Entering a competition and what it can do for your business
Recent conversations with salons have led me to write a little article on why entering a competition should be something you shouldn’t only just consider and then file away in the too hard basket. While scrolling through my Facebook feed, I noticed a post that...
NALA 2019 Award Nominee
Congratulations to Otto and Elleebana for being nominated for the 2019 National Association of Lash Artists (NALA) Awards in not one, not two but FIVE categories. PRODUCT DISTRIBUTOR CATEGORY – Product Integrity Award PRODUCT DISTRIBUTOR CATEGORY – Innovative Product Award MANUFACTURING CATEGORY – Customer Service...
Eyelash Extension Adhesives Explained
In the years gone by, the quality of lash extensions adhesive was not what it is today. The ingredients used, stabilizers and curing properties, as well as the flexibility of the product itself, have advanced dramatically and improved for the betterment for both the professional...
The World of Trade Shows
What are the benefits of attending a Trade Show for the Salon Owner? All around the world and for decades the beauty industry has hosted annual trade shows designed for the product manufacturers to showcase their wares and for salons to see in action what...
What is over processing and how do I avoid it?
In previous years (over a decade ago now) Elleebana was available in bottles/vials/ampoules, the formula back then processed for 10 – 15 mins for the lifting step and then 7 minutes for the neutralising step. So many salons that trained and offered eyelash lifting/eyelash perming...
The story behind the Stronghold Adhesive
As a world leading brand we are always challenging our product development team to push beyond clients expectations. The development of the Elleebana stronghold adhesive particularly was developed as we see salons who lose precious treatment time when they have to re-stick lashes to the...
Lifting the look of the brand
Some of you may have noticed the slight new changes to the packaging appearance of the Elleebana lash lift range – we hope you are loving the look as much as we are enjoying the development of this. We wanted to share with you all...
The Art of Brow Henna
Elleebana Henna has launched and its shooting for the stars and flying off the shelves. We wanted to share some of the background behind the range as it's not just a product that was produced quickly, not by a long shot! Otto was developing a...
Elleebana Elleevation Symposium USA 2018
Watch below to find out why everyone is obsessing over Elleebana Elleevation Symposium's. We chatted to some of the phenomenal attendees at our latest Symposium, Las Vegas, USA 2018. https://www.youtube.com/watch?v=DPLx27oO1FQ
Australian Beauty Industry Awards – Finalists for 2018!
It has been a super huge year at Elleebana HQ, we have been travelling the globe and rolling out our training programs in the art of Lash & Brow and we have had an overwhelming response and huge support from our industry peers, distributors and...