Elleebana’s Global Impact: Transforming Lash Lifts Worldwide - 10 Jun 2024

In the beauty industry, eyelash lifts have become a game-changer, offering a low-maintenance way to achieve beautifully curled, thicker-looking lashes. But how did this transformative treatment come to be? Before the advent of lash lifts, eyelash curlers were the go-to tool for enhancing lashes. The concept of lash lifting evolved from the process of perming hair, a technique pioneered by Karl Nessler. Adapting this method, the beauty industry introduced semi-permanent lash lifts that provided a more defined curl without the need for daily maintenance.

Initially, lash perms involved the use of strong chemicals like ammonia and hydrogen peroxide. Lashes were adhered to cylindrical rods, and the solution was applied to create a stable curl. However, this often resulted in over-processed, dry, and frizzy lashes. The dramatic curl from cylindrical rods could make lashes appear shorter due to over-curling. Clearly, some changes and improvements were needed to fine-tune the process.


Then Along Came Elleebana…

Thanks to brilliant advancements in science and the beauty industry, the lash lift treatments we know and love today were formed! Modern perm solutions have minimised the use of strong chemicals while still gently penetrating the hair fibre, creating a delicate but effective perm without damaging the structure. An additional step now includes a neutral finishing solution to condition and restore nutrients stripped during the perming process, leaving the lashes silky and healthy.

Take Elleeplex Profusion, for example. Designed to keep lashes as healthy as possible, it uses a gentle active ingredient (cysteamine HCL) and incorporates the world’s most innovative third step (Re-Gen Next-Gen) to boost hydration and strength in the lashes.

Despite the challenges of recent years, the lash industry has flourished, with Elleebana playing a pivotal role in its evolution. Our brand has become synonymous with excellence, integrity, and continuous improvement, inspiring lash artists globally. Elleebana’s success is not just about exceptional products; it’s about the vibrant community and culture we’ve built, emphasising the importance of skill and safety in lash applications.

Where We’ve Been Lately…

Otto and the Elleebana team have been busy building our community state by state, travelling from one place to another and meeting many of our lash community members along the way. Otto has attended some exciting events, including the prestigious LashBoss Summit in Texas. This event was more than just a conference; it was an immersion into the vibrant world of lash artistry and business strategies. Over two days, attendees enjoyed a variety of educational sessions, including Otto’s session on taking the guesswork out of lash lift results, and networking opportunities designed to elevate their lash and business skills.

Otto made the most of his time in the US, flying from west to east. If you’re thinking he’s been sipping margaritas in Miami, think again. He was invited to film a phenomenal TV show with Destination Divas and share how lash lifts are transforming people’s lives. This opportunity to share our expertise and inspire a broader audience underscores Elleebana’s global impact and dedication to innovation.

Expanding Horizons: Elleevation Masterclass in Auckland

Following sell-out events in Melbourne, the Gold Coast, and Perth, we’re thrilled to bring our highly acclaimed Elleevation Masterclass overseas. Our next stop is Auckland on August 4th and 5th! This two-day masterclass offers an unparalleled opportunity to learn from renowned educator Otto Mitter and his team. Here are just a few reasons why you can’t miss this event:

Level Up Your Skills: Enhance your knowledge of lash lifting, elevating your service offerings and boosting your business.

Network with Peers: Connect with other lash artists and learn from their experiences in the beauty industry.

Exclusive Perks: Enjoy a goodie bag, lunch, and the chance to purchase Elleebana products at discounted rates.

Digital Marketing Insights: Learn from Cherie Clonan of The Digital Picnic about promoting your business online and keeping your calendar fully booked.

Don’t miss out on this golden opportunity to learn from the best in the industry. Our Level Up Masterclass and Elleevation Masterclass are designed to elevate your skills and inspire your lash artistry. Secure your tickets now and join us for an unforgettable experience!

See You Soon, Auckland!