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2022 The Ultimate Before and After: Brow Lamination

Terms & Conditions

The first round is here! The Ultimate Before and After – Brow Lamination photo competition gives you the ultimate opportunity to showcase your jaw dropping skills as an Elleebana brow artist! We all know how gorgeous a client looks when their brows are impeccably on point, in all their glory, in a photo.

The winning photo will showcase your model with a Banging Brow Elleeplex Profusion Brow Lamination or an Elleebana Brow Henna application.

For this round no filters or edits will be approved on the final image.  You may clean the skin and edit out blemishes only.  Please do not edit the brows, brow hairs or manipulate with photoshop or makeup the final work.

Judges will be looking for the best photo of a model who has a beautifully shaped, masterfully crafted “banging brows” using Elleeplex Profusion for a Brow Lamination or Elleebana brow henna.

You are free to tint using Belmacil or Elleeplex Profusion tinting product lines after your brow laminations if this is your preference.

For your chance to be crowned the winner of “The Ultimate Before and After: Brow Lamination” category, please read the full terms and conditions of entry on our link tree and website. Good luck!

How to Enter:

  1. Post your amazing photo of a Before and After: Brow Lamination using Elleeplex Profusion Brow Lamination or Elleebana Brow Henna application on your model. Remember great lighting, good angles, tidy brows that are beautifully shaped with clear skin will always help enhance the photo and your overall chance of winning.
  2. Filters are not allowed and no editing of the actual brow itself. You can use suitable skin tidying programs only. We are looking for effective lighting and clear skin etc, but the judges really want to see a genuine Elleebana brow henna or Elleeplex Profusion Brow Lamination application, we do not want to see edited or false brows as the result of heavy editing and filters.
  3. Photos must be posted on your Instagram feed, not as a story.We need to be able to see these photos when we search for the hashtag at the completion of the competition time frame.  Your photo will disappear if it is a story, so do not forget to post in your Instagram feed to be in the running.
  4. You must use all of the following five hashtagsONLY with your post – #theultimatebeforeandafterbrowlamination2022 #Browlamination #Elleebana #elleeplexprofusiontint #elleeplexprofusionbrowlamination #tinting #tint – using additional tags may void your entry and class it as not considered.
  5. You must comment “2021 Elleebana Banging Brows Entry”when posting the photo. Adding your salon name or professional name with this comment is permitted as well as general information about the treatment and what you did to achieve the results.
  6. No use of brow makeup to finish the image. A Brow Tint, or a coating of Elleeplex can be used afterwards to further enhance the brows natural beauty.  Foundation or highlighting under the brows on the skin is permitted. Only Elleeplex Profusion Brow Lamination or Elleebana Brow henna can be used on the eyebrows. NO pencil, powder or make up touch ups through the brows are allowed, however.
  7. Entrants must use their own work and not share photos from other artists or other brands of Brow Lamination or Brow Henna. It is fine to watermark the photo with your personal, salon or business logo.
  8. Only Elleeplex Brow Lamination or Elleebana Brow Henna products must be used in the photo entry, no other brand of products can be used. The selected shortlist entries will be contacted to confirm the details and may be required to provide proof of purchase.
  9. Please take photos of your Elleeplex profusion brow lamination or Elleebana Brow Henna application in process and keep on record for judges if required for validation– as we may request proof of using Elleebana products at a later date.
  10. All entries must be following @elleebana Instagram page.
  11. You must tag @elleebana
  12. You may enter as many times as you like!
  13. Must be a new photo entry.  Any reposted entries will be automatically be denied.
  14. Open to Elleebana Trainers and Master Trainers, with the exception of Ex-Import Australian Headquarters employees and Ex-Import USA Headquarters employee’s.
  15. Judge’s decision is final.

Other Conditions:

  1. Elleebana has permission to share the photo submissions on social media, the internet, and in marketing and promotional materials, always crediting the technician.
  2. Elleebana reserves the right to request the removal of submissions that do not adhere to the rules or terms and conditions.
  3. Trainers, employees of Elleebana HQ, and global distributors/trainers are not permitted to enter this category.
  4. Winners will be judged on the quality of the Elleebana or Elleeplex Profusion application/result, quality, and clarity of the photo and of course creativity used.
  5. Only submissions with the correct spelling in the entry and hashtags will be eligible to win. Please make sure you spell ELLEEBANA correctly.

Important Dates:

  • Competition announcement on 15th August 2022
  • Entries close at Midnight AEST 25th September 2022
  • Finalists announced 7th October 2022
  • Winners announced 14th October 2022


Payment for prizes is made by paypal – you must have a paypal account to receive the funds.

  • 1st prize – $2,500 AUD + Trophy + Certificate
  • 2nd prize – $500 AUD + Certificate
  • 3rd prize – $250 AUD + Certificate
  • Finalist – Certificate
  • People’s Choice Award/ Gram Love / Elleebana Election / Artist Advocate Awards: Certificate & 1000: This will require the finalist to promote their finalist placement on their story/feed and encourage engagement.
We look forward to seeing the photo entries coming in. Good luck to everyone entering.





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