Elleebana at the 2026 Beauty Squad House

Elleebana at the 2026 Beauty Squad House

Elleebana at the 2026 Beauty Squad House

Each year, Mocha Group, brings together the rising stars of the Australian beauty industry through the Beauty Squad competition. This signature initiative supports four emerging beauty therapists, dermal clinicians and salon owners by giving them invaluable opportunities for mentorship, professional growth and connection. Finalists enjoy prizes and a stay in the immersive Beauty Squad House, where industry leaders and mentors share their knowledge up close and personal.

For several years, Elleebana has proudly supported the Beauty Squad House as a sponsor, because we believe in empowering the next generation of beauty professionals and strengthening the future of our industry.

What Happens at the Beauty Squad House

The Beauty Squad House is more than just accommodation, it’s a learning environment and professional development experience. Over the course of the stay, finalists participate in workshops, business chats, strategic discussions and personal development sessions with mentors and industry icons. It’s a place designed to elevate confidence, spark ideas and help these rising leaders make meaningful progress in their careers.

Sharing Knowledge & Supporting Growth

This year, Otto joined the 2026 house guests for dedicated sessions focused on goal-setting, mapping out next steps in business, and navigating growth within the ever-evolving beauty landscape. And of course, there were plenty of conversations around Korean Lash Lifts, Lamination and Hybrid Dye Education and the future of professional treatments.

Reflecting on Elleebana’s involvement in the Beauty Squad House, Otto shared:

“Elleebana has always been deeply committed to empowering the next generation of beauty professionals. There is nothing more rewarding than seeing our students and salon partners build thriving, successful businesses of their own. Across the global lash and brow industry, the Elleebana community has helped transform careers and change lives in truly positive ways.”

More than anything, it was about open dialogue, sharing experiences, offering guidance, and encouraging each guest to think strategically about where they’re headed next. Watching passionate professionals refine their vision and back themselves with confidence is always inspiring.

Photo credit: Mocha Group

Celebrating This Year’s House Guests

Huge love to the incredible women who took part in the 2026 Beauty Squad House:

Bel Marci @bel_cosmedicaskin
Bre Sanders @senseofskinandbeauty
Demi-Louise Hannaford @skintifix
Stacey Moore @dermalskinco

Your passion, dedication and ambition are what make initiatives like this so meaningful, and we can’t wait to see what you achieve next.

A Community Fueled by Support

Supporting the Beauty Squad House for years has reminded us of the power of community, where inspiration is shared, confidence is built, and careers are shaped. We’ve walked away feeling inspired, energised and excited for what’s next in the beauty industry.

read more

Why KeraVeg 18 Is a Must-Know Ingredient for Lash Lift & Brow Lamination Artists

Why KeraVeg 18 Is a Must-Know Ingredient for Lash Lift & Brow Lamination Artists

When we perform lash lifts and brow laminations, we’re not just styling hair, we’re chemically restructuring it. While these services deliver beautiful results, they also place stress on the hair’s internal structure. That’s why what we put on the hair after and during these services is just as important as the result itself.

One ingredient every lash and brow artist should understand is KeraVeg 18.

What Is KeraVeg 18?

KeraVeg 18 is a plant-based keratin alternative designed to mimic the role of natural keratin within the hair fibre. Clinical and scientific trials have demonstrated up to a 21% increase in hair strength following chemical treatments, proving that this powerhouse ingredient can meet the performance standards of traditional animal-derived keratin—while offering a fully vegan-friendly alternative. A true breakthrough in science for lashes and brows.

Keratin is the protein that gives hair its strength, elasticity, and structure. During chemical services like lash lifting and brow lamination, some of this natural keratin structure is disrupted in order to reshape the hair. KeraVeg 18 works by delivering plant-derived amino acids that help support, reinforce, and condition the hair fibre.

In simple terms:
 👉 It helps put back what chemical services take out.

Why KeraVeg 18 Is So Important After Chemical Treatments

Lash lifts and brow laminations open the hair structure to allow reshaping. This makes hair more vulnerable to:

  • Dryness
  • Weakness and breakage
  • Loss of elasticity
  • Dull, rough texture

KeraVeg 18 plays an integral role in post-chemical hair care by:

  • Supporting hair strength after processing
  • Improving elasticity and flexibility
  • Helping reduce brittleness and dryness
  • Leaving lashes and brows feeling softer, healthier, and more resilient

This is exactly what modern clients are looking for, results that don’t compromise hair health.

Elleebana ReGen Step 3: Where Repair Meets Performance

Elleebana’s ReGen Step 3 is specifically designed to be used after lash lift and brow lamination services, when the hair needs nourishment the most.

With KeraVeg 18 at its core, ReGen Step 3 focuses on:

  • Reconditioning chemically treated hair
  • Supporting the internal structure of lashes and brows
  • Enhancing softness, shine, and manageability
  • Helping maintain long-term hair health between services

This makes it a critical step, not an optional one. It’s where the service shifts from simply reshaping hair to actively restoring and protecting it.

Elleeplex ReGen takes lash and brow care a step further as the world’s most advanced bond builder, supporting biometric remodelling of both lashes and brows. Formulated with Granrepair Powerbond, it represents the future of hair care treatments by helping to restore crosslinks and disulphide bridges that may not have been fully reformed during the neutralisation process. This is crucial for optimising the strength, integrity, and resilience of lashes and brows following chemical services such as colouring, lifting, or bleaching.

KeraVeg 18 in Helyx Hybrid Dye

KeraVeg 18 is also a key ingredient in Elleebana’s Helyx Hybrid Dye, reinforcing the brand’s approach to colour with care.

Hybrid dye services are often paired with lamination treatments, which means the hair has already been chemically processed. Including a plant-based keratin alternative within the dye helps to:

  • Support hair integrity during colouring
  • Maintain softness and flexibility
  • Reduce the harsh feel that can follow chemical services
  • Create healthier-looking results, not just darker ones

This allows artists to confidently layer services while still prioritising hair condition.

Why This Matters for Lash & Brow Artists

Understanding ingredients like KeraVeg 18 helps you:

  • Deliver health-focused services, not just cosmetic results
  • Educate clients on why your work supports long-term lash and brow health
  • Build trust and position your treatments as premium, professional, and responsible
  • Reduce the risk of over-processed, brittle, or compromised hair

In an industry that’s moving rapidly toward results + repair, KeraVeg 18 represents exactly what modern lash and brow treatments should stand for.

The Takeaway

KeraVeg 18 isn’t just a marketing term. It’s a plant-based keratin alternative that plays a vital role in caring for lashes and brows that have undergone chemical change.

With its inclusion in both Elleebana ReGen Bond Builder and Helyx Hybrid Dye, it reinforces a clear message:
 ✨ Beautiful results should never come at the expense of hair health.

Choose ingredients and technology that protect the integrity of the hair — because when lashes and brows thrive, your results, reputation, and clients do too.

read more

Should I Add Korean Lash Lifts to My Salon Menu?

Should I Add Korean Lash Lifts to My Salon Menu?

Korean lash lifts are quickly becoming one of the most requested and talked-about techniques in the lash and brow industry, not because they replace traditional lash lifts, but because they solve problems many artists face every day.

If you regularly see clients with downward-facing, coarse, or stubborn lashes that don’t respond well to traditional methods, the Korean technique may be exactly what’s missing from your salon menu.

Why Korean Lash Lifts Are Different

Unlike traditional wrapping methods, Korean lash lifts focus on softening the lashes while they are already swept upward onto a flat shield. This approach offers several advantages, most notably what we refer to at Elleebana as “resetting the base root tension.” By lifting the lash directly from the root, the action of the lotions in this area ensures maximum flexibility at the base of the lash. This allows for a longer stretch at the root prior to the neutralisation step, creating both the illusion and the reality of a more dramatic lift and enhanced lift. Rather than producing a curl through the mid-lengths alone, this technique delivers a more elevated, open-eye result that appears longer, cleaner, and distinctly more modern.

The “Aha” Moment: Control & Precision on Resistant Lashes

One of the biggest “aha” moments for artists is understanding why this works so well on resistant lashes. By using a viscosity controller to thicken Step 1, the lotion stays exactly where you place it, giving you greater control, reduced risk of product migration, and the ability to hold stubborn lashes in position with minimal or no traditional adhesive. This added control is what makes the Korean method so effective for heavy or downward-growing lash lines.

A Healthier Approach to Lash Lifting

Another major factor is lash health. Korean Lash Lift techniques pair best with CHC-based systems such as Elleeplex Profusion, offering a gentler restructuring process that helps reduce the risk of over-processing while maintaining lash softness, flexibility, and long-term integrity, especially important for repeat clients. We also incorporate Elleeplex ReGen, the world’s most advanced lash bond builder, designed to relink disulphide bridges that may not have been evenly reformed during the neutralisation step. The result is improved lash structure, strength, and overall integrity, leading to healthier lashes, longer-lasting results, and a smoother, more controlled grow-out without unruly direction changes.

Why Korean Lash Lifts Make Business Sense

But beyond results, Korean lash lifts also make strong business sense.

Because this technique requires greater precision, customised placement, and advanced skill, it should be positioned as a premium service, not a standard lash lift.

Most salons successfully introduce Korean lash lifts by creating a tiered menu, for example:
 • Signature Lash Lift
 • Advanced / Korean Lash Lift

This immediately communicates that it is a specialised option designed for resistant, downward-facing, or more complex lash types, with the ability to deliver a true wow factor while accentuating length. Often considered the holy grail of lash lifting, this approach meets what every client wants: the longest-looking, healthiest lashes possible. So why not give your clients the very best chance to achieve exceptional results?

How to Price Korean Lash Lifts

When it comes to pricing, Korean lash lifts are not about being faster, they are about control, problem-solving, and superior outcomes. Pricing should reflect expertise, not just appointment length.

Many salons position Korean lash lifts approximately:
 • $90–$130 AUD as an advanced lash lift
 • Up to $150 AUD for specialty or corrective services

Your exact pricing should factor in:
 • Advanced training and certification
 • The precision and consultation involved
 • Product systems and tools used
 • The premium results achieved
 • Your brand positioning and local market

This structure allows you to increase your average booking value, confidently treat a wider range of clients, and turn “not suitable for lash lifts” consultations into premium services.

The Benefits of Adding Korean Lash Lifts to Your Service List

Adding Korean lash lifts to your service list allows you to:
 • Confidently treat downward, coarse, and resistant lashes
 • Achieve stronger lift from the root
 • Improve control, precision, and lash direction
 • Reduce the risk of lash drop and inconsistent outcomes
 • Introduce a premium, higher-value service
 • Expand your client base and increase profitability

If you’ve ever thought, “Some clients just aren’t suited to lash lifts,” Korean techniques often change that conversation completely.

Ready to Expand Your Service Menu?

If you’re ready to expand your service menu and elevate your pricing potential:

👉 Enrol in our Korean Lash Lift Course and learn how to confidently implement this technique in your salon.
 👉 Or explore Elleebana’s Korean lash lift–compatible systems and tools.

read more
0

Your Cart