Elleebana’s First-Ever Hybrid Brow Dye is Here!Brows are in Elleebana’s DNA and have been for three decades. As part of our ongoing innovation, we’re thrilled to introduce our Helyx Hybrid Dye system – a revolutionary hybrid brow dye designed for long-lasting colour, vibrant skin staining, and enhanced hair health.
But why Helyx? The word “Helix” refers to the twisted coil of proteins found in all living beings. Our DNA, structured as a double-helix, determines the proteins our body produces for life. Since brow and lash hair is made of proteins, we believe the products we use should also support hair health. Caring for lash and brow hair is in our DNA!
Helyx Hybrid Dye is an innovative, highly pigmented liquid dye that can provide the user with a long-lasting effect similar to a stain or henna. The liquid formulation and viscosity allow for greater absorption and easy application for layering colour and giving a bold skin stain result.
Why Artists Are Loving It
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Deep Penetration for Long-Lasting Colour – Acts like a permanent tint, deeply colouring the hair shaft.
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Skin Stain Effect – Adds density and definition for bolder, more sculpted brows.
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Sparse Brow Saviour – Enhances shape and fullness without the need for invasive treatments.
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Microblading Alternative – Offers a semi-permanent result without the long-term commitment or cost.
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Cost-Effective for Salons – Over 100+ applications per 15ml bottle = serious value.
More Than Just a Dye — It’s Brow Care in a Bottle
At Elleebana, hair health is everything. That’s why Helyx Hybrid Dye is packed with powerful plant-based ingredients designed to condition, strengthen, and protect during every treatment.
🌱 KeraVeg 18
A vegan keratin alternative that strengthens brow hair by up to 21%. Enriched with amino acids like serine, threonine, and arginine for deep restoration after chemical services.
🌿 Botanical Powerhouse
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Amla (Indian Gooseberry): Promotes hair growth and hydration.
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Saffron Flower Extract: Natural pigment booster + antioxidant.
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Aloe Vera: Calms and hydrates the skin.
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Chamomile: Soothes inflammation for sensitive skin
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Damask Rose Water: A floral touch that hydrates and comforts.
Let’s take a look at the shades:
HONEY BLONDE (LIGHT BLONDE) The lightest colour in the HELYX HYBRID range, ideal for subtle definition for fair haired clients, light blondes or strawberry blondes. Can be mixed with darker colours in the range if more depth is required.
SMOKEY BLONDE (ASH BLONDE) A light ash tone blonde colour ideal for clients that have cooler skin tones and blonde hair colour.
MAPLE SUGAR (LIGHT BROWN) Perfect for extra definition and suits clients with blonde or light brown tones, can be mixed with darker colours in the range if more depth is required.
HAZEL WOOD (MEDIUM BROWN) A neutral brown in the mid-range that is a wonderful colour on its own or can be combined with Mocha Charm to add more depth of colour if required. A touch of subtle warmth compared to light brown.
AUBURN HAZE (RED BROWN) A warm red brown tone for clients that have reddish and warmer hair colour tones. Can be mixed with other colours to create more warmth or depth.
MOCHA CHARM (DARK BROWN) A deep shade of brown that offers great and dark coverage. Can also be combined with any colours within the range, to add more depth and longevity to the skin stain.
ONYX NOIR (BLACK) The darkest colour within the range giving a lush black depth to the brow for clients that need complete definition and the longest lasting result. Can also be used as a toner in small percentages to neutralise warm tones.
Developers:
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Creme Developer – Easy application and control, ideal for beginners.
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Liquid Developer – Deeper skin staining and perfect for airbrushing techniques.
Helyx is a Win for Salons, Too 💰
With over 100+ applications per bottle, Helyx Hybrid Dye delivers high performance at an incredibly low cost:
- 100 applications per bottle = 700 applications total
Salons can earn up to 27k profit from one Helyx Hybrid kit!!
You read that right—premium results, tiny overhead. More clients, better profits.
How to Use Helyx Hybrid Dye 💡
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Cleanse: Use Elleebana Makeup Remover to prep brows and remove oils/debris.
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Mix: 1:1 ratio of dye and developer (e.g. 6 drops of dye to equal parts developer).
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Apply: Stay within mapped brow lines; layer 2–3 coats for maximum stain.
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Time: Let sit for 10–15 minutes depending on intensity desired.
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Remove: Use cotton tips to clean edges during processing, then fully remove with a dry/damp cotton pad.
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Aftercare: Brush through with spoolie, finish with Elleeplex Aftercare or Elleefix Wax.
Watch Youtube Video for Tutorial
Which One’s Right for Your Client? Brow Tint vs. Brow Henna vs. Brow Dye
When comparing Helyx Hybrid Dye, Elleeplex Profusion Tints, and Henna, the core differences come down to formulation, performance, and intended use.
Helyx Hybrid Dye is a liquid-based system created exclusively for brows, delivering vibrant, long-lasting colour with strong skin-staining capabilities and hair-penetrating power. Its hero ingredient, KeraVeg18, works to nourish and strengthen brow hairs during processing, making it an ideal solution for clients seeking both bold definition and hair health support.
Elleeplex Profusion, on the other hand, is a creamy dual-purpose tint for lashes and brows that’s designed to minimise skin staining—making it perfect for sensitive areas around the eyes or for clients who prefer a softer, more natural tint. It offers excellent results for those who want definition without the intensity of a hybrid dye.
Brow Henna uses natural plant-based pigments in a powder form that is mixed with water to create a paste. While it also offers a skin-staining effect, henna coats the hair rather than penetrating it, requires longer processing times, and can sometimes produce inconsistent results due to variations in plant-based ingredients. Ultimately, the choice comes down to your client’s preferences for colour intensity, skin staining, longevity, and the level of hair care they desire.
🧪 Brow Tinting Systems: Comparison Table
| Feature/Benefit | Helyx Hybrid Dye | Elleeplex Profusion Tint | Brow Henna |
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| Formulation Type | Highly pigmented liquid dye with developer | Cream-based tint for lashes and brows | Powder-based formula mixed with water to form a paste |
| Skin Staining Ability | High – designed for bold skin staining and sculpted definition | Low – intentionally minimised for eye area safety | High – coats the skin for a filled-in brow effect |
| Application Area | Eyebrows only – not suitable for lashes | Brows and lashes – dual-purpose | Eyebrows only |
| Processing Time | 5–15 minutes depending on desired stain | Varies by hair texture – typically 5–10 minutes | Longer – 20 minutes minimum, needs drying between layers |
| Developer Required | Yes – must be mixed with cream or liquid oxidant | Yes – mixed with Elleeplex Profusion developer | No – mixed with water instead |
| Colour Longevity on Hair | Up to 6 weeks | 6-8 weeks | Up to 6 weeks |
| Skin Stain Longevity | Up to 7 days, depending on skin type and aftercare | Minimal to none | 1–2 weeks, depending on skin type and aftercare |
| Hair Penetration | Penetrates hair shaft for deep colour saturation | Penetrates hair but with less skin staining | Coats hair shaft – does not penetrate deeply |
| Consistency | Thin viscosity – allows layering and precise skin placement | Thicker cream – easier control for beginners | Paste – may be harder to work with |
| Best For | Clients wanting bold, defined brows, long-lasting stain and nourishment | Clients wanting soft, natural brow tint or lash tint without skin stain | Clients with sparse brows looking for a fuller, sculpted look |
| Not Ideal For | Lash tinting or clients wanting subtle skin stain | Clients wanting a bold, sculpted brow look | Clients sensitive to plant ingredients or needing exact shade consistency |
Want to Learn Helyx? 🎓
We’ve launched the Helyx Hybrid Brow Dye Course, so you can get certified from anywhere, anytime.
This isn’t just a training course—it’s your key to transforming your business and redefining industry standards. Learn from top experts about cutting-edge hybrid dye technology and discover a high-performance, nourishing formula to enhance your brow services.
Whether you choose to train online or in person, you’ll walk away with an official Elleebana certification, the skills to stand out in the industry, and a serious boost to your earning potential.
What’s included? A full-sized Helyx Hybrid Dye Kit valued at $350—with income potential of $27,650 per kit!
Don’t wait—click [here] to join the hybrid dye revolution and start your journey with Elleebana today.
