Sales & Training Co-Ordinator

Growing up in New Zealand, Aly’s passion for education began early. She started mentoring and teaching at her local dance studio during her late teens and early twenties, an experience that ignited her love for guiding others and sharing knowledge. Her journey into the beauty industry began in 2011, and it wasn’t long before she naturally gravitated back toward an education-focused role, combining her love of artistry with a drive to uplift others.

Aly’s professional beauty journey has seen her work in some of New Zealand’s top hair and day spas, and even internationally aboard a cruise ship spa, an experience that further broadened her perspective on client care and global beauty standards. Eventually, Aly made the move to Brisbane, Australia, where she transitioned from salon life into the wholesale and education sector. As an industry trainer for a cosmetics company, she discovered the immense satisfaction of mentoring up-and-coming professionals, describing the “proud mum” moments she felt watching students grow and succeed as a major highlight of her career.

With a strong desire to formalise her training skills, Aly pursued and completed her Certificate IV in Training and Assessment, and went on to work with a Registered Training Organisation (RTO), delivering a range of units within the Diploma of Beauty Therapy. Her deep knowledge, combined with a hands-on approach to mentoring, makes her a true asset in the professional development of others.

In 2022, Aly joined Elleebana as Sales & Training Coordinator, bringing with her a wealth of experience across both the service and education sides of the beauty industry. Her love for lashes and brows goes far beyond trend, Aly truly lives and breathes these areas of beauty, believing they are essential expressions of individuality and artistry. Her dedication to innovation and technique is evident in everything she does, and she is deeply committed to supporting beauty professionals in growing both their confidence and their careers.