ELLEEVATION MASTERCLASS – MADRID
Welcome to the exclusive event for eye and brow professionals! Learn to master the art of enhancing the eyes and take your business to the next level.
On 16 November, we look forward to welcoming you to Rafael Hoteles Atocha, Madrid, for a day filled with inspiration, education and networking.
TIME: 9:30am to 4:15pm
WHAT DOES YOUR TICKET INCLUDE?
A welcome gift featuring exclusive Elleebana products.
A delicious brunch to enjoy while connecting with other industry professionals.
Access to 4 unique masterclasses delivered by internationally recognised industry experts.
A certificate of attendance recognising your training.
Plenty of surprises and special prices exclusively for attendees, available after the event!
TICKET PRICE: €150
LAUNCH PRICE: €105. Purchase your ticket now and enjoy a 30% discount if you buy before 1 October.
*Available during September only.
To purchase tickets – https://entradium.com/events/elleevation-masterclass-madrid
WHAT EXPERIENCES AWAIT YOU AT THIS EVENT?
9:30am – Registration and accreditation. Your Elleebana experience begins.
10:00am – Event Opening with Noelia Lucas (@noelialucaslatendaelx)
Meet the Elleebana team and master new techniques to perfect and enhance your services. Discover innovative strategies to expand and strengthen your salon.
Live demonstrations using products and service protocols explained in detail by our team of educators.
10:15am – Presentation with Otto Mitter (@ottomitter)
“The Science, Chemistry and Technique”
Otto Mitter will present the research and science behind Monofusion, his chemistry-based approach to one-step lamination, and modern lash lift techniques.
During the session, he will explore what happens within the hair fibre during the reduction, oxidation and colouring stages, as well as key concepts such as colour absorption, chemical synergy, lash preparation and bond strengthening.
Following this, together with Lauren Borowski, he will conduct a practical demonstration of Monofusion and Advanced Korean Lash Lift, sharing advanced techniques, treatment decision-making principles and troubleshooting, as well as answering questions from attendees.
A session designed to deepen your understanding of the science, refine your technique and evolve your approach to one-step lamination.
11:00am – Masterclass with Otto Mitter (@ottomitter) and Lauren Borowski (@laurenborowski_)
Monofusion and Brik & Pearl
“Lash Lifting: Innovation and Perfection”: Learn the latest techniques in lash lifting.
Perfect your technique and learn how to precisely control lotion application. Discover how to achieve perfect results regardless of the technique or lash type, and take your services to the next level.
12:15pm – Masterclass with Joanna Siruga (@joannasiruga)
“Every Lash Lift Is a Different Story”
A presentation exploring the science behind consistent results and why treatments can sometimes fail even when the same products and procedures are used.
Learn to understand lash biology, chemistry, porosity, hormones, environmental factors and the importance of correctly assessing the lashes.
1:00pm – Brunch
Recharge with an exquisite brunch and expand your professional network in a relaxed environment.
2:00pm – Masterclass with Davinia Hernández (@_davinia_hernandez)
“The Importance of Brows in Facial Harmony”
Learn how to design brows that enhance the natural harmony of each face. Master techniques that balance facial features and help differentiate your salon services.
“Brow Lamination: The Solution for Perfect Brows”
- Master the technique for creating defined, natural-looking brows with volume.
- Learn how to personalise each design according to the individual characteristics of every client and discover how to adapt the treatment to achieve flawless results.
“Helyx Hybrid: The New Era in Pigmentation”
- Enhance colour while caring for the brow hair with enriched formulas.
- Discover how to use Helyx Hybrid, the key to achieving long-lasting colour and flawless brow design for your clients. Our demonstration will reveal the tips and techniques needed to achieve spectacular results.
3:00pm – Masterclass with Isorna (@intrategiaspain)
“Stop Pretending You Know What You’re Doing”
Managing a salon today is not simply about pushing forward without direction; it represents a new paradigm that we need to embrace.
Leading a business with soul requires Intrategia: a self-leadership methodology that brings order to chaos from the inside out.
It is not about simply decorating a space, but about sustaining an ecosystem where profitability, the team and excellence coexist without excuses.
4:00pm – Closing and Presentation of Certificates of Attendance
Celebrate your learning and connect with passionate industry professionals!
Enjoy our specially designed beauty area, capture memorable moments at the photo wall and collect your certificate of attendance in an atmosphere of networking and celebration.
Don’t miss this unique opportunity to learn from some of the best in the industry and elevate your career!