Celebrating Women in Lash & Brow Artistry: International Women’s Day

Celebrating Women in Lash & Brow Artistry: International Women’s Day

On International Women’s Day, we honor the power, resilience, and creativity of women across the world—especially those shaping the beauty industry. At Elleebana, we are privileged to work alongside talented women who are not only excelling in their careers but also lifting others as they climb.

Celebrating the Women Who Inspire Us

As we reflect on the impact of women in beauty and beyond, we celebrate those who have paved the way for future generations. Whether through artistry, education, or leadership, the women of Elleebana prove that when women support each other, incredible things happen.

Empowering Women Through Beauty

The lash and brow industry is built on a foundation of creativity, precision, and innovation—qualities that women across the world bring to the forefront every day. At Elleebana, we believe in fostering opportunities for women to grow, whether through expert training, mentorship, or support in their business ventures. By providing industry-leading education and products, we help women gain the confidence and skills needed to thrive.

Women Leading the Way in Lash & Brow Artistry

From skilled lash and brow artists to dedicated educators, women at Elleebana continue to push boundaries and redefine excellence in beauty. Their passion for their craft, commitment to education, and dedication to uplifting others inspire the next generation of beauty professionals.

Educators Who Inspire and Elevate

Elleebana’s strength lies in its global network of educators who are passionate about sharing their knowledge and uplifting others. These women are the backbone of our educational programs, ensuring that beauty professionals worldwide receive top-tier training and support. Below is just a small handful of Elleebana’s large community of inspiring educators and ambassadors:

• Alex Brown – USA Master Educator and Salon Owner: As a Master Educator for Elleebana in the USA, Alex exemplifies leadership in the lash industry. Her dual role as a salon owner and mentor allows her to empower aspiring artists by sharing her expertise and business insights. Alex’s dedication to education helps women refine their techniques and build successful careers in beauty. @alexbrownesthetics

• Elena  – UK Elleebana Ambassador: Based in the UK, Elena is an Elleebana Ambassador committed to perfecting her craft and educating others. She believes in the power of mentorship and works closely with emerging artists to help them develop their skills and confidence in the competitive lash industry. @elenatreament_salon

• Shannon Boyle – European Elleebana Educator: A prominent figure in the European lash community, Shannon is more than an educator—she’s an advocate for women in beauty. Through her training programs, she encourages her students to surpass their limits and transform their passion into thriving businesses. @shannonboyleartistryeducator

The Impact of Community and Mentorship

Behind every successful lash and brow artist is a network of supportive peers and mentors. Elleebana is proud to cultivate a global community where women empower one another, share knowledge, and celebrate achievements. Through collaboration and education, we ensure that the future of the beauty industry remains inclusive and full of opportunities for all.

At Elleebana, we stand for innovation, inclusivity, and empowerment—every single day. Happy International Women’s Day!

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30 Years of Elleebana: What Keeps a Beauty Brand Thriving for Three Decades?

30 Years of Elleebana: What Keeps a Beauty Brand Thriving for Three Decades?

In November 2025, Elleebana will celebrate 30 years of excellence in the beauty industry. Since its inception in 1995, Elleebana has evolved from humble beginnings on Australia’s Gold Coast into a globally recognised leader in lash and brow enhancement, renowned for its innovative products, award-winning education, and unwavering community support.

Innovation

Elleebana’s commitment to innovation has been a cornerstone of its success. The brand revolutionised the beauty industry with the introduction of the Elleebana One Shot Lash Lift system, offering advanced formulations and swift processing times. Founder and Managing Director Otto Mitter, a qualified cosmetic chemist, has been instrumental in developing groundbreaking products such as the Elleeplex Profusion System, Elleeplex ReGEN, and Elleebana Brow Henna. His passion for product development and research continues to drive Elleebana’s innovation, setting new benchmarks in the beauty industry.

Influence and Awards

Over the past three decades, Elleebana’s influence has been recognised through numerous accolades. The brand has received over 21 awards for product innovation and excellence in education, including the prestigious Product Integrity Award from the National Association of Lash Artists in both 2019 and 2020. These honours reflect Elleebana’s unwavering commitment to quality and industry leadership.

Community Support and Global Events

Elleebana’s dedication to community support is evident through its active participation in global beauty events and charitable initiatives. The brand sponsors and supports numerous competitions and symposiums, such as the Elleevation Symposium, fostering collaboration and knowledge sharing among beauty professionals worldwide. In times of crisis, Elleebana has extended its support to communities in need. Following devastating floods in Spain, the brand donated 50 packs of their products to help affected salons rebuild their businesses. Additionally, during the Australian bushfires, Elleebana and its global distributors collectively contributed over $10,000 to support relief efforts, demonstrating a strong commitment to philanthropy and community welfare.

Excellence in Education and Support

As a multi-award-winning leader in education, Elleebana offers a comprehensive curriculum designed to elevate the skills of beauty professionals. With a network of elite trainers across over 60 countries, the brand ensures that practitioners receive top-tier training and ongoing support, setting industry benchmarks for excellence. Elleebana’s education program has been curated by an award-winning team, bringing almost three decades of combined experience to the lash and brow industry. Founder Otto Mitter has been making waves globally, delivering highly sought-after Lash Lift Mastery sessions to sold-out audiences at prestigious conferences like LashCon in California and beauty exhibitions in Los Angeles, Chicago, Miami, and Sydney. Through on-stage live demonstrations and educational sessions, he continues to inspire lash and brow artists, reshaping the future of the lash industry.

Dedication and Passion

The driving force behind Elleebana’s success is an unwavering dedication and passion for the beauty industry. Founder and Managing Director, Otto Mitter, exemplifies this commitment, leading the brand with a vision to innovate and inspire. His passion for continuing education and helping beauty professionals develop their careers is appreciated by his team and colleagues around the world. Under his visionary leadership, Elleebana has fostered a culture of creativity and pushed boundaries, revolutionising the lash industry and inspiring beauty professionals worldwide to reach new heights of success.

Equally integral to Elleebana’s achievements is CEO and CFO, Zoe Mitter. With a robust background in business administration and a strategic approach to product costing and financial management, Zoe has been pivotal in steering the company’s growth and operational excellence. Her early career in administration and subsequent studies in business have equipped her with a diverse skill set that has been instrumental in the company’s expansion and success. Together, Otto and Zoe have cultivated a family-oriented culture within Elleebana, where passion meets excellence in service and innovation in products.

As Elleebana approaches this remarkable 30-year milestone, the brand remains steadfast in its mission to empower beauty professionals and elevate industry standards. The journey doesn’t end here; exciting new reveals are on the horizon. Stay connected and be part of the next chapter by following @elleebana.

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As featured on Mocha Beauty Biz: A Day at Elleebana HQ

As featured on Mocha Beauty Biz: A Day at Elleebana HQ

A Day at Elleebana HQ: A Hub of Innovation and Excellence in Beauty

As featured on Mocha Beauty Biz

We at Elleebana were thrilled to welcome the team from Mocha Beauty Biz to our headquarters on the beautiful Gold Coast. Their recent feature perfectly captures the essence of what makes Elleebana HQ a beacon of innovation, education, and connection within the beauty industry.

Showcasing Our Space

From the moment the Mocha Beauty Biz team arrived, we were excited to showcase our state-of-the-art facilities. Designed with both creativity and functionality in mind, our HQ reflects our commitment to excellence. The modern design, equipped training spaces, and collaborative work areas create an inspiring environment where ideas flourish and professionals grow.

Our HQ isn’t just where we operate—it’s where we innovate, educate, and connect with the global beauty community.

Highlighting Education and Training

Education has always been at the heart of what we do. During their visit, the Mocha Beauty Biz team experienced firsthand the dedication and passion that drives our training programs. Our beautifully equipped training rooms are where beauty professionals from around the world come to refine their skills and learn the latest techniques under the guidance of our expert educators.

Through our global training programs, we’re proud to empower beauty professionals to achieve their goals, elevate their careers, and bring the best of Elleebana to their clients.

Celebrating Our Team

One of the highlights of the Mocha Beauty Biz visit was showcasing the incredible team behind Elleebana. From our educators to product developers, every team member plays a vital role in bringing our vision to life. Their shared passion for excellence and innovation is the driving force behind every product, training session, and interaction we deliver.

A Hub of Innovation

At Elleebana HQ, innovation is at the core of everything we do. During the visit, we were excited to share how our team develops groundbreaking lash and brow treatments while continuously refining our existing offerings. It’s this commitment to staying at the forefront of the beauty industry that ensures we remain a trusted leader for professionals worldwide.

As Mocha Beauty Biz beautifully articulated in their feature, visiting Elleebana HQ isn’t just a tour—it’s an experience. It’s a glimpse into the heart of a brand driven by passion, expertise, and a dedication to shaping the future of beauty.

Be a Part of Our Story

Whether you’re an experienced beauty professional or just starting your journey, we invite you to connect with Elleebana. Explore our innovative products, attend one of our world-class training sessions, and follow our journey as we continue to lead and inspire within the industry.

To read the full Mocha Beauty Biz feature, click here.

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Elleebana Unity Event in London: Bond-Themed Fun with a Charitable Twist

Elleebana Unity Event in London: Bond-Themed Fun with a Charitable Twist

This October, the Elleebana team flew from Australia to London to host our highly requested Elleevation Masterclass, which we have been touring around Australia and New Zealand. But in true Elleebana style, we couldn’t stop there – and hence, the Elleebana Unity event was organised for the following day.

007 Bond-Themed Challenge: Mission London

For a truly unforgettable experience, our global distributors and educators suited up for a 007-themed scavenger hunt through the vibrant streets of London. Split into teams, attendees took on immersive Bond-inspired tasks, with more than bragging rights on the line. Otto and Zoe Mitter announced that the winning team would choose a charity to receive a generous £1,500 donation from Elleebana—making the competition about more than just victory. Starting with a clue and a briefcase, over 50 Elleebana team members raced across the city, all in the name of friendly competition and charity.

 

 

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Rod vs. Shield: Choosing the Right Tools and Sizes for a Perfect Lash Lift

Rod vs. Shield: Choosing the Right Tools and Sizes for a Perfect Lash Lift

One of the most common questions we receive from lash lift students is “how do I choose the correct rod or shield for my clients?”. Getting this right is key to achieving the best lash lift results. The main difference between the two is that the rod will provide a C curvature and the shield will provide an L curl.

 

 

 

 

 

 

 

As you can see in the below images, the flex rod provides a slightly more natural curled result, whereas the flex shield offers a more dramatic lift. Choosing between a rod or a shield for your client ultimately depends on your client’s preferences, so conducting a thorough consultation is important.

 

 

 

 

 

 

 

 

 

In certain situations, a rod or shield may be more desirable based on the client’s eye shape. For example:

Deep-set eyes: For clients with deep-set eyes, rods are often the better choice. The goal is to lift the lashes outward from the root without letting them touch the brow bone (imagine how uncomfortable that would feel!). In this case, a rod helps create space between the lashes and brow. For some clients, a larger rod size can even provide extra lift and comfort.

Rounded eyes: Remember, shields open eyes even wider. Using a rod is often a more complimentary choice for this eye shape for a slightly more natural look. ⁠

This just scratches the surface. Our online lash lift course covers all the details—check it out to learn more!

Choosing The Correct Rod Or Shield Size

Okay, now that you have chosen a rod or a shield for your client… It’s time to pick a size! Selecting the right size rod or shield is a crucial aspect of achieving optimal results in lash lifts for your clients. Here are the basic fundamentals we use to choose the correct size:

Measure the Lashes: Place the selected rod or shield onto the client’s eyelid. Use your precision lifting tool to lift the lashes onto the rod or shield.

Check the Lash Placement: The lashes should extend past the halfway point (the apex) of the rod or shield, ideally reaching about ¾ of the way up. This ensures the perfect curl.

Note: Inner corner lashes are typically shorter, so let the majority of the lash line guide your choice. As long as most lashes cross the halfway point, you’ll achieve a well-formed curl.

Lash Hack!

Did you know our tree tool includes a measuring guide? It features four markers on the side, each representing a different size. To measure your client’s lashes, gently place the tree tool under the lash line to determine the right rod or shield size. This is a great tool for beginners as it provides a nice starting point!

 

 

 

 

 

 

 

Want More? Watch The Full Tutorial! 

 

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Unwrap Success: Boost Your Salon’s Retail Revenue this Christmas!

Unwrap Success: Boost Your Salon’s Retail Revenue this Christmas!

The holiday season is upon us, and as the hustle and bustle of festivities begin, salons are gearing up to make every client glow. It is the perfect time of year to seize the opportunity of your fully booked calendar. Did you know that selling just three hyaluronic boost serums a day could mean an extra $300 a week in profit? Or an extra $15,600 a year! That’s a gift not just for your clients but for your salon’s bottom line! Here are some tips to sleigh the season and ensure your retail game is on point.

🎁Gift Sets Galore:

‘Tis the season of giving, and your clients are on the prowl for the perfect presents. Bundle up your best-selling lash and brow products into irresistible gift sets. Consider offering exclusive deals during the holiday shopping frenzy – Black Friday, Cyber Monday, Boxing Day – you name it! Create a competitive edge by promoting bundle deals that your clients simply can’t resist. Alternatively, entice them with a special promotion: a discount on aftercare products when they book an appointment. Don’t forget to spread the word on social media; it’s the perfect platform to showcase these festive offerings.

🎅 Santa’s Little Helpers – Your Staff:

Turn your salon staff into Santa’s little helpers by igniting their passion for retail. Set clear goals and KPIs, and empower them with strategies to enhance their sales skills. Incentivize their efforts with bonuses, discounts, or even a friendly competition, complete with a prize for the top seller. When your team is genuinely excited about the products, that enthusiasm becomes contagious, making clients more likely to indulge in a little retail therapy.

🎄Christmas-themed Social Media Posts:

Harness the power of social media as your holiday helper! Showcase your fabulous lash and brow products on Instagram and Facebook with dazzling holiday-themed posts. A touch of online buzz can go a long way in attracting new clients and boosting retail sales. Here’s a cute suggestion: get creative in the salon and showcase your retail products in a festive way. At Elleebana HQ, we used empty product boxes to craft Christmas tree decorations – a fun and visually appealing way to get into the holiday spirit while highlighting some of our most popular retail products.

With these festive and fabulous strategies, you’ll not only boost your salon’s Christmas retail revenue but also leave a lasting impression on your clients. So, deck the halls, jingle those retail registers, and let the lash and brow magic make this holiday season your most successful yet!

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Lash Lift Adhesives: Choosing the Right One

Lash Lift Adhesives: Choosing the Right One

Let’s chat adhesives! With numerous options available, it’s crucial to find the perfect fit for you and your clients, ensuring you feel confident in your product selection. While every step of a lash lift is crucial, the lash wrapping phase holds the key to stunning results! We are here to walk you through our three adhesive options for wrapping lashes; Elleebana Original Lash Lift Adhesive, Elleebana Stronghold Adhesive and our newest addition – Elleebalm Lami Balm Adhesive. Each technician will have their own preferences based on client hair types, experience level and familiarity – so let’s discover which adhesive suits your needs best!

Elleebana Lash Lift Adhesive

Our Elleebana Lash Lift Adhesive, the OG adhesive that started it all, has become a fan favourite in the industry for a high-quality, reliable glue adhesive. Most of our Elleebana students start their lash journey using this product, as it is a great introduction to the options available. This is because the adhesive has a slower setting time, allowing students to have more workability in separating the lashes perfectly on the shield/rod. It is a dermatologically tested water-soluble synthetic polymer that has excellent film-forming, emulsifying and adhesive properties. When working with this product, it is recommended to work in smaller sections, to avoid overusing the product or potentially creating a barrier.

Elleebana Lash Lift Adhesive Features & Benefits:

• High tensile strength and flexibility
• Dermatologically tested
• Vegan
• Available in the original bottle and the 10ml Squeezetube for more applications
• Open time: 3 months after opening
• Hot trainers tip: The lash lifting adhesive requires a moment to become tacky as it begins its polymerisation process and achieves its optimal state for use

Elleebana Stronghold Adhesive

Elleebana released the Elleebana Stronghold Lash Lift Adhesive in early 2018, to offer more experienced technicians a stronger lash hold during the lash wrap process. It is important to keep in mind that Stronghold dries faster than the original adhesive, so it is recommended to work quickly, precisely and in small sections. This is a great option for securing stubborn lashes into place and for experienced technicians wanting to speed up their lash wrap process!

Elleebana Stronghold Adhesive Features & Benefits:

• Provides a 10% extra hold on the lashes
• Biotin and Keratin support the lashes during the lifting and chemical process
• Dermatologically tested
• Also available in a larger squeeze tube which allows more applications and reduced wastage!
• Open time: 3 months after opening

 

 

 

 

 

 

 

 

 

Elleebalm: Lami Balm Adhesive

If you are a technician that loves the flexibility of PERFECTING your wrap but wants a product that will allow you to do it quickly, The Elleebalm may be for you. Packed with plant-based amino acids, this revolutionary product has been developed with the purpose to create the perfect hybrid between what is most loved about adhesives and the benefits of balms on the market. Apply a small amount of Elleebalm to your rod or shield using a brush before starting the lash wrap phase using either a brush or your precision lifter tool.

Elleebalm Lami Balm Adhesive Features & Benefits:

• This flexible and malleable balm rapidly adheres to the lashes, allowing for precise isolation and correction speeding up the application process
• With its stronger hold and wax properties, Elleebalm offers a higher percentage chance of lashes staying adhered throughout the entire treatment process in comparison to other balms on the market
• Packed full of hydrating vegan ingredients, the Elleebalm is formulated with lash health in mind
• Unlike other Lami Balms on the market, using the Elleebalm will not require you to adjust processing times for either Elleebana or Elleeplex Profusion systems
• 20ml of product: Providing approximately 100 applications
• Open time: 12 months after opening!

 

 

 

 

 

 

 

 

 

So there you have it! Whether you opt for the reliable Elleebana Lash Lift Adhesive, the Elleebana Stronghold Adhesive, or the innovative Elleebalm Lami Balm Adhesive, each product offers unique features to enhance your lash lift artistry. When choosing which adhesive to use; consider your client’s needs, your working preferences and the desired outcomes. Remember, your choice of adhesive contributes to the magic of lash transformations. So go ahead, explore the possibilities, and let your lash-lift artistry flourish!

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Introducing our new Elleeplex Hyaluronic Boost Serum: How it compares to the Elleeplex Advanced Aftercare

Introducing our new Elleeplex Hyaluronic Boost Serum: How it compares to the Elleeplex Advanced Aftercare

We are so excited to announce our newest aftercare product – Elleeplex Hyaluronic Boost Serum! Our Elleeplex Advanced Aftercare formulation has quickly become a fan-favourite that salons recommend to their clients. So why have we brought out another aftercare serum? We are highly passionate about product ingredients, research and development and providing even more options for our clients to maintain optimal lash lift and brow lamination results and hair health. So what sets the Hyaluronic Boost Serum apart from our original Elleeplex Advanced Aftercare? Let’s take a product deep dive 👇

Elleeplex Advanced Aftercare

Benefits: 

• Maintains optimal lash lift and brow lamination results 
• Speeds up cell generation 
• Increases potassium channels in the cells
• Increases moisture levels to the hair 
• Protects and hydrates the hair
• Longer lasting colour stay results with lash or brow tinting 

Formula: 

• Enriched with Proteins and Amino Acids
• Keratin 
• Biotin 
• Arginine 
• Hydrolysed Collagen 
• Allantoin 
• Panthenol 
• Dermatologically Tested

 

 

 

 

 

 

 

 

 

 

Elleeplex Hyaluronic Boost Serum 

Benefits: 

• Provides molecular-level volume and elasticity
• Boosts the formation of disulphide cross-linkages
• Restores collagen and connective inner hair structure
• Penetrates the cuticle to strengthen and promote healthy lash and brow growth
• Binds follicles, coats and seals in moisture
• Provides free radical protection from environmental strains caused to the hair
• Supports the protein production that is influential in growing hair
• Restores the hairs’ inner structure
• Restores shine and boosts moisture absorption

Formula: 

• Vegan & Cruelty-free
• Ophthalmologically Tested
• pH Optimised
• Sodium Hyaluronate
• Panthenol
• Vitamin E (Tocopheryl Acetate)
• Kakadu Plum
• Innovative Blend of Peptides and Amino Acids including Acetyl Hexapeptide-8, Pentapeptide-18, Proline, Alanine & Serine
• Wheat, Soy and Corn Micro Proteins
• Sunflower Seed Oil

 

 

 

 

 

 

 

 

 

All in all, both formulations are fantastic options for clients wanting to ensure optimal hair health post-lash and brow treatments. Our Elleeplex Advanced aftercare is a great option for those wanting to prolong lash lift, brow lamination and tinting results whilst speeding up cell generation and increasing hydration to the hair. As a vegan alternative, the Hyaluronic Boost serum would be suitable for clients wanting to focus on healthy hair growth, boosting volume and increasing strength. 

 

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Elleebana Educator’s Bringing Home Another Trophy!

Elleebana Educator’s Bringing Home Another Trophy!

The 2023 Skin Games were a hit! If you have been following Elleebana for a while, you will know that we’re big fans of competitions – they provide a perfect opportunity to hone in on your skills, build confidence, and network with like-minded professionals. And, of course, winning awards is a fantastic way to promote your business and showcase your talents.

This year, we were thrilled to be invited to the Atlanta Skin Games, with our founder and director, Otto Mitter and Master Educator, Kileigh serving as judges. Two of our USA trainers also competed, with Taylor Stewart taking third place in the Lash Lift category and Reid Ryan claiming first prize in both Lash Lift and Brow Lamination. We caught up with these talented artists’ to learn more about their experience and to encourage other artists to take part in competitions.

Taylor Stewart – Elleebana Educator Tennessee 

Tell me about your experience this year in the 2023 Skin Games?

I had a really great experience participating in the 2023 Skin Games. I really enjoyed preparing myself to compete, because it really helped me level up my work on my regular clients. I loved the trade show and community of professionals that were there, and most of all, loved to see all the lash lift competitors. It was a little nerve-wracking, to be honest, because I was nervous and I hadn’t been able to practice on my model’s lashes before the competition. While I am usually pretty quick, it took me all of 90 minutes to do the lash lift, which I didn’t expect. I had a lot of fun overall, and would definitely do it again!

What products did you use during your lash lift competition?

I brought Elleeplex Profusion with me to compete, and of course, I am so happy I did. I know that my results with Elleebana will be reliable, I am confident the lashes will not over-process, and I am very comfortable using the product. I definitely want to use something I know will deliver an incredible lash lift, and part of that is that the lashes look healthy AND lifted perfectly, so Profusion felt like the perfect choice!!

What advice would you have for artists that may be considering entering a competition?

Just do it! Do it even though you’re nervous, or if you think you won’t win, or whatever reason you may have! Just DO IT! It’s such a great experience, and at the end of the day, you will be a better artist because of it. I know my experience competing has made me a better overall artist.

Reid Ryan – Master Educator California & Nevada 

Tell me about your experience this year in the 2023 Skin Games?

I have been to a lot of industry events over the years.  Conferences, product expos, launch parties, education forums, and yes, competitions…. but up until this year, I have never been involved in the actual competition.  It is quite intimidating!  Performing demos has never bothered me, but the idea of having someone judge you for your technique and result… It was a huge fear for me!  So I would have to say that my experience this year at the 2023 Skin Games was absolutely unforgettable. There are so many different aspects of the experience- The preparation, the competition itself, the classes and demos, not to mention, meeting the players that have travelled from all over to be there… and then the awards show.  It’s unlike anything I have ever attended, that’s for certain!

What products did you use during your lash lift competition?

I live, eat, and breathe Elleeplex Profusion.  I think even if a lash artist has another product that is their go to, it’s a smart move to pack Profusion in their kit for the same reason I use it exclusively in my salon- it has such a forgiving nature while providing stellar results.  Especially in my position- I had originally set up to bring a model with me to the skin games, but she decided not to come a few weeks before the competition.  My dear friend Tay was kind enough to help me find a model, and I had never worked on her lashes or brows. This in mind, Profusion was the way to go.  I knew that I could allow for a longer processing time, if necessary, without over processing my model’s lashes or brows, as I can always count on it for beautiful results with any and every first-time client.  Plus, it can be used for both brow and lash lamination, and with Regen 2.0, the integrity of the hair is always left better than when I found it, so glossy and perfect!

What advice would you have for artists that may be considering entering a competition?

I think my advice to any artist who may be considering competing would be to treat every service like you are at competition! The 3 months prior to Skin Games, I made it a point to spend an extra 15 minutes on every service I had.  I treated every wrap like it was a case study, took before, during, and after photos for every service.  I looked at my work every night, and reviewed what the judging criteria was going to be looking for.  That way, I had a game plan for what I could do better for the next client.

Entering competitions is the ultimate way to push your artistry to the next level!  I highly encourage and recommend all artists to enter any and all competitions possible, the feedback you receive from your judges, the opportunities to view other artistry that isn’t on a social media platform…. it’s just such a game changing experience!

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Elleebana Educator On The Spotlight – Meet April Burch

Elleebana Educator On The Spotlight – Meet April Burch

April Burch; an Elleebana trainer and licenced Esthetician, has achieved tremendous success with her luxury beauty bar business, Skincare Solutions, which has nearly 1000 five-star ratings. Her exquisite microblading treatments and eyelash extensions have been demanded by the Who’s Who of the BET Awards, singers, actresses, and celebrity bloggers for the previous 7 years. April joined our incredible team in 2018, becoming a qualified trainer in Elleebana Lash Lift, Elleeplex Lash Lamination, and Elleeplex Brow Lamination. We wanted to honour her accomplishments and reflect on her journey with Elleebana as a result of her dedication. Here’s her story:

“I heard about Elleebana years ago, through a former Elleebana trainer who posted incredible brow transformations on Instagram. One thing led to another and we became very well acquainted. I was so inspired by her work that I signed up for her Online Elleebana One Shot Lash Lift Course. I loved everything about the online training and learnt so much! The information was very well organised, easy to understand and very educational. The professional videos in the course helped me a lot, as I am a visual learner. As soon as I completed the course and became certified, I fell in love with Elleebana products and knew immediately that I wanted to continue with the brand and become an Elleebana educator.

My favourite thing about Elleebana is their commitment to mentoring and helping businesses like mine grow. The quality of Elleebana products is unmatched as they only use high quality ingredients and are forever evolving and improving their formulas. Not to mention, the labelling and packaging is very professional, trendy and chic! I have been achieving consistent results for years using Elleebana products and my clients are always happy with their treatments. Being educated through Elleebana, means that I use Elleebana products and techniques on all my clients, which leaves them with the ULTIMATE WOW experience.

 

 

 

 

 

 

 

 

 

Based in North Carolina, I’ve enjoyed being a part of the incredible Elleebana community and having the opportunity to educate so many talented students. Whether it’s online or face-to-face, I can see the passion and excitement my students share during my lash and brow courses. It is so exciting to witness their journey from their first model in class, to seeing their amazing lash and brow transformations in their case studies. It is a very rewarding job and I am excited to see what my future will hold with Elleebana.”

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How To Get New Clients To Become Loyal Return Customers

How To Get New Clients To Become Loyal Return Customers

As an eyelash technician or business owner, gaining new clients is always a priority, but converting them into loyal customers is the real goal. It’s essential to understand the needs and preferences of each individual client to build trust and a long-lasting relationship. Here are some tips on how to get new clients to become loyal and returning customers:

1. Offer a personalised experience 

Every client is unique, and their preferences for their desired lash or brow outcome will vary. Take the time to listen to their needs and provide a personalized experience. Ask questions about their desired brow shape, lash length, tint, and curl, and offer suggestions based on their face shape, their lifestyle and their natural lashes and brows. By providing a customized experience, you’ll not only ensure client satisfaction but also build trust and loyalty.

2. Create an inviting atmosphere 

Creating a relaxing environment for your clients is a great opportunity to ensure they will want to return. It can sometimes become a chore when you are needing your lashes and brows done, so making their hour with you as enjoyable as possible is key! Some criteria to consider include; music, colours, smell, temperature and bed comfort. These can have a huge impact on your client as a nice atmosphere can help create the perception of high quality and value for the services being provided. Some essential criteria according to our Elleebana educators include the scent of vanilla and caramel, a comfy bed with a blanket, relaxing music and a clean workspace. Hot tip: no client likes coffee breath, so you might want to consider a mint before invading your clients personal space for an hour! 

3. Educate your clients 

Educating your clients with the correct aftercare is imperative to maintaining your clients’ lash and brow health. This is vital to encourage clients to return as they will reap the benefits and watch the changes first-hand as their lash and brow health skyrockets while receiving the treatments. The more your clients know, the more inclined they will be to care for their lashes and brows once they leave your salon. Share your knowledge on the different products and their ingredients and provide them with tips on how to maintain optimal hair health. By sharing your expertise, you’ll help clients feel more confident and invested in their treatments. 

 

 

 

 

 

 

 

 

 

 

4. Provide exceptional customer service 

Excellent customer service is key to building loyal customers. Respond to client inquiries promptly, be professional and friendly, and go above and beyond to ensure their satisfaction. Follow up after their appointment to check in on their service treatment they had with you and offer touch-up appointments if necessary. By providing exceptional service, you’ll show your clients that you value their business and are committed to their hair health journey.

5. Rebooking on the spot 

After your client looks in the mirror and is blown away from their stunning results, this is a great time to ask if they would like to rebook. We recommend keeping this simple and straightforward. By giving your clients less options and asking them a direct question, your clients are more likely to lock in a date on the spot instead of leaving without a follow up. A great way of doing this is asking “Are we booking in a 3-week infill?” or “Would you like to rebook this same appointment time?”. Creating hype around rebooking by saying “this appointment time fills up fast” will encourage the client to lock in a spot ahead of time. This is a great technique to keep your calendar full! 

6. Social media presence 

Staying in touch with your clients’ is essential to building a loyal customer base. Send newsletters, updates on promotions or new services, and reminders for upcoming appointments. Use Social Media to engage with clients, showcase your work and provide education. By keeping in touch, you’ll remain top-of-mind and demonstrate your commitment to providing exceptional service.

Of course, we haven’t even mentioned the obvious – which is mastering your craft, continuing professional development and ensuring you are providing high quality results. However, there is a lot more to being a great lash artist than meets the eye 😉 Creating a good relationship with your clients and keeping them happy in-between appointments is essential for a loyal customer base. Loyal customers are extremely valuable to your business because they’ve reached a level of trust, familiarity, and affinity for your brand that goes beyond mere pricing and brand positioning.  If you can provide ongoing great experiences for your consumers, you can improve their likelihood of not just returning for more, but also spending more each purchase… But it’s also a great way to make friends! 

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Elleebana Educator On The Spotlight – Meet Lauren Borowski

Elleebana Educator On The Spotlight – Meet Lauren Borowski

From an early age, I was always interested in the beauty industry. My parents encouraged my artistic abilities, which led me to explore various forms of creativity. When I was 10, I became fascinated with horror and special effects makeup after attending a Halloween night at the science museum where kids were given “zombie” makeovers. I began to watch SFX Makeup tutorials on YouTube, and my mum would buy me Halloween makeup kits so I could practice recreating the looks. Growing up in Cleveland, Ohio, there weren’t many opportunities for me to explore these interests. However, my fascination with makeup continued to grow as I watched TV shows and movies and learnt more about the creative teams behind them. By age 15, I was experimenting with makeup on my friends and started getting paid for school dances and events. I realised that I had a potential career in makeup and began building my portfolio, taking courses, and learning as much as I could. Even though most schools require students to be 18 years old to attend, I was accepted into an online academy at age 16, after emailing the school personally to further my case. This led me to attend cosmetology school, where I received a formal education in beauty. With the support of my amazing teachers, I was encouraged to get outside my comfort zone and enter into competitions.

I learnt so much in cosmetology school – from hair, skin, chemical treatments, and more. I took every opportunity to gain real-world experience, through networking and asking for opportunities. A few highlights included working with a local fashion designer for his runway shows and shadowing an industry professional for live TV on CBS in New York City. This experience reaffirmed my love for the fast-paced environment of the beauty industry, and I continued to attend trade shows and master classes to learn and improve my skills. After graduation, I received my cosmetology license and began freelancing doing wedding hair and makeup.

After noticing an upward trend across lash services, I decided to expand my skills and take a lash extension course in LA. I fell in love with the intricacies and challenges of lash extensions and opened my own business, providing lash extensions, lash lifting, brow laminating, waxing, and tinting services. For four years, I built a successful business and mastered my skills while continuing to freelance. In 2022, I moved to Sydney to be with my partner and decided to pursue a career as an educator, taking inspiration from my previous teachers. I wanted to inspire others who were eager to learn and advance in the beauty industry. When I saw the opportunity at Elleebana, I knew it was a perfect fit for me. I am thrilled to be part of such a supportive community, and I look forward to achieving my wildest dreams with an amazing team!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My experience at Elleebana has been great so far. I have LOVED the culture here; everyone genuinely cares about each other and their success. It has been SO nice to be a part of a beautiful community, and even though now I work from home – it never feels like I am alone. I also loved the training process to become an Elleebana trainer from start to finish. The training process requires a lot of hard work but I have already learnt so much in my first 3 months. The team has made me feel so welcomed and supported during this time and I have never felt so confident within a team of people. I love receiving constant reassurance from the team that there is support at any point I feel overwhelmed. This journey has already been so much better than I could have ever anticipated and I feel so lucky to be a part of this team! I’m really looking forward to what’s ahead!

 

 

 

 

 

 

 

 

 

 

 

 

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Elleebana’s Journey Towards a Sustainable Future

Elleebana’s Journey Towards a Sustainable Future

Here at Elleebana, we recognise that it is our responsibility to constantly improve and re-evaluate our sustainability practices. Our Ellee-fam are extremely passionate about the environment and aims to be as proactive and forthright as possible in creating a better future. Similar to our Elleebana logo, which represents a tree and years of growth, we are constantly seeking ways to improve and become more sustainable. Recently, we have reviewed our business environmental footprint both in Australia and our USA headquarters. We wanted to take this opportunity to provide an update at where Elleebana stands currently with our mission to reduce our environmental footprint. In 2023, Elleebana actively:

• Use recycled and biodegradable packing peanuts for all shipments
• Choose not to manufacture unnecessary inserts for the inside of our kits – while they might look nice, inserts do end up in landfill, and we are conscious of this
• Partner with local businesses who were previously tearing up old boxes, we now re-use their boxes instead of printing more.
• Working towards becoming a paper-free workplace – In the past 12 months we have seen a 70% reduction in paper purchases and toners in the office.
• We have partnered with Shred X; a company that recycles our sensitive data with the goal of reducing emissions by 50% by 2035 – https://www.shred-x.com.au/about-shred-x/
• Transitioned our lash extensions trays from plastic to recycled cardboard in 2022
• Moved our henna away from plastic wrap around the colour boxes
• Produced the squeeze tube adhesives as a larger sized glue to reduce wastage and landfill
• All electricity is purchased from Energy Australia; a 100% carbon-neutral energy provider
• Our trainers on the road drive Hybrid company vehicles to reduce the environmental impact
• Finally, we have been quoted and are in the process of installing solar panels across 4 of the 7 Elleebana HQ factories in the coming months.

 

 

 

 

 

 

 

 

 

 

This topic is very close to our hearts and we recognise that even with all of the above initiatives, there will always be ways to improve. In the meantime, we will continue finding sustainable strategies and reviewing all our packaging options frequently. For example, our team recently had a meeting in regard to the plastic used to protect our kits. Although we are not paying for these plastic wraps to be made, we do appreciate our box manufacturer ensuring that the presentation of our boxes is maintained by avoiding any damage created by them rubbing together. We have since decided to reuse these plastic bags from the box manufacturer and ship our products to our distributors in these sleeves. Whilst we know this isn’t ideal, we also want to keep our promise of providing quality products to all of our wonderful distributors and clients. Our Australian and USA HQ team members are very environmentally conscious and we try very hard to recycle, reuse or upcycle where possible.

As we continue to improve our business environmental footprint, we want to remain transparent and honest with all of our wonderfully loyal Elleebana family. Being Australian-born, we are hugely respectful of the land on which we reside, and mother nature’s natural resources. We are excited to see where this journey will take us and hope to make big leaps and bounds toward a healthier environment for decades to come!

 

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The Impact of Professional Training for Your Salon

The Impact of Professional Training for Your Salon

Are you contemplating investing in professional training for your employees? If you still need convincing, you’ve come to the right place… Professional training is one of the most important decisions you can make to ensure the long-term success of your beauty business. Your employees are your most valuable asset, and a commitment to their ongoing training and development will encourage staff loyalty, assist in the retention of key talent, and increase employee engagement in your business. Here are a few reasons why we recommend this strategy:

1. The Beauty Industry is Constantly Evolving 

There is no doubt that the industry is constantly evolving and it is imperative for businesses and professionals to stay in-the-know of current trends. We have transitioned from thin 90’s brows to thick and fluffy brows. The Brow Lamination treatment has increased in popularity in the past few years due to the bold and incredible results that have really changed the brow game. We’ve also noticed a big shift with clients preferring a more natural-looking and soft Lash Lift to compliment their eye shape and colour. It is imperative to understand what your clients want as this is crucial for your employees to retain their clients.

 

2. Learn the Newest Skills, Techniques, Developments & Products 

The growth and advancement in Lash Lift procedures around the world have called for more options and more innovations. With that in mind, Elleebana continues to innovate new products to suit the needs of lash and brow artists wanting to maximise their clients experience and gain a competitive advantage in the industry.  In 2022, we launched a cult-favourite product, the Elleebana Flex Rods! This was a game changer for lash artists as they can avoid using adhesive on the back and speed up the application time with ultra-soft and superior grip to bring comfort to the client’s eyelids. If your employees are falling behind in new technologies and developments, they are at risk of losing business to their competitors that are constantly improving and advancing their skills. 

3. Increase Job Satisfaction

People with talent and passion have an eagerness to learn. Boosting the confidence and skill of your employees is a fantastic way to increase employee engagement and fuel that fire within your employees. You’ll also find that when you provide an opportunity for employees to grow in a business, they will gift you staff loyalty. We promise you, if you invest in your employees, your business will reap the benefits! Implementing a quality training plan will not only improve your clients’ experience, but provide an extensive list of benefits for you and your team of employee’s. 

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The Elleebana Way To Celebrate International Women’s Day

The Elleebana Way To Celebrate International Women’s Day

From the team here at Elleebana HQ, we want to wish our ellee-fam a Happy International Women’s Day! Whether you are a mother, daughter, sister, wife, friend, or coworker, today is the day we celebrate all the remarkable women in our lives through expressing gratitude and celebrating their achievements. Fortunately for us, we have a lot to celebrate! We are extremely appreciative to be surrounded by the best lash and brow artists in the world, sharing their passion through Australia, the US, and the rest of the world. Taking advantage of the special occasion, we’d like to celebrate a few of our Elleebana trainers who completely exceeded their goals in 2022 and continue to encompass what we are all about; passion, dedication, education, and kindness.

Kristy-lee Roberts

Whilst living in the UK, our beautiful Kristy-lee trained as a beauty therapist and fell in love with all things lashes after completing her eyelash extensions course. Gaining experience in a local salon, Kristy-lee worked on perfecting her craft, exceeding KPI’s and mentoring new staff. Taking a huge leap of faith, she decided to move to Australia and landed her dream job at Elleebana to further develop her knowledge and step out of her comfort zone. It has been a wild ride for Kristy-lee and we have loved seeing her flourish into the amazing educator she is today.

2022 was a big year for Kristy-lee as she had the freedom to explore her creativity and try new things. She was awarded second place in The Skin Games within the Classic Lashes category. Another highlight for her was attending the Australian Beauty Industry Awards (ABIA) to witness Elleebana win an award and bond with her interstate colleagues. We asked Kristy-lee what being a woman means to her, and what she enjoys doing in her free time.

Anieka Mudford 

Ever since she can remember, Anieka has had a passion for beauty as she grew up watching her mother train to become a qualified beauty therapist. When she started at Elleebana HQ in 2018, she was given the opportunity to train alongside founder and cosmetic chemist, Otto Mitter. Working closely with Otto on researching, product development, testing new products, and providing technical support, Anieka developed a passion for educating students around Australia and supporting them to achieve their goals.

Anieka has come a long way since starting at Elleebana, thanks to a burning passion for brows and lashes, her perseverance, and her growing confidence. Her debut as a guest speaker at PCC was one of her career highlights in 2022. Anieka was surprised by how much she enjoyed speaking publicly in front of a crowd, which was due to being passionate about sharing her craft. She also explored the world of beauty competitions where she received second place at the Kingdom Beauty Crown Championship within the Lash Lamination Professional Category. Anieka had a (lash and brow) PARTY IN THE U.S.A travelling to Chicago for a lash extensions boot camp and to the Las Vegas 2022 Symposium and as a guest speaker at IECSC. Another creative soul at HQ, we asked Anieka what she loves doing in her spare time.

We are constantly learning from the incredible women we get the pleasure of working with here at Elleebana and feel eternally grateful to have them by our side.

 

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