This October, the Elleebana team flew from Australia to London to host our highly requested Elleevation Masterclass, which we have been touring around Australia and New Zealand. But in true Elleebana style, we couldn’t stop there – and hence, the Elleebana Unity event was organised for the following day.
007 Bond-Themed Challenge: Mission London
For a truly unforgettable experience, our global distributors and educators suited up for a 007-themed scavenger hunt through the vibrant streets of London. Split into teams, attendees took on immersive Bond-inspired tasks, with more than bragging rights on the line. Otto and Zoe Mitter announced that the winning team would choose a charity to receive a generous £1,500 donation from Elleebana—making the competition about more than just victory. Starting with a clue and a briefcase, over 50 Elleebana team members raced across the city, all in the name of friendly competition and charity.
And the winner is…. Kira from Kira B Lashes!
The competition was fierce, but in the end, Kira from Kira B Lashes UK was announced the winner. Her chosen charity? The Alzheimer’s Society—a cause close to her heart.
“Both of my nans struggled with Alzheimer’s before they passed away, and we lost one earlier this year. It’s devastating to see someone who’s spent their life building memories and relationships reach a point where they no longer recognize the faces of loved ones. It’s even harder to know they’re experiencing frustration, confusion, and loneliness in those moments.”
What the 007 Challenge Meant to Kira
Reflecting on the event, Kira had nothing but praise for the unique experience: “I had the best time with like-minded people from the beauty industry. I was part of a very diverse team, and we had a blast tackling the Bond-themed challenges. Don’t we all have a bit of a spy inside us? It was such a fun and dynamic way to bond with colleagues, make new friends, and create memories. Being part of the winning team was just the cherry on top of the cake!”
Her takeaway from the challenge speaks to the spirit of resilience and teamwork: “We don’t stop when we’re tired; we stop when we’re done! Thanks to my amazing team!”
Elleebana’s Commitment to Connection and Community
“I absolutely love being part of Elleebana’s annual events and always look forward to the next one. These gatherings offer so much more than networking. They help us stay on top of trends, be part of new product launches, share experiences, and learn from the best. Most importantly, they remind us that our industry is about people—building relationships and supporting each other.”
About the Alzheimer’s Society
The Alzheimer’s Society is a leading organization working tirelessly to improve the lives of those affected by dementia. Through innovative research and advocacy, they aim to create a world where people are supported and empowered to live well with dementia. To learn more, visit their website or follow them on Instagram and Facebook.
Looking Ahead
The Elleebana Unity Event in London was more than just a celebration of our brand and community; it was a reminder of the power we have to make a difference together. Thank you, Kira, for your inspiring choice and to everyone who made the Elleebana Unity Event a remarkable success. Until next time, let’s keep the momentum going—because together, we are unstoppable.
