit everyone’s lifestyle.

This is where Elleebana entered my life. I read about the company’s values and structure, which aligned perfectly with my beliefs. I believe in helping each other rise in this industry, rather than gatekeeping information. Elleebana is a true family of some of the most talented individuals I have seen. The lifetime support that comes with the training is unmatched by any other beauty company. When I discovered that I could be trained by Master Trainer Kelly Rhode in my state, I immediately signed up.

I was offered a training position the next year. Initially, I hesitated, not because it didn’t sound like an amazing opportunity, but because I didn’t think instructing was for me. Kelly’s persistence paid off, and I’m so glad I listened. It has been a bright spot in my career ever since. I get to be a cheerleader for my students, and we all grow together. If I have to pick my favorite reason for staying with Elleebana, it is the amazing human connections it allows me to make in this industry. I will forever be grateful to be part of a company whose owners never settle for anything less than the best. Otto Mitter is always working to improve our tools for success, providing us with the latest information and technology.

In 2020, I opened Vi Beauty Lab with a partner in Wayzata, MN, commuting 2.5 hours to work there two days a week. It was an amazing experience, with some of the best clients and co-workers. After two years, I returned to my hometown and, once again, my husband helped me restore a 100-year-old building into a salon, and Fringe Parlor was born. I still travel to the cities to train my Elleebana students, but most of my time is now spent closer to home. I train with the One Shot Lash Lift system and Lash and Brow Lamination with the Profusion system. My courses are available both in person and online. I would love to see you in class. We have a lot of fun, and there is a lot to learn. My door is always open.

Fun Facts About Alicia
  • I love all things art and history.
  • I’m a medical knowledge junkie, always researching something.
  • I love to sing.
  • I am fascinated by electricity and insisted on rewiring my washing machine when it broke.
  • I love movies.
  • I hate cooking, but I obviously do it because I love to eat.
  • When I’m not working, I’m with my family, enjoying the short Minnesota summers with as many days at the lake as possible.
Connect with Alicia:

Join us in celebrating Alicia’s incredible journey and achievements. We are grateful to have such a passionate and talented individual as part of the Elleebana family!

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Top Three Common Mistakes Lash Lift Beginners Make – From an Elleebana Educator

Top Three Common Mistakes Lash Lift Beginners Make – From an Elleebana Educator

If you’re new to the world of lash lifting, it can be both exhilarating and nerve-wracking. As a team of Educators, we’ve seen beginners navigate this path, and yes, they do make mistakes – but that’s all part of the learning process, and it’s where the magic happens!

Here is a guide to avoid common mistakes newbies make:  

1. Inconsistent Lotion Placement

The key to a flawless lash lift lies in precise lotion application. Ensure your placement is not only thick but also consistent across the lashes. Many lash artists are inconsistent with their lotion application and actually use less than they should. You really want to make sure the lotion is consistent and thick all the way across. Inconsistent lotion placement can hinder your lift results, so take the time to master this fundamental step as it sets the foundation for stunning results.

 

2. Underestimating the Power of Aftercare

Don’t overlook the significance of post-treatment care. Emphasize to your clients the importance of maintaining lash health for long-lasting results. Recommending products like the Elleeplex Advanced Aftercare or the Hyaluronic Boost Serum not only enhances their satisfaction but also strengthens the bond of trust between you and your clientele (plus it is a great form of extra income for your salon!). Aftercare isn’t just something to sell for extra revenue – it is essential to ensure that after you have put the hair through that chemical process, they are being looked after at home. This helps give your lash clients the longevity of their results.  

3. Lacking Confidence

Confidence is key in any beauty treatment, especially when working in such close proximity to your clients. It can be quite a foreign feeling to get up close and personal with a stranger and touch their face and eyes. While it may feel daunting at first, exude assurance in your abilities. Remember, your confidence instils trust and reassurance in your clients, making them feel comfortable and valued throughout the process. Being too gentle with the client can make them doubt your expertise. Imagine laying there with your eyes closed and someone is almost tickling your head – you get this feeling from their energy that they are just not sure what they are doing. Make sure when you are working with your clients, you are specific with their head placement. Don’t be afraid to make full contact – place your hand in a good position. Support their head while you are wrapping the lashes. If you need to move their head, don’t just gently push – get control of the head and move it around where you need it. This will ignite confidence in you as the lash artist.

Conclusion

Embracing the learning curve is crucial in mastering the art of lash lifting. By being mindful of lotion placement, emphasizing the importance of aftercare, and projecting confidence in your skills, you can avoid common pitfalls and deliver exceptional results. Remember, every mistake is a step toward becoming a more skilled and knowledgeable lash artist. So, keep practising, stay confident, and watch as your expertise grows and your client’s satisfaction soars.

If you want to learn more from our Elleebana Educators – head to our courses tab to see what’s on offer.

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Eyelash Lifting Vs Eyelash Extensions

Eyelash Lifting Vs Eyelash Extensions

With eyelash lifting becoming such a popular treatment we’ve had lot of people asking, what is the difference between eyelash lifting and eyelash extensions?

Here is some helpful information that will take out some of the guess work for you.

What is the difference between Eyelash Extensions and Eyelash Lifting?

Both are designed to enhance and complement your natural beauty.

Eyelash Extensions – Eyelash Extensions are a synthetic lash made from a high quality PTB (Polybutylene terephthalate) fibre, designed to mimic the natural lash. They are applied to your natural eyelash and come in a range of different lengths, curls and thicknesses and can be applied one by one (classic) or can be applied in multiple (volume) sets of 2D (2 lashes) up to 8D (8 lashes) enabling you to create anything from a natural look to quite dramatic.

Eyelash Lifting – Eyelash lifting is an enhancing treatment on your natural lash. The treatment occurs when the natural lashes are lifted and set around a selected size silicone rod. Lifting and Setting lotions are applied during the treatment and an eyelash tint to finish, resulting in a lengthened, lifted, curled and darkened result.

How long does each treatment take?

Eyelash Extensions – Eyelash extensions can see the initial treatment time vary pending if you are choosing to have classic set or volume set. Classic sets can take about 1.5-2hrs on average with Volume sets taking anywhere between 2-3hrs.

Eyelash Lifting – Elleebana Eyelash Lift, including an eyelash tint can take as little as 30 – 45mins.

How long does the treatment last?

Both treatments are designed to last the duration of the natural lash cycle which can last up to 90days.

Eyelash Extension – An appointment for eyelash extensions is recommended every 2-3 weeks to infill the lashes that have grown out and fallen off.

Eyelash Lifting – Eyelash lifting “re-lift” is recommended anywhere from 6-12 weeks pending on the client’s natural lash and growing cycles.

Are either of these treatment’s uncomfortable to have done?

No – if done correctly, you will not experience any pain from either treatment. Both treatments are done laying down and are the perfect excuse for some quite “you” time.

Are either of the treatments damaging to my lashes?

If done correctly by certified technicians neither treatment should not cause any damage or stress to your natural lashes.

Treatment costs

Eyelash Extensions – Lash Extensions can range from $100 for a classic set to $200 + for a volume set

Eyelash Lifting – Lash Lifting can range from $75 – $120 on average

It’s safe to say each of these amazing lash enhancement treatments sit perfectly in the beauty market place and can both give you the luscious lashes you desire. The question is…. Which one do would you chose?

To find out more about our Lash Lifting or Extension training courses please click below. 

Our Training

 

“This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

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What makes an awesome Lash Lift Artist of the Year Award entry?

What makes an awesome Lash Lift Artist of the Year Award entry?

The Elleebana Lash Lift Artist of the year Award is the world’s biggest lash lift competition – with each year comes more entries and the stakes get higher but so too do the prizes. This year saw the total prizes skyrocket to a combine total of almost $10000.00.   With these massive prizes, it’s no wonder taking out the top spot is a coveted position to be in. Beside from bragging rights of being titled Global Lash Lift Artist of the Year for an entire year, it is also an incredible marketing opportunity to further sell the treatment of Eyelash lifting to your customers.   

Elleebana directors Otto and Zoe Mitter have the mean task of selecting the final top ten and with over 1800 entrants in 2018– this was a MAMMOTH task. However, with the help of our International guest judges, we released the highly anticipated winner on Good Friday (Australian Eastern Standard Time).   Our judges, over the course of this competition been well respected makeup artists, or lash masters – we like to share it out a little but often times (because the pictures are all pretty spectacular) we ask our judges to focus on some key factors when we choose our winners.  Every finalist has to meet a very particular set of criteria to be considered. Below, we want to share with you some of the ways to improve your entries, your chances at being seen and what the judges look for in the perfect Eyelash Lift.

What does it take to win our Global Lash Lift Competition?

  1. A really visible and obvious result between the before image and the after image.  The entries that look like a client has zero lashes in the before picture and then BAM – long thick and dark looking lashes in the after picture are what makes our hearts flutter.   
  2. Clear photography – no shadowing or shading.  We like to be able to zoom in and see as much as possible through the lash line.  We can then hunt for cross overs and isolation perfection this way so be sure to get your lighting looking sublime.   
  3. Tint staining on the skin is marked down.  If there is visible tint residue on the skin, in the water line or even left-over tint residue on the lashes this is marked down and won’t get considered for the top ten positions. 
  4. Crossed over lashes or lashes that are obviously curling too far back (over processed) are also marked down.  Know your client and know their processing times.  Lashes that are touching the eyelid will no doubt require relaxing.  
  5. A nice eye colour, good eye shape, clean skin/tidy brows and an open eye that gives wonderful clarity to the image is eyesential (see what we did there?)  This is an Instagram competition after all and imagery is everything – the image has to look amazing!  The whole picture needs to sell your work.
  6. Inner corners – oh those pesky inner corners are a nonnegotiable even with lash lifting.  These tend to be the lashes that get over processed or kinked from incorrect styling rod selection or lash placement, so if they are consistent with the entire lash line then you know the technician has had great control with their lash placement and their processing time is well controlled.  Big tick from the judges there.
  7. Lashes that dip down from the lash line before raising up – this is often an indicator of incorrect rod placement or that the lashes have lifted from the rod during the processing time.  This is marked down also.
  8. Read the terms and conditions – We repeat – Read the terms and conditions – We cannot stress this enough!  We had many epic entries this year – some that would have easily been in the top ten for certain, but they did not meet the criteria because they didn’t use the correct hashtags, they used too many hashtags, they didn’t have the correct statement under their picture or they had too much information in the comments or tagged others.  Please, please read the T’s and C’s to ensure your entry is valid and you aren’t disappointed.
  9. Proof of purchase – every one of our top ten and our wildcard entries had to provide proof of purchase of Elleebana products to ensure they fall in line with the criteria.  Be sure you also have proof of your purchase if you are entering next year as this will always be a requirement of the competition.  

 

2018 saw the introduction of the wildcard entry award that was voted by the people. These lucky nominations were not judged under the normal criteria, this was a “likes” take out the prize scenario so this is considered a people’s choice voting system.  They were chosen because they were so close to making the top ten with these images and they honestly deserved some acknowledgement as do each and every one of the 1800+ entrants! 

 

If you intend on entering next year’s lash lift competition, the best place to keep up to date is our Instagram page @elleebana 

https://www.instagram.com/elleebana/

We launch in the lead up to the Easter long weekend and drawn the prize always on Good Friday – we hope to see you all for next year’s entries.  The strive for Eyelash perfection has the potential of some huge rewards that could be all yours.  

 

“This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

 

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