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Elleebana Auckland Tour, Level Up on Sunday, 4th August and Elleevation Masterclass on Monday, 5th August.

News & Videos

The Countdown is On!

13 Jun 2022

In just a few days Elleebana is about to make history again in the lash and brow world! Over the last few months, the HQ Team and Otto have been busily preparing for our 7th Elleebana Symposium, our official education event for our Elleebana Educators...

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Elleebana and The Beauty Squad 2022

17 May 2022

Elleebana is a proud sponsor of the Beauty Squad 2022!!! We are passionate about and understand the importance of giving back to the industry. That's the reason we sponsor and support numerous global beauty events and competitions, with a solid focus on supporting up and...

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Introducing Elleebana Flex Rods

13 Apr 2022

The growth and advancement in lash lift procedures around the world have called for more options and more innovations. With that in mind, we are so excited to share the latest development to the Elleebana family, Flex Rods! 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? ✨The ultra-soft silicone forms...

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Destination: Elleebana Hometown, Chicago!

5 Apr 2022

WE ARE SO EXCITED TO BE PART OF THE IECSC CHICAGO 2022! Elleebana usually says “We’re coming for you”, but this time around is the opposite. We’ll be HERE waiting for you! That’s right! Chicago has been Elleebana’s Headquarters since 2020 and we can’t wait...

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Top FIVE!

17 Mar 2022

Our Lash Lord aka Otto Mitter has smashed as a TOP 5 of TWO categories of the Artistic Lash Awards 2022!   2nd Place Lash Speaker of the Year   3rd Place Lash Judge of the Year   Your team is extremely proud of your...

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Another WIN for the ELLEEBANA team!!!

2 Mar 2022

Our Elleebana Global HQ Master Trainer/Lash and Brow ninja Kristy-Lee Roberts smashed TWO categories of the Skin Games competition. 1st Place - Fantasy Lash Category   It takes a lot for our Educators to put themselves and their work on the line. Being judged in...

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The Power Couple!

24 Feb 2022

AFTERCARE THAT BRINGS OUT THE BEST IN EACH OTHER! The mascara that has the Lash Lift world talking!!! Elleevate Lash Lift Mascara by Elleebana has been designed as an everyday mascara that can be worn on lashes with or without a lash lift.  This specially...

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Otto’s top 5 tips for a successful business

31 Jan 2022

The world of beauty business is full of opportunities and one that is growing exponentially. The lash and brow industry alone has been steadily growing over the last two decades with eyelash and brow services being huge mainstays in salon menus. To own a successful...

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FIRST AWARD NOMINATION OF 2022!!!

21 Jan 2022

We are so excited to share that we have been nominated LASH BRAND OF THE YEAR!!! Thank you so much Ksenia & Elmar for the nomination. More details coning soon! Stay tuned!!!   Voting Process: 16 February 2022 - 6 March 2022. Voting is free...

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Don’t Stop, Keep Lifting.

6 Jan 2022

Beauty Biz features a cover story about Elleebana’s remarkable journey. Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today. Our cover team: Photographer: Nadia Masot...

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Welcome to the 𝗛𝗢𝗧 𝗧𝗢𝗣𝗜𝗖 for 𝗗𝗘𝗖𝗘𝗠𝗕𝗘𝗥!

1 Dec 2021

Follow along as we dive into the Elleebana Curriculum and why you need to 𝙡𝙚𝙖𝙧𝙣 𝙬𝙞𝙩𝙝 𝙀𝙡𝙡𝙚𝙚𝙗𝙖𝙣𝙖! 𝐖𝐇𝐀𝐓 𝐓𝐎 𝐄𝐗𝐏𝐄𝐂𝐓 ⚡ Tips and tricks to get the most out of your curriculum course ⚡ Instagram Story Educator Takeover ⚡ Break down of each Curriculum Course...

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💎 𝐄𝐋𝐋𝐄𝐄𝐁𝐀𝐍𝐀 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄 𝐀𝐖𝐀𝐑𝐃𝐒 💎

18 Nov 2021

We are so excited to officially welcome our first ever Elleebana Excellence Awards for 2021. We recognise and acknowledge the exceptional team that make up the Elleebana community that we have today. The categories are: ⚡️ Distributor of the Year (EU/ UK/ Africa/ Middle East)...

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ABIA Live Stream

11 Nov 2021

Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and...

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Diamonds Are Formed Under Pressure

25 Oct 2021

Here at Elleebana, we have an incredible community that we are extremely grateful for and we want to give back and acknowledge all of their efforts. We have something very exciting that has come to life to recognise and celebrate our Elleebana Distributors and our...

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Breaking Industry Boundaries with Otto Mitter

6 Oct 2021

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as Otto Mitter @ottomitter jumps on with Tamara Reid from Beaute Industrie @beauteindustrie to break the industry boundaries! Otto Mitter's path into the beauty world was inevitable,...

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Creating Change Together!

21 Sep 2021

Elleebana has partnered with ABIC to the deliver the world's most comprehensive curriculum specially for you! ABIC has affiliated with high-caliber industry leaders, educators and experts and we are honored to be part of a select group that is taking education to new heights. Elleebana...

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Blooming Marvelous Cover

21 Sep 2021

We are Blooming on the Cover of Professional Beauty!!! Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s remarkable journey. Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on...

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Global Artist Awards 2021

20 Sep 2021

The Elleebana Global Artist Awards 2021 has continued to explode in its 6th year of running. The competition has already received almost 200 entries in only two categories released. The Elleebana Team is absolutely astounded by the overwhelming response the competition has had so far....

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Shine On!

17 Sep 2021

We are extremely proud of our two Elleebana Global HQ Master Educators!!! They both smashed in their own categories of the Kingdom Beauty Crown Championship!!! Kristy-lee Roberts placed FIRST place in the poster category with some major creative flare being demonstrated. Anieka Mudford shined bright...

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Podcast with Otto Mitter

10 Sep 2021

Are you looking for some 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as the Lash Lord, Otto Mitter jumps on with Paul Luebbers from LashCast Podcast to talk all things Lash Lifts and his rock career! https://open.spotify.com/show/6FnTLTH4IDTr1jKnkIkVQf?si=SDmlRPhtS6-WWR1MnXDxfw&dl_branch=1 𝗙𝗨𝗡 𝗙𝗔𝗖𝗧: Yes, you read...

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Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

7 Sep 2021

Elleebana is the brand that has set the benchmark for the fastest lash lift, award-winning education and product innovation. Support is something that you always need along the way and Elleebana is world-renowned in that arena. Master Educator Kelly Rohde and Educator Paige Thompson can...

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Introducing the Tree Tool

25 Aug 2021

You asked... so we delivered! We are so excited to finally share with you all our latest lash lifting must-have tool that will make a grand addition to your lash lift kit! 𝙆𝙀𝙔 𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝙎 ⚡️ Each Tree Tool box comes with 𝐓𝐄𝐍 Elleebana tree tool's...

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Marie reflects on her Elleeplex Profusion Brow Lamination Course

17 Aug 2021

A real life customer feedback is really valuable and we are extremely happy to hear Marie's feedback on our Elleeplex Profusion Brow Lamination Course! Video testimonials are the new word of mouth and we are delighted to receive such a genuine video from our student...

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Front Cover: Unleash Your Natural Beauty

16 Aug 2021

We are glowing on the cover of Salon Evo!!! Over the last few months, we’ve been super busy at Elleebana HQ, creating some magical images for you. Elleebana products have a special focus on the lashes and brows and when coupled with the Elleebana meaning...

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To Our Global Elleebana Family

16 Jul 2021

It's a special moment in time for us here at Elleebana - The delight we feel in sharing this world first with you all is more than you will ever know. Last year we celebrated 25 years in the Lash and Brow world, though last...

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Cody-John

1 Jul 2021

We would like to Cody John from Drop Dead Gorgeous thank for taking the time to say such kind words about our company. Below you can scroll through the video regarding Elleebana education and products.   https://youtu.be/TfosopT4pIk

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Master Trainer In the Spotlight – Meet Amy Carnelley

1 Jul 2021

Rewinding back a few years/decades now …. All through my school years all I wanted to be was a professional netballer, I played netball all through my primary and high school years and luckily enough played in some really great state squads which could lead...

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Elleebana is a finalist at the ABIA!

30 Jun 2021

As the beauty industry faces more challenging times with lockdowns and continued uncertainty it has never been more important to champion the best in the business around the country. Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined...

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Elleebana 60K Followers Giveaway

18 Jun 2021

🏆SIX WINNERS will receive our ELLEEPLEX PROFUSION Lash and Brow Lamination Kit (valued at $209)   🏆ONE WINNER will WIN our ONLINE Elleeplex Profusion Lash and Brow Lamination COMBO course (valued at $770)   🤳 We are almost at 60K FOLLOWERS and what better way...

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Calling All Elleebana Artists

11 Jun 2021

Our question to you is: Are Your Lash and Brow Skills Fit For Royalty? We are so excited for Otto Mitter to judge this incredible event.  Have you got what it takes to be part of this too?! 👉Are you a passionate Lash and or...

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Another win for Elleebana!

3 Jun 2021

We are so honoured to be recognised as the WINNER for Innovative Product! Before a new Elleebana product is born into the spotlight for the world to love, years of many behind the scene trials and research is adopted. Here at Elleebana, Otto Mitter brings...

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Busting lash lift myths – the underwhelming lift

24 Feb 2021

One of the most common myths that I see all the time in Facebook groups and from speaking to people at events, exhibitions and in training is “The product doesn’t work”. Technicians experience having a problem and underwhelming results with a lash lift and the...

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Check out Otto Mitter talking about how to use Elleeplex Profusion

7 Dec 2020

We all know how important maintaining optimal lash health is for our clients and our new Elleeplex Profusion range delivers this with our innovative system. Utilising a cysteamine HCL active and containing no thioglycolate allows for gentle and effective lash lift / lamination results which...

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Important announcement for our USA clients!

15 Jul 2020

To our dear, valued Elleebana clients in the USA: Elleebana is a family owned and operated company that continues to strive for global excellence and nurtures all of our valued clients with the highest level of integrity, support, award winning education and innovative product development....

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Check out our latest campaign for our Elleevate Mascara!

1 May 2020

https://www.youtube.com/watch?v=73eHTHH6XdQ

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Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

11 Apr 2020

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can't...

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Elleebana Covid-19 Announcement

18 Mar 2020

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come. Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of...

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Come Train With Us!

19 Feb 2020

Are you looking for a career in beauty? Elleebana are Global Leaders in Brow and Lash enhancement innovations! Come learn with us, Click here for training dates! https://youtu.be/T-HEmVK2gaQ

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Elleebana Master Trainer in TOP 5!

18 Feb 2020

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend! And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing...

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Otto Mitter talks Lash Placement

7 Feb 2020

"I'm not talking about eyelash extensions placement or attachment, I'm talking about placement on the shields or rods during a lift. What is it exactly and why is it so important? Check out my video here where I discuss some considerations and in particular keeping...

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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

28 Jan 2020

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!     To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges...

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Let’s Talk Hair Texture!

8 Jan 2020

A very important part of the consultation process and sometimes difficult to master! Otto has done a video on this as he has helped many therapists on this topic over the years. We hope it's useful for you! https://youtu.be/mTlaCrDKSM8

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Otto Mitter talks Brow Lamination!

4 Dec 2019

Brow Lamination, Brow Lifting, Brow Wow, Brow Tame – whatever you wish to call it, the service is essentially a hot topic in the Brow world for 2019. So, while Elleebana loves to be at the forefront of trends we don’t need to be the...

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Lash Queens Feature in Professional Beauty

25 Nov 2019

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage. The two companies were on the lookout for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam. According to Elleebana...

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ELLEEBANA USA SYMPOSIUM 2019 ??

22 Nov 2019

2019 has been another huge year for Elleebana and we are so grateful to have the incredible people we have on our team. You can have amazing products but you always need "amazing people" on your team to make a brand truly magical. Check out...

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Lash World Cup 2020 – Australian Team Search

1 Oct 2019

2020 is set to be a huge year for Elleebana!  Not only will Elleebana be celebrating 25 years in the beauty industry, they are also choosing 2020 as the year they focus their efforts on showcasing and promoting Australian talent to the world.  With that...

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Beauty Expo Australia – Here we come!

19 Aug 2019

It’s that time of year again and the team at Elleebana are pumped and ready to unleash all things new and beautiful in their range at the Australian Beauty Expo next weekend (24-25 Aug). With live demonstrations throughout the day, product displays and exclusive Beauty...

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Elleevation Educators Symposium – London 2019

19 Aug 2019

Passion for empowering, enlightening and inspiring Elleebana educators all around the world, saw the Elleebana Team embark on an incredible journey to the UK to host their Elleevation Educators Symposium in London earlier this year. Memories and friendships were made to last a lifetime and...

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ARTISTIC FUR AWARDS 2019

25 Jul 2019

We are so honoured to announce that Elleebana has been nominated for LASH BRAND OF THE YEAR 2019 at the Artistic Fur Awards.  Just as exciting is that our very own Otto Mitter has also earned himself a nomination for LASH EDUCATOR OF THE YEAR 2019....

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ELLEEPLEX ReGEN – The Art of Healthy Lash Lift

24 Jul 2019

The demand for offering Lash Lift services worldwide has grown significantly due to the overwhelming popularity using the Elleebana system. As technology and hair science evolves, the production team at Elleebana HQ have been busy in the laboratory working with the latest materials and ingredients...

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2019 Australian Beauty Industry Award Finalists

18 Jun 2019

2019 is already shaping out to be a massive year in the world of Elleebana, with international travel, new product releases,  and the launch of our new Beginners Volume Lash Extensions 2 Day Course. Our Elleebana family is growing at an outstanding rate with the...

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Kelley Baker – Celebrity Brow Stylist – Australian Tour

7 Jun 2019

Brow lovers! We have some VERY exciting news!  We are bursting to announce that we are hosting the Australian Tour for the one and only Kelley Baker!!!! - Celebrity Brow Stylist to the Kardashians, Cardi B, Lea Michele and many many more! Kelley will be performing...

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Introducing The Precision Brow Series

14 May 2019

This versatile product has been created for you as a finishing service in collaboration to a Henna Brow service or a Brow Tint service or alternatively as a standalone retail item for you salon. We have developed a gloriously silky, soft formulation that glides on...

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Otto Wins 2019 Nala Product Integrity Award

14 May 2019

We are so proud to announce Otto has taken out Product Integrity Award at the Nala Global Lash Awards in Canada this month.  The Nala award bring together the industries elite from all over the globe. With so many fantastic entires in each of the prestigious categories, it...

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Elleebana Squeeze Tube Adhesive Strong Hold

8 May 2019

Introducing Strong Hold Squeeze Tube Adhesive. Everyone cannot stop raving about our Elleebana Original Adhesive in the Squeeze Tube that was launched earlier this year, we thought it was only fair to give the strong hold lovers a new main squeeze too. Whats so great...

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Elleebana Squeeze Tube Application

19 Feb 2019

Otto give you a tutorial on our newest Elleebana Eyelash Lifting Adhesive Squeeze Tube https://youtu.be/-r7zDsahVqw  

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Introducing…. Elleebana Lash Lifting Adhesive Squeeze Tube

15 Feb 2019

Welcome our newest main squeeze to our ever evolving product line. Elleebana’s Original Lash Lift adhesive is now available in a Squeeze Tube. We’ve taken your feedback on board and have improved our already loved lash lifting adhesive, gifting you with a new squeeze just...

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NALA 2019 Award Nominee

14 Jan 2019

Congratulations to Otto and Elleebana for being nominated for the 2019 National Association of Lash Artists (NALA) Awards in not one, not two but FIVE categories.   PRODUCT DISTRIBUTOR CATEGORY – Product Integrity Award PRODUCT DISTRIBUTOR CATEGORY – Innovative Product Award MANUFACTURING CATEGORY – Customer Service...

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Elleebana Elleevation Symposium USA 2018

1 Aug 2018

Watch below to find out why everyone is obsessing over Elleebana Elleevation Symposium's. We chatted to some of the phenomenal attendees at our latest Symposium, Las Vegas, USA 2018. https://www.youtube.com/watch?v=DPLx27oO1FQ

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Australian Beauty Industry Awards – Finalists for 2018!

14 Jun 2018

It has been a super huge year at Elleebana HQ, we have been travelling the globe and rolling out our training programs in the art of Lash & Brow and we have had an overwhelming response and huge support from our industry peers, distributors and...

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Elleebana Elleevation Symposium – USA – Las Vegas 2018

14 Jun 2018

USA Symposium in Las Vegas, June 2018 was a huge success - We are striving to lift the standards of education and revise our techniques and always improve. This symposium in the USA was a monumental occasion not only for Elleebana but the lash industry....

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Canadian ESI Conference

24 May 2018

Team Elleebana attended the ESI Conference in Canada in April. This saw a huge turnout for Otto's Lash Lifting presentation on "The Secrets of Lash Lifting". This presentation was so popular in fact, it brought a  jammed packed room with only standing options available. [caption...

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Elleebana flying the flag in Prague

24 May 2018

Elleebana Director Otto visited Prague in April, speaking and training at the League of Lash Masters. Otto was given the opportunity to educate attendees of the conference in 6 breakout sessions. There was such a wonderful and positive response with everyone flooding in to sit...

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Elleebana Elleevation Symposium

24 May 2018

Elleebana touched down in Canada in April for our ever growing  Elleevation Symposium. It was such a pleasure meeting all our talented Elleebana Canadian family, a big thank you to Lov Cosmetik for hosting this incredible event. Find out what we get up to at...

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23 May 2018

Introducing Elleebana Brow Henna Available in June. Introducing Elleebana Brow Henna. The revolution in natural eyebrow tinting. • Natural eyebrow tinting with tattoo effect on the skin • Over 100 applications per bottle • Gentle and innovative formulation • Stays on hair up to 6...

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Elleebana Flying the Flag in London – Elleevation Symposium

17 May 2018

Elleebana Elleevation Symposium took to London, England in early 2018. We had an amazing number of attendees and were blessed enough to educated some of the best Lash Lift Technicians the UK has to offer. This event also saw the launch of our Strong Hold...

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Elleebana flying the Flag in the Middle East

17 May 2018

Team Elleebana took to the skies in early April, seeing Director Otto Mitter and Australian Master Trainer Jessica Eaton visiting Lebanon with booked out classes at Le Royal Hotel Beirut for Eyelash Lifting Perfection training and Lash Extension training. Thank you to the incredible Middle...

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Otto Wins International NALA Award for Educator of the Year 2018

16 May 2018

It is with great pleasure that we announce Otto has taken out the prestigious Award for Educator of the Year at the International NALA Global Lash Awards held in Canada in May 2018.  This is a huge achievement and accomplishment for Otto with so many incredible entries...

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Symposium London 2018 Highlights

15 Feb 2018

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Elleebana Lash Lift Strong Hold Adhesive Promo Video

5 Feb 2018

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Elleebana Strong Hold – The revolutionary lash lift adhesive

5 Feb 2018

  The wait is finally over and the secret is being unlocked from the Vault in London - Introducing Elleebana Strong Hold - The revolutionary lash lift adhesive. A world first formulation, offering 10% stronger hold making the lifting process even faster and easier to...

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New Lash Lift Isolator Tool

24 Jan 2018

Due to the anticipation of our London launch, we just couldn't wait to share with the world one of our latest lash lift addition. Introducing the NEW Lash Lift Isolator Tool This little bling baby has a super fine tip, making it easy to use...

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Otto Mitter wins ABIA 2017 Educator of the Year!!!

2 Sep 2017

Otto was so humbled and very surprised to be announced Educator of the Year at the Australian Beauty Industry Awards held in August. This has caused quite a flurry of excitement at Elleebana/Belmacil Head Quarters. What a great honour to receive such an award in...

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Australian Beauty Industry Awards 2017

6 Jun 2017

Ex-Import is proud to announce, our very own Director, Otto Mitter, and worldwide master trainer for Belmacil and Elleebana, has received a finalist nomination for Educator of the year at the Australian Beauty Industry Awards 2017. Otto is a very passionate and dedicated educator who...

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Lash Vision South Korea 2017

24 Apr 2017

Otto represented Elleebana as a presenter at Lash Vision South Korea. We were overwhelmed with the response at this conference which was the first of it’s kind in South Korean which was open to all beauty professionals and had over 150 attendees. Otto gave an amazing 90 minute presentation...

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Elleebana Global Lash Lift Award Winners 2017

14 Apr 2017

The Elleebana Global Lash Lifting Competition has continued to explode in its 2nd year of running. The competition saw over a massive 800 entries and we were absolutely astounded by the overwhelming response the competition has had. Last year, the competition was heavily dominated with Australian...

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Elleevation Symposium

16 Mar 2017

This month our very own Director and Master Trainer Otto together with our General Manager Zoe flew to the USA to conduct the very first International Elleevation Symposium. The Symposium was a roaring success and we received so much positive feedback. We are overwhelmed with...

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Australian Small Business Champion Awards

21 Feb 2017

We are very excited to announce that Ex-Import Niche Products has been announced as a finalist for the Australian Small Business Champion Awards. Our company is proud that we are being recognised for our contribution to the beauty industry as we continue to provide excellence...

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Lash Artists International

20 Jan 2017

2016 has been a huge year for Belmacil and Elleebana and 2017 looks like it is going to be even bigger! Our Director Otto Mitter is a guest speaker and educator at Lash Artists International in Phoenix Arizona, USA in March. This event has some of the...

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Lash Masters Vol. 3

16 Nov 2016

We are super excited and proud to announce Otto Mitter as a contributor in the prestige Lash Masters series vol. 3 for 2016. This publication features the worlds leading lash artists, their educational articles and tips on the latest techniques and trends to help you stay on top of...

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Success at Lash Boom 2016

30 Sep 2016

Otto Mitter's stage presentation on Belmacil and Elleebana at Lash Boom 2016 in Moscow was a massive success! To find out more on how you can get trained in Elleebana Lash Lift, click here for training dates and here to learn about what you'll learn in the course. For...

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Belmacil lash & brow tinting ultimate brown mix – Video

23 Sep 2016

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Belmacil at the 2016 ABIA’s

1 Sep 2016

2016s Annual trade award for the beauty industry sees an amazing event which showcases the Beauty Industry and honours those who are at the top of their field.  The Australian Beauty Industry Awards (ABIAs) is proudly sponsored by Belmacil Lash and Brow tints and is...

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Belmacil and Elleebana in Russia!

17 Aug 2016

Otto Mitter is invited to speak at one of the world’s leading lash conference in Moscow this September. His exciting stage presentation on the technical perfections of lash lifting will deliver insightful skill based knowledge to help you master the art of lash lifting. Otto also has...

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Australia’s First Lash Conference – Lash Gala sponsored by Belmacil and Elleebana

14 Jun 2016

An exciting 2-day event bringing you the top expert International and Australian trainers and judges from the lash industry, who will freely share their knowledge, skills and time to help you to advance your skills as a lash artist. Lash Gala offers the benefit of...

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Global Lash Summit Sponsored by Belmacil and Elleebana

14 Jun 2016

Otto Mitter attended and was a guest speaker at the 2016 UK Global Lash Summit alongside some of the worlds heavy weights of the lash extensions world including Loreta Jasilionyte, Eva Zacharias, Jill Heijligers-Peloquin and Hillaree Brand to name but a few. Lash Summit conference and training...

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2016 Elleebana Global Lash Lift Artist Awards Winners

14 Jun 2016

Thank you and congratulations to all those who entered the 2016 Elleebana Global Lash Lift Artist Awards. We are very proud to present this year's winners: 3rd Place Brooke Mizzi from Bare Beauty by Brooke. 2nd Place Jess Ross from Beauty in Bloom by Jess 1st Place...

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Belmacil lash and brow tinting – using the correct amount of oxidant – Video

3 Apr 2016

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2016 Elleebana Global Lash Lift Artist Awards

6 Mar 2016

We are super excited to announce a WORLD FIRST! The 2016 Elleebana Global Lash Lift Artist Awards! The winner receives the TITLE of 2016 Elleebana Global Lash Lift Artist + Trophy + $1000 AUD cash!!! + $500 in Belmacil and Elleebana products! 2nd place receives...

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Belmacil and Elleebana Partner with Caronlab and Morrocan Tan for the Sale Event of the year

2 Mar 2016

Belmacil and Elleebana are very excited to have partnered up with Caronlab, one of the beauty industry's leading brands for products and education. Like us, Caronlab is not going to Salon Melbourne and we have some amazing specials on offer which we wanted to share. Everyone is also eligible to receive a FREE...

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The importance of shaking your Belmacil oxidant – Video

1 Mar 2016

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How to look after your Belmacil tints – Video

25 Feb 2016

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How to reverse or relax a lash lift or eyelash perm – Video

17 Dec 2015

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How to apply lashes on silicone rods Elleebana Lash Lift tips and tricks – Video

10 Dec 2015

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Belmacil protective eye guard – Video

1 Dec 2015

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Elleebana Lash Lift – USA

10 Nov 2015

Otto Mitter travelled to Las Vegas this month to help launch our new team of trainers throughout the USA. The demand for the product has been growing and the call for trainers across the country was a must, so USA here we come! You can now train...

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Congratulations to Keturah Day Spa

24 Oct 2015

A special congratulations to Keturah Day Spa for taking out the Best Salon Training Award at the ABIA's, it's good to see that their hard work is paying off. Congratulations!

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Beauty Expo Australia 2015

24 Oct 2015

          The A team all together at the Beauty Expo Australia. It was a huge success, as always extremely busy speaking with clients and performing demonstrations. We love attending the expo which gives us a chance to speak with clients face to face....

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Sleek Brows at Salon Melbourne

24 Oct 2015

              Otto Mitter and Jazz Pampling hit the stage at Salon Melbourne to discuss all things brow. Sleek Brows was a hit with salon owners travelling from all over the country to attend our education sessions. For more information about training and dates...

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Sleek Brows 3D Brow Building Launches in NZ

24 Jul 2014

Sleek Brows 3D Brow Building is making its way to the New Zealand shores. Arrow Beauty in Auckland will be stocking and offering training for Sleek Brows - contact Arrow Beauty on: http://www.arrowbeauty.co.nz/

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Proud Supporters of 2014 Worldskills Australia Competition

24 Jul 2014

Belmacil and Elleebana are proud sponsors for the 2014 World Skills competition. This year's contestants in the Beauty and Client Services divisions will need to be proficient in lash and brow treatments and lash perming.  Belmacil and Elleebana are proud to provide the training kits, product for use at...

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Stage Presence at Brisbane’s Pro Make Up and Beauty Show

24 Jul 2014

2014's Pro Make Up and Beauty Show held in June sparked some serious interest for Sleek Brows. Our stage presentation and live demonstrations at this show captivated the audience and "WOWed" the onlookers as we covered our client's scar right before their eyes. This particular client has a scar...

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UK Distributors in the Media

19 Jun 2014

Our UK/Scotland distributors "The Brow Studio Group" talk all things lashes and brows this week. To purchase or for training in Belmacil Lash and Brow Tints, Elleebana One Shot Lash Lift System or Sleek Brows contact The Brow Studio Group www.thebrowstudiogroup.com

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Sleek Brows – 3D Brow Building

19 Apr 2014

Innovation in the beauty industry. Sleek Brows has arrived and boy do we LOVE this product! Sleek Brows uses eyebrow extensions and other secret products to give a semi-permanent brow treatment that lasts up to 2 weeks or longer on many clients. Check out facebook...

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Belmacil colour styling tips – Red and Green makes Brown – Video

3 Apr 2014

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Eyebrow Bleaching with the Belmacil Lash & Brow Tinting System – Video

2 Mar 2014

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Professional Beauty Magazine – Belmacil supports Bald and Beautiful Day

18 Feb 2014

Our support continues for this cause but here is an article from Professional Beauty on April 28th 2010. April 28, 2010   Belmacil Eyelash Tints are supporting Bald & Beautiful Day in Newcastle in May. Run by cancer support organisation, the Bald & Beautiful Foundation, Bald and Beautiful...

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Professional Beauty Industry Insight – Otto Mitter talks about doing the biz.

18 Feb 2014

General Manager of Ex-Import Niche Products, Otto Mitter, provides an insight into his company’s preferred manner of doing business with salons. What can salons do to encourage staff to attend training, both internal and external? We all know how important education is in today’s world;...

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Beauty NZ Magazine March 2012 – Eye-catching colour MADE EASY

18 Feb 2014

  One of our all time favorite articles that our team here at Ex-Import Niche Products had published back in March of 2012. The art of colour customising your clients lashes and brows can be thought of as a time consuming task to some beauty therapists and is more often a method...

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Pro Make Up and Beauty Show Brisbane

12 Feb 2014

Belmacil Lash and Brow Tints and Elleebana products are proud to be exhibiting at The Pro Makeup & Beauty Show which is a must-attend event if you are a salon owner / professional makeup artist/beautician/academy teacher or student.  This will be a fantastic opportunity for you to experience firsthand, the latest...

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Elleebana SPM Next Gen + Lash Extensions Classes – Enroll now

12 Feb 2014

Two fabulous new treatments that you can add to your menu that boosts your profit and brings you returning clients. Our informative, hands-on and fun workshops use mannequin heads and live models so you can master the lash pick up and swipe technique before you master your...

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Belmacil Student Tinting Award

29 Nov 2013

Belmacil have been proud supporters for many years of our upcoming beauty therapists, we congratulate the recent winners of our Belmacil Student Tinting award. Congratulations Jade Whittle and Alex Sheels for achieving best in lash & brow treatments at GCTA and Southbank institute of Technology.

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SPM application using the Wonder Wand – Video

20 Oct 2012

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Belmacil Lash & Brow Tinting – Video

2 Oct 2012

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Elleebana Eyelash Perming – Video

19 Sep 2012

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SPM by Elleebana – Video

29 Aug 2012

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