For years, one thing has continued to drive our education philosophy — understanding the why behind what we do.
Why processing times matter.
Why hair structure responds the way it does.
Why some techniques protect integrity long term… and others lead to inconsistency.
That’s exactly why we created Decoded by Otto, a dedicated Instagram Reel series where Otto breaks down lash techniques and product science on a deeper, more technical level.
This isn’t surface-level advice.
It’s the kind of knowledge typically reserved for inside a professional course; formulation insights, ingredient behaviour, structural science, oxidation control, and processing logic, explained in a way that you can apply immediately in your treatments.
And we’re sharing it freely.
Why This Series Matters
Across the industry, many common challenges (inconsistent lifts, curl drop, texture confusion in colder weather) often come back to one thing:
A gap between application and understanding.
Decoded by Otto dives into topics such as:
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The science behind neutralisation and controlled oxidation
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How environmental factors like temperature affect formulations
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What truly determines product stability and performance
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The fibre science that underpins consistent, long-lasting results
Each episode is designed to strengthen your technical foundation, so you can work with more confidence and control.
Education Over Guesswork
Well-formulated professional products are built to handle real-world conditions.
Correct processing isn’t “set and forget.”
Texture shifts don’t automatically mean product failure.
Science, stability testing, GMP standards, and structural understanding matter more than assumptions.
The more you understand what’s happening at a molecular and structural level, the more predictable your results become.
Watch, Save, and Learn
We encourage you to head over to our Instagram and explore the Decoded by Otto series. Save the videos, revisit them, and use them as a reference library in your professional journey.
There’s more to come — and each episode builds on the last.
Education elevates the entire industry. The more you understand, the more confident and consistent your work becomes.
I hope these resources support you in your growth.
— Otto